Headline FeedsE-Commerce Times Talkback
|
|
See Full Story
A new study reveals that today's teenagers are more wired and Web-savvy than ever but also indicates that they are embracing non-traditional means to use the Internet -- bypassing e-mail in favor of instant messaging, for instance -- a trend that experts say will force the e-commerce industry to be more creative in order to reach that audience. The Pew Internet and American Life Project said the number of 12- to 17-year-olds online grew 24 percent in the past four years, with more than half going on the Web at least once a day.
Re: Study on Teen Web Use Reveals E-Commerce Challenges
Posted by: estatsindia 2005-08-01 23:41:49 In reply to: Keith Regan
Indeed the rules of the game are changing and teen usage is gaining importance in the market.
But what's still desired to be seen is how market is going to catch up to these changing times and trends..
Personalization, Ubiquity,Customization are all fine on Internet but making e-commerce tick requires much more than this...
And that is where the real challenge lies
But what's still desired to be seen is how market is going to catch up to these changing times and trends..
Personalization, Ubiquity,Customization are all fine on Internet but making e-commerce tick requires much more than this...
And that is where the real challenge lies
