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Yahoo has given the boot to longtime partner Google, saying its own family of search tools, based on its own technology, will now return results to its users. The move puts an end to what had become an increasingly awkward relationship. The severing of ties, which Yahoo hinted at earlier this year, also sets the stage for a far more aggressive head-to-head battle between the two companies for both paying advertisers and the eyes of the general Web-using public.
Re: Search Wars Heat Up as Yahoo Drops Google
Posted by: Jim Pflaum 2004-02-18 12:44:36 In reply to: Keith Regan
It's great that Google is expanding its search-return capacity, but all of the major search engines, Google and Yahoo included, need to improve the "quality" of their search returns, not merely the quantity of their returns. Google, Yahoo and MSN shouldn't forget that bigger isn't always better, and that's especially true when it comes to Web searching. Jim Pflaum - Raleigh, NC
