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While recent reports don't predict a major recovery for retailers this holiday season, the outlook for e-commerce sites is slightly more optimistic: 2009 will post an 18 percent increase in online holiday shopping over last year. For many consumers, though, the convenience of online shopping comes with a hefty price: their identity. Holidays are when the majority of online identity theft problems occur. The number of identity theft victims is likely to rise this year. There is little doubt that fraudsters can -- and will -- prey on online shoppers.
Thanks Steve- well done! The growth in the EV SSL market comes not a moment too soon, especially with the holiday online shopping rush coming up. You bring up the green url bar, but a lot of people don't realize that EV SSL certs are a lot harder for companies to obtain --there are some instances where the cert issuer has to meet a rep from the company in person. So if a business is worthy of EV SSL, they are typically worthy of trust. And, as you mention the Green URL provide an obvious visual cue for consumers to tell the difference. Hopefully more consumers will insist on this level of security and will become more of a standard for ecommerce over time.
