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How Analytics Could Upset the Presidential Frontrunners
February 1, 2016
Given all the campaign drama, there was little else on my mind when I started to write my column at the end of last week. The also-rans really didn't understand how suicidal Trump's comments were about fans supporting him even if he shot someone in New York. Also, Clinton's use of a nonauthorized BlackBerry revealed what she really thought of the Obama administration.
AOL Buys AlephD to Boost Publisher Support
January 26, 2016
AOL on Monday announced that it has agreed to purchase AlephD as it ramps up efforts to boost its key assets: its global content brands, millennial-focused over-the-top content, original video content, and programmatic advertising platforms. AlephD's algorithms focus on publisher analytics and price floor optimization. They let publishers control and optimize inventory pricing and packaging.
How Trump Wins: Master Manipulator, Meet Analytics
January 25, 2016
Given President Obama's success in the last two elections, I was convinced that we would see a major emphasis on the use of analytics in this election season. It seemed that Clinton, in particular, would have been drawn to it after Obama used it to defeat her in the 2008 primaries. Although some of the PACs have embraced analytics, I haven't seen a similar effort on the part of any candidate.
FTC Issues Regulatory Warning on Big Data Use
January 20, 2016
The Federal Trade Commission is extending its regulatory reach to the e-commerce impact of big data. For years, the FTC has asserted vigorously its authority to apply existing consumer protection laws to emerging developments in the IT realm. Now it is signaling that it will apply that same vigor to big data under the regulatory authority it possesses through the FTC Act and other laws.
Apple Loses Track of News App Traffic
January 13, 2016
Apple this week revealed that technical difficulties with its News app have led the company to underestimate usage figures for the more than 100 publications offering content through the software. The company discovered an error in the app that's resulted in underestimating the number of readers using the software, according to Apple's Eddy Cue, who said the company is fixing the problem.
Vendor of the Future
January 13, 2016
I spent part of last week listening to presentations about the customer of the future, and of course it made me think. As usual, I didn't think in a straight line. As you've heard from me before, customers are still the human beings that walked out of the ice age 10,000 years ago or even the Cro-Magnons of 35,000 years ago. It takes geologic time to observe changes in a species.
Taxpayer Advocate Blasts IRS' Planned Customer Service Revamp
January 8, 2016
The Taxpayer Advocate Service has released its annual report to Congress. Among other things, it warns that a five-year plan to revamp IRS operations may result in a substantial reduction in telephone and face-to-face interactions with taxpayers. "TAS has been left with the distinct impression that the IRS's ultimate goal is to get out of the business of talking with taxpayers," the report states.
Surprise Success: What to Do When Sales Go Through the Roof
December 22, 2015
Success is a good thing. Sometimes, however, surges in orders and sales cause headaches for e-commerce companies. The key is to expect the unexpected. Planning ahead can help ensure that sales spikes are handled as smoothly as possible. "It's never too early to start planning for growth," said Marg Hyland, founder of Pegeen. "You need to be prepared."
Year-End Intelligence
December 16, 2015
There's always an aphorism about Santa, stockings and year-end funding news, but I am tired of them so I'll let you imagine one. However, the funding news is so good from so many sources that I thought it worthwhile to mention a few items -- there are patterns emerging. First, Salesforce bought MinHash. That's not a funding event proper, but it does provide some modicum of cash to the founders.
Microsoft Dynamics CRM 2016 Focuses on Intelligence
December 3, 2015
Microsoft this week released Dynamics CRM 2016 in CRM Online and on-premises versions. Built-in intelligence is a key feature of the package, which is available in 130 markets and 144 languages. It leverages the Cortana Analytics Suite's advanced analytics and machine learning capabilities. Intelligence "is important because it's an idea that's current," observed analyst Denis Pombriant.
How Technology Could Prevent Another Paris-Like Attack
November 30, 2015
What I find fascinating is that with all of the focus members of the intelligence community place on violating our privacy, they still aren't able to stop attacks like the one in Paris. Currently they are complaining that it is our fault for implementing encryption that blocks their often-illegal views into citizens' personal lives. I think that even if encryption didn't exist, they still would be ineffective.
Surveys Reveal Lax Mobile Security Among Federal Workers
November 18, 2015
The use of mobile devices provides significant benefits in convenience and workplace productivity. However, two recent reports indicate that U.S. government workers often ignore security protocols associated with mobile IT. The Office of Personnel Management hack revealed earlier this year drove an effort to address federal IT security. That effort largely has bypassed mobile device security.
Report: Botnets Help Bump Cyberattack Attempts by 20 Percent
November 17, 2015
ThreatMetrix last week reported that it had detected and prevented more than 90 million attempted cyberattacks in real time across industries from July to September. The attempted attacks covered fraudulent online payments, logins and new account registrations, and represented a 20 percent increase over the previous quarter, according to ThreatMetrix Cybercrime Report: Q3 2015.
Sales and Marketing Sentiment: Feeling Is Perception Is Reality
November 16, 2015
About a year ago, I conducted a survey that led to my company's first-ever Sales & Marketing Sentiment Study. The idea was to get inside the heads of people in sales and marketing and reveal their feelings about the way they worked, the technology they used, and about each other. We split the results into sales and marketing responses and compared them.
Microsoft Dynamics CRM Ventures Into Machine Learning
November 10, 2015
Microsoft last week revealed some new details about Dynamics CRM 2016, emphasizing functionality designed to empower customer service agents. It will be released in both cloud and on-premises versions in Q4. It will be available as a standalone application or as an add-on to Office 365. "This is a big release for Microsoft," said Nucleus Research's Rebecca Wettemann.
DJI Plants Ubuntu Brain on Drone
November 3, 2015
DJI on Monday unveiled a high-performance embedded computer running Ubuntu 14.04 for use in its Matrice 100 drone. The Manifold supports CUDA, OpenCV and ROS, and it is compatible with third-party sensors. It lets developers connect a variety of devices -- including infrared cameras, atmospheric research devices, and geographical surveying equipment -- to the Matrice 100.
Using Tech to Fix the Horrid US Political Debates
November 2, 2015
I watched with interest last week's Republican debate and realized very quickly that whatever that was on my TV, it sure as hell wasn't an actual debate. The idea is for us to be able to compare the qualifications and positions of a variety of candidates and then make a more informed choice -- but if every candidate is asked a different question, then how do we compare the answers?
Qualcomm Unveils Muscle Camera for Surveillance Systems
October 28, 2015
Qualcomm on Tuesday announced a muscle video camera for surveillance systems. Part of the company's Snapdragon 618 IP camera platform, it combines a six-core, 64-bit processor; next-generation graphics crunching; and embedded digital signal processing. The unit can perform advanced video analytics, which can reduce cloud processing and storage costs provide more reliable analytics, Qualcomm said.
Federal Investment in Big Data Applications Heads for Liftoff
October 22, 2015
U.S. government agencies appear to have gotten the memo: Big data is good for you. The acquisition, storage, processing and management of large chunks of information will drive the use of big data technologies, according to a survey of federal IT managers. To accomplish those goals, federal IT managers increasingly are seeking the support of the private sector.
MIT Machine Does Big Data Analysis the Human Way
October 20, 2015
Researchers at the Massachusetts Institute of Technology last week announced they had developed an algorithmic system to analyze big data that eventually might replace humans. The system, called the "Data Science Machine," designs the feature set and searches for patterns in big data. The DSM's first prototype was 96 percent as accurate as the winning submission by a human team in one competition to find predictive patterns in unfamiliar data sets.
Federal Agencies Warming Up to Big Data
October 15, 2015
It just makes too much sense. Big government can function much better if government agencies take advantage of the benefits of big data technologies. Given the perception that governments operate on a bias favoring the status quo, it may come as a surprise that U.S. government agencies are slowly but surely embracing the adoption of big data innovations.
Amazon Casts Its Net on the Internet of Things
October 9, 2015
Amazon on Thursday leapt into the Internet of Things market with the announcement of its AWS IoT platform. AWS IoT lets devices -- ranging from cars and turbines to sensor grids and light bulbs -- connect to services from Amazon Web Services. That in turn allows companies to store, process, analyze and act on the mountains of data generated by connected devices.
Vertical Ventures
September 29, 2015
I'm always looking for emerging trends at Dreamforce, the kinds of things that are hiding in plain sight. They might never amount to much, but given that it's Dreamforce, many likely will bloom. A case in point is the emergence of vertical market CRM. Its time is now because application development tools have become so good, and because customers need fast, budget-friendly deployments.
Salesforce IoT Cloud Makes Thunderous Debut
September 15, 2015
Salesforce has launched IoT Cloud, an Internet of Things offering designed to connect billions of events with Salesforce, which the company says will help its clients' bottom line. IoT Cloud is powered by Salesforce Thunder, the company's new massively scalable, real-time event processing engine. "Salesforce is turning the Internet of Things into the Internet of Customers," said CEO Marc Benioff.
When Data Breaks the News
September 15, 2015
Google is putting a new spin on the news. Instead of relying on journalists to gather facts and report events the old-fashioned way, the company's News Lab, launched earlier this year, aims to deliver news stories through data. Case in point: Who needs polls to reveal that Donald Trump is the most popular candidate in the Republican primary free-for-all?
The IoT's Data Prioritization Pearl
September 14, 2015
The era of digital transformation and the digital business, the customer experience as a key differentiator, and the movement toward smart machines are some of the common themes Gartner Distinguished Analyst Don Scheibenreif touched on in his keynote last week at the Gartner Customer 360 Summit in San Diego. These are all phenomena that have been on their way for a little while -- like a glacier.
The Tyranny of Spreadsheets
September 10, 2015
As a former sales and marketing guy, I am more than familiar with spreadsheets as a not-so-good tool for managing the avalanche of data generated by the front office, even before the big data craze. Name a department or function in business and it's easy to find people using spreadsheets to manage it -- often poorly, but through no fault of their own.
Full Circle's 80-20 Rule
August 14, 2015
I recently talked with Bonnie Crater about changing her company's name, and something really struck home. Crater is CEO of Full Circle Insights, and I've known her since her days as an executive at Salesforce. As I was listening to Crater, I recalled that old aphorism, often attributed to John Wanamaker, that half an advertising budget is wasted, but we just don't know which half.
IBM to Buy Watson a Pair of Eyes
August 10, 2015
IBM last week announced a $1 billion deal to acquire Merge Health, a provider of enterprise imaging and clinical system, with the goal of giving the supercomputer "eyes." There are compelling synergies in the marriage of Merge's medical imaging and IBM's notable resources in analytics, cloud and cognitive computing, noted Jon Peddie Research's Kathleen Maher.
Data and Design Can Drive Customer Loyalty
August 3, 2015
In the past, enterprises controlled the times, policies and marketing funnel for customer interactions. When things went wrong, customers reluctantly picked up the phone to call customer support, fully expecting not to be recognized, to be put on hold, to have to repeat the same information several times, and to have to spend a lot of time and effort to receive "customer service."
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