E-Commerce Times Talkback

While EBay remains first and foremost an auctioneer, its fixed-price push is helping the
company solidify its position as an open, online marketplace -- while at the same time
positioning it for a challenge to Amazon.com in the third-party e-tail market.
Forrester analyst Carrie Johnson told the E-Commerce Times that "auctions will always be
the sort of centerpin of whatever EBay does" but fixed-price goods may help power the
auction business even further.