CRM Buyer Talkback

Re: Evolution, Revolution and Punctuated Equilibrium
Posted by: Denis Pombriant 2009-07-02 13:08:38

See Full Story

Kudos to all those who participated in, organized or even attended the Enterprise 2.0 conference in drizzly Boston last week. There is a lot to write about. The big ideas that I took away include disruption and evolution, ROI and a need to sharpen our focus. Here are a few thoughts on a very good show. The Tuesday keynotes generated needless confusion by asking a simple question: Is Enterprise 2.0 a revolution or an evolution? Such a question is often resolved in a cowardly compromise to split the difference.

Enterprise 2.0 ROI
Posted by: Stephen-Lee 2009-07-02 13:38:46 In reply to: Denis Pombriant

Great article. There was definitely a lot going on at Enterprise 2.0. I think part of the reason for the "slower" adoption of social media is that people have to change their behavior to adopt it. Boyd's example of the telephone illustrates how people can understand the value of not having to leave one's desk to talk to someone. It's a good example of understanding ROI without lengthy analysis. I'm pretty sure corporate citizens will eventually take advantage of social media but it does require that they change the way they work. That alone will make C-level executives ask for an ROI analysis. As for the telephone, we (humans) always spoke. The telephone just made it so that we didn't have to get up to do so.