Sunday - January 4, 2009
It all started with a simple question from Forrester Research analyst Jeremiah Owyang late in the afternoon on Friday, Dec. 12. A few days earlier, blogger Chris Brogan had written about his decision to accept $500 from Kmart to find out what's cool to buy at the discount retailer and then write about it. Owyang posted a question to his readers on microblogging site Twitter, asking whether it's OK for brands to approach bloggers in that manner. With that began one of the most vociferous recent debates in the blogosphere.
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Wednesday - December 31, 2008
Legend has it that the inventor of chess was so wise that when the king asked him to name his reward, he replied that he only wanted one grain of wheat for the first square, two grains for the second, four grains for the third, eight grains for the fourth and so on up to the sixty-four squares on the board.
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Wednesday - December 31, 2008
For many e-tailers, online chat is a closer. Packaged and offered up to site visitors as a service, it provides an opportunity to close a sale when an uncertain customer wavers. Retailers were early adopters of this technology precisely because of the distinct return on investment, Conversive CEO Robert Williams told CRM Buyer.
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Monday - December 29, 2008
As e-commerce gets more sophisticated and consumer expectations continue to rise, many retailers are considering prettying up their existing Web sites with improved graphics or new features in order to make them more attractive to consumers. While such enhancements can make your site more appealing in the near term, they won't change the makeup of your online store.
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Friday - December 26, 2008
It is no secret that "retail therapy" -- whether in the form of shopping at a designer boutique, visiting a favorite online retailer, or even purchasing a preferred brand of shampoo from the grocery store -- can evoke feelings of happiness and well-being. The brain actually receives an emotional boost from such experiences, and it intensifies when consumers interface with so-called "strong" brands.
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Monday - December 22, 2008
Warner Music Group has started pulling some of its songs from YouTube, a move that apparently reflects a breakdown in the renegotiation of a licensing agreement between the two sides. Warner licensed its entire music catalog to YouTube just before the latter was acquired by search engine powerhouse Google for $1.65 billion a few years ago.
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Monday - December 22, 2008
Microsoft is giving PC makers -- essentially, companies that make build-to-suit computers -- an additional four months to buy the Windows XP operating system. Redmond had originally designated Jan. 21, 2009, as the cutoff for shipping the OS. Now, these manufacturers can take delivery up to May 30.
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Sunday - December 21, 2008
Have you noticed your inboxes are filling up faster lately with promotions from businesses desperate to get your attention? If you're like me and getting bombarded with multiple promotions, then your first inclination is to just tune them out, click delete and move on to the business of the day.
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Saturday - December 20, 2008
In the summer of 1865, newspaper editor Horace Greeley offered this advice to a nation just then beginning to recover from the Civil War: "Go West, young man, go West and grow up with the country." As America begins to recover from recent economic challenges, Greeley's best advice to merchants in 2008 would probably be to go online and build their businesses with overseas sales.
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Friday - December 19, 2008
Two-thirds of online shoppers carry out Internet-based research about retailers before making a purchase, yet only half of retailers actually monitor their own reputation, according to new research by 1&1 Internet. The hosting firm surveyed over 1,500 consumers and over 400 companies and found that nearly half of UK shoppers read online reviews or recommendations about specific products before buying them.
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Thursday - December 18, 2008
The economic downturn is top of mind for every organization. Pick up a newspaper or turn on the TV and it's hard to dismiss the facts: Recession looms and nobody knows when or how it will end. As a Research Director in the Customer Management Technology Group at the Aberdeen Group, I'm constantly getting asked what I think about the economy and how it will impact sales and marketing spending over the next year.
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