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Savvy Marketers Don't Ditch the Non-Digital
June 20, 2017
A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be, "When not in doubt, check the data to see if you should be." There's never been a time when we've had such an ability to compile, collate, analyze and understand marketing data. It's not possible to get by on intuition -- even if it's rooted in deep experience and personal knowledge.
Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions
June 15, 2017
"There are groups within companies that don't want to interact with a full-blown CRM application," said Swiftpage CEO John Oechsle. "They want to access it based on the functions they want it to perform. These small purpose-built apps are going to continue to evolve. Also, people want to interact with software using voice ... . They don't want to sit there and type."
Firms Eager to Try New Sales Technologies, Survey Suggests
June 13, 2017
More than 80 percent of high-growth sales organizations use five or more sales technologies, suggests a recent online survey of 400 companies. Velocify and the American Association of Inside Sales Professionals partnered on the research and released their findings on Tuesday. The average number of sales technologies in use was 10, based on the participants' reports.
Salesforce Parallelism
June 12, 2017
For several years now, Salesforce has built distinct product lines that all work off the same platform and can integrate in interesting ways. There are product lines for the enterprise, small and mid-sized businesses, business-to-business firms and business-to-consumer operations -- and probably some others that I haven't considered. The rationale for all of these new products is simple.
LogMeIn Makes Bold360 Entrance at CRM Party
June 9, 2017
LogMeIn on Thursday unveiled Bold360, a customer engagement platform that evolved from Boldchat -- the live website chat software it acquired five years ago. Bold360 has an intuitive interface that consolidates data from different systems to present a unified view of all customer interactions. Among its features are easy integration of Salesforce and Zendesk data; and omnichannel support.
Managing Commissions to Boost Sales Productivity
June 5, 2017
Ask salespeople and they'll tell you: They don't have enough time in the day to sell. That's not because the laws of physics cause salespeople to move through time faster than the rest of us -- it's because salespeople are pulled in many directions over the course of a day, cutting into their selling time. Actual selling takes up just 36 percent of the average salesperson's time.
Zuora VP Matt Darrow: The Intelligence of the Subscription Model
June 2, 2017
"We think of 'subscription' broadly," said Matt Darrow, VP and general manager of product at Zuora. "It's when companies do business with customers with whom they have a known relationship, and those relationships are sticky. The subscription model is great for engagement because companies know that in order to be successful they need to deliver ongoing services that keep providing value."
Salesforce Offers Alternative to Old-School Partner Portals
June 1, 2017
Salesforce on Wednesday announced the Sales Cloud Lightning Partner Relationship Management app as a replacement for partner portals and electronic data interchanges that lack modern features such as built-in mobile, social analytics and AI capabilities. The PRM app has an interactive Guided Setup Wizard that lets channel managers configure, customize and deploy the app in days.
The Subscription Economy's Maturation
May 31, 2017
A lot happens in a decade. Bill Gates once said that we overestimate what we can do in two years and underestimate what we can do in 10. 2017 is a particularly good time to stop paddling and look back at what's been going on in the last decade. While we will all have our favorite memories, there's one in CRM that stands out more than others for me. After all, 2007 was the year of the iPhone.
Building a Sales Team by the Numbers
May 30, 2017
I don't know why more subscription vendors don't do this. Subscription companies collect mountains of data from their customers, and analyzing the aggregations can deliver profound insights virtually for free. Yet too often subscribers are reluctant to let their data be stripped of identifying characteristics and used for research. Too bad, because there's gold in that big data.
Google Brings Machine Learning to Online Marketing Assessment
May 26, 2017
Google earlier this week unveiled Google Attribution, a tool that uses machine learning to measure the effectiveness of online marketing campaigns across a variety of devices and channels. Part of a series of new measurement tools introduced at Google Marketing Next, Google Attribution aims to help marketers determine what is driving consumers to make their online purchasing decisions.
Helpshift Integrates With Salesforce
May 25, 2017
Mobile technology has delivered a lot of useful functionality that enables vendors and their customers to be on the same page more frequently. However, the screen size has an inherent drawback: It shows a very narrow slice of a reality -- typically one idea at a time. The problem is especially acute in the key areas of sales and service. A mobile "help" app should deliver help the customer values.
SugarCRM Trots Out Sugar 7.9 With Quotes
May 18, 2017
SugarCRM on Wednesday announced the general availability of Sugar 7.9 with a new quote-generation and management feature that helps users turn opportunities into closed deals. The upgrade provides next-generation reporting capabilities, plus enhanced advanced workflow, which lets users trigger a process based on fields changing to or from specific values.
E-Commerce Gets the Einstein Treatment
May 17, 2017
E-commerce brings together several themes that relate to our current fascination with artificial intelligence, machine learning, bots, mobile technology and the like. It's actually more than that, because it represents an underserved part of CRM. Until fairly recently, there were few tools that retailers could use to reach online customers for marketing and sales.
3 Ways Your Sales Organization Should Prepare for AI
May 16, 2017
AI is a trend, and it's always nice to be trendy, but as great as CPQ is, it's still only one source of data. Without sufficient data, AI is extremely limited. It's like allowing your toddler to learn only about colors: The kid might be a whiz with colors, all right, but without context -- in other words, more data -- that information won't make any sense.
Veeva Offers Cross-Stack Customer Insights
May 12, 2017
Veeva Systems earlier this week announced Veeva CRM MyInsights, a new cloud-based data visualization capability producing tailored insights within Veeva CRM. MyInsights lets users of tablets or other mobile devices access, analyze and visualize information in real time. It includes fixed reporting for sales and activity data and a new, customizable HTML5/JavaScript framework.
Big Accounting Deal
May 10, 2017
CFOs have a new 800-pound gorilla sitting in the corner, as if they needed another one. Actually, the really lucky ones who oversee operations in Europe and the U.S. will have two. ASC 606 and IFRS 15 are new accounting rules that describe in great detail how subscription vendors should recognize revenue beginning in December 2018, and we should all care about them.
Nutshell CTO Andy Fowler: Good CRM Tools Stay Out of the Way
May 9, 2017
"CRM was originally created for the managers and bosses to report on the pipeline, and it was sold as a value proposition to the manager," noted Nutshell CTO Andy Fowler. "What's changing now is that CRM is becoming much more about supporting the rep -- giving them the tools they need to improve their performance. It's no longer just a tool for the boss to check in on the salespeople."
Ecosystem Two-Dot-Oh
May 4, 2017
Salesforce this week announced significant enhancements to its AppExchange Partner Program, including a $100 million Salesforce Platform Fund to encourage developers of AI-driven solutions. Salesforce arguably was the first kid on the block with a partner program of this kind in which buyers could access a large community of apps based on a single standard from a single store.
Salesforce Rejiggers Enterprise Apps Partner Plan
May 4, 2017
Salesforce on Tuesday launched the AppExchange Partner Program, or APP, for developers, independent software vendors and startups, as a replacement for its current ISV Partner Program. The APP will cost much less. Its baseline percent-net-revenue model for all new APP partners has been slashed from 25 percent to 15 percent. Current partners will be eligible for the new PNR terms on contract renewal.
Marketing Firm Zeta Global Turns Heads With $140M Funding Round
April 29, 2017
Cloud marketing automation firm Zeta Global on Thursday announced that it has raised $140 million in its largest ever round of financing. Former Apple CEO John Sculley and David Steinberg cofounded the company in 2007. GPI Capital led the Series F financing, which includes $115 million in equity and $25 million in debt. Zeta will use the funds to advance its growth plan through strategic acquisitions.
Take Marketing Off Autopilot and Get Creative
April 19, 2017
More than a quarter of marketers went into marketing because they wanted to be creative, researchers have found. So why do so many B2B marketing efforts seem exactly the same? The reason, in part, is that some things work well. In nature, convergent evolution leads different kinds of organisms to similar solutions when they work. The number of strategies that will lead to success is limited.
CPQ: Boost Selling Performance and Accuracy
April 17, 2017
They say it can take a product idea 10 years to go from concept to mass-market appeal but that might be only an optimist's viewpoint. Some of the best ideas in CRM right now have been marinating for at least that long -- and some for much longer. Two great examples are analytics and CPQ, which companies like Oracle, Salesforce and others have embraced with passion.
CloudCraze EVP Andrew Witherspoon: For Successful B2B, Set Aside Expectations
April 12, 2017
"If there's anything true about B2B service, you have to do it in the context of the customers themselves in order to be successful. That's our philosophy," said CloudCraze EVP Andrew Witherspoon. "What is the purpose of CRM and marketing? It's to reach out, find and engage prospects, and to move them through a buying cycle. All those capabilities are on a CRM platform.
SugarCRM Adds Enterprise Management to Mobile App
April 6, 2017
SugarCRM has announced the latest version of its app for iOS and Android, Sugar Mobile 5.0. It includes a redesigned user experience based on customer feedback; support for Apple's Touch ID; a new Sugar MACS service that lets users customize login, splash and loading screens to support their organization's branding, look and feel without coding; and enterprise mobile management support.
What Is Verizon Promising With Its New Oath?
April 4, 2017
Verizon on Monday confirmed reports that it will rebrand its AOL and Yahoo businesses under a new entity called "Oath." AOL CEO Tim Armstrong delivered the message via a tweet. The rebranding is part of a plan to reinvest millions into the legacy digital content companies with the aim of creating a major new platform. The "Yahoo" and "AOL" names will live on under the overarching Oath brand.
Salesforce Offers AI-Powered CRM for Financial Advisors
March 31, 2017
Salesforce this week announced Financial Services Cloud Einstein, an AI-based CRM tool for financial advisors. It gives users a holistic view of each client's household and wealth ecosystem and lets them leverage Salesforce's AI technology to seek out new business opportunities. Einstein Opportunity tracks clients' sentiments, competitor mentions, and overall engagement.
Translating Website Visits Into Quality Leads
March 30, 2017
Back in the day -- like, 1993 -- every company had to have a website because it was the thing you did! A website was something new, fresh and shiny, and it allowed the marketing team to reach more people than ever before. It was on the Internet, which automatically made your company seem cool. It was totally rad! Within about 18 moths, though, everyone had a website and the novelty wore off.
Trust: Why Financial Services Should Embrace DoL's Fiduciary Rule
March 24, 2017
When the Department of Labor issued its fiduciary rule last year, it set financial advisers, insurers and agents into a mad scramble to meet an implementation deadline. The rule elevates all financial professionals who work with retirement plans or provide retirement planning advice to the level of a fiduciary, or someone bound legally and ethically to meet the standards of that status.
LinkedIn Burnishes Sales Navigator for the Enterprise
March 23, 2017
LinkedIn on Tuesday launched an enterprise edition of its Sales Navigator product, with strengthened links to CRM. LinkedIn Enterprise Edition lets users send 50 emails on LinkedIn a month; adds Single Sign-On and other management features; and introduces TeamLink Extend, a tool that pools the networks of all the Sales Navigator users in an enterprise.
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