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Social Media Analytics, Meet Big Brother
October 26, 2016
The ACLU recently uncovered evidence that led Twitter, Facebook and its Instagram subsidiary to stop sharing data with Geofeedia, a firm accused of improperly collecting social media data on protest groups, and sharing that information with numerous law enforcement agencies. Geofeedia, a developer of location-based analytics, had been marketing its technology to law enforcement agencies.
Angry Customers Likely to Ditch Wells Fargo's Wagon
October 26, 2016
Wells Fargo Bank will lose customers in droves because of the scandal over fraudulently opened accounts and other issues, based on the results of an online survey cg42 conducted last week. More than 85 percent of the respondents -- 1,500 primary customers of the top 10 U.S. retail banks, including 1,000 Wells Fargo customers -- were aware of the scandal.
Airbnb Offers to Give a Little in NY, SF Tussles
October 21, 2016
Airbnb recently proposed changes to its listing policies for short-term rental property owners in New York City and San Francisco, possibly in response to threats of aggressive action from state and local lawmakers. With respect to New York operations, Airbnb on Wednesday proposed a set of five changes in an article penned by Chris Lehane, the company's global head of public policy.
Aviso CEO K.V. Rao: Humans, Machines and Magic
October 14, 2016
"CRM is a mature industry, but it's fundamentally not moving the needle for the user, for the subscriber -- the sales rep or manager. It's fundamentally recording your activities, but it doesn't really let you commit with confidence to drive the right outcomes," said Aviso CEO K.V. Rao. Predictive analytics "can help you find the right content faster. That's what the state-of-the art is for sales.
Big Data and Analytics: Creating New Value
October 14, 2016
The massive amount of data available from connected devices creates an unprecedented opportunity for increased optimization of products and services -- and, consequently, revenue. The deep investment in big data gathering and analytics is fueled by an ability to create added value for companies based on actionable business insights, and for consumers by providing lifestyle benefits.
Amazon Music Unlimited Rolls Gently Down the Stream
October 13, 2016
Amazon on Wednesday rolled out its Music Unlimited cut-rate subscription streaming service, available on its Echo, Echo Dot and Amazon Tap devices for as little as $4 a month for a single device. Setting a low-entry price point "is a logical move, given that the company has invested heavily into the AI and voice recognition powering Alexa," said IHS Markit analyst Paul Erickson.
Amazon Throws the Books at Prime Subscribers
October 13, 2016
Amazon last week launched Prime Reading -- a new benefit for subscribers to its US$100-a-year Amazon Prime service that lets them access content for free. That content will come from more than 1,000 top Kindle books, Kindle Singles, magazines, comic books, children's books, and classic works from writers such as Kurt Vonnegut, Norman Mailer and Gloria Steinem.
Rethinking Business Process Reengineering in the Cloud
October 12, 2016
Nearly 25 years ago, Michael Hammer and James Champy coauthored one of the most influential business books of the period, Reengineering the Corporation: A Manifesto for Business Revolution, anticipating some of the important changes that lay ahead. The corporate world was trying to cope with the growing pressures of globalization and the advent of personal computing.
Samsung Down, Galaxy Note7 Out
October 11, 2016
Samsung shares fell sharply on Tuesday after the company confirmed reports that it had halted production of its flagship Galaxy Note7 smartphone, just launched this summer. The move came after several replacement phones reportedly smoldered or caught fire. Shares fell 8 percent in the Korean market. Samsung had been working with the U.S. CPSC on a voluntary recall and replacement program.
Bring Back the CIO
October 10, 2016
The cloud revolution has made an enormous contribution to the evolution of sales and marketing software, as well as to business software of all types. There's a long list of benefits it's conferred on users -- from the ability to outsource security and maintenance tasks to the avoidance of manual upgrade processes, to the switch in payment modes, to a model more affordable for more businesses.
Consumers Warned of Exploding Samsung Washers
October 8, 2016
That's the situation Samsung found itself in last week when the U.S. Consumer Product Safety Commission issued a warning about certain top-load washing machines made by the company between March 2011 and April 2016. "CPSC is advising consumers to only use the delicate cycle when washing bedding, water-resistant and bulky items," reads a statement at the commission's website.
Backpage CEO Arrested for Pimping, Child Prostitution
October 7, 2016
Backpage CEO Carl Ferrer is facing extradition to California on charges his company earned millions of dollars by promoting adult and child prostitution through escort advertisements run on the site. Ferrer's arrest took place in Houston upon his return from the Netherlands to the headquarters of his Dallas-based company, perhaps the largest advertiser of adult escort services in the U.S.
Amazon Cracks Down on Review Freebies
October 5, 2016
In a bid to help bolster trust in its customer ratings, Amazon on Monday said that it no longer would allow most incentivized reviews -- that is, reviews written in exchange for receiving products free or at a discount. Such reviews comprise only a small percentage of the tens of millions of reviews of products sold on the site, maintained Amazon Vice President of Customer Experience Chee Chew.
Salesforce Commerce Cloud Hits the Streets
October 5, 2016
Salesforce last week unveiled the Salesforce Commerce Cloud, billing it as the fastest path to unified commerce. It's built on technology from Demandware; Salesforce completed its acquisition of the company this summer. Commerce Cloud enables brands to provide personalized experiences for shoppers across the Web, mobile devices, social networks and in stores.
Salesforce Ponies Up $340M Cash for Krux Data Management
October 4, 2016
Salesforce has agreed to acquire its Marketing Cloud partner Krux, which offers a data management platform. Salesforce will pay $340 million in cash and issue between 3.4 million and six million shares of common stock to consummate the deal, according to documentation filed with the U.S. Securities and Exchange Commission on Monday. That's worth an estimated $700 million in all.
Facebook Cuts Ribbon on New Online Marketplace
October 4, 2016
Facebook on Monday announced Marketplace, a new mobile app that facilitates buying and selling between peers. Marketplace allows members of a community to discover, buy and sell items, noted Facebook Product Management Director Mary Ku. The service is scheduled for rollout this week in the United States, UK, Australia and New Zealand. Users can access Marketplace by tapping a shopping icon at the bottom of the Facebook mobile app.
Trump Hauls Out Google Conspiracy Theory for Another Airing
September 30, 2016
Perhaps still reeling from what's widely viewed as the bruising he took in a debate watched by more than 80 million people on TV earlier this week -- countless more online -- Republican presidential candidate Donald Trump on Wednesday opened a campaign rally with a previously discredited attack. Google's search engine was biased in favor of his Democratic rival, Hillary Clinton, he claimed.
Surviving the Internet's Troll Apocalypse
September 29, 2016
Social media has sharpened humans' age-old appetite for public shaming, providing a stage and unlimited seating for an endless stream of immorality plays. Those who share even the simplest identifying details about themselves are vulnerable to being pushed into the glare of the spotlight. Anonymity frees many individuals of the consequences they might face offline for being abusive to others.
Bullhorn CMO Gordon Burnes: We're Going to Flip the CRM Paradigm
September 27, 2016
"I dare you to find a sales person or account manager who enjoys spending the last 45 minutes of the day inputting data into the CRM system," said Bullhorn CMO Gordon Burnes. "A lot of companies are facing the CRM adoption challenge. Why is it that this account record doesn't have much data in it? When was it that the account manager last visited? That information just doesn't get into CRM.
HPE and Apple: The Speed of Image Transformation
September 26, 2016
HPE and Apple are very different companies this decade, having shifted their models from a strategic customer/innovation focus to one that's more tactical -- and tied far more closely to quarterly profit. They are hardly alone, and this unfortunate trend is not tied to any one industry or any one country. Firms increasingly are defined not by creative products but by complaining customers.
Pandora Plus Trades Ad Views for Extra Features
September 16, 2016
Pandora on Thursday launched Pandora Plus, a replacement for its $5-a-month Pandora One streaming music service. The 4 million Pandora One subscribers will be switched over to Plus, which will continue to offer ad-free listening at the same price. However, Pandora Plus also offers an opt-in video advertising feature that lets users skip or replay songs. Plus also has an offline mode.
Adblock Plus Now Means Ad Blocking Plus Ads
September 15, 2016
Adblock Plus, together with partner ComboTag, on Tuesday launched the beta version of the Acceptable Ads Platform. AA is an interactive platform that pre-whitelists ads publishers and bloggers then can place on their sites. It will only contain only ads that abide by AA's criteria for size and labeling, and their placement will be governed by the AA rules.
Attack-for-Hire Teens Collared in Israel
September 14, 2016
At the FBI's request, Israeli authorities last week arrested two teens for operating vDOS, a DDoS-for-hire service that raked in more than half a million dollars in two years. DDoS attacks flood websites with garbage data in order to disrupt their operation and deny users access. The pair were questioned and released after posting bond of about $10,000 each.
Sales Tech's Forgotten Byproduct: Employee Happiness
September 13, 2016
Why do companies invest in CRM, sales performance management software, business intelligence, and every other component of the customer-facing technology stack? The obvious response is ROI. CRM paid back $8.71 for every dollar invested in it, Nucleus Research reported way back in 2014. Business analytics applications were delivering $13.01 in value for every buck spent on them.
Dreaming Up Einstein
September 10, 2016
Salesforce isn't waiting for Dreamforce to begin the drumbeat over its AI offering called "Einstein." There is so much to discuss about this turn of events that it's hard to begin, so rather than starting at a conventional jumping-off point I'll start with the name. You couldn't have lived at any point in the 20th century and not have some idea of who Albert Einstein was.
Amazon Drops Wells Fargo Student Loan Program Like Hot Potato
September 9, 2016
Amazon and Wells Fargo Education Financial Services this week suddenly ended a partnership to offer low-cost loans to college students, less than six weeks after announcing the program. Wells Fargo, the largest lender of private student loans among all U.S. commercial banks, had offered a 0.50 percent discount to Amazon Prime Student customers under the partnership.
Gryphon SVP Eric Esfahanian: Accuracy Is Paramount
September 8, 2016
It's surprising how much inaccurate data lives in many CRM systems, observed Eric Esfahanian, SVP of Gryphon Networks. "CRM is naturally a good source for analytics and sales intelligence if the data that lives within your CRM is automated, accurate, and something that you can reliably make decisions from," he said, and the key to accuracy is automation.
Amazon Sets Up New Auto Research Shop
August 25, 2016
Amazon on Thursday launched Amazon Vehicles, a research and community site that will let users compare new and used cars, and shop for auto parts, among other things. The site will let customers view everything from specs, images, videos and customer reviews of thousands of brand new to classic vehicles, potentially offering stiff competition to Edmunds, Kelley Blue Book and Autotrader.com.
Einstein to Make Dreamforce Appearance
August 25, 2016
Salesforce plans to unveil Einstein, an artificial intelligence product, at next month's Dreamforce 16. Einstein integration will give Salesforce's sales, service, marketing, collaboration and e-commerce products predictive suggestion and insights capabilities. It will serve as a new nerve system across the entire business. AI is key to Salesforce's future, CEO Marc Benioff has emphasized.
WhatsApp Shaves Off a Little More Privacy
August 25, 2016
WhatsApp on Thursday announced an update to its terms and privacy policy -- the first in four years. Among other things, the changes will affect the ways users can communicate with businesses while continuing to avoid third-party banner ads or spam messages, according to the company. However, WhatsApp will begin to share some personal details about its 1 billion users with Facebook.
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