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Content Intent, Part 3 February 11, 2012 
The dissemination of content throughout the Web has forced companies and marketing firms to rethink how they advertise. The swell of venues that are housing content has dueling effects: It increases the potential reach of an advertisement but also dilutes the customer pool for the original publisher.
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The Talk of the Web February 08, 2012 
There's been a lot of activity on the Web and in our industry in the last week, and I thought it might be fun to try and tie at least some of it together. Much of it in one way or another involves Facebook -- or "FB," as the proposed ticker symbol suggests. It's widely assumed that its IPO will make the very earliest buyers a nice pile of profit, but what about those looking for a longer-term investment?
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Facebook's IPO: What's Its Game? February 07, 2012 
As Facebook prepares for an IPO of its stock that may value the company at US$100 billion, it's important to know what sport it's in and if, like the Chicago Bulls with Jordan, dynasties can last. Michael Jordan was probably the best basketball player to play the game of hoop. He had a halo effect. But baseball just wasn't his sport at the level basketball was.
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Facebook May Be Chasing Mobile Ad Pot of Gold February 06, 2012 
Facebook is reportedly working on a system to put ads in its mobile services. The news comes just days after the social networking giant filed for an initial public offering, hoping to raise $5 billion. In its IPO filing, Facebook stated that the number of active mobile users of its social network is growing.
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Google on EC's Privacy Request: How About No? February 06, 2012 
Google has rejected the request of European regulators that it delay the implementation of its new privacy policies to give authorities time to review the changes and ensure that users' data will remain secure. The European Commission's Article 29 Working Party asked Google to hold off on launching its new policies until after the committee could analyze the changes.
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Pew Study Finds Facebook Power Concentrated in Relatively Few Friends February 03, 2012
An in-depth look at Facebook user behavior reveals some interesting trends among this more than 800- million constituency: One, Facebook users tend to receive more from the Facebook friends than they give out; two, there is a solid core of users that are very active on the site.
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Content Intent, Part 2 February 03, 2012 
It can be a little tricky talking about how and why media outlets allow, and indeed encourage, the diffusion of their content throughout the Web. For starters, people tend to be tightlipped about this strategy. No one from CNN, Fox News, MSNBC or Viacom agreed to speak on the record for this article. They are, apparently, much less eager to discuss sharing content than they are to actually share it.
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Super Bowl Advertisers Pile On With Multimedia Blitz February 01, 2012 
Superbowl Sunday, the biggest, flashiest U.S. sports event of the year, is also the country's biggest advertising event of the year, carrying some of the cleverest ads on TV. This year, Superbowl Sunday may also mark a watershed in advertising, with advertisers reaching out beyond TV to go into digital media in a big way.
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AOL Dumps a Lighter Load of Bad News February 01, 2012 
AOL delivered a little bit of something for everyone with its Q4 earnings report -- good news, bad news, and hope that its many different initiatives are on track to pay off for the company. First the bad news: AOL reported a profit of US$22.8 million, or 23 cents a share, that was down from the $66.2 million, or 61 cents a share, it earned in the same period a year earlier.
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Facebook's IPO May Be the Last Straw for Privacy-Minded Users January 31, 2012 
Zero hour is approaching as the certainty grows that Facebook will be filing for its initial public offering this week. Zero hour for excited investors and Wall Street banks -- and zero hour for privacy advocates. Even as a private company, Facebook had no problem pushing the envelope, said Consumer Watchdog spokesperson Carmen Balber. "Facebook is already treading dangerous waters ... ."
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Wall Street in the Grip of Facebook Fever January 30, 2012 
This is it -- the week every social media investor has been waiting for. Facebook is expected to file for its IPO this week, according to widely circulating rumors, in response to huge demand in the market -- to say nothing of its own employees, many of whom stand to become millionaires overnight. Morgan Stanley is said to be the leading investment bank in the offering.
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No Rest for the E-tailer January 28, 2012 
Your online store did record sales this past holiday and you are a happy person at the start of the year. After a few days of rejoicing, it is time to get back to the grind and look at how you can move forward and take your online store to even greater heights. There are a few fallouts of the holiday season that you will need to manage, and then there are some initiatives that you should plan.
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Content Intent, Part 1 January 27, 2012 
As far as exclusive interviews go, you could do a lot worse than getting Herman Cain, and a lot worse than getting him on Nov. 28. That was, after all, the day that a woman unleashed accusations of a 13-year affair with Cain, the third racy allegation levied against Cain in a matter of weeks. And those charges were but part of the Cain saga. There was also the Nov. 15 Libya gaffe...
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Tynt Deal Could Make 33Across Irresistible to Microsoft January 25, 2012 
Brand graph company 33Across has acquired Tynt, a company that tracks user behavior for publishers. Both companies were mum about the amount of the all-stock deal. Tynt will take 33Across into a new market; the combined companies will reach 1.25 billion users globally, according to 33Across.
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Facebook Gets App-Happy January 20, 2012 
Do you like to garden? Share coupons? How about bike riding? If so, there's an app for that -- on Facebook, that is -- or soon will be. As promised at last year's f8 developer conference, Facebook rolled out about 60 new apps to be used on its site this week. They are designed for users to express more precisely how they are interacting with content on Facebook.
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Blackbaud Gears Up for Next Enterprise CRM Release January 20, 2012 
This was a big week for the Nasdaq-listed Blackbaud: The company announced its plans to acquire Convio, which offers a fund-raising application for nonprofits, for $275 million. The feature sets of the Convio application and Blackbaud's CRM software for the nonprofit space are complementary, to a large degree. The newly acquired technology will help Blackbaud further develop its user base.
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