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Sleek Ad Tailoring for Online Apparel Shoppers
April 21, 2015
Consumers are on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools, buying clothing and shoes off the Web has become mainstream. However, some advertisers have been slow to respond. While most of us have at some point been served ads displaying items we browsed the day before, dynamic creative has the power and potential to do much more.
Big Data Drives Change if You're Ready to Be Driven
April 20, 2015
In an earlier chapter in my career, I had the seemingly lofty title of "software and intelligence editor" at a telecom trade magazine. Even back in 1996, telecom was experiencing a "big data" problem. It wasn't a problem of collection -- no, telephone companies collect more data than almost any other industry, recording call times and durations, as well as the numbers their customers dialed.
Oracle Modern Customer Experience
April 8, 2015
Oracle did some smart things at last week's Oracle Modern CX Conference and user meeting in Las Vegas. The company has been making strides in organizing its messaging and products around customer experience in the wake of its RightNow Technologies acquisition a few years ago. It's been taking on the CX mantra whole hog. Today, Oracle CX is a full-featured tactic.
FTC Upgrades IT to Protect Consumer Privacy, Data Security
April 8, 2015
The FTC, which is at the forefront of regulating the impact of information technology on consumers, is bolstering its technical resource capabilities through a new Office of Technology Research and Investigation. The FTC is concerned about the failure of commercial entities to make adequate disclosures or to properly address data breaches and privacy issues.
Record Systems as Deal Savers
March 11, 2015
Transaction systems have all the fun but systems of record do all of the work; at least it seems that way. Maybe you've never thought of it this way but unless both kinds of systems are working well -- and working together -- your results will suffer. Record systems can tell you what happened, but by themselves they don't bring in business.
Solving for the Customer
February 19, 2015
You'd probably take umbrage at the notion of a weak human, and rightly so, because in business you have to be able to play with the team you have, not the one you wish for. So for business purposes, let's think in terms of empowered humans, since we always want to empower our employees to do great things -- at least we should.
How Eroding Trust Hurts Companies
February 12, 2015
I love all the innovation and trends in the wireless, telecom, television, Internet and tech space. However there is also a big warning light flashing ahead that no one is paying attention to...trust is eroding. Trust is a delicate thing and is being ignored. Innovation is great, but if we don't protect the privacy and personal information of users, they will lose trust and that will bite us in the end.
Anthem Mega-Breach Jeopardizes 80 Million Consumers
February 5, 2015
Hackers broke into the databases of Anthem Inc., the second-largest health insurer in the U.S., and stole up to 80 million customers' personal information. The data includes current and former customers' names, birthdays, medical IDs, social security numbers, street addresses, email addresses and employment information, Anthem president and CEO Joseph Swedish wrote in a note sent to customers.
Verizon Addresses Supercookie Conundrum
February 3, 2015
Users of Verizon Wireless' network and products will find it will be easier to opt out of the carrier's tracking activities. The carrier has been using a "supercookie" identifier to follow smartphone users' mobile Web activity. Verizon has given consumers ways to opt out of various marketing programs, but escaping the reach of supercookies has proven to be elusive for consumers.
A Little Dab of Credit Card Data Can ID Customers
February 2, 2015
Credit card users may be dismayed by findings MIT Researchers reported last week in the journal Science: Just four pieces of vague non-identifying information were enough to identify 90 percent of people in a data set of 1.1 million credit card users. When the researchers went to work with three pieces of less vague information, they achieved 94 percent success.
Customer Science
January 28, 2015
Part of my new year routine has been ordering new business cards. In this electronic age, they are the only things I actually print, and I'm a writer! In a few weeks I'll publish a book, Solve for the Customer, in paperback, and the two are related. I made a discovery while writing the book that fundamentally changes what I do for a living and the title I use, hence my need to reprint.
Time to Drill Deeper
January 21, 2015
This is not an article about fracking -- drilling for gas and oil in shale. This is about "drilling down" into big data. We've been using the term for a long time and it provides a useful metaphor for data analysis. However, we've conditioned ourselves to think of drilling down only to a superficial degree, and that needs a rethink. When data wasn't big, we were only able to scratch the surface.
Data Breach Law Tops Obama Privacy Initiatives
January 12, 2015
A proposed national data breach reporting law, aimed primarily at protecting consumer privacy, headlined several initiatives the Obama administration announced Monday. The Personal Data Notification & Protection Act clarifies the obligations of companies when there's been a data breach. It includes a requirement to notify customers within 30 days of the discovery of a breach.
Better and Better
January 7, 2015
James Surowiecki, author of The Wisdom of Crowds and business and finance columnist for The New Yorker, published an article in the magazine's Nov. 10, 2014, issue entitled, "Better All The Time." The piece connects the importance of culture-wide continuous incremental improvement using data and analytics -- what the Japanese call kaizen -- to business and employees.
AgilOne Bends Over Backwards to Understand Customers
December 1, 2014
AgilOne has rolled out an enhanced version of its predictive marketing platform with new tools, as well as improvements to fine-tune its forecasting capabilities, said CMO Dominique Levin. The focus of the upgrade was to automate even more of the analytics and subsequent decision-making by users. One of the new tools uses predictive analytics to uncover underserved customer segments.
Platform Native
November 19, 2014
The idea of an omnipotent software platform and the evolution of customer science go hand in hand. Customer science is the upshot of my idea that we're in the process of converting from random acts of CRM in the front office to a more structured, efficient and predictable approach to conducting front-office business. Platforms make customer science possible.
Kana Burnishes Omnichannel Customer Engagement Tools
November 11, 2014
Kana has announced the first major upgrade of its flagship enterprise product following its acquisition earlier this year by Verint. Kana Enterprise Customer Engagement Optimization platform has been available since Oct. 31. At its core, the platform is the same, said Director of Product Marketing Kana Kelly Koelliker. It provides tools to facilitate customer engagement across multiple channels.
5 Promises CRM Can't Keep
November 10, 2014
Don't get me wrong -- I think very highly of CRM. I've been making a living writing about it for almost a decade, and I would highly recommend it to anyone. Still, covering CRM is a little bit like writing an honest biography of a complex person. Yes, there were moments when your subject achieved great things and was covered in glory, but there were also times when he didn't behave so well.
Apple Pay May Leave CurrentC in the Dust
October 30, 2014
Apple's debut of Apple Pay has been more than a little bumpy, and the company may be in for some additional negative press about its competitive position before the dust settles. However, there is one major factor in Apple's favor that could help it win the mobile payments tug-of-war in the end: time. It's chief competition, CurrentC, won't launch for another few months.
The Customer Science Revolution
October 23, 2014
Bluewolf, the consultancy that was founded to assist customers implementing and deploying Salesforce.com, has released its annual State of Salesforce report. There is very little that's controversial. Salesforce is a juggernaut at this point, growing at an exceptional and exponential pace. My only quibble with the account is that it does not look very far beneath the surface of the statistics.
5 Ways Data Denial Hurts Marketing and Sales
October 6, 2014
Other parts of business have reoriented around data, but sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously, doing things for reasons only they know. Sometimes the result is a great quarter. Other times, not so much. Sales and marketing generate metrics, but many managers rely on instinct and experience.
A Lot to Like in the Midwest
October 1, 2014
There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted in there too, but I forget how. Perhaps it's ExactTarget's Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well.
If Google Were French
September 11, 2014
Europeans are relentlessly attacking Google: A German official called for its breakup, a French minister charged it was a threat to sovereignty, and a publisher compared it to a dragon, according to a report. Really? I would have thought the euro and the draconian austerity program needed to keep it functioning threatened sovereignty more than Google.
Salesforce's Investment Bodes Well for the Mobile IoC
September 8, 2014
Salesforce.com's vision of the Internet of Customers is getting clearer, and it has a decidedly mobile orientation. The company on Monday announced the launched the Salesforce1 Fund -- a dedicated fund in its newly renamed investment unit, now called "Salesforce Ventures" -- that will pour $100 million into companies building mobile apps and connected products based on the Salesforce1 Platform.
Amazon Aims to Skewer Google's Cash Cow
August 26, 2014
Amazon appears to be readying an advertising platform to compete with Google's AdWords. It reportedly has started talking up its new Amazon Sponsored Links platform with potential partners and is anticipating a launch later this year. Ads from the new platform would replace those from Google currently found on Amazon Web pages. They also would be sold outside the Amazon universe.
5 Big Data Marketing Myths
August 15, 2014
Big Data's legend has reached mythical proportions. Increasingly, it is described as a powerful solution that could resolve some of the world's most complex challenges, from terrorist strikes to curing cancer. It is still early days for Big Data implementation, however. Every industry and category is still working through how to best harness it. This is especially true in the advertising world.
Federal Judge Unswayed by Microsoft's Objections to Data Demands
August 4, 2014
Microsoft's objections to a court order requiring it to turn over a customer's emails held on a server in Ireland have been rejected. Judge Loretta Preska of the U.S. District Court for the Southern District of New York last week issued an oral ruling in the case, reportedly saying the Electronic Communications Privacy Act of 1996 authorizes such extraterritorial collections of data.
Skype for Linux Redesign Is Ugly but Functional
July 23, 2014
If you do not mind having a free non-open source Microsoft product on your Linux computer, the latest Skype for Linux release catches up to the Windows and Mac versions, providing most of the features they've had for some time. Microsoft rolled out Skype version in mid June. The catch-up release has an updated user interface, some additional features, and lots of bug fixes.
Here Come the Cloud-Based Big Data Management Services
July 16, 2014
The explosive growth of data is one of the biggest challenges facing organizations of all sizes across nearly every industry, and a growing number of cloud service providers are recognizing that they can provide more than just simple storage and economical compute power to their customers buried in data. They also can help them manage their processing needs on an ongoing basis.
There May Be More to Salesforce's RelateIQ Buy Than Meets the Eye
July 14, 2014
Salesforce.com will shell out $350 million in common stock for RelateIQ in a deal expected to close by October. It will provide another $40 million dollars in stock for its cash balance. RelateIQ will become a wholly owned subsidiary of Salesforce, according to an SEC filing. "This gives Salesforce more of a footprint in process orientation," said Denis Pombriant, principal of Beagle Research.
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Will fitness bands fade away?
Yes -- smartwatches will take over their functionality.
Yes -- they're like diets -- people tire of them.
No -- it's smartwatches that will fade away.
No -- people are getting more health-conscious.
Not sure -- but I'd like to try one.
Not sure -- not interested.
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