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Why VR Is Failing
April 10, 2017
As a market, we seem to have trouble learning that three key elements are necessary for a new technology to take hold: It has to appear complete, it has to be compelling, and it has to seem like a value -- that is, be affordable. Compared to what we have today, the car that opened up the automotive market in the U.S. was none of those things -- yet it was incredibly successful.
Twitch Aims to Get Ahead of Steam
April 6, 2017
Twitch, the Amazon-owned live-streaming video platform, has launched its highly anticipated online game store. It includes goodie bags and other incentives, both for gamers who take the plunge and streamers who provide the content. Twitch earlier this year announced that it would be selling games and in-game content directly through the online store, competing with major gaming sites like Steam.
What Is Verizon Promising With Its New Oath?
April 4, 2017
Verizon on Monday confirmed reports that it will rebrand its AOL and Yahoo businesses under a new entity called "Oath." AOL CEO Tim Armstrong delivered the message via a tweet. The rebranding is part of a plan to reinvest millions into the legacy digital content companies with the aim of creating a major new platform. The "Yahoo" and "AOL" names will live on under the overarching Oath brand.
Reversing Net Neutrality
April 3, 2017
When one side or the other in a political debate refused to accept a decision, it used to be simply annoying, but lately it has become dangerous to business and to the economy. The current administration's wants "to jettison the Obama administration's net neutrality rules, which were intended to safeguard free expression online," Steve Lohrmarch wrote last week.
Now World's Second-Wealthiest, Bezos Travels to Different Drumbeat
April 3, 2017
Amazon founder Jeff Bezos has entered more rarefied air, having leapfrogged billionaires Amancio Ortega and Warren Buffett to become the second wealthiest person in the world. Bezos -- CEO of the e-commerce retailer and cloud services provider -- last week enjoyed a jump of $1.5 billion to $75.6 billion net worth, after his company announced a deal to acquire Souq.com.
Galaxy S8 vs. iPhone 8: Winning Has Little to Do With Phones
April 3, 2017
The new Samsung Galaxy S8 has launched, and its target of choice is the as yet unlaunched Apple iPhone 8 Anniversary Edition. These phones are critical for both companies. Apple survives largely off the iPhone today, and Samsung is trying to recover both from its burning phone problem and from its top executive being arrested on bribery charges. Neither firm can afford a big loss to the other.
Online Freedom of Speech May Be in Peril: Pew
March 30, 2017
Trolling, cyberbullying, harassment and just plain nastiness have become commonplace online, and this situation is likely to remain unchanged or worsen over the next decade, suggests a Pew Research report released Wednesday. Researchers polled more than 1,500 technology experts, academics, and business and government leaders on the future of free speech online.
Translating Website Visits Into Quality Leads
March 30, 2017
Back in the day -- like, 1993 -- every company had to have a website because it was the thing you did! A website was something new, fresh and shiny, and it allowed the marketing team to reach more people than ever before. It was on the Internet, which automatically made your company seem cool. It was totally rad! Within about 18 moths, though, everyone had a website and the novelty wore off.
Amazon Confirms Deal to Buy Middle East E-Commerce Leader Souq.com
March 28, 2017
Amazon has agreed to buy Souq.com, the leading online retailer in the Middle East, reportedly edging out rival Emaar Malls' $800 million offer. Terms of the agreement were not disclosed, but Amazon reportedly agreed to pay less for Souq than Emaar had offered. Souq, led by cofounder and CEO Ronaldo Mouchawar, claims to be the largest online retail and marketplace platform in the Arab world.
Medium Is Looking for a Few Good Founding Members
March 24, 2017
Medium, the online publishing platform launched by Twitter cofounder Evan Williams, has announced a $5 monthly subscription membership upgrade that promises a better reading experience and better content. Medium on Thursday opened the subscription offer to a limited number of people who meet certain criteria, according to Williams, who is Medium's CEO.
Advertisers Flee YouTube Over Offensive Ad Placements
March 23, 2017
Several top U.S. advertisers -- including AT&T, Verizon and Johnson & Johnson -- this week pulled out of their agreements with YouTube due to their ads appearing with videos advocating extremism, or with other offensive content. Such placements represent violations of their agreements with Google. "We are deeply concerned that our ads may have appeared alongside YouTube content promoting terrorism and hate," AT&T said.
Blockchain: CRM's Next Frontier
March 22, 2017
We've seen a parade of technologies coming into the front office since 2000, including browser-based cloud computing, social media, mobile technology, workflow, journey mapping, and big data and analytics. It's typical that at first there's only a tenuous relationship between the technology and CRM's original mission, but over a short time innovators adopt and commercialize the innovation.
Walmart Launches 'Store No. 8' E-Commerce Venture
March 21, 2017
Marc Lore, CEO of Walmart eCommerce U.S., on Tuesday discussed the company's plans to launch a new venture, called "Store No. 8," which will operate as a Silicon Valley incubator for new online stores. The move reflects Walmart's ambition to catch up to Amazon in the e-commerce retail space. Lore unveiled the plans at the annual Shoptalk conference in Las Vegas.
Outreach CEO Manny Medina: Selling Success
March 21, 2017
Making sales account-based is "the ability to take an account and use a holistic approach when dealing with it," said Manny Medina, CEO of Outreach. "You use a combination of marketing and sales to get to that account. It's giving a name to something people already do, and it creates an alignment between sales and marketing. You [target] top companies that you know for a fact are open to you."
Why Tech Can't Help Donald Trump and Most CEOs
March 20, 2017
The new president is making almost the identical mistake President Obama made during his first two years. Trump has picked a major entitlement to hang his hat on -- the same major entitlement, healthcare -- and shortly will discover what most CIOs know: You don't mess with anything that touches everybody. The likely outcome will be that like Obama, Trump will lose the house in the next election.
Google Unveils Guetzli, Open Source JPEG Encoder, to Speed Browsing
March 18, 2017
Google on Thursday announced Guetzli, a new contribution to its evolving set of tools for the open source community. Guetzli is an encoder that allows JPEG files to be compressed as much as 35 percent, resulting in much faster Web page loading. "Guetzli," which means "cookie" in Swiss German, allows users to create smaller JPEG images.
Dun & Bradstreet Marketing Database Exposed
March 17, 2017
A Dun & Bradstreet database, 52 GB in size and containing more than 33.6 million records with very specific details, has been exposed. Cybersecurity researcher Troy Hunt, who received it for study, on Wednesday confirmed that the records already were organized and developed as if intended for distribution to a potential client. The database apparently was compiled for the use of marketers.
Analytics and Workflow
March 15, 2017
There's a big difference between B2C and B2B analytics that no vendors seem to be addressing, and it involves the consumption model. I recently spoke with K.V. Rao, founder and chief strategy officer of Aviso, an analytics company focused on sales, and his unabashed opinion is that "if you're trying to expose insights and make things consumable, you have to address workflow."
OpenMethods, Next Caller Join to Streamline Call Routing
March 14, 2017
OpenMethods has announced an integration with Next Caller's Advanced Caller ID database that will let contact centers on the Oracle Service Cloud use real-time contextual data for more than 500 million landline, mobile and VoIP numbers to personalize and simplify their agent and customer interactions. OpenMethods integrates IVR and telephony data into the CRM package call center agents use.
WhatsApp Field-Trials Business Chat
March 14, 2017
WhatsApp reportedly has been conducting tests of a business chat system with a number of companies that are part of the Y Combinator startup incubator. The API gives companies a direct line of communication with WhatsApp users. WhatsApp CEO Jan Koum last year said the company would seek to monetize the free chat service by providing businesses with direct access to consumers.
IDG's New Pipeline Activator Aims to Get Sales Timing Right
March 13, 2017
IDG has launched Pipeline Activator, a global subscription-based service pinpointing verified projects and active sales prospects for those selling to enterprise IT. Pipeline Activator, the latest addition to IDG's ABM360 suite of account-based marketing services, provides sales and marketing teams with detailed insights on target companies actively researching products and services for purchase.
Google Nabs Kaggle to Stay Ahead of Data Science Curve
March 13, 2017
Data Science Community Kaggle will be joining Google Cloud, said Fei Fei Li, chief scientist of Google Cloud AI and machine learning, at last week's Google's Next '17 conference. The Kaggle community, which includes 800,000 data experts around the world, use the network to stay up to date on the latest innovations in data science and machine learning, according to Li.
What Do the Academy Awards, AWS and AI Have in Common?
March 10, 2017
As the tug of war between humans and machines escalates, we've become witnesses on nearly a daily basis to events that suggest there won't be an ultimate winner or loser in this existential battle for survival and supremacy. Just take two little human mistakes that recently received worldwide attention because of the power of today's technology to magnify their impacts on a global scale.
Salesforce FY18 Kickoff
March 9, 2017
Salesforce CEO Marc Benioff invited a select group of press, analysts and customers to a fiscal year kickoff presentation overlooking San Francisco and environs. It was held on the 23rd floor of one building that the company monopolizes, just across Mission Street from another that it is building and the bay beyond. It's a nice view. Salesforce starts its year in March.
HPE to Buy One-Time Rising Star Nimble for $1B Cash
March 9, 2017
Hewlett Packard Enterprise has inked a deal to acquire flash storage firm Nimble Storage, once viewed as a darling of Wall Street, for $12.50 a share in cash, or $1 billion. HPE also agreed to assume or pay out Nimble Storage's unvested equity awards, which are valued at $200 million. Upon completion of the deal, Nimble Storage will merge with a unit of HPE and become a subsidiary of the company.
Salesforce, IBM Kick Off New Artificial Intelligence Era
March 8, 2017
Salesforce CEO Marc Benioff and IBM CEO Ginni Rometty on Monday announced a global strategic partnership to deliver joint solutions leveraging artificial intelligence. Einstein, the AI that powers Salesforce applications, will be connected seamlessly with IBM's Watson AI platform. The integration is scheduled for availability in the second half, and pricing will be announced at that time.
FCC Reverses Course on Internet Privacy Rules
March 2, 2017
The Federal Communications Commission and the Federal Trade Commission on Tuesday issued a joint statement following the FCC's temporary stay of data security regulations. FCC Chairman Ajit Pai and FTC Acting Chairman Maureen K. Ohlhausen issued the statement to address the FCC's decision, in essence, to overturn rules designed to bolster broadband consumer privacy.
New Rules
March 1, 2017
One of the foundational ideas of business is the Pareto analysis, which tries to identify the small portion of factors that are responsible for the majority of business results. You know -- 80 percent of profits come from 20 percent of the customer base, and similar observations. Vilfredo Pareto formulated a business classic that we now refer to simply as "the 80/20 rule."
4 Email Marketing Mistakes to Avoid
February 27, 2017
I recently received an email from my health club that said, in part: "Dear Chris, We've noticed you haven't been in as regularly in recent weeks. I understand there may be many reasons for not being able to make it in, but I just wanted to send a quick note to check if you're happy with the service we've been providing. Let me know if I can be of any assistance and I hope to see you very soon!"
Steamed Over Steam
February 24, 2017
Where would the PC gaming market be without Steam, the digital distribution platform that was developed by Valve Corporation more than a decade ago? It likely would be in worse shape than it is now, but that's not to say it would be bad. First, despite the repeated cries that "PC gaming is dead," the state of PC gaming is actually pretty good and PC gaming is very much alive because of Steam.
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What best sums up your attitude toward Facebook?
It's a wonderful communications tool if used responsibly.
It has way too much power for any one company.
It does a lot of good beyond connecting people.
It has changed the world for the worse.
Can't live with it, can't live without it.
I don't have time for it.
I have no interest in it.