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Verizon on Verge of $5B Deal for Yahoo Core Assets
July 22, 2016
Verizon reportedly is close to a deal to buy the core Web assets of Yahoo for $5 billion, which would end a months-long process of jockeying over the future of the struggling company. Verizon emerged as the winner of a lengthy bidding contest to acquire the assets, according to reports that surfaced Friday. An agreement is expected early next week.
Facebook Messenger Counter Rolls Over to 1 Billion
July 21, 2016
Facebook on Wednesday announced that the number of people using its Messenger app every month has surpassed 1 billion -- a major milestone for what is arguably the most important tool in the company's growth strategy going forward. A growing number of people are using Messenger to communicate with friends, send money, plan events, play games and tell jokes, the company said.
Yahoo Posts Weak Earnings as Assets Sale Waiting Game Drags On
July 19, 2016
Yahoo on Monday reported second quarter earnings that fell just short of Wall Street estimates but left investors and analysts waiting to hear about progress in finding a strategic investment partner. Negotiations over the potential sale of the company's core assets are under way. The company reported earnings from operations of $39 million, or 9 cents a share in the second quarter.
Apple Patents Tech to Foil Concert Pirates
July 16, 2016
A patent for an infrared system that could be used to shut off iPhone cameras and microphones at live performances is one of dozens recently awarded to Apple. The system could assist the music and movie industries by automatically disabling camera functions at movies or concerts. It could have other applications as well -- for example, turning an iOS device into a museum or city tour guide.
EU Ratchets Up Charges in Google Antitrust Probe
July 16, 2016
Google and its parent company Alphabet are facing new charges in the European Commission's ongoing investigation of allegations that Google's comparison shopping and online advertising platforms violated antitrust laws. The EC on Thursday alleged that Google had abused its dominant position by systematically favoring its own comparison shopping service in search results.
Verizon Customers Get No Respect
July 15, 2016
Why do customers seem to overreact when Verizon announces changes? Verizon's latest price hike has been causing angst in the marketplace -- at least on social sites like Twitter. Why does Verizon keep shooting itself in the foot? The short answer is poor marketing. Verizon's marketing moves show no care for the customer base, and that comes with at cost to Verizon.
The 4 Fundamental Attributes of Customer Loyalty, Part 2
July 14, 2016
Lots of CRM vendors talk about personalization, but their idea of how to do it leaves much to be desired. They address personalization very late, using a just-in-time approach to accessing customer data to support a sales or service encounter in the moment. This certainly is important, and it achieves the goal of personalizing the encounter by producing a catalog of data points.
Music Industry Boos Google's Antipiracy Performance
July 13, 2016
Google on Wednesday released an update of its online antipiracy efforts. YouTube has generated more than $2 billion to content copyright holders by monetizing user-uploaded content through its Content ID rights management system, Google said, adding that more than 90 percent of all Content ID claims result in monetization. YouTube also paid out more than $3 billion to the music industry.
Amazon's Big Day: All for Prime, Prime for All
July 12, 2016
Amazon on Tuesday launched its second annual Prime Day promotion, offering tens of thousands of deeply discounted lightning deals for top customers and ratcheting up the e-commerce competition. Walmart and others struck back in an aggressive effort to hold onto their key customers. Prime Day had a slightly bumpy start, with Some customers reported having problems checking out purchases.
The Internet of Medical Things, Part 2: Devices and Apps
July 12, 2016
Concerns have been multiplying in the United States over the creaks of a medical infrastructure that's bearing the weight of an aging population. Current and upcoming members of the over-65 club are helping to drive a new age in healthcare, in which devices connect patients with caregivers, things get even smarter, and machines get even better at learning what sensors are saying.
Salesforce Wraps Up Demandware Acquisition
July 11, 2016
Salesforce on Monday announced it had completed its $2.8 billion acquisition of e-commerce cloud software platform Demandware. The deal "gives Salesforce the e-commerce piece to compete against Oracle, which already has e-commerce capabilities, as well as SAP," said Rebecca Wettemann, VP of research at Nucleus Research. "It also gives Salesforce a cloud transactional platform for B2C purchases."
Airbnb Fights City Hall Over San Francisco Registration Rule
July 8, 2016
Airbnb recently filed suit against San Francisco over a new rule governing short-term rentals, which the city's Board of Supervisors approved last month. An Airbnb-supported law adopted earlier this year requires short-term rental hosts to register with the city, but it's estimated that only about 20 percent of them have done so. The new rule requires services like Airbnb to enforce the law.
Leveraging IoT to Redefine Your Business
July 8, 2016
While most businesses are focusing their Internet of Things efforts on areas that will generate immediate cost-savings and operating efficiencies, a number of IoT pioneers already are leveraging a new generation of connected products to fundamentally change their business models. There is no question that the safest bet in today's IoT environment is targeting narrowly defined deployments.
FCC's Internet Privacy Proposal Sparks Congressional Action
July 5, 2016
With breaches of consumer data occurring all too frequently, who could be against proposals to improve privacy on the Internet? Well, a broad swath of the e-commerce sector, ranging from CTIA-The Wireless Association to USTelecom and the National Retail Federation, is strongly opposed to a recent proposal from the Federal Communications Commission to regulate privacy.
What If We've Got Big Data and Analytics All Wrong?
July 4, 2016
Every once in a while I run into a little company that comes at an existing market as if the folks already in it are idiots -- and sometimes they are right. Here's the thing: What often happens is a company breaks out in a segment, and everyone groups around that company's ideas and emulates them. Few initially stand up and say, "Wait a minute -- what if they're wrong?"
Amazon, Walmart Gear Up for Summer E-Commerce Throwdown
July 1, 2016
It's summer, and Walmart and Amazon are celebrating by escalating their e-commerce competition. Amazon has announced it will hold its second annual Prime Day on July 12. A shopping day for Amazon Prime members worldwide, it is billed as the biggest global Amazon event ever. The company will offer more than 100,000 bargains, with new deals popping up at five minute intervals throughout the day.
Clinton Issues Clarion Call to Boost Tech in the US
June 30, 2016
Hillary Clinton, the Democratic Party's presumptive presidential candidate, this week unveiled a technology and innovation agenda that calls for a broader commitment to improving computer science and STEM education, expansion of broadband Internet to the entire United States, and deployment of 5G wireless networks. Clinton's plan calls for advancing high-tech training in American schools.
The Internet of Medical Things, Part 1: A New Concept in Healthcare
June 30, 2016
Manufacturers are eager to lay the bricks and help pave the road to better, more personalized healthcare through integration of connected devices in the new Internet of Medical Things. Compared to other industries, healthcare has been "inherently conservative and slow" to embrace innovations such as the cloud and the Internet of Things -- but that's changing.
The 4 Fundamental Attributes of Customer Loyalty, Part 1
June 29, 2016
As I see it, there are four basic capabilities, or attributes, needed to build better customer loyalty. I learned about them from two McKinsey researchers. Those attributes, according to David C. Edelman and Marc Singer -- and I agree -- are the following: automation, proactive personalization, contextual interaction and journey mapping.
Amazon Pushes Dash Buttons as Customers Give Them the Gong
June 29, 2016
Amazon on Tuesday announced a wide expansion of its Dash Button on-touch retail sales program, despite indications of relatively low acceptance among its key base of Prime customers. The company added more than 50 retail products to its lineup of Dash thumb-drive size buttons, which let consumers reorder things like detergent and toilet tissue when their supply is getting low.
Gun Control and Learning to Make Data-Driven Decisions
June 27, 2016
We live in an unprecedented age of information and computing power -- yet whether publicly or privately, we still make decisions largely on how we feel rather than based on hard information. With this massive influx of data and computing power, when it comes to issues like global warming or gun control, we are more likely to decide based on how we feel rather than figuring out the facts.
Social's Turning Point
June 24, 2016
Microsoft's acquisition of LinkedIn for more than $26 billion has created quite a stir -- at least in my world. The deal can boast a number of superlatives: the largest sale of a consumer Internet company in history; the largest sale of an enterprise software/cloud company in history; the third-largest sale of a technology company since 2001; and the largest Microsoft acquisition ever.
Rethinking the Customer Journey Map
June 22, 2016
If you talk to marketers for any amount of time about what they do, you are bound to hear the term "customer journey" at some point. The go-to exercise for marketers looking to up their lead generation games today is "journey mapping," the exercise by which you try to understand how a potential buyer navigates through content and other offers on the way to a closed deal.
Amazon's Bold Indian Strategy
June 20, 2016
Amazon CEO Jeff Bezos recently announced an expansion of the company's investment in India to the tune of $3 billion -- that was in addition to the $2 billion in investments it announced in 2014. Bezos announced the new investment during the 41st annual U.S.-India Business Council Leadership Summit, which was attended by Indian Prime Minister Narendra Modi and several top business leaders.
FCC Wins Huge Net Neutrality Victory Over Big Telecom
June 14, 2016
An appellate court on Tuesday handed a major victory to the FCC by upholding the Open Internet Order, which ensures equal access to the Internet. By a 2-1 vote, the U.S. Court of Appeals upheld the FCC's right to impose Net neutrality rules that essentially prevent big telecom and broadband companies from slowing down, speeding up, or blocking service.
Devs Light Up for Alexa
June 10, 2016
Amazon last week announced the availability of more than 1,000 different skills for its Alexa voice assistant technology. Third-party developers have created the vast array of new capabilities for the highly popular line of consumer products that use Alexa, including the Echo, Echo Dot, Amazon Tap and Amazon Fire. The announcement comes less than a year after Amazon released the Alexa Skills Kit.
Twitter Users Snared in Dark Web's Brisk Password Trade
June 10, 2016
Data stolen from more than 32 million Twitter users has been offered for sale on the dark web for 10 bitcoin, or around $5,800, LeakedSource reported Wednesday. LeakedSource has added the account and email information to its searchable repository of compromised credentials. The data set came from someone who has been connected to other large collections of compromised data.
The Marginal Customer
June 10, 2016
I start a lot of client engagements with a simple question: Who's the customer? It's amazing the answers that I get. Some people know the customer's demographic and business or personal needs, and they focus on those things. Others don't even grasp the difference between a customer and a consumer. You might expect this if you are working in the B2C rather than B2B space.
Yahoo to Have Giant Patent Garage Sale
June 9, 2016
Yahoo reportedly has notified potential buyers that it plans to auction off about 3,000 patents and will be accepting bids until mid-June. The intellectual property for sale includes patents for its original search technology. The patents "cover strategic areas such as search, e-commerce and online advertising," said Andreas Scherer, managing partner at Salto Partners.
Apple to Boost App Store Money-Making Opportunities
June 9, 2016
Apple is planning a major overhaul of its App Store, including the introduction of a new subscription model for developers and the implementation of a paid search ad program, SVP Phil Schiller indicated in interviews ahead of next week's WWDC. To encourage developers to sell their apps on a subscription basis, Apple plans to change the current 70/30 revenue-sharing structure.
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