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Feds Value - but Don't Always Use - Big Data Tools for Cybersecurity
May 13, 2015
U.S. government agencies can significantly improve their ability to deal with cybersecurity problems by utilizing big data analytics. However, agencies are finding it difficult to fully benefit from these advanced analytical tools for a variety of reasons -- including dealing with the sheer volume of data. Cyberthreats hide in plain sight, suggests a recent report from MeriTalk.
Big Data Analytics Fights Insider Threats
May 13, 2015
Cyberdefenders for years have adopted Fort Apache strategies to protect their networks. Strong perimeters could prevent attackers from reaching precious data, they reasoned. As technology marched on, however, the idea of an impermeable wall became as quaint as the Maginot Line on the eve of World War II. Firewalls alone no longer were strong enough to keep data safe.
Customer-In, Not Seller-Out: 5 Realities of the Customer Journey
May 11, 2015
I was doing a little reading about the concept of the customer journey. I have distinct opinions about it, and I was looking for things that might challenge or validate those ideas when I stumbled across a blog post from a major CRM vendor that got my goat. The post proclaimed that 2015 was "the Year of the Customer Journey!" Really? This year? What about the many years before this?
Apple, IBM Bring Tech to the Rescue for Japan's Seniors
May 4, 2015
Apple and IBM last week announced an initiative with Japan Post Group to provide seniors in Japan with iPads preloaded with apps and analytics designed to improve their quality of life. Japan Post Group will launch a pilot service later this year and gradually expand it to cover 4-5 million customers by 2020. This is one of several undertakings to deal with aging in Japan.
Satisfying Customers in the Digital Transformation Era
April 29, 2015
Customers are changing the rules of business. They are well informed and well connected, and they have high expectations. Business success in the digital world depends on individuals who make recommendations based on their personal experience. These customers expect a seamless and consistent experience, regardless of which device they are using. They demand intelligent digital interactions.
Marketing's Next Act
April 28, 2015
Marketing continues to heat up as the next big thing in CRM. It's so big that I can see it splintering in multiple ways to accommodate all the permutations that are suddenly possible, thanks to big data, analytics, and a determination to get beyond using marketing technology as a glorified accounting system designed to limit "losses" due to marketing. You can't win by limiting your losses.
Big Data Drives Change if You're Ready to Be Driven
April 20, 2015
In an earlier chapter in my career, I had the seemingly lofty title of "software and intelligence editor" at a telecom trade magazine. Even back in 1996, telecom was experiencing a "big data" problem. It wasn't a problem of collection -- no, telephone companies collect more data than almost any other industry, recording call times and durations, as well as the numbers their customers dialed.
Shopping for Algorithms and APIs in the Cloud
April 10, 2015
Now that cloud computing has made it economically feasible to capture and collate large volumes of data, many organizations are trying to find an equally economical method to analyze and move the data across various business applications. Enter Algorithmia and Bedrock Data, two cloud-based companies offering online marketplaces to remedy these age-old issues.
Oracle Aims to Wring More Sales From Marketing Cloud
April 6, 2015
Oracle last week trumpeted a set of new Marketing Cloud features designed to improve the customer experience. Oracle ID Graph, Rapid Retargeter and AppCloud Connect aim to boost sales by aggregating data from multiple sources and reacting to it in near-realtime. However, they fall short of the cutting edge in CRM -- predictive analysis.
Fiorina's and Clinton's Presidential Runs: The Irony Is in the Analytics
April 6, 2015
There will be a lot of irony in the U.S. presidential primaries and general election as campaigns ramp up later this year. Last time, with Mitt Romney, we saw a business multimillionaire and ex-governor get schooled in how to use analytics by a guy who wasn't even that experienced in politics. It was kind of like watching Jon Stewart beat Tiger Woods at golf.
Commerce Department Embarks on Data Revolution
April 3, 2015
All major U.S. government agencies employ a chief technology officer who generally deals with the management of IT resources including hardware, software, cybersecurity and the mechanics of the digital world. The U.S. Commerce Department has now gone a step further in addressing the challenges presented by an ever-evolving world of e-commerce with the appointment of a chief data officer.
WiFi Pays Retailers in Spades
April 1, 2015
EarthLink and IHL on Tuesday released a joint study that shines a light on the specific ways different types of localized WiFi networks are helping businesses, and how enterprises are adapting to the realities of a more mobile and data-centric world. Companies are changing their point-of-sale systems to try to stay competitive, the study indicates.
IBM Aims to Harness Internet of Things
March 31, 2015
IBM on Tuesday announced it will spend $3 billion over a four-year period on a new Internet of Things unit involving thousands of consultants, developers and research staff. The company intends to establish an IoT Cloud Open Platform for Industries, which will extract data for business intelligence, and set up a Bluemix IoT Zone, which will help leverage that data for app design.
Optimizing the Brick-and-Mortar Customer Experience
March 27, 2015
The retail industry has finally awakened to what customers always have known -- they don't distinguish too much between channels. Modern shoppers are happy to embrace the immediacy and experience of the physical store while also benefiting from the informed and personalized ease of shopping online. Retailers should translate the smartest online strategies into their in-store experience.
Facebook Aims to Turn Social Media Into 'the' Media
March 24, 2015
Facebook reportedly has been talking with multiple news organizations about hosting their content on its network, rather than linking to their websites. No deal has been finalized, but The New York Times, BuzzFeed and National Geographic are among its first likely partners. They may be interested in negotiating with Facebook now because they understand change is inevitable.
Importance of a System
March 18, 2015
I was telling a friend recently about some of the ideas in my book, Solve for the Customer. He was interested in my belief that customer science has evolved from a general emphasis on process in business, especially in the back office. His company does a lot to ensure that its customers are happy and loyal, because their business involves long-term relationships and agreements that renew for many years at a time.
New Facebook Marketing Tool Chews Up Data, Spits It Out
March 17, 2015
Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Data on all of Facebook's 1.3 billion users will be used -- anonymized and aggregated to protect their identities.
Square Reshapes Itself for Small Businesses
March 10, 2015
Square on Monday introduced two new services for small businesses: instant deposits; and protection for disputed purchases. Square, which six years ago began offering square-shaped mobile credit card readers for smartphones and tablets, has shifted its focus away from point-of-sale operations and toward data collection. The company processes millions of credit card swipes daily.
How Deep Can Watson Drill?
March 10, 2015
IBM last week announced the acquisition of AlchemyAPI, which uses deep learning to perform natural language processing. NLP consists of semantic text analysis, including sentiment analysis. IBM "has some of these capabilities already, and we continue to explore ways to expand and amplify them through our growing developer community," said IBM Watson VP Steve Gold.
Pivotal Punts Big Data Platform to Open Source
February 19, 2015
Pivotal on Wednesday announced its decision to open source all of the core components of its big data platform, becoming the first big data industry player to do so. The company also announced its participation in the Open Data Platform, which seeks to encourage more enterprise collaboration, along with the adoption of modern, scalable data architectures.
Azure Machine Learning Aims to Convert Data to Information
February 19, 2015
Microsoft has announced new data services running on its Azure cloud in a bid to bring big data to the mainstream. Those services include the HDInsight Apache Hadoop-based service; Storm on HDInsight, which lets users use Hadoop and Storm to create distributed, real-time data processing solutions in Azure; and Azure Machine Learning, a managed cloud service for advanced analytics.
Tune Strikes a Chord With Investors
January 30, 2015
Mobile marketing company Tune has raised $27 million in funding, it announced Thursday. Icon Ventures partner Jeb Miller will join Tune's board. Icon led the funding round; Accel Partners and Performance Equity Management also participated. Tune will use the proceeds to grow its engineering team, introduce new products and generally invest in the services it offers.
Customer Science
January 28, 2015
Part of my new year routine has been ordering new business cards. In this electronic age, they are the only things I actually print, and I'm a writer! In a few weeks I'll publish a book, Solve for the Customer, in paperback, and the two are related. I made a discovery while writing the book that fundamentally changes what I do for a living and the title I use, hence my need to reprint.
Time to Drill Deeper
January 21, 2015
This is not an article about fracking -- drilling for gas and oil in shale. This is about "drilling down" into big data. We've been using the term for a long time and it provides a useful metaphor for data analysis. However, we've conditioned ourselves to think of drilling down only to a superficial degree, and that needs a rethink. When data wasn't big, we were only able to scratch the surface.

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Does technology create more jobs than it destroys?
Yes - The jobs new technologies create outnumber those lost due to machines replacing humans.
No- Companies fixated on cost-cutting are building workforces of robots and computers instead of people.