Welcome Guest | Sign In
LinuxInsider.com
Google Mulls Ways to Banish Bad Ads
April 22, 2017
Google reportedly has been working on a plan to install an ad blocker onto its Chrome browser. It also has been considering a collaboration with Microsoft, Facebook and other firms to develop a set of standards that would determine which types of advertising to block from websites. That effort presumably would aim at blocking abusive ads without jeopardizing ads from legitimate firms.
Take Marketing Off Autopilot and Get Creative
April 19, 2017
More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same? The reason, in part, is that some things work well. In nature, convergent evolution leads different kinds of organisms to similar solutions when they work. The number of strategies that will lead to success is limited.
Will Amazon Go Reinvent Retail?
April 14, 2017
Every time I walk into a retail store, I grumble about the same pet peeve. After walking the aisles and filling the basket, you then must go through the most inefficient checkout process. First you unload everything in your basket, then it's rung up, then you put the items in bags that go back into your basket before you can walk out of the store. There must be a better way.
Burger King Ad Creates Whopper of a Mess for Google Home
April 13, 2017
Burger King in essence hijacked the voice-activated Google Home speakers in some consumers' homes. In a 15-second television ad, the camera zooms in on a young man wearing the company uniform who says, "OK Google, what is the Whopper burger?" The trigger phrase for Google's AI Assistant activated Home speakers situated nearby, prompting them to read Wikipedia's description of the Whopper.
CloudCraze EVP Andrew Witherspoon: For Successful B2B, Set Aside Expectations
April 12, 2017
"If there's anything true about B2B service, you have to do it in the context of the customers themselves in order to be successful. That's our philosophy," said CloudCraze EVP Andrew Witherspoon. "What is the purpose of CRM and marketing? It's to reach out, find and engage prospects, and to move them through a buying cycle. All those capabilities are on a CRM platform.
Spam Czar Nabbed in Spain May Have Link to Election Tampering
April 12, 2017
An alleged spam kingpin with possible ties to election meddling in the U.S. was arrested in Spain last week under a U.S. international warrant. Pyotr Levashov had been vacationing in Barcelona with his family. Levashov was arrested for interfering with the 2016 U.S. presidential elections, the Russian news outlet RT reported, but the DoJ said the arrest was not connected to national security.
Why VR Is Failing
April 10, 2017
As a market, we seem to have trouble learning that three key elements are necessary for a new technology to take hold: It has to appear complete, it has to be compelling, and it has to seem like a value -- that is, be affordable. Compared to what we have today, the car that opened up the automotive market in the U.S. was none of those things -- yet it was incredibly successful.
Twitch Aims to Get Ahead of Steam
April 6, 2017
Twitch, the Amazon-owned live-streaming video platform, has launched its highly anticipated online game store. It includes goodie bags and other incentives, both for gamers who take the plunge and streamers who provide the content. Twitch earlier this year announced that it would be selling games and in-game content directly through the online store, competing with major gaming sites like Steam.
What Is Verizon Promising With Its New Oath?
April 4, 2017
Verizon on Monday confirmed reports that it will rebrand its AOL and Yahoo businesses under a new entity called "Oath." AOL CEO Tim Armstrong delivered the message via a tweet. The rebranding is part of a plan to reinvest millions into the legacy digital content companies with the aim of creating a major new platform. The "Yahoo" and "AOL" names will live on under the overarching Oath brand.
Reversing Net Neutrality
April 3, 2017
When one side or the other in a political debate refused to accept a decision, it used to be simply annoying, but lately it has become dangerous to business and to the economy. The current administration's wants "to jettison the Obama administration's net neutrality rules, which were intended to safeguard free expression online," Steve Lohrmarch wrote last week.
Now World's Second-Wealthiest, Bezos Travels to Different Drumbeat
April 3, 2017
Amazon founder Jeff Bezos has entered more rarefied air, having leapfrogged billionaires Amancio Ortega and Warren Buffett to become the second wealthiest person in the world. Bezos -- CEO of the e-commerce retailer and cloud services provider -- last week enjoyed a jump of $1.5 billion to $75.6 billion net worth, after his company announced a deal to acquire Souq.com.
Galaxy S8 vs. iPhone 8: Winning Has Little to Do With Phones
April 3, 2017
The new Samsung Galaxy S8 has launched, and its target of choice is the as yet unlaunched Apple iPhone 8 Anniversary Edition. These phones are critical for both companies. Apple survives largely off the iPhone today, and Samsung is trying to recover both from its burning phone problem and from its top executive being arrested on bribery charges. Neither firm can afford a big loss to the other.
Online Freedom of Speech May Be in Peril: Pew
March 30, 2017
Trolling, cyberbullying, harassment and just plain nastiness have become commonplace online, and this situation is likely to remain unchanged or worsen over the next decade, suggests a Pew Research report released Wednesday. Researchers polled more than 1,500 technology experts, academics, and business and government leaders on the future of free speech online.
Translating Website Visits Into Quality Leads
March 30, 2017
Back in the day -- like, 1993 -- every company had to have a website because it was the thing you did! A website was something new, fresh and shiny, and it allowed the marketing team to reach more people than ever before. It was on the Internet, which automatically made your company seem cool. It was totally rad! Within about 18 moths, though, everyone had a website and the novelty wore off.
Amazon Confirms Deal to Buy Middle East E-Commerce Leader Souq.com
March 28, 2017
Amazon has agreed to buy Souq.com, the leading online retailer in the Middle East, reportedly edging out rival Emaar Malls' $800 million offer. Terms of the agreement were not disclosed, but Amazon reportedly agreed to pay less for Souq than Emaar had offered. Souq, led by cofounder and CEO Ronaldo Mouchawar, claims to be the largest online retail and marketplace platform in the Arab world.
Medium Is Looking for a Few Good Founding Members
March 24, 2017
Medium, the online publishing platform launched by Twitter cofounder Evan Williams, has announced a $5 monthly subscription membership upgrade that promises a better reading experience and better content. Medium on Thursday opened the subscription offer to a limited number of people who meet certain criteria, according to Williams, who is Medium's CEO.
Advertisers Flee YouTube Over Offensive Ad Placements
March 23, 2017
Several top U.S. advertisers -- including AT&T, Verizon and Johnson & Johnson -- this week pulled out of their agreements with YouTube due to their ads appearing with videos advocating extremism, or with other offensive content. Such placements represent violations of their agreements with Google. "We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate," AT&T said.
Blockchain: CRM's Next Frontier
March 22, 2017
We've seen a parade of technologies coming into the front office since 2000, including browser-based cloud computing, social media, mobile technology, workflow, journey mapping, and big data and analytics. It's typical that at first there's only a tenuous relationship between the technology and CRM's original mission, but over a short time innovators adopt and commercialize the innovation.
Walmart Launches 'Store No. 8' E-Commerce Venture
March 21, 2017
Marc Lore, CEO of Walmart eCommerce U.S., on Tuesday discussed the company's plans to launch a new venture, called "Store No. 8," which will operate as a Silicon Valley incubator for new online stores. The move reflects Walmart's ambition to catch up to Amazon in the e-commerce retail space. Lore unveiled the plans at the annual Shoptalk conference in Las Vegas.
Outreach CEO Manny Medina: Selling Success
March 21, 2017
Making sales account-based is "the ability to take an account and use a holistic approach when dealing with it," said Manny Medina, CEO of Outreach. "You use a combination of marketing and sales to get to that account. It's giving a name to something people already do, and it creates an alignment between sales and marketing. You [target] top companies that you know for a fact are open to you."
Why Tech Can't Help Donald Trump and Most CEOs
March 20, 2017
The new president is making almost the identical mistake President Obama made during his first two years. Trump has picked a major entitlement to hang his hat on -- the same major entitlement, healthcare -- and shortly will discover what most CIOs know: You don't mess with anything that touches everybody. The likely outcome will be that like Obama, Trump will lose the house in the next election.
Google Unveils Guetzli, Open Source JPEG Encoder, to Speed Browsing
March 18, 2017
Google on Thursday announced Guetzli, a new contribution to its evolving set of tools for the open source community. Guetzli is an encoder that allows JPEG files to be compressed as much as 35 percent, resulting in much faster Web page loading. "Guetzli," which means "cookie" in Swiss German, allows users to create smaller JPEG images.
Dun & Bradstreet Marketing Database Exposed
March 17, 2017
A Dun & Bradstreet database, 52 GB in size and containing more than 33.6 million records with very specific details, has been exposed. Cybersecurity researcher Troy Hunt, who received it for study, on Wednesday confirmed that the records already were organized and developed as if intended for distribution to a potential client. The database apparently was compiled for the use of marketers.
Analytics and Workflow
March 15, 2017
There's a big difference between B2C and B2B analytics that no vendors seem to be addressing, and it involves the consumption model. I recently spoke with K.V. Rao, founder and chief strategy officer of Aviso, an analytics company focused on sales, and his unabashed opinion is that "if you're trying to expose insights and make things consumable, you have to address workflow."
OpenMethods, Next Caller Join to Streamline Call Routing
March 14, 2017
OpenMethods has announced an integration with Next Caller's Advanced Caller ID database that will let contact centers on the Oracle Service Cloud use real-time contextual data for more than 500 million landline, mobile and VoIP numbers to personalize and simplify their agent and customer interactions. OpenMethods integrates IVR and telephony data into the CRM package call center agents use.
WhatsApp Field-Trials Business Chat
March 14, 2017
WhatsApp reportedly has been conducting tests of a business chat system with a number of companies that are part of the Y Combinator startup incubator. The API gives companies a direct line of communication with WhatsApp users. WhatsApp CEO Jan Koum last year said the company would seek to monetize the free chat service by providing businesses with direct access to consumers.
IDG's New Pipeline Activator Aims to Get Sales Timing Right
March 13, 2017
IDG has launched Pipeline Activator, a global subscription-based service pinpointing verified projects and active sales prospects for those selling to enterprise IT. Pipeline Activator, the latest addition to IDG's ABM360 suite of account-based marketing services, provides sales and marketing teams with detailed insights on target companies actively researching products and services for purchase.
Google Nabs Kaggle to Stay Ahead of Data Science Curve
March 13, 2017
Data Science Community Kaggle will be joining Google Cloud, said Fei Fei Li, chief scientist of Google Cloud AI and machine learning, at last week's Google's Next '17 conference. The Kaggle community, which includes 800,000 data experts around the world, use the network to stay up to date on the latest innovations in data science and machine learning, according to Li.
What Do the Academy Awards, AWS and AI Have in Common?
March 10, 2017
As the tug of war between humans and machines escalates, we've become witnesses on nearly a daily basis to events that suggest there won't be an ultimate winner or loser in this existential battle for survival and supremacy. Just take two little human mistakes that recently received worldwide attention because of the power of today's technology to magnify their impacts on a global scale.
Salesforce FY18 Kickoff
March 9, 2017
Salesforce CEO Marc Benioff invited a select group of press, analysts and customers to a fiscal year kickoff presentation overlooking San Francisco and environs. It was held on the 23rd floor of one building that the company monopolizes, just across Mission Street from another that it is building and the bay beyond. It's a nice view. Salesforce starts its year in March.
See More Articles in E-Commerce Section >>
Facebook Twitter LinkedIn Google+ RSS
Assuming that your profession doesn't require it, how do you feel about viewing controversial online content?
It's wrong to view a murder or suicide.
It's wrong to view a rape or child porn.
Both No. 1 and No. 2.
It's wrong to view anything that violates someone's privacy.
It's OK to view anything if you have a good reason.
It's wrong to post certain things but never wrong to view them.