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From BI to KPIs to Benchmark Success in the Cloud
May 10, 2013
Organizations of all sizes across an assortment of industries are using a growing set of cloud analytics solutions to address their Big Data, business intelligence and data integration challenges. Escalating competitive pressures and customer expectations are forcing organizations to find new ways to tap internal and external data sources to achieve their business goals.
Groupon Regroups With Q1 Revenue Gains, Mobile Growth
May 09, 2013
Groupon reported a better than expected first quarter thanks to strong North American revenue growth and an uptick in mobile customers. That helped send the daily deal website's stock soaring Wednesday. The company reported revenue of $601.4 million, an 8 percent jump from the $559.3 million during the same time last year.
Klout Gives Bing Some Expert Advice
May 09, 2013
Content aggregation site Klout has expanded its partnership with Microsoft to provide Bing users with access to answers from Klout experts. The site, which pulls data from Twitter, Facebook, LinkedIn, Instagram, Google+, Blogger and other sources, rates an individual's influence, based on a 100-point scale. Klout seeks out those who have real clout -- that is, who are influential about certain topics.
Lumia 928 Steps Out of the Shadows
May 08, 2013
Nokia has created a video that shows off the PureView camera in its upcoming Lumia 928 handset and more importantly show how it compares to two of its rivals. The video highlights how the new Lumia 928's 8.7 megapixel camera fares better in low light, and how the optical image stabilization can handle fast movements.
YouTube Trends Map Shows What You Like to Watch
May 08, 2013
YouTube viewers curious about what other users are watching across the country can now find out, thanks to a new feature from the streaming video site that displays data about what is being shared and viewed throughout the U.S. The new YouTube Trends Map, which made its debut this week, is an interactive graphic map of the country that displays which videos are the most popular.
Chinese Authorities Net 11 in Piracy Bust
May 08, 2013
Police in Beijing arrested 11 suspects believed to be involved with a major high-definition downloading ring. The website, silu.com, was running what has been called an "unprecedented" operation. It reportedly boasted more than 400,000 registered members and offered under-the-table downloads for nearly 19,000 films and TV series.
Pre-Roll Ads Will Soon Know Where You've Shopped Online
May 08, 2013
Pre-roll video ads are about to get smarter, according to OwnerIQ, a digital advertising company that is adding targeting data based on consumer browser behavior to online video ads. The new targeting capabilities borrow from tactics developed for display advertising that try to zero in on a prequalified audience.
US Senate Gives States an Internet Tax Collector
May 07, 2013
The U.S. Senate on Monday voted 69-27 to pass the Marketplace Fairness Act, a measure that gives states the tools necessary to collect sales taxes from online retailers that do business in their states but don't have a physical presence there. The bill, lauded in some quarters and decried in others, is now heading to the House of Representatives, specifically the House Judiciary Committee.
Tap CRM to Give Your Customers a Pleasant Surprise
May 07, 2013
So you have your CRM application in place and humming, collecting information about customers and potential customers and organizing it -- but how are you using it? Most companies pour it back into sales, marketing and support to keep feeding those machines, which is good. It's the way you realize the value from your CRM investment.
How HP Could Become the Next Apple
May 06, 2013
I was given a task the other day, and this happens every once in a while, to imagine a sequence of events that would turn HP from an industry problem to an industry leader in Apple's class. Apple went from being in far worse shape than HP's in now to become more valuable at its peak than even oil companies, so this isn't an impossible goal.
How to Muff a Mobile Marketing Campaign, Part 1
May 06, 2013
This year could be the best of times and the worst of times for mobile marketers, suggests a report Forrester released earlier this year. Six in 10 survey respondents -- people who make decisions about their company's mobile marketing strategy -- planned to increase mobile marketing budgets this year, according to the report.
New IT Tools Untie Tangled Webs of Business Data
May 06, 2013
Information may indeed be power, but organizations large and small are finding that they have to expend more energy than ever just to keep up with the data streams flooding their infrastructures. It's not just the internal data that provides intelligence about their businesses. Organizations are also having to manage all that external Big Data that can help them land new customers.
Both Sides Spin Web Sales Tax Ahead of Senate Vote
May 04, 2013
The U.S. Senate is set to vote Monday on the Marketplace Fairness Act of 2013, which essentially seeks to tax online sales. Supporters and opponents of the Act have turned up the lobbying heat prior to the vote. Arguments have touched on the hot buttons of patriotism, jobs, and the need for a level playing field. Amazon.com, once a fierce opponent, now supports the issue.
LinkedIn's Bright Q1 Dimmed by Weaker Forecast
May 03, 2013
Despite revenue gains that beat expectations for LinkedIn's quarterly earnings report Thursday, investors sent the company's stock falling when the company forecast lower-than-expected guidance. LinkedIn reported revenue of $324.7 million for its most recent quarter, a 72 percent jump from the 188.5 million it brought in a year earlier.
Salesforce Communities Pick Up Where Portals Left Off
May 03, 2013
Salesforce has announced that a product it first unveiled last summer, Salesforce Communities, will go live this summer. Since its original debut, Communities has been tweaked to take into account user views and feedback. Salesforce's user community got a taste of similar functionality last month with the company's rollout of Chatter Topics and Expertise.
Buying Into the Bitcoin Craze
May 03, 2013
Although the peer-to-peer currency Bitcoin is unlikely to replace traditional banking, it might have a role to play in e-commerce. The costs associated with Bitcoin transactions are significantly less than with other payment networks. Bitcoin has no central issuing authority and isn't tracked by any authority. However, the currency's value exceeds that of some small countries.
The Real Mozilla Stands Up to Firefox-Cloaked Spyware
May 02, 2013
Mozilla, the creator of the Firefox browser, has sent a cease-and-desist letter to Gamma International, a German company that sells spyware to governments and law enforcement agencies. The move was a reaction to the news that a booby-trapped Microsoft Word document -- sent out for upcoming Malaysian elections -- embeds a copy of Gamma's FinSpy spyware that masquerades as a Firefox executable.
Airbnb Declares No Vacancies for Anonymity
May 01, 2013
Authentication requirements for some travelers looking for shared accommodations around the world will be getting a little tougher. Airbnb -- which allows people to list, discover and book unique accommodations through a sharing model -- announced Tuesday that it will be asking for more personal information from U.S. consumers who want to use its services.
Nielsen Logs On to Test Digital TV Content Ratings
May 01, 2013
As TV audiences move online, it has become necessary to measure those viewers in new ways. Nielsen had that shift in mind this week when it launched Nielsen Digital Program Ratings, a pilot program which measures audiences for TV content viewed online. Eight content owners, including the four major broadcast networks, will take part in the pilot program.
The End of Social Media Marketing's Wild West
May 01, 2013
The FTC recently updated its guidelines for online advertising to address the growth in mobile and social media marketing. Now a paid tweet has to begin with the word "ad," as obvious disclosure now must be included with all commercial speech. Is the link you're tweeting from an employer? A client? You have to mention that. The new rule: If money is changing hands, disclose it.

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