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New Cybersecurity Policy Will Impact Federal IT Market
July 24, 2017
Federal agencies already under the gun to modernize their information technology capabilities have a new set of standards to meet as a result of an executive order President Donald Trump issued this spring. The directive not only will affect agency managers in their IT operations and acquisition activities, but also will have a significant effect on IT vendors.
SEO, SEM Rule Retailers' Marketing Budgets
July 21, 2017
Retailers have been focusing on technologies to measure and assess customer response, and have been using the data they produce to drive e-commerce decisions, suggests a study of 136 enterprise retailers. Enterprise retailers with at least $500 million in annual revenues participated in the study, which was a joint effort of Adam Software, an Aprimo company; WBR Digital; and ChannelAdvisor.
3 Keys to Customer Satisfaction: Speed, Efficiency, Knowledge
July 20, 2017
Customers want fast service or support from knowledgeable people where, when and how they prefer to receive it, based on results of a study the CMO Council published Tuesday. Together with SAP Hybris, the CMO Council last year conducted an online survey of 2,000 respondents, equally divided between men and women. Fifty percent were in the U.S., and 25 percent each resided in Canada and Europe.
Has Photobucket Painted Itself Into a Corner?
July 20, 2017
Various celebrities over the years have "broken the Internet" when risqué photos or shocking revelations surfaced, with or without their knowledge or approval. Photo hosting service Photobucket may have surpassed Kim Kardashian's most notorious stunts, though. The company recently changed its user agreement for the hosting of images on third-party sites, and truly may have broken the Internet.
Facebook Launches 'Discover Growth' Global B2B Ad Campaign
July 20, 2017
Facebook on Wednesday launched "Discover Growth," a global ad campaign targeting B2B marketers. The 30-day U.S. ad campaign, which will target direct-response marketers as well as traditional brands, will run both on and off the Facebook platform. The on-platform campaign reportedly will consist of one ad per day on Facebook, Instagram and the Facebook Audience Network.
Major Tech Firms Pressure FCC to Stay the Net Neutrality Course
July 18, 2017
The Internet Association, which represents 40 leading technology companies -- including Facebook, Google, Amazon and others -- on Monday filed comments with the FCC, urging it to maintain Net neutrality regulations enacted during the Obama administration. The rules have created a level playing field that has helped fuel innovation in the broadband Internet space, according to IA.
HP Is Back: Should It Rename Itself Compaq?
July 17, 2017
HP just took over the PC market lead worldwide. You probably don't get how incredible this is, so here's an analogy: It's as if a crooked referee put a bunch of lead on a racer who already was overweight and shuffled him to the back of the pack, but in the end, the guy finished first. You'd seriously want to look under his T-Shirt to see if you'd find Superman's costume.
Alteryx CCO Olivia Duane Adams: Women Do Think Differently
July 14, 2017
Analytics is "about having a sense of curiosity -- the ability to look at data and say, 'what is it telling me?'" said Olivia Duane Adams, chief customer officer at Alteryx. "I define analytics as 'the ability to ingest any and all relevant sources of data that might help answer a question being asked.' Analytics is the ability to use all the data you have to answer a question."
Consumers Are Ready to Embrace 'Futuristic' Payment Tech
July 14, 2017
As many as 80 percent of U.S. residents support frictionless payment methods and technologies, suggests a survey of 1,000 consumers Viewpost published this week. Among its other findings: Nearly 51 percent of survey participants were paid electronically through direct deposit, and 83 percent of respondents believed paper checks would be eliminated completely within the next 20 years.
With Echo Dot at Bat, Amazon Scores Prime Day Home Run
July 14, 2017
Amazon has hailed its third-annual Prime Day promotion as its single biggest global shopping event ever. Held earlier this week, it garnered an estimated $1 billion in sales, surpassing year-ago sales by 60 percent and beating the company's prior Black Friday and Cyber Monday records. More members joined Prime on this year's Prime Day than on any other single day in the company's history.
The 3 Crucial Stages of an Effective Content Marketing Strategy
July 12, 2017
There are three key stages of implementing a content-based lead generation strategy -- content development, targeting and prospect nurturing -- that marketers should take into account. However, they often focus on one stage more than the others, missing out on opportunities for optimization. That is one of the findings of a new study from NetLine, a B2B content syndication lead generation network.
Microsoft Aims to Boost Internet Connectivity in US Heartland
July 11, 2017
Microsoft has unveiled an ambitious plan that would use technology found in the television white space spectrum to develop affordable broadband Internet access for at least 2 million consumers. The aim is to bridge the technology gap between urban and rural American communities. The spectrum is a currently unused portion in the 600 Mhz frequency range.
Growth for Customer Loyalty Programs Slowing: Census
July 10, 2017
Membership in loyalty programs grew at 15 percent this year to total 3.8 billion, according to the recently published 2017 Colloquy Loyalty Census Report. The growth rate recorded in the 2015 loyalty census, when membership stood at 3.3 billion, was 26 percent. Growth has slowed because the United States is a maturing market, said Melissa Fruend, author of the report.
Amazon Pushes Alexa, Highlights Small Sellers in Prime Day Deals
July 10, 2017
Amazon is ready to disrupt the retail landscape for the third consecutive year, as it launches its July 11 Prime Day sale. The company will offer thousands of discounted items and special promotions to reward its Prime customers and increase their numbers, while rivals scramble to compete. Starting at 6 p.m. on Monday, Amazon will offer special curated deals on some of its biggest-selling items.
Trustify President Jennifer Mellon: Diversity Is Good Business
July 8, 2017
"My team has always, from day one, been 70 percent female," said Trustify President Jennifer Mellon. "You know, we're not a flower delivery service -- we're doing private investigation. It's not a space women often lead in, so I'm really proud of that. ... Over 45 percent of my team identified with a protected minority population -- including LGBT, race, ethnic and religious minorities."
Amazon Starts the Clock on Prime Day Hoopla
July 1, 2017
Amazon has set its third annual Prime Day promotion for July 11, promising its biggest-ever promotion with 30 hours of deals starting at 6:00 p.m. PT on July 10. The company has expanded the event to China, India and Mexico, to reach a total of 13 international markets. Amazon will go head-to-head with some of its most important international rivals, including Chinese e-commerce player Alibaba.
Google Gives Up Scanning Personal Gmail
June 30, 2017
Google recently announced the end of its policy of scanning user emails for targeted advertising purposes -- a controversial practice that riled privacy advocates and spurred legal challenges. Gmail is the world's most widely used email provider, with more than 1.2 billion users. Google attributed its decision to gains it has made in the enterprise.
4 Marketing Strategies That Can Boost B2B Sales: Study
June 29, 2017
Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week. However, only 15 percent of businesses fully take advantage of them. Even those that do use the strategies sometimes fail to maximize sales conversions because of a lack of coordination and integration.
Will Record Fine Cramp Google's Style in Europe?
June 29, 2017
The European Commission has walloped Google unit with a record $2.7 billion for giving its own shopping comparison site preference above smaller competitors, and thus abusing its dominant position as a search engine. Google must end the conduct within 90 days or face penalties of 5 percent of its average daily global revenue, the EC said. Google expressed disagreement with the EC's findings.
Petya Ransomware Sinks Global Businesses Into Chaos
June 28, 2017
A new ransomware exploit dubbed "Petya" struck major companies and infrastructure sites this week, following last month's WannaCry ransomware attack, which struck more than 300,000 computers worldwide. Petya is believed to be linked to the same set of hacking tools as WannaCry. Petya already has impacted a Ukrainian international airport and shut down radiation monitoring systems at Chernobyl.
SugarCRM Launches Hint, 1st in Relationship Intelligence Line
June 28, 2017
SugarCRM has launched Hint, the first in its new line of relationship intelligence products. Hint users can enter a few contact details about a person with whom they want to connect, and Hint automatically will search social sources on the Web for information. That data, along with other details from a company's internal files, will be served up to the user in a side-panel view.
Can Amazon Reinvent the Shopping Experience?
June 27, 2017
There is little doubt that the Internet has altered the way U.S. consumers think about shopping. E-commerce sales grew 15.6 percent in 2016 and now account for 11.7 percent of all retail sales, according to recent reports. Amazon accounts for a whopping 43 percent of those e-commerce sales. Amazon, in particular, has changed the way consumers think about e-commerce sales, or etail.
The United States of Amazon
June 26, 2017
Amazon's significant expansion into yet another market -- this time, grocery stores -- dominated many of my conversations last week. Clearly, Amazon warned us. I've been here before -- back in the 1990s, when Amazon was just books, I was running the company's e-commerce unit. I got into an argument with one of the analysts focused on Amazon, who believed the company wouldn't go beyond books.
Experts Identify 6 Emerging Influencer Marketing Trends
June 23, 2017
Influencer marketing has become an area of strategic importance for marketing departments, according to Traackr. B2B technology companies are aware of the trend, according to the paper's coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts suggest that influencer marketing requires a fundamental shift.
Digital River, Adobe Strengthen Cloud Commerce Alliance
June 22, 2017
Digital River has expanded its ties with Adobe Experience Manager to offer an end-to-end cloud commerce solution targeting the high-tech industry. The new solution, which is based on a 2015 agreement to integrate Digital River's cloud-based Global Commerce Platform with Adobe Experience Manager, offers brands a fresh approach for bolstering their direct channel strategy and competitive position.
OTA Report: Consumer Services Sites More Trustworthy Than .Gov Sites
June 22, 2017
The Online Trust Alliance on Tuesday released its 2017 Online Trust Audit & Honor Roll. Among its findings: Consumer services sites have the best combined security and privacy practices. FDIC 100 banks and U.S. government sites are the least trustworthy, according to the audit. The number of websites that qualified for the honor roll is at a nine-year high.
Google Launches Go-To Job Aggregation Site
June 21, 2017
Google has announced the launch of new job search aggregation technology. The new initiative will allow Google users to search for jobs either on mobile devices or personal computers, and to use a set of filters to obtain highly targeted results pulled from many different sites across the Web. Google aims to use its machine learning capabilities to make an immediate impact on people's lives.
Savvy Marketers Don't Ditch the Non-Digital
June 20, 2017
A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be, "When not in doubt, check the data to see if you should be." There's never been a time when we've had such an ability to compile, collate, analyze and understand marketing data. It's not possible to get by on intuition -- even if it's rooted in deep experience and personal knowledge.
Deep Root Analytics Downplays Giant Voter Data 'Oops'
June 20, 2017
A data contractor working on behalf of the Republican National Committee earlier this month allowed the personal data of 198 million voters to be exposed online, marking the largest ever leak of voter data in history. Deep Root Analytics exposed 1.1 terabytes of sensitive information -- including names, home addresses, dates of birth, phone numbers and voter registration information.
The Art of Manipulation and Misdirection
June 19, 2017
Last week, I listened to an economist talk about Apple's complaints that Qualcomm had charged Apple too much for access to patents. What was fascinating was that Apple had folks focused on the 5 percent Qualcomm had charged it instead of on the massive profit that Apple made on each phone. The price of the iPhone 8 likely will be well over $1,000 -- but it could cost well under $500 to build.
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How do you feel about shopping for your next new phone?
I can't wait for the new iPhone.
I'm eagerly awaiting the Galaxy Note 8.
I enjoy shopping for a great bargain, not necessarily a new model.
I dislike the phone shopping experience -- it's too confusing.
Phones have become boring -- I wish I could get excited.
Switching phones is monumentally inconvenient and annoying.