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Social CRM: Size Matters Social networking gives small businesses the opportunity to do what they do best -- engage personally with their customers -- in a new arena. It's an extension of the face-to-face personalized service that ultimately allows small businesses to amplify the effects of positive word of mouth. This is one instance in which big businesses really can't compete as effectively. Join the Discussion  CRM for the Small Biz: Turning Agony Into Ecstasy Employees sometimes perceive a CRM system as something that benefits only managers or owners. To avoid this, managers should show that the system will provide value to everyone in the company. "Salespeople are a resistant bunch by nature," remarked SugarCRM's Martin Schneider. They're usually the ones entering the data, but it's rarely a priority for them. They'd rather be selling. Join the Discussion

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