E-Commerce Times Talkback

Re: Omniture CEO Josh James on Web Analytics
Posted by: Jennifer LeClaire 2005-01-03 09:42:43

See Full Story

Web analytics isn't what they used to be. A new breed of tools and technologies has led to a rebirth of analytical hopefuls, and well-known brands are hopping on board. Omniture is the largest stand-alone Web analytics application service provider. The company grew more than 150 percent in 2004, with seven consecutive quarters of profitability and clients like eBay, AOL and Wal-Mart, among others.

Re: Omniture CEO Josh James on Web Analytics
Posted by: analyticmatt 2007-02-26 04:36:29 In reply to: Jennifer LeClaire

I found it Josh's answer to the question "How long does it take to get a return on that investment?" very interesting but not entirely clear.
I agree that a single business improvement is required in order to gain a return on investment but I have created a web analytics ROI calculator to answer this very question. See http://www.sclanalytics.com/info/web-analytics-roi-calculator
Thanks