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Aptean SVP Matt Keenan: CRM Needs to Be Intuitive
December 5, 2016
There are three significant trends in CRM right now, according to Matt Keenan, SVP of Aptean's product group. "The first is the rapid evolution of human-system interaction. Gone are the days of sitting in front of a laptop and interacting with CRM. Customers are looking for multiple channels. The way people are interacting with applications and data is evolving radically."
Qualitative Data - the Other Stuff
December 2, 2016
We've become obsessed with big data and analyzing it, though sometimes I think we get in our own way. The issue is that we preferentially collect quantitative data as if it were the only thing worth the time. In fact, quantitative data is but one kind of data, and the information it provides gives a one-dimensional view of the world. It's not wrong information -- just incomplete.
Beware of Wildly Inconsistent Online Shopping Rules
December 1, 2016
Before you sit down at your kitchen table and lose money shopping for Christmas and holiday gifts, you'd be well advised to learn the rules of the online shopping road. They can be very different from one vendor to another, so shop carefully. Some companies do a great job with customer care. Others don't. I have been both delighted and burned several times, and I'd like to share some of my personal experiences to help you shop more safely.
Demandbase's CEO Chris Golec: Finding the Companies That Should Be Buying From You
November 30, 2016
"Account-based marketing is really about marketing to the accounts that are aligned with your sales team," said Demandbase CEO Chris Golec. It's been done for years, but today there's a whole technology and practice around being able to market to accounts at scale, and this wasn't possible until about four or five years ago. It's a focused, targeted marketing approach."
Cyber Monday Is Bigger Than One Day
November 28, 2016
Although online retailers on Monday offered deals to jumpstart the online holiday shopping season, Cyber Monday as a one-day event could be losing some of its attraction. Many retailers jumped the gun, and have been offering special online deals for days. Cyber Monday in recent years has ranked as the third largest holiday shopping day, following Super Saturday and Black Friday.
Black Friday's $9B Weekend Haul Shatters Records
November 28, 2016
Shoppers came out in droves over the Black Friday weekend, spending a record $9.36 billion, a 16.4 percent increase from a year ago, according to Adobe Digital Insights. Black Friday sales hit a new record of $3.34 billion, a 21 percent jump from a year ago. This was the first-ever Black Friday with sales exceeding $3 billion. Thanksgiving Day sales were up 11.5 percent from a year ago.
Cyber Grinches Could Disrupt Holidays' Biggest Shopping Weekend
November 23, 2016
Recent high-profile distributed denial of service attacks on the Internet's infrastructure and an investigative journalist's website have spiked concerns over possible disruptions of traffic during the biggest online shopping weekend of the year. Online spending last year exceeded $5.8 billion on Black Friday and Cyber Monday, according to Adobe, and that figure is expected to go up this year.
New Subscription Economy Index Is an Eye Opener
November 23, 2016
Since its founding in 2007, Zuora has been the champion of the subscription economy, as a differentiator for companies that sell products as services and have to bill and collect monthly rather than engaging in a single one-time transaction. Few people realize how complex it is to run a business that requires customers to pay little up front but more over time. The billing, finance and commerce implications can be profound.
Black Friday Shoppers Hungry for New Experiences, New Tech
November 22, 2016
Many consumers will rush to shopping malls and give their mobile devices a workout later this week. Fifty-nine percent of the U.S. population, or 137.4 million shoppers, is expected to hunt for bargains over Black Friday weekend, according to new survey from the National Retail Federation. The figures are up slightly from 58.7 percent, or 135.8 million shoppers, a year ago.
Apple Celebrates Itself in $300 Coffee Table Tome
November 18, 2016
Apple this week introduced a pricey book bulging with artsy photos of the company's products. Designed by Apple in California contains 450 photos of products created by Apple over a 20-year span. It's available in two sizes: 10.20 by 12.75 inches for $199 and 13 by 16.25 inchesfor $299. The linen-covered hardbound volume is dedicated to Apple's late cofounder Steve Jobs.
US Comptroller Gears Up for Blockchain and Internet Finance
November 16, 2016
The U.S. Office of the Comptroller of the Currency has a lot of catching up to do in dealing with innovative information technology, as it affects not only conventional finance, but also new channels of e-commerce made possible through advances in IT. These channels include cryptocurrencies such as bitcoin, related "blockchain" technologies, and other Internet-driven financial services.
Google Clamps Down on Sneaky Malicious Sites
November 16, 2016
Sites that repeatedly violate Google's safe browsing policies will be classified as repeat offenders, the company said. A small number of websites take corrective actions after Google displays alerts on their landing pages warning visitors that they're harmful. However, they typically revert to violating the policies after Google verifies that they're safe and removes the warnings.
Post-Election Backlash Spurs Fake News Crackdown
November 15, 2016
Facebook and Google have amended their internal policies regarding advertising on fake news posts in response to increasing pressure from users and a growing controversy within the company. There are mounting concerns that the presidential election may have been influenced by unvetted fake news stories trending on the network during the past few weeks of the cycle.
Marketo VP Mike Telem: ABM Lets You Dust Off Old Marketing Techniques
November 15, 2016
"Account-based marketing is all about targeting key accounts. It's a strategy for marketers to focus most of their efforts on key accounts," said Mike Telem, vice president of product marketing at Marketo. "In most B2B businesses, you have a small number of accounts that are the most valuable. So it makes perfect sense that focusing on those accounts provides a better return on investment."
Google Cites Amazon Competition in Response to EU
November 7, 2016
Google last week filed a response in a 6-year-old antitrust battle with the EU, which has charged that its search ads unfairly promoted its own shopping service and blocked rivals. The response addresses a revision the EC sent to Google this summer. The commission's original statement of objections narrowly defined online shopping services to exclude services like Amazon, Google noted.
Facebook Share Price Falls Despite Blowout Quarter
November 4, 2016
Facebook on Wednesday reported a record Q3, beating analysts' expectations for the fourth straight quarter, but concerns among investors about increased expenditures and the company's future prospects drove down share prices. They closed Thursday at $119.95, down more than $7 from Wednesday's closing price of $127.17. Friday saw little movement, with a closing price of $120.75.
AvePoint CEO TJ Jiang: Innovation Through Collaboration
November 3, 2016
The latest CRM trends "are part of the whole movement toward digitization of the workforce," said AvePoint CEO TJ Jiang. "We see much more integration and automation in the CRM space. We've been working, for instance, to digitize a social welfare organization, where caseworkers will go in the field to service underprivileged children. ... Historically, it's all been paper-based."
Microsoft Rebrands
November 2, 2016
Microsoft recently rebranded its business software offerings and the effect largely has been positive. Still, it must be emphasized that the cumulative effect of the deck chairs moved in performing the exercise remains to be seen. One of the effects is surely that all of the ERP and CRM solutions now are offered online, as the "Dynamics 365" moniker implies.
Amazon Builds Fulfillment Centers, Investors Grouse
November 2, 2016
Amazon shares closed at $785.14 on Monday, having failed to rebound from last week's slide. The company's stock had closed at $818.36 last Thursday, just before the company reported third-quarter earnings that unpleasantly surprised Wall Street. Its share price dove $40-plus on Friday. Amazon's net income rose 52 cents a share, in the quarter, but analysts had expected 78 cents a share.
Tech Industry Lambasts New FCC Privacy Rules
November 1, 2016
The U.S. FCC last week adopted privacy rules for both wired and wireless broadband ISPs aimed at giving consumers greater control over their data, more privacy, and stronger security safeguards for that data. The rules implement Section 222 of the Communications Act. They establish a framework of customer consent required for ISPs to use and share their customers' personal information.
The End of Marketing
October 27, 2016
This is going to be political but you won't be able to tell which side I'm on. You might ask, why on Earth would I get involved even tangentially in politics right now? The simple answer is that it impacts CRM and I have a viewpoint -- but as I say, I'm not picking or revealing a side. I've been doing research in business agility lately -- a fascinating area that soon will impact CRM.
Social Media Analytics, Meet Big Brother
October 26, 2016
The ACLU recently uncovered evidence that led Twitter, Facebook and its Instagram subsidiary to stop sharing data with Geofeedia, a firm accused of improperly collecting social media data on protest groups, and sharing that information with numerous law enforcement agencies. Geofeedia, a developer of location-based analytics, had been marketing its technology to law enforcement agencies.
Angry Customers Likely to Ditch Wells Fargo's Wagon
October 26, 2016
Wells Fargo Bank will lose customers in droves because of the scandal over fraudulently opened accounts and other issues, based on the results of an online survey cg42 conducted last week. More than 85 percent of the respondents -- 1,500 primary customers of the top 10 U.S. retail banks, including 1,000 Wells Fargo customers -- were aware of the scandal.
Airbnb Offers to Give a Little in NY, SF Tussles
October 21, 2016
Airbnb recently proposed changes to its listing policies for short-term rental property owners in New York City and San Francisco, possibly in response to threats of aggressive action from state and local lawmakers. With respect to New York operations, Airbnb on Wednesday proposed a set of five changes in an article penned by Chris Lehane, the company's global head of public policy.
Aviso CEO K.V. Rao: Humans, Machines and Magic
October 14, 2016
"CRM is a mature industry, but it's fundamentally not moving the needle for the user, for the subscriber -- the sales rep or manager. It's fundamentally recording your activities, but it doesn't really let you commit with confidence to drive the right outcomes," said Aviso CEO K.V. Rao. Predictive analytics "can help you find the right content faster. That's what the state-of-the art is for sales.
Big Data and Analytics: Creating New Value
October 14, 2016
The massive amount of data available from connected devices creates an unprecedented opportunity for increased optimization of products and services -- and, consequently, revenue. The deep investment in big data gathering and analytics is fueled by an ability to create added value for companies based on actionable business insights, and for consumers by providing lifestyle benefits.
Amazon Music Unlimited Rolls Gently Down the Stream
October 13, 2016
Amazon on Wednesday rolled out its Music Unlimited cut-rate subscription streaming service, available on its Echo, Echo Dot and Amazon Tap devices for as little as $4 a month for a single device. Setting a low-entry price point "is a logical move, given that the company has invested heavily into the AI and voice recognition powering Alexa," said IHS Markit analyst Paul Erickson.
Amazon Throws the Books at Prime Subscribers
October 13, 2016
Amazon last week launched Prime Reading -- a new benefit for subscribers to its US$100-a-year Amazon Prime service that lets them access content for free. That content will come from more than 1,000 top Kindle books, Kindle Singles, magazines, comic books, children's books, and classic works from writers such as Kurt Vonnegut, Norman Mailer and Gloria Steinem.
Rethinking Business Process Reengineering in the Cloud
October 12, 2016
Nearly 25 years ago, Michael Hammer and James Champy coauthored one of the most influential business books of the period, Reengineering the Corporation: A Manifesto for Business Revolution, anticipating some of the important changes that lay ahead. The corporate world was trying to cope with the growing pressures of globalization and the advent of personal computing.
Samsung Down, Galaxy Note7 Out
October 11, 2016
Samsung shares fell sharply on Tuesday after the company confirmed reports that it had halted production of its flagship Galaxy Note7 smartphone, just launched this summer. The move came after several replacement phones reportedly smoldered or caught fire. Shares fell 8 percent in the Korean market. Samsung had been working with the U.S. CPSC on a voluntary recall and replacement program.
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Is fake news a major problem?
Yes -- people don't know which news to trust.
No -- it's very easy to spot.
Yes -- it's propaganda warfare, and the U.S. is losing.
No -- people have always believed what suited them.
Yes -- but only temporarily, as people are catching on.
No -- much of it actually isn't fake.