CRM Buyer Talkback

Re: 10 Reasons to Adopt a Social Networking Business Strategy
Posted by: Louis Columbus 2008-10-22 08:08:08

See Full Story

Get beyond the fascination and addictive tendency of Twitter, Facebook and other social networking apps, and underscoring all of these new approaches to connecting, communicating and collaborating with others is a revolutionary new way of communicating with your channel partners as well. Social networking is making channel management more about walking the walk and less about claiming a partnership with another company by virtue of logo sharing. It's making channel relationships real again. And this authenticity is a very good thing.

Great artical - a few further points...
Posted by: longdollar 2008-10-22 08:14:28 In reply to: Louis Columbus

The current paradigm of partnering with channel partners is broken, particularly for small and medium size companies. There are two many separate partner facilities deployed all competing for the attention of the same partners who for the most part don't use any of them.

What is needed is a single, integrated destination free from the barriers of password protection, powered by new technologies like social networking. This was the thinking behind the creation of www.accountmaven.com (full disclosure, I am the founder)