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Verizon Weaves AT&T-Bashing Witticisms Into Legal Doc

Verizon's aggressive ad campaign to belittle AT&T has found its way into court documents. The company apparently made a deliberate effort to use language that would translate well for a mainstream audience, rather than couching its response to AT&T's complaint in traditional legalese. The gambit seems to have earned it a plummy PR payoff, so far. Does this suggest a new marketing role for attorneys?
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Don't Give Discount Holiday Shoppers Any Reasons to Walk Away

Shoppers are looking for discounts this holiday season, and many will abandon a shopping cart in a heartbeat if they feel they're not getting the deal they expected when the checkout process is under way. There are some simple measure etailers can take to optimize the shopping experience, even at this late date, and keep customers engaged until their purchases are complete.
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ECT News Community » MacNewsWorld Talkback

*	*	Topic	Posts	Last post	Date
		Re: The Mac Cybercrime Immunity Fallacy	3	Kahless	2009-11-21 11:11:23
		Re: The Gphone That Could Catch My Eye	2	mathiastck	2009-11-20 07:27:51
		Re: Apple's House Rules Won't Be the Death of App Development	2	CMaxcer	2009-11-13 17:46:11
		Re: The Netbook OS Enigma	3	bmig2	2009-11-12 15:33:32
		Re: Chorus Should Sound Great Once More Singers Join In	2	JohnRHaigh	2009-11-11 09:07:07
		Re: Mac OS X May Split With Atom	2	macbrewer	2009-11-03 07:29:07
		Re: What the iPhone Needs to Keep the Android Hordes at Bay	6	osxjunkie	2009-11-03 07:21:32
		Re: Apple Is Saving the Best for Last	5	hembreeder	2009-10-24 15:10:26
		Re: QuickBooks Courts the Mac Crowd	4	QBWill	2009-10-20 09:33:44
		Re: Photoshop for iPhone: Premium Version, Please	2	appwielder	2009-10-15 07:22:43
		Re: Apple Tweaks iPhone 3GS to Lock Out Jailbreakers	2	bosco1	2009-10-14 20:53:29
		Re: The iPhone Tether's Gordian Knot	4	Fetrow	2009-10-12 15:23:10
		Re: AT&T Knuckles Under on VoIP for iPhone	2	gara56	2009-10-07 15:28:43
		Re: CNN Mobile: One Small Step for a News App	2	akcoyote	2009-10-02 13:02:07
		Re: Apple's Flimsy Excuse for Its Camera-Shy iPod Touch	5	shaneadelman	2009-09-26 21:39:44
		Re: Courier vs. iTablet: Portable Office or Portable Living Room?	5	lumierefl	2009-09-26 08:25:18
		Re: Parallels Greases Wheels for PC-to-Mac Switch	2	akcoyote	2009-09-22 13:14:00
		Re: Sorting Out Life's Little Complexities With Bento Personal Database	4	dougtheslug	2009-09-20 00:18:29
		Re: MindNode: Free Thinking Isn't Free	2	krt186	2009-09-17 17:56:43
		Re: Logic Express 9 Gives Pro Chops to Amateur Music Makers	2	loosecanon	2009-09-14 11:50:05

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