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Top 5 Ways to Make Money With Software
October 20, 2014
While app developers generally aim to make money off their creations, this goal is often relegated to second-tier status by programmers who but the product first and foremost, as they should. Therefore, in order to minimize the time needed to devote to a monetization strategy, developers generally choose one of the following tried-and-true methods.
Salesforce's Wave Is Only Half the Analytics Answer
October 17, 2014
Salesforce.com's major Dreamforce news was, as the company itself admitted, the worst-kept secret at the show. Marc Benioff, no less, spilled the beans about it during the summer; the crowd for his keynote was there largely to see it in action. It's a beautiful-looking analytics program. The graphic representations of data are simple, clean and automatically animated.
BBC to Preserve Memory of Its 'Forgotten' Articles
October 17, 2014
The BBC will publish and continually update a list of its published articles that were removed from Google searches under Europe's "right to be forgotten" rule. David Jordan, director of editorial policy and standards for the BBC, announced the move. The decision is a reaction to the EC ruling that search engines must remove "inadequate, irrelevant or no longer relevant" links upon request.
Jottings on Dreamforce 2014
October 16, 2014
Dreamforce has always been about many things happening at once -- a three-ring circus, in a good way. There are announcements about applications, platforms, philanthropy, entertainment and, importantly, parties. This year there was all of that and then some -- I was a guest with a ringside seat. Perhaps the worst-kept secret of the event was the company's announcement of Wave, its analytics cloud.
Google Opens Express Lane in Chicago, Boston, DC
October 15, 2014
Google this week announced that it has expanded its Google Shopping Express service to Chicago, Boston and Washington, D.C. It has renamed the service "Google Express" and added several new merchants. Members will get same-day or overnight delivery on eligible orders exceeding $15. They'll also get first call on reserving a delivery window. Two people in the same household can share a membership.
Spam Still Packs a Punch
October 15, 2014
The days of in-boxes flooded with spam messages on an assortment of sordid subjects are a faint memory to most email users, but what spam has lost in volume it's gained in power. More than two-thirds of some 200 IT decision makers in companies with five to 1,000 employees said a spam incident in the last year had severely disrupted their business operations -- or halted them entirely.
Wireless Carriers Could Take a Shine to Ad-Blocking
October 14, 2014
Shine Technologies may well upend the Net neutrality issue with the launch of AdSight, an ad-tracking product in development. AdSight reportedly will allow carriers to monitor the ads being delivered over their pipes. The data provided will be very granular, including who the ads are from and the level of individual ad impressions. The technology also will be able to block ads selectively.
Salesforce.com Unleashes Cloud Analytics Tidal Wave
October 14, 2014
Salesforce.com CEO Marc Benioff last month tweeted about the tentative agenda for this week's Dreamforce, and caused a tizzy revealing a keynote session entitled "Analytics Cloud." Although the company immediately denied that it was planning to unveil such a thing or that Benioff intentionally spilled the beans, Salesforce.com did indeed launch its analytics cloud, called "Wave."
Google's Doctor Is In
October 13, 2014
Google is offering a limited trial of a feature that offers people conducting searches of medical terms the opportunity to engage in a video chat with a health professional via its Helpouts service. Helpouts, which launched last November, connects users with experts in a variety of fields such as Art & Music, Fitness & Nutrition, and Health. The experts typically charge a fee for their service.
When Computers Get a Right Brain
October 13, 2014
IBM is massively increasing its commitment to Watson, which was evident at last week's IBM Think Forum. IBM recognizes that if it can get a product that thinks first, then it can again take absolute control over the technology market, and every other company will be chasing it again. It is making some impressive headway, and the firm that succeeds at this will change the world.
Shooting for Sales? Give Marketing the Right Weapons
October 10, 2014
The old saw is that sales is a numbers game. That's kind of true -- but less so every passing year. In reality, it's becoming a productivity game: How can we make the sales people in our businesses as productive as possible? The key is to make marketing people as productive as possible, too -- which they're becoming, thanks to the advent of better software and smarter ways of using it.
One Way Around the Mobile Net Neutrality Conundrum
October 09, 2014
Verizon Wireless may be bitterly regretting the challenge Verizon made to the FCC's Net neutrality rules. There's little doubt competing wireless providers are. Verizon in 2010 sued the FCC over its mandate that ISPs treat all Internet data the same. The D.C. Circuit Court of Appeals this year agreed with Verizon and struck down the rules. Now the FCC is putting it all back on the table.
Apple's 'Way Too Long' Invite Lands With a Thud
October 09, 2014
Apple's pretty much annual October new product media event usually is preceded by a cute invitation sent to journalists. The invitation typically includes a phrase or graphic element that provides a vague clue to the secret agenda of the event. Presumably, this is to drum up excitement and speculation, in addition to creating an ah-ha moment.
BlackBerry Tries, Tries Again to Remake Its Brand
October 09, 2014
BlackBerry is trying to rebuild itself by remaking its brand. A successful brand is one of the most important parts of any success story. However once a brand has sprouted roots, it's very difficult to remake it. It's easier to start from scratch. So what is the plan at BlackBerry -- and will it be successful? The BlackBerry brand has grown and evolved over the last 10 to 15 years.
Facebook Sharpens Audience Network Targeting
October 08, 2014
Facebook on Tuesday further opened its Audience Network to third-party developers and publishers. It debuted the platform in April, positioning it as a mobile monetization tool that would leverage Facebook's 1.5 million advertisers and the millions of users who sign into apps using their Facebook credentials. The platform is now available to developers and publishers around the world.
Make Your List and Check It Twice: Preparing for the 2014 Holiday Season
October 08, 2014
With summer behind us, brands and retailers are busy finalizing their plans for the upcoming holiday rush. Like last year, this holiday season will be a short one, with just 26 days between Black Friday and Christmas. With this condensed shopping period and digital commerce on an aggressive upswing, the holiday season is no time for retailers to take chances.
Bezos to Set The Washington Post on Fire
October 07, 2014
Jeff Bezos is planning to bring together two separate but equally important projects under his control: the Amazon Kindle Fire and The Washington Post. The Amazon CEO bought the paper slightly more than a year ago as a personal investment. Now the twain shall meet in Project Rainbow, a pilot project that has been under way at the Post for the past few months, according to reports.
5 Ways Data Denial Hurts Marketing and Sales
October 06, 2014
Other parts of business have reoriented around data, but sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously, doing things for reasons only they know. Sometimes the result is a great quarter. Other times, not so much. Sales and marketing generate metrics, but many managers rely on instinct and experience.
Intel Pulls Ads Under Pressure From Angry Antifeminist Gamers
October 06, 2014
Intel confirmed that it pulled its advertising from a gaming website and community hub after it received feedback from its customers. Intel takes customer feedback very seriously when it relates to contextually relevant content and placements, the company reportedly said. However, the fact that Intel pulled its ads from Gamasutra is just one part of a story that involved a coordinated campaign.
How Microsoft, Lenovo and Clickfree Damage Their Collective Brand Experience
October 03, 2014
What is a collective brand experience, and why is it so important for companies to understand and manage it correctly? It can't be ignored, because it will grow on its own and in harmful ways. However, most are shooting themselves in the foot on a daily basis. Companies understand the brand. Even so, only some do a good job at building, nurturing and protecting their own brand.
Attorney Slams Google for Making Money Off Nude Celeb Pics
October 02, 2014
Google may be on the receiving end of a $100 million lawsuit from attorneys representing some of the celebrities whose nude photos were hacked from their iCloud accounts and subsequently posted online. Entertainment lawyer Martin Singer has sent a letter to Google's top executives and its legal staff, accusing the company of ignoring a take-down request sent to it four weeks ago.
'Data Divination: Big Data Strategies' Is a Great Hip-Pocket Tool
October 02, 2014
Most of today's books about Big Data delve into highly technical tools, cloud technology, and high-level computer-assisted math calculations and algorithms. For most people in the business world, this is far from motivating readers to appreciate just what Big Data does and how to let it get you there. However, that's not so with Data Divination: Big Data Strategies by Pam Baker.
A Lot to Like in the Midwest
October 01, 2014
There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted in there too, but I forget how. Perhaps it's ExactTarget's Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well.
Darkcoin Steps Out of the Shadows
October 01, 2014
Darkcoin has exited beta and is now ready for mainstream use. Also, the software's code is now open source. Darkcoin is the first fully open source cryptocurrency with financial privacy built directly into the software, its developers claimed. Open-sourcing financial software is vitally important, they said, because it instills confidence that users' financial privacy is protected.

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