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You search, you find, you click "buy." Your e-commerce quest is nearly complete. You get to that checkout screen, and you think it's all good. Then the shipping charges get tacked onto your total, and you're left thinking that $9.95 deal didn't end up being such a bargain after all. Then there are those times when you need to make sure your package gets to its destination before the holidays -- a day late makes it a wasted effort. So you fork over the few extra dollars to guarantee the delivery date -- but did you really need to do that?
Shipping is quite a hassle for us etailers as well. Most of the time we compete with other etailers and find ourselves selling items for cost. This is before shipping is even included. Then we must factor in the best shipping costs for our customers so we don't lose them during the checkout process.
