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Leveraging Social Media to Boost E-Commerce Holiday Sales October 21, 2009 
Word of mouth has long been a priceless asset to any business, and technology has expanded the playing field in a whole new way with mobile messaging and social media sites like Twitter, Facebook, YouTube and more. Every day, it seems hard to avoid the buzz about social media -- who's on it, what they're doing and what the latest trend is.
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The Data-Driven Marketer: Show Me the Numbers October 15, 2009 
The role of the chief marketing officer has evolved dramatically over the last 10 years. The average CMO is on the job for just 23.6 months. The CEO and board of directors are demanding a new level of accountability from senior marketing leaders, which requires tangible justification for marketing decisions.
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E-Commerce in Europe: Diversity Without the Melting Pot October 15, 2009 
It is important to understand that Europe is not a melting pot like the U.S., where people of different cultures and religions blended together far from their native lands. Politically and culturally, Europe is diverse, but each country has a different history, religion, national language, culture and heritage to which it remains strongly attached.
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Twitter Sputters Over Spammers and Spitters October 14, 2009 
From bulk mail to email to social media: The next chapter in the checkered history of spamming is now being written via status updates and tweets. However, Twitter is trying to ensure that the chapter is a short one following the company's introduction Tuesday of a new "report as spam" button on user profiles.
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Critics Soak Pepsi's Pickup Line iPhone App October 14, 2009 
PepsiCo is facing criticism for an iPhone application that promises to help men "score" with two dozen stereotypes of women by giving users pickup lines and a scoreboard to keep track of their conquests. An apology by the company -- which is using the app "Amp Up Before You Score" to market its Amp energy drink -- is igniting more online criticism.
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Attack of the Droids October 09, 2009 
AT&T has its iPhone, Sprint has its Pre, T-Mobile has its myTouch, and Verizon has ... what? A BlackBerry or something? Even though Verizon is the biggest network in the land -- and even though iPhone users think about Verizon longingly every time a call goes dead -- the company is not generally known for having killer phones.
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Multilingual SEO - Establishing Online Visibility in Foreign Markets October 08, 2009 
In today's highly competitive market, online presence is essential for every company's success and growth. A high ranking in search engine results not only brings targeted traffic and increases conversions, but also establishes a business as an authority in a particular industry.
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Net Advertising Maintains Downward Trajectory With Dismal Q2 October 06, 2009 
Internet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002. The $5.4 billion spent on Internet ads during the three months ending in June compared with $5.7 billion at the same time last year.
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Continuous Intelligence: Where Message Meets Moment October 06, 2009 
Online measurement has become increasingly focused on the integration of online behavior with customer marketing touch-points. Taking a complete view of the customer acquisition life cycle will often generate numerous potential integration points that can be profitably exploited. The goal of every marketing organization should be to achieve consistent relevance around both "message" and "moment."
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FTC Tells Bloggers and Advertisers to Come Clean October 05, 2009 
When a blogger writes favorably about a company's product or service, how can you tell if he or she is getting paid to write a positive review? Did the blogger get a "freebie" media player or baby stroller or digital camera for that glowing post? These are the kinds of questions bloggers -- and advertisers -- must make clear to consumers following Monday's announcement by the FTC of new guidelines for endorsements.
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Smartphones Get More AdSense October 05, 2009 
Google has developed a new JavaScript snippet for AdSense aimed at high-end mobile phones, giving advertisers yet another option for using its mobile platform. The new feature allows publishers to run larger-scale text and image ads on smartphones. As more people use these devices, more advertisers want to be able to target them, noted a Google engineer in a blog post on the rollout.
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Marketing Automation: A Well-Oiled Machine That's Ready to Roll October 05, 2009 
The announcement that Adobe was acquiring Web analytics firm Omniture took many in the marketing industry off guard last month. However, it's less surprising in view of trends that have recently been gaining traction: integration of social media technologies to mainstream platforms; mergers and acquisitions in general; a surge in demand for marketing technology.
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Cheapo 'Paranormal Activity' Horror Flick Gets Crowdsourcing Right October 02, 2009 
I should have known this wouldn't be your usual horror movie when I overheard the guy in line behind me say he'd already seen it. I turned around. "Is it really that scary?" I asked. "Oh yeah," he smiled. "Scarier than 'Blair Witch?'" "Oh yeah." Another smile, accompanied by a look that said, if you only knew ...
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Party Down, Microsoft Style October 01, 2009 
You almost have to feel bad for Microsoft. The software maker isn't known for hip marketing tactics, and now that a Windows 7 video has hit it big online, people are laughing at the company, not with it. Few details for the launch of Microsoft's next PC operating system have been made public, though it's a safe bet Oct. 22 won't feature acrobats climbing buildings and unfurling banners in New York.
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Strong Ethics or Strong Regulation - Our Choice September 30, 2009 
I often hear people express fear at the "threat" of future regulation by a government agency. I have to admit I have the opposite reaction. As leaders in the world of e-commerce and online communication, we are in the driver's seat to either show that we are serious about ethics -- or that we need adult supervision.
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Is Your Web Site Barring the Door to the Press? September 29, 2009 
Does your Web site work for the press and analysts who visit? How much time and money does your company spend promoting your Web site, your business, your services, technologies and products to the world? What happens when an editor comes to your Web site and tries to find information? Can they find what they need -- or do they click away?
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