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Google AdWords Nixes the Raunchiest Stuff
July 07, 2014
Google has kicked explicit pornographic advertising from its ad network. The company said it made the AdWords change, which it announced in March and recently brought into effect, "as an effort to continually improve users' experiences with AdWords." Advertising policies were updated to reflect the updated stance on sexually explicit content. The policy still allows advertising for strip clubs.
Reading Rainbow Finds Pot of Gold
July 07, 2014
Reading Rainbow's Kickstarter campaign hit a significant milestone last week: It not only raised the $1 million it originally sought to create a Web version of the popular children's television show within the first 24 hours of the campaign, but also wrapped the 35-day effort with an additional $4.4 million for a grand total of $5,408,916 in donations. The project was organized by LeVar Burton.
Microsoft Paddles Nokia Lumia 635 Downstream
July 07, 2014
Microsoft-owned Nokia created some fireworks over the holiday weekend by making the Lumia 635, sporting Windows Phone 8.1 , available with T-Mobile's Simple Choice prepaid plan over the Home Shopping Network. The first device to feature personal digital assistant Cortana, it will be available directly from T-Mobile this Wednesday and from its MetroPCS subsidiary later this month.
Yahoo Saves Greendale in 'Community' Rescue
July 02, 2014
Fans of the sitcom Community have cause to celebrate after Yahoo renewed the show for a sixth season. Creator and showrunner Dan Harmon has signed on, along with seven core cast members. The season will have at least 13 episodes and will air weekly starting this fall. NBC ran the show, which centers on the fictional Greendale Community College, for five seasons before canceling it.
Twitter Taps TapCommerce for Mobile Retargeting
July 02, 2014
Twitter is deepening its mobile advertising capabilities with the acquisition of TapCommerce, a retargeting and re-engagement provider. Twitter announced the deal on Monday, calling the company's toolset an important piece of the mobile advertising platform it is building for marketers, app developers and users. TapCommerce enables real-time programmatic mobile ad buying across multiple exchanges.
California Embraces Bitcoin
July 01, 2014
California Gov. Jerry Brown on Saturday signed a measure that legalizes the use of bitcoins and other virtual currencies in the state. The law repealed previous legislation that specified only "lawful money of the United States" could be used in California. "Modern methods of payment have expanded beyond the typical cash or credit card transactions," the new law states.
YouTube Adds More Tools to Creators' Belts
July 01, 2014
YouTube last week announced the addition of new bells and whistles for videographers, apparently to encourage them to create more high-quality content. Among the new tools is a creator studio smartphone app for viewing analytics and managing channels, among other things. An updated audio library offers thousands of royalty-free sound effects, along with more free songs.
Supreme Court Turns Deaf Ear to Google's Street View Appeal
June 30, 2014
The Supreme Court has declined Google's appeal of a lower-court ruling in a class-action lawsuit that alleges it violated federal wiretap laws with its Street View cars. The court left in place a decision the 9th U.S. Circuit Court of Appeals handed down in September. The appeals court declined to dismiss the case, ruling that Google was not exempt from liability under the federal Wiretap Act.
3 Brick-and-Mortar Retailers Doing it Right Online
June 30, 2014
Christmas came late, or not at all, for many retailers in 2013, with holiday foot traffic down by nearly 50 percent compared to just three years earlier. Many brick-and-mortar stores are on a knife's edge. The closing of Best Buy and Sears stores around the U.S. suggests that the retail giants of the past decades are vulnerable to shifting trends, including the move to digital commerce.
Verizon to Chromebook Pixel Owners: We're On It
June 27, 2014
After a hornet's nest was stirred up over the premature termination of some Chromebook Pixel users' free data plans, Verizon apparently has begun trying to make amends. "A very small number of Chromebook Pixel customers may have had a promo end prematurely," said Verizon spokesperson Debra Lewis. "We apologize for this and will work with these customers to address the situation shortly."
Google Starts Purging Search Results in Europe
June 26, 2014
Google has started to remove search results in certain cases in Europe, in compliance with the EU's new "right to be forgotten" rules. The EU last month ruled that the company must allow individuals to request the removal of links to news articles, court judgments, and other documents that might turn up in results when searches are conducted on their names.
German Publishing Group Levels Charges Against Amazon
June 25, 2014
The German Publishers and Booksellers Association has complained to German antitrust authorities that Amazon has been anticompetitive. Amazon delayed the shipment of books from publisher Bonnier following a disagreement over dividing the revenue from e-book sales, it said. Although Amazon was receiving a 30 percent commission on e-book sales, it allegedly wanted more like 40 or 50 percent.
Microsoft Aims to Put Some MacBook Airs Out of Circulation
June 24, 2014
Microsoft is offering up to $650 worth of in-store credit to MacBook Air owners who are willing to trade them in and purchase a Surface Pro 3. The campaign runs until July 31. All models of MacBook Air are eligible for the deal, though the value given in the trade will vary, depending on the specific model and its condition. The offer is an extension of the company's "Recycle for Rewards Program."
SnappyTV Could Amp Up Twitter Amplify
June 19, 2014
Twitter just announced a new addition to its social-TV arsenal: SnappyTV, an online service that allows content owners to clip, edit and share video from live broadcasts in near-real time. "As we continue to invest in video, it's important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos," said Twitter's Baljeet Singh.
You Can Improve Your Sales Forecast
June 18, 2014
I don't know anyone who was ever great at sales forecasting. This is not to say that it can't be done, but it's a hard problem -- like forecasting the weather. Today, we can get weather forecasts for many days in advance with temperatures accurate within a few degrees, because we've invested in many data gathering and analysis tools like satellites, computer modeling and analytics.
Apple Gains an Inch in E-Book Price-Fixing Scrap
June 18, 2014
Apple has reached a settlement with plaintiffs in 33 states regarding allegations that it colluded with five major U.S. book publishers to fix the price of e-books. The class action maintained that Apple overcharged plaintiffs $280 million. News of the settlement came on Tuesday via a filing with U.S. District Judge Denise Cote by Steve Berman, an attorney representing some of the plaintiffs.
Cutting Through the Data Clouds to Build Strong Customer Relationships
June 17, 2014
Successful companies today run largely on data and analytics. The more precisely you can measure the various aspects of your business, the better you can fine-tune its performance. With e-commerce companies especially, everything can be measured, which has provided some amazing opportunities to improve performance -- but sometimes it can lead to issues.
IBM's Empowerment of SAP HANA
June 17, 2014
SAP's recent Sapphire NOW user and partner conference in Orlando was a love fest for the company's HANA in-memory database technology. SAP has made it quite clear that HANA is far more than an innovative solution for Big Data, analytics and business intelligence workloads. In fact, HANA and complementary SAP solutions represent the future for the company and its customers and partners.
Rumor: Amazon's About to Spring a 3D Smartphone
June 16, 2014
Amazon reportedly is adding an important new tributary to its river of products this week: a smartphone line. The company has a media event scheduled for Wednesday and expectations are high that it's about to reveal its first mobile device. "Amazon has already seen some success in the tablet space as well as the home entertainment space," said Frost & Sullivan analyst Todd Day.
Priceline Hits the Sweet Spot With OpenTable Bid
June 16, 2014
Priceline last week announced an agreement to buy OpenTable for US$2.6 billion. Priceline is paying $103 per share for the online restaurant reservation service in the all-cash transaction. The companies are positioning the deal as a synergistic play in which they will be able to enhance services for both of their customer bases. OpenTable will give Priceline an entrée into restaurant marketing.

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