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Re: Making Social Networks Pay, Part 2: Players and Products
Posted by: Ned Madden 2009-04-28 04:37:35
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With an attractive force akin to the massive black hole at the center of the galaxy, online social networks have pulled into their orbits scores of new startups searching for profits. The target: eyeballs. Last January, Facebook totaled 68 million unique visitors and 1.1 billion page views, and MySpace had 58 million unique visitors and 810 million page views, according to Compete.com's analysis of Web browser data in the U.S. The startups' goal: Monetize these multitudes.
Hi Ned, nice post and great list of players. Here's another you should add: Friend2Friend, a social advertising company that's done some really engaging campaigns for brands. They can create a Facebook app or drop products into existing or reskinned apps, but their specialty is designing a great workflow that gets users interacting and coming back.
They have case studies on their website at www.friend2friend.com -- definitely a company to add to your list of key players.
They have case studies on their website at www.friend2friend.com -- definitely a company to add to your list of key players.
Hi Ned and thanks for the mention in your post.
It will be interesting to see where the application of social media analytics plays most effectively. Comments on the limited scalability of influencer marketing ring true. My guess is that the online world will be increasingly mapped demo- and psychographically - whether inside or outside of the walled gardens of Facebook and MySpace - and that the online / social media marketing world will begin to resemble traditional (i.e., direct) approaches to marketing.
Looking forward to your next installments.
Dean
Collective Intellect
It will be interesting to see where the application of social media analytics plays most effectively. Comments on the limited scalability of influencer marketing ring true. My guess is that the online world will be increasingly mapped demo- and psychographically - whether inside or outside of the walled gardens of Facebook and MySpace - and that the online / social media marketing world will begin to resemble traditional (i.e., direct) approaches to marketing.
Looking forward to your next installments.
Dean
Collective Intellect
