Tuesday - June 24, 2003
DoubleClick, which took a giant step into the campaign-management business with its November 2002 acquisition of Protagona, is seeking to make major strides in marketing automation by adding analytics and real-time capabilities to its software. The goal is to increase marketing efficiency, improve campaign intelligence and let users execute plans across multiple marketing channels, DoubleClick senior vice president of marketing automation Court Cunningham told CRM Buyer.
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Tuesday - April 1, 2003
In a sluggish economic climate, productivity is paramount, and a relatively new technology designed to optimize it -- employee relationship management -- is gaining market strength. One such tool is Workbrain's ERM 3: Its purpose is to reduce time wasted on administrative tasks and cut employee turnover, labor costs and overpayments.
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Friday - March 28, 2003
Qualte XL is a Web-based customer-support application that offers such features as "smart" e-mail, self-building knowledge bases, problem ticketing, escalation and customer-support databases. Touting its fast deployment and low total cost of ownership, Qualte says the self-service software is designed to remedy major pain points for mid-size companies.
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Wednesday - March 26, 2003
Saratoga Systems' iAvenue is a comprehensive CRM suite designed to integrate front- and back-office operations with sales activities -- in real-time -- for mid-size to large customers. Company executives say the suite can run on Windows or on the Web with
remote-access capability.
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Tuesday - March 18, 2003
Best Software's QuickStart is designed to help beginning CRM users quickly clear the initial hurdles that accompany any enterprise application deployment. The company's strategy is to home in on small and mid-size customers embarking on front-office automation projects or larger companies piloting the use of CRM for projects downstream.
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Thursday - March 13, 2003
Over the course of the last six months, Best Software has launched six new versions of
ACT!, the small-business contact management application. Some of them are the typical product upgrades and releases expected of every vendor. Others, such as ACT! for Web, ACT! for PocketPC and ACT! for Palm, are designed to move the vendor into new markets.
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Monday - March 10, 2003
Is E-commerce dead? Lackluster growth and the burgeoning shift away from the siloed platforms of a few years ago to enterprise applications that stress integration with CRM, accounting systems, inventory management and supply chain apps seem to have ushered in a new era counterintuitive to e-commerce.
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Friday - February 14, 2003
As a provider of this technology, Genesys Telecommunications Laboratories, a subsidiary of Alcatel, has been synonymous with assisted service. However, an acquisition last year -- plus careful attention to pricing trends -- has led Genesys to straddle the service fence.
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Monday - February 10, 2003
Personalization technology goes hand-in-hand with portal tools, as IBM sees it. Corporate users have a hard time trying to figure out which content, information, applications and processes are relevant to them and their work, and open standards are only compounding the problem.
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Monday - January 27, 2003
Enterprise software maker SAP is following the revenue trail toward the integration niche. Rather than extending its product family of large, comprehensive applications, the company is focusing on "snap-on" modules that automate particular business processes, according to vice president of market strategy Peter Graf.
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Friday - January 17, 2003
Though some smaller databases (notably Sybase) are excellent products, IBM's DB2, Oracle's 9i and Microsoft's SQL Server are clearly the big three. The giants offering these systems are constantly jockeying for the crown of premier provider. In fact, some would say they are locked in a death battle for dominance of the database market space.
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