E-Commerce Times Talkback

Re: Report: Online Ads Poised for Growth
Posted by: Jennifer LeClaire 2002-05-25 08:31:10

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A recent study found that online advertising is holding its own compared with traditional
advertising revenue. And analysts expect the current steady state will give way to growth
as soon as economic news improves. "The areas that we see continuing to grow in terms of
share of online advertising are ... new forms of rich media," Charles Buchwalter,
Nielsen//NetRatings' vice president of media research, told the E-Commerce Times. "The
continuing experimentation and innovation is the saving grace of the industry."

Re: Report: Online Ads Poised for Growth
Posted by: Jim Pflaum 2002-05-25 09:00:05 In reply to: Jennifer LeClaire

Buckwalter's wrong. Online ad spending might show some slight upward growth late this year, but the Net's share of all media spending for the long term, from mid-2003 onward, will remain forever flat until the Net's marketing gurus stop assaulting Net users with their intrusive, in-your-face ad formats. These intrusive formats, particularly pop-ups and animated, flashy banners, have turned the Net into a junkyard, a situation that is eroding the public's interest in the Net. Mark my words: those content providers and portals that have turned their sites into commercial junkyards won't be around to sell ad space to anybody in a few years. - Jim Pflaum, Raleigh, NC