E-Commerce Times Talkback

Re: Small and Steady Could Win the E-Commerce Race
Posted by: ECT News 2001-05-11 07:38:48

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It's good to be small and specialized on the Internet these days, especially because the
all-things-to-everyone sites are dropping off the map, one after another. While being a
niche player is not for every type of online businesses,
focusing on a niche can keep a business running long term.

There are hundreds of niche sites plying e-commerce in their own ways. By definition,
these sites are not IPO-bound any time soon. But many of them are making money or at
least have the real prospect of doing so fairly soon.

Re: Small and Steady Could Win the E-Commerce Race
Posted by: Arthur 2001-06-08 08:50:41 In reply to: ECT News

We are a small internet-only company and cannot say that our sales have been anything spectacular. I wonder if the authors would share where they advertise their websites? Does the search engine route really work? Other than the deluge of email promotions we get as a result of listing on search engines, I can't really tell...

Re: Small and Steady Could Win the E-Commerce Race
Posted by: Michael 2001-05-14 13:23:19 In reply to: ECT News

In response to one question on the topic of affordable niche marketing:

1. Affordable is a challenge at all times online.

2. Correct on pay per clicks - reasonably effective, but growing in expense. The key to affordability is hitting some of the newer pay per click sites before they hit the "GO TO" prices.

3. An additional successful means that we have utilized is the sponsoring of sites that share, or are complementary to our niche. This can be effective when using sites that are small in scale, but with a growing traffic base. You can achieve reasonable rates of sponsorship, resulting in traffic costs similar to that garnered from pay per click sites. We often find that this tactic achieves visits from a focused clientelle who are genuinely interested in our products at A World of Good Health.

The bottom line is this:

Free is good, but not always easy to find.

Expensive is easy to do, but potentially disastrous to your bottom line.

Affordable is an ongoing challenge, but one that must be achieved when the end goal is survival of your business in the long term.

Keep your eyes open for low cost opportunities, and always do your homework before committing!

Michael
www.aworldofgoodhealth.com

Re: Small and Steady Could Win the E-Commerce Race
Posted by: J. Whitley 2001-05-14 12:03:20 In reply to: ECT News

Thanks For this wonderful article. I am the owner of a small company jwproducts.com and we are a small business that specializes in embroidery and embroidery design which has been profitable since it was opened online in 1999. It is refreshing to see articles that applaude small business and the importance that they will play in the future when doing business online. We see the potential of increased business from our brick and mortar to adding online business and staying up to speed with competition.

We have a niche in the market and of course that niche changes all the time in which a business needs to change to meet those customer needs. Specialization is the key and in small business people need to embrace that.

I also like the comment that the gentleman from flyingnoodle.com mentioned that the best advertising is free: he is so right.

Thanks for the wonderful article and keep up the good work

J. Whitley
CEO of jwproducts.com

Re: Small and Steady Could Win the E-Commerce Race
Posted by: Ruth 2001-05-14 10:15:05 In reply to: ECT News

I agree! I'm a mini-business, but have been growing steadily since I went online about 3 years ago! -- a good 35% increase in sales each year! My niche? Imports mostly from Germany in wooden Christmas/holiday decorations. And I've learned which item is my particular niche, pyramids! They make up almost 1/3 of my total sales!

Re: Small and Steady Could Win the E-Commerce Race
Posted by: Edson 2001-05-14 09:06:00 In reply to: ECT News

My business is truly a niche, Sports Videos. I have been on the internet just one year.
I have tried most forms of advertising so far, and find that most don't produce results.
I am constantly bombarded with sales pitches to improve my "Hits" but even most of
these are very iffy. They seem more intended to increase someone else's revenue
and decrease mine.
So far, Pay-per-click has sent the most traffic my way, but it can become quite
expensive due to the nature of the beast. Someone always wanting to be higher
on the scale than me, then forces my hand. Sounds like a "Ponzi Scheme".
What are you finding that works?

Re: Small and Steady Could Win the E-Commerce Race
Posted by: Ben Horn 2001-05-14 08:57:37 In reply to: ECT News

I agree with the article.

My first e-commerce venture, www.FinnishGifts.com, started in Feb 2000. The site's scope is very narrow, only carrying glassware made by one Finnish manufacturer, iittala. It's exceeded my expectations in sales and profits. I've already served over 1,000 customers at this site!

I started my second site, www.Aalto.com, in March 2001. This site also has a very narrow scope, also related to Finland: designs by architects Aino and Alvar Aalto. This site has also been exceeding my expectations: fewer transactions, but much higher average sale. Best of all: almost no additional overhead for the second site.

Ben Horn, Owner
www.FinnishGifts.com
www.aalto.com

Re: Small and Steady Could Win the E-Commerce Race
Posted by: clairevolt 2004-11-23 03:45:02 In reply to: Ben Horn

To Ben Horn,
Hello,
I am student in Helsinki, Finland and I am studying how an exisiting firm could establish an e-business strategy. We are a group students working for this course and as the firm, we chose Iittala. That is why I would like to know if you have a special agreement with Iittala and other brands you sell on your website to sell their products by Internet. Then how do you advertise your website because I was wondering how well people know Iittala and Marimekko? I will be very glad if you could answer my questions.
Thanks in advance.
Regards,
Claire Nicolas

Re: Small and Steady Could Win the E-Commerce Race
Posted by: Desmond 2001-05-14 05:15:20 In reply to: ECT News

Spot on! We are morija plc, a wholesale and promotional clothing company based in London.
Our web site was built and developed to sell clothing at wholesale as well as single items.
However, the intention of the site was always to compliment our business NOT replace it,
which is what a lot of companies have failed to realise.

The sales alone via the internet would never be enough to keep the company running,
but the follow up response by phone etc is huge. This has resulted in major contracts
from big name companies that we may have lost out on otherwise had we not encourage
clients to phone with their queries etc (most dotcom companies present 20 different
emails for this!) and presenting the online buying process as just one options of
rather than promoting it as the best option.

Re: Small and Steady Could Win the E-Commerce Race
Posted by: Desmond Ferros 2001-05-14 05:09:39 In reply to: ECT News

Spot on! We are morija plc, a wholesale and promotional clothing company based in London.
Our web site was built and developed to sell clothing at wholesale as well as single items.
However, the intention of the site was always to compliment our business NOT replace it,
which is what a lot of companies have failed to realise.

The sales alone via the internet would never be enough to keep the company running,
but the follow up response by phone etc is huge. This has resulted in major contracts
from big name companies that we may have lost out on otherwise had we not encourage
clients to phone with their queries etc (most dotcom companies present 20 different
emails for this!) and presenting the online buying process as just one options of
rather than promoting it as the best option.

Re: Small and Steady Could Win the E-Commerce Race
Posted by: Janet 2001-05-12 12:24:22 In reply to: ECT News

This article is right on the mark. Our small company's web site sells personal hygiene supplies to women. Another company in our area sells hot sauce on their web site. Both of our companies are profitable, have been in business over three years, manufacture our own products and sell exclusively over the internet.

Re: Small and Steady Could Win the E-Commerce Race
Posted by: Michael 2001-05-14 11:58:34 In reply to: Janet

In total agreement. As online business begins to take a hard look at the model upon which it was built, it becomes clearly apparent that the areas of needed focus continue to be the provision of a high level of service within a defined marketplace. To attempt to provide "everything to everyone" puts an incredible burden on the ability of any company to appropriately serve its visitors to a level that will garner a return visit, and the almighty purchase. Niche markets allow for that type of knowledgable focus, which ensures stability for those organizations that know their products, and their relation to the needs of their customers.