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Not Your Father's Bank: Building Online Banking for Gen Y February 20, 2009
Growing up in a world immersed in digital technologies, members of Generation Y have the highest of expectations on how they want to interact with their banks online. Born at the dawn of the digital age in the early 1980s, the oldest among Generation Y have never known a world without personal computers and video games.
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Can Google Crack the Mobile Advertising Nut? December 12, 2008
Google: The name conjures up images of a brilliant company, one able to anticipate customer desires and consistently deliver leading-edge technology more effectively than competitors. Having captured and kept a commanding lead in desktop search, Google has now set its sights on cell phones and mobile advertising.
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New App Lets iPhone Users Photo Shop Amazon December 05, 2008
Amazon.com has developed a free application for the Apple iPhone. Amazon Mobile, launched earlier this week, allows consumers to search for items on Amazon.com, update their shopping carts and wish lists, and make purchases from their iPhones. Consumers aren't limited to browsing Amazon.com's inventory either -- items from retail partners Macy's and Target are also available.
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A Holiday Wish List for Mobile Commerce November 29, 2008
Mobile commerce opportunities have been largely overlooked by retailers in North America with sound reason. The current shopping experience on mobile phones is just plain awful. Nevertheless, mobile communication devices are a widely used resource -- ready and able to bridge stores with the site and call center.
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Yahoo Calls Dibs on T-Mobile Handset Search November 20, 2008
Yahoo and T-Mobile jointly announced that Yahoo oneSearch will be the default mobile engine to power Internet search made through T-Mobile's new Web2go service. The new Web2go service is basically a customizable home page on a mobile phone that makes it easier to view and navigate the Internet on the handheld device.
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Flurry Sees Analytics Opportunity in Blizzard of Mobile Apps October 21, 2008
As more and more consumers download smartphone applications, it's become increasingly vital for developers, phone makers and wireless carriers to have a deeper understanding of how customers interact with them. That's where a company like Flurry comes in. The San Francisco-based startup has developed software that gives demographic information about mobile application consumers.
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Cupertino Lifts Gag Order, Frees Its Hostage October 03, 2008
Anyone who's going to work at Apple has to come to terms with the fact that the company is generally very secretive about anything having to do with new products. Apple staffers who create the company's latest stuff are used to keeping their lips sealed tight. But then Apple tried to restrict third-party iPhone software developers by requiring them to sign off on a very strict nondisclosure agreement.
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Visa to Turn Android, Nokia Phones Into Credit Cards September 26, 2008
Visa announced plans Thursday to develop payment and payment-related services for both Nokia mobile handsets and those running Google's new Android platform. In addition, Visa announced a pilot program that enables U.S. Bank Visa cardholders to transfer money using a mobile phone. The announcement looks to revive the efforts of credit card companies to push consumers toward mobile payments and mobile commerce.
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RIM Sweetens BlackBerry to Take On Apple September 12, 2008
Research In Motion, maker of the ubiquitous BlackBerry handheld e-mail device, is moving deeper into the consumer market, where it is sure to run up against tough competition from Apple's iPhone. RIM has announced partnerships with a host of new companies that will give BlackBerry owners access to Windows Live Search, Google, Ticketmaster, MySpace, Slacker and TiVo.
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In the Wireless World, 3 Things Matter: Location, Location, Location September 11, 2008
Location-based mobile and Web services are increasingly delivering value and gaining adherents as service providers devote greater time and resources to developing them further. For example, Sprint's Xohm wireless broadband unit is working with a group of leading mobile Web application development companies to develop a set of personalized "geobrowsing" services.
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Microsoft's Mobile App Market in the Sky September 03, 2008
Another front may be opening in the battle for mobile platform supremacy. Microsoft is rumored to be planning to launch its own mobile application store. If the buzz is true, Microsoft may not be as late to the party as some would think. Android hasn't yet debuted. Apple, for its part, is facing push-back on many fronts.
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Google Tries Milking Mobile YouTube for Ad Money August 19, 2008
Search engine giant Google has begun testing video ads on its mobile version of YouTube in the U.S. and Japan. The move is an attempt by the Mountain View, Calif.-based search engine to monetize YouTube's video ad potential. Google bought YouTube for $1.65 billion in October 2006.
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How the Weather Channel Tested the Wind on Site Design Variables July 31, 2008
You just launched a new interactive ad campaign and corresponding landing page. You discussed the page design with your team. You know your customers. You've built out the landing page to meet their expectations and be consistent with the campaign. All done, right? Businesses undercut the potential success of their online campaigns all the time.
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New Publicis Groupe Program to Shoot Ads at Web, Mobile Channels June 26, 2008
Yahoo has inked a deal with Publicis Groupe's newly announced VivaKi Nerve Center that will provide clients of the France-based communications company with more targeted and personalized advertising options to maximize global opportunities for mobile ads, the companies announced Wednesday. The new initiative also seeks to improve efficiency in the way ads are purchased and sold online.
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New E*Trade App Lets BlackBerry Users Wheel and Deal June 05, 2008
In a move aimed at keeping its customers connected -- and encouraging them to trade more often -- E*Trade on Thursday launched a mobile service customized for Research in Motion's BlackBerry device. E*Trade Mobile Pro will offer the same user interface, security features and banking and trading services as the E*Trade Web site exclusively on BlackBerry smartphones.
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comScore Builds Up Mobile Metrics Muscle With Acquisition May 29, 2008
Internet research firm comScore has acquired M:Metrics, a top provider of mobile user data, for $44.3 million and 50,000 stock options. The deal extends comScore's measurement and research reach beyond the traditional Internet channels to include a family of mobile measurement products and services aimed at helping marketers pinpoint their advertising spending and identify trends.
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