CRM Buyer Talkback

Re: VRM: Consumers Take Control
Posted by: Erika Morphy 2008-04-15 11:08:58

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If you are in London on April 24th, you might want to check out the next monthly VRM Hub meeting. What is VRM, you wonder? For starters, VRM, or vendor relationship management, is the brainchild of Doc Searls, senior editor of Linux Journal and co-author of The Cluetrain Manifesto. Project VRM is a community-driven effort headed by Searls and headquartered at Harvard University's Berkman Center for Internet and Society. Its goal is to build an open source framework of standards and protocols.

VRM
Posted by: gilbertm 2008-04-15 11:21:46 In reply to: Erika Morphy

One good way to implement VRM (if I got the concept right)is to set up dedicated extranets for customers. A personal space where vendors can communicate with individual customers or which can act as customer communities. Many web based applications out there let you set up such spaces in minutes, with tools like forums, file collaboration etc which facilitate communication/community. This approach has worked well with our clients.

VRM
Posted by: jeremy2008 2008-04-17 08:33:34 In reply to: gilbertm

that's what we do. we use a tool called hyperoffice [hyperoffice.com], which is an intranet application, but it also lets us easily set up custom workspaces for clients. many of them are impressed.