Saturday - December 27, 2008
The game has changed for retail. In an era of increasingly competitive online business, failing corporate giants and consumer fear over the state of the economy, it's clear that small online retailers will face an uphill battle over the next several months. The good news is, e-commerce may be the one bright light in an increasingly dismal world of retail, and there are simple steps retailers can take to improve their profits online. According to a recent survey from Jupiter Research, sharing personal information is the No. 1 reason consumers do not complete their online purchases.
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Tuesday - December 23, 2008
Lorrie Thomas does not "sell, share or whore out" the personal information of any visitor who comes to her Lorrie Thomas Web Marketing site -- and she backs up this no-share promise in her privacy statement. Indeed, the entire document is a straightforward description of what the company will and will not do with personal data.
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Monday - December 15, 2008
A Countrywide mortgage employee working Sunday nights copied customer records from an office computer, then sold the personal information of an estimated 2 million mortgage applicants. A group of hackers "wardriving" managed to capture credit card numbers, passwords and account information for more than 40 million customers. Before 2004, consumers rarely heard about these kinds of thefts.
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Saturday - December 13, 2008
Identity theft has had a crippling effect on more than 9 million Americans, according to the Federal Trade Commission, and businesses that collect or hold identifying information report millions of dollars in annual losses as a result of these crimes. New identity theft regulations for creditors come into effect on May 1, 2009.
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Saturday - December 6, 2008
The holiday season has come to signify not only a time of celebration among family and friends -- it's also usually a period of joy for retailers. This year, however, the lagging economy threatens to dampen everyone's holiday spirit, and retailers who depend on a large holiday season sales boost should prepare for a much smaller increase.
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Sunday - November 30, 2008
Today we have the advantage of staying connected wherever we are, which gives us the convenience of completing our holiday shopping from home or our working space at any time of day. This convenience, however, comes with a price, which can sometimes present itself literally.
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Saturday - November 29, 2008
Bank card users should be cautious when using ATMs this holiday season. A sheriff's office fraud department in Georgia is investigating an ATM scam that netted two suspects $30,000. The two men were arrested at an ATM after using "skimmers" to tap into several bank card customer accounts.
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Saturday - November 22, 2008
Marketers often ignore a critical measurement -- customer attitudes and emotions -- when examining customer behavior. This critical measurement can hold the key to insights that can drive the best kind of marketing -- presenting the right message and offer to the right people at the right time.
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Friday - November 21, 2008
President-elect Barack Obama may not find it that hard to give up his BlackBerry after all. Verizon Wireless has announced that some of its employees accessed his personal cell phone account records. The wireless provider apologized to the president-elect and said it would discipline the employees involved.
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Tuesday - November 18, 2008
Folks in IT tend to ask a lot of questions. We're a curious breed by nature. In fact, we have to be. Change comes about so quickly in our industry, technology moves so fast, and our businesses adapt so fluidly that we have to ask questions just to keep up. Some might even say that a healthy curiosity is the hallmark of a successful IT professional -- and I wouldn't disagree.
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Sunday - November 16, 2008
Today's liquidity crunch is a far-reaching conundrum causing the global credit markets to react in an irrational and volatile way. All granters of credit are under immense pressure, as the market continues to point its gnarled finger at the mortgage industry as the chief culprit for the market's disarray.
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