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The traditional process for sourcing creative work contains significant risk for the buyer along with the potential for wonderful reward in the form of great design. The typical risks are threefold: first, finding and working with the right designer for your project; second, the inherent limitations in choosing design concepts; and third, the problem of committing to buy something you have not yet seen. There is, however, a non-traditional option that many businesses are pursuing -- crowdsourcing creative work.
What the author described in this article is not crowdsourcing. It is a form of a reverse auction.
Real crowdsourcing would look like this: http://www.kk.org/outofcontrol/ch14-f.html
Instead of using a single person as the evolver, it would average out the ratings of a large pool of people and select the best-fit design. The Genetic Algorithim will then go back and change the design.
There are many other examples in Kevin Kelly's excellant book. While a reverse auction may resemble crowdsourcing, it only iterates through a single generation. There are no further iterations to apply evolutionary pressure. We have not yet even begun to tap the full commercial potential of crowdsourcing -- nay, let's call it for what it really is: complexity theory.
Ho-Sheng Hsiao
Isshen Solutions, Inc.
Real crowdsourcing would look like this: http://www.kk.org/outofcontrol/ch14-f.html
Instead of using a single person as the evolver, it would average out the ratings of a large pool of people and select the best-fit design. The Genetic Algorithim will then go back and change the design.
There are many other examples in Kevin Kelly's excellant book. While a reverse auction may resemble crowdsourcing, it only iterates through a single generation. There are no further iterations to apply evolutionary pressure. We have not yet even begun to tap the full commercial potential of crowdsourcing -- nay, let's call it for what it really is: complexity theory.
Ho-Sheng Hsiao
Isshen Solutions, Inc.
Interesting post and comment - and it highlights the two main versions of crowdsourcing:
1) harnessesing collective intelligence through a collaborative approach - such as Kelly's evolutionary (memetic) model
2) harnessing distributed intelligence (diamond in the dirt) through a competitive process.
But both are crowdsourcing as defined by Jeff Howe - outsourcing to the crowd via an open-call. And interestingly both are evolutionary models of creativity - just a difference between gradualism and punctuated equilibria.
1) harnessesing collective intelligence through a collaborative approach - such as Kelly's evolutionary (memetic) model
2) harnessing distributed intelligence (diamond in the dirt) through a competitive process.
But both are crowdsourcing as defined by Jeff Howe - outsourcing to the crowd via an open-call. And interestingly both are evolutionary models of creativity - just a difference between gradualism and punctuated equilibria.
