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5 Big Data Marketing Myths
August 15, 2014
Big Data's legend has reached mythical proportions. Increasingly, it is described as a powerful solution that could resolve some of the world's most complex challenges, from terrorist strikes to curing cancer. It is still early days for Big Data implementation, however. Every industry and category is still working through how to best harness it. This is especially true in the advertising world.
Feds Struggle to Corral Data
August 11, 2014
U.S. government agencies are struggling to manage the huge amount of data they generate or process, despite the goals of a program designed to operate thousands of data centers more efficiently. The idea behind the FDCCI was to save space, energy and IT costs by consolidating woefully underutilized electronic data storage centers into fewer sites and servers.
Accelerating Hadoop's Big Data Momentum
August 05, 2014
The concept of "collaboration" has become such a messaging mainstay that it often verges on cliché. So, does the recently announced Pivotal and Hortonworks plan to improve Hadoop operations by collaborating on Apache Ambari qualify as anything new or special? In fact, it does. Hadoop has struggled to develop the practical features enterprises demand for dependable management and performance.
Oracle's Pricey In-Memory Database Feature Triggers a Row
August 01, 2014
Oracle is taking flak over the in-memory database option in Oracle Database 12c, released publicly on Wednesday. The trouble began when Kevin Closson, formerly the performance architect in Oracle's Exadata development group, pointed out that the option is turned on by default. Oracle has denied his assertion. However, the option is easy to turn on by accident, Closson maintained.
Do Facebook Searches to Show Disability Fraud Violate the Constitution?
July 28, 2014
Looking for evidence of disability fraud, the district attorney for Manhattan last year obtained 381 search warrants and served them on Facebook as part of a long-term investigation into a massive scheme. The search warrants were "sealed," which means they were not made public. Ultimately, 106 former New York police and firefighters were arrested.
Siri May Be Starting a Hope Chest
July 18, 2014
It may not be a marriage made in heaven, but the cloud is pretty close. Just hours after IBM and Apple announced their strategic partnership, speculation began to spread about two of their most well-known products: What if Siri and Watson were to hook up? Siri is Apple's voice-enabled digital personal assistant. Watson is IBM's AI software, perhaps best known for winning Jeopardy!
SAP, Esri Beat the Clock With Native Integrations
July 17, 2014
SAP and its long-standing partner Esri have developed a native product integration that debuted this week at the at the Esri User Conference currently under way in San Diego. The companies have been collaborating on projects since 1999, due to the significant overlap in their respective customer bases. Some 60 percent of SAP's asset management customers use Esri's mapping technology.
Red Hat's Inktank Buy Bears 1st Fruit
July 17, 2014
Scarcely two months have passed since Red Hat announced plans to acquire open source storage company Inktank, but already the union has produced results: Inktank Ceph Enterprise 1.2, which made its debut Wednesday. Ceph is a scalable, open source, software-defined storage system that runs on commodity hardware. "Our goal is to do for storage what Linux did for servers," said Red Hat's Ross Turk.
Here Come the Cloud-Based Big Data Management Services
July 16, 2014
The explosive growth of data is one of the biggest challenges facing organizations of all sizes across nearly every industry, and a growing number of cloud service providers are recognizing that they can provide more than just simple storage and economical compute power to their customers buried in data. They also can help them manage their processing needs on an ongoing basis.
Can EMC 'Redefine Possible' for Enterprise Clients?
July 15, 2014
There's no shortage of utopian visions in the IT industry, but the journey to cloud computing that some folks espouse makes the trip to Shangri-La look like a simple walk in the park. Why so? Because, like it or not, even in the best circumstances businesses must continue to support legacy applications and systems while they are adopting next-gen technologies.
Your Abandoned Smartphone May Betray You
July 09, 2014
Doing a factory reset to wipe the data off smartphones does not work, and the data can be recovered, warned Avast. The company recovered tons of data, including more than 40,000 stored photographs, from 20 used Android phones purchased from eBay. Device owners need to overwrite their files to make them irretrievable, Avast said, touting one of the applications it offers.
NSA's Eyes Trained Less on Terrorists Than on Average Joes and Janes
July 07, 2014
Nine out of 10 people whose information is being collected by the NSA are Americans who have nothing to do with people targeted by the agency. Data provided by former NSA contractor Edward Snowden includes some information pertaining to terrorist activities and possible threats to U.S. national security, as well as a few successes in antiterrorist work.
Cutting Through the Data Clouds to Build Strong Customer Relationships
June 17, 2014
Successful companies today run largely on data and analytics. The more precisely you can measure the various aspects of your business, the better you can fine-tune its performance. With e-commerce companies especially, everything can be measured, which has provided some amazing opportunities to improve performance -- but sometimes it can lead to issues.
Microsoft Pushes Back Against US Data Warrant
June 12, 2014
The latest court ruling in an ongoing battle between Microsoft and demands from the United States government for data about one of the company's users, seems to have a lot of folks running for cover. In 2013, U.S. Magistrate Judge James Francis issued a search warrant requiring Microsoft to turn over all date pertaining to the subscriber, hosted on a server in Ireland, to the U.S. authorities.
5 Myths of Virtualization Security: You May Be More Vulnerable Than You Think
June 11, 2014
Businesses increasingly are relying on virtual machines to handle more critical data and tasks than ever before. The reality is that virtualization is growing as a platform for managing customer data, financial transactions and the applications that businesses use. Simply put, virtualization is a core component of today's mission-critical IT infrastructure.
IBM Flexes X6 and Xeon Muscle
June 02, 2014
IBM's new Flex System compute node solutions -- the x280 X6, x480 X6 and x880 X6 -- don't qualify as anything new, some might say. After all, they utilize solutions announced months ago -- IBM's X6 in mid-January and Intel's Xeon E7v2 a month later -- which means they simply have been upgraded with the respective vendors' latest and greatest technologies.
Case Study: Software Security Pays Off for Heartland
May 14, 2014
Heartland Payment Systems has successfully leveraged software-assurance tools and best practices to drive better security within its IT organization -- and improve its overall business performance. In this podcast, Ashwin Altekar, director of enterprise risk management at Heartland, shares his insights and knowledge with Amir Hartman, the founder and managing director at MainStay.
Mobile CRM May Widen the Big Data/Privacy Divide
May 06, 2014
The White House last week added to the ongoing national discussion about online privacy and tracking with the release of a review counselor John Podesta conducted on Big Data and privacy issues. Among other things, privacy advocates hope the findings will spotlight the role of mobile in the gathering of consumer data by companies. Mobile technologies have a particularly voracious appetite.
EMC World 2014: Building a Company to Last
May 05, 2014
EMC World -- the company's annual customer, user and partner conference -- kicks off this week in Las Vegas. So it seems like a good time to compare and contrast EMC's current position in the marketplace to its competitors' positions -- and even to its own history. In fact, those points were clarified in its recent Q1 2014 earnings call.
Sony's Record-Busting Magnetic Storage Tape Unlikely to Stick
May 05, 2014
Sony has announced magnetic backup tape with the world's highest areal recording density -- 148 GB per square inch. It provides about 74 times the recording capacity of conventional mag tape media, Sony claimed. Data cartridges made using this technology could record more than 185 TB of data each. This technology is aimed at applications that require high density.
White House Urges Big Data Privacy Legislation
May 05, 2014
The White House last week released a review of Big Data and privacy written by counselor John Podesta. The report stems from President Obama's January request to define what is new about the technologies in this space, how Big Data affects public policy, and how consumer privacy is affected by corporate use of Big Data. The issue has been center stage since the Snowden revelations.
Federal Initiative Aims to Spur Software Development
April 24, 2014
The allure of Big Data stems from the ability to use advanced technology to manage and manipulate huge amounts of information. Not only that, Big Data offers the opportunity for unlocking information not previously available, and even not previously knowable. However, the software required to underpin Big Data and related IT advances may not be up to the task.

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