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Google Tears Down App Walls
November 19, 2015
Google on Wednesday began streaming content from certain mobile apps in its search results, with no download required. The company is working initially with nine partners, including Weather, Chimani, My Horoscope, New York Subway and Hotel Tonight. Technology Google acquired when it purchased Agawi lets it stream virtual versions of mobile apps. Apps no longer need to have related websites.
No Time to Respond to Email? Let Google Do It
November 6, 2015
Google this week unveiled Smart Reply for Gmail on iOS and Android. It uses machine intelligence and neural networks to suggest up to three possible responses for incoming email, based on the content of those emails. The system learns from users' responses to suggestions to fine-tune its offerings. Smart Reply will be available in English in Google Play and Apple's App Store.
NewsON Puts Local News in Your Pocket
November 5, 2015
NewsON on Wednesday launched a free, ad-supported app that offers instant access to broadcast-quality local newscasts and clips. Users can search by market for curated content linked to breaking news from 118 stations in 90 markets, covering about 75 percent of the U.S. All top 10 U.S. markets, as well as 17 of the top 20, 40 of the top 50, and 73 of the top 100 are participating.
The New York Times May Get Technical With Ad Blockers
November 2, 2015
The New York Times Company last week indicated would take steps to circumvent ad-blocking tools. "As you know, the Times' digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers," said NYT Company CEO Mark Thompson during an earnings call. "Nonetheless, let me make it clear that we oppose ad blocking."
YouTube Red Offers Paying Customers Ad-Free PewDiePie
October 22, 2015
YouTube on Wednesday introduced YouTube Red, a $10 a month ad-free channel. Membership extends across devices, and consumers can access the service from other YouTube channels or apps, including YouTube Gaming. Subscribers to YouTube Red will get a twofer -- it automatically provides access to Google Play Music, which also carries a $10 subscription tag.
Facebook Sets New Lures for Video Viewers
October 15, 2015
Facebook on Tuesday revealed it's experimenting with making video clips easier for users to find in its mobile and desktop applications. In coming days, a limited number of users will see the new format. "We look forward to seeing how people use it to discover, watch and share videos with their friends," said Will Cathcart, vice president of product management at Facebook.
Facebook Tinkers With M-Commerce Tools
October 13, 2015
Facebook has added several new features designed to encourage m-commerce. One of them, Canvas, aims to improve mobile ad delivery. It isn't that people flat-out dislike ads on Facebook. However, Facebook's ad delivery service has suffered from the redirect. Canvas is designed to plug the conversion leak. With Canvas, a click quickly produces an assortment of a merchant's products in a native ad.
Apple's App Yanking Switches On Data Monitoring Red Light
October 12, 2015
Apple last week revealed that it had removed from its App Store several apps with root certificates that could allow data monitoring. The monitoring could compromise SSL and TLS protocols, the company said. It suggested users delete the apps and their associated configuration profiles. However, it did not name the apps users should delete.
Upvoted Tells the Story Behind Reddit's Best Stories
October 10, 2015
Reddit earlier this week announced the launch of Upvoted, a new publication featuring original content from a team of staff editors and writers. Reddit has more than 202 million monthly users. Its podcast have been downloaded more than 1.6 million times since January, and its newsletter has hundreds of thousands of subscribers, according to product manager Heath Black.
Facebook Tests New Button-Pushing Plan
October 8, 2015
Facebook on Thursday announced a pilot test of "Reactions," a way to respond to posts on the network in a more nuanced way than its Like button allows. The new feature is live in Spain and Ireland. CEO Mark Zuckerberg previously alluded to the eventual landing of a Like alternative, although he said it would not be a much-requested Dislike button. Facebook had good reasons to resist a Dislike button.
Verizon Supercookie to Let Advertisers Gorge on Customer Data
October 8, 2015
Verizon has announced it will begin sharing customer data with its AOL Advertising Network, triggering concerns about privacy and customer tracking. AOL will use Verizon's supercookie -- which is difficult to get rid of -- to track users. "This is a huge privacy problem, but carriers have never really cared that much about customer satisfaction," said tech analyst Rob Enderle.
Google Spearheads Effort to Hook Mobile Web on Speed
October 8, 2015
Google has announced Accelerated Mobile Pages, or AMP, an open source initiative to speed up mobile Web page loading. The aim is to have Web pages with rich content -- such as video, animations and graphics -- work alongside smart ads and load instantly, with one code working across multiple platforms and devices. The project will use AMP HTML, an open framework based on existing Web technologies.
Fear of Ad Blocking Could Lead to More Effective Advertising
September 10, 2015
Adblock Browser for Android re-emerged at the Google Play store on Wednesday, after more than two years of banishment. It is also available at the iTunes App Store. "The reason we were readmitted to the Play store is that this app is different than the one that was kicked out. This one is a browser. The previous one provided some blocking for in-app ads," said Eyeo's Ben Williams.
New App Marries Android Wear Smartwatch to iPhone
September 1, 2015
Google has rolled out Android Wear for iOS, allowing consumers to pair the iPhone 5, 5c, 5s, 6 or 6 Plus running iOS 8.2 and above with an Android Wear watch. They'll be able to check phone calls, messages and notifications; track fitness; and use Google Now instead of Siri to get smart help from their iPhones. Using Google Now instead of Siri is "a cute touch," said ABI Research analyst Jeff Orr.
Report: Ad Blockers Are Killing Ad Dollars
August 14, 2015
About $21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report Pagefair released this week in partnership with Adobe. Consumers increasingly are opting for tools to shut down ads before they pop up. By next year, the U.S. alone should account for about $20 billion in blocked ad revenue, the report predicts.
As Wireless Changes, So Must Marketing
July 30, 2015
We have just seen quarterly earnings reports from AT&T and Verizon, and they continue to grow at a healthy pace. Sprint and T-Mobile also have started to grow once again. However, the larger wireless marketplace is splitting into smaller segments. Understanding this is one of many keys to success for any wireless carrier going forward. The larger wireless marketplace is changing.
Mobile Device Hijacking Costs Advertisers $1B a Year
July 24, 2015
A type of fraud spreading through the mobile universe could cost advertisers more than $1 billion globally this year, according to a July 2015 study released by Forensiq. The fraud, called "mobile device hijacking," uses installed apps to rapidly load ads that no one sees -- but the fraudsters collect money for the ads as if they had been viewed.
Google May Goose Mobile Device Impulse Buys
July 15, 2015
Google on Wednesday announced that it is giving tablet and smartphone users more purchase options in an effort to respond to shoppers' "micro moments." Mobile devices influenced about 28 percent of in-store sales in the U.S. last year, noted Jonathan Alferness, vice president of product management for Google Shopping. However, "it's way too hard to buy things on your phone," he added.
Facebook Gives News Feed a Tune-Up
July 10, 2015
Facebook on Thursday slammed the hood, wiped its hands, and introduced the latest set of upgrades to its News Feed engine. The all-new 2015 Facebook News Feed gives users more control over the content they see when they cruise the world's largest social network. The new tools allow users to set their top friends, and content from those accounts will be given preference over others.
Microsoft Is Looking More Like the House Nadella Built
June 30, 2015
Some aspects of CEO Satya Nadella's vision for Microsoft are becoming more clear. For one thing, the company's interest in advertising is seriously on the wane. Microsoft reportedly has handed off most of its digital advertising sales business to AOL. Microsoft will retain control of its search advertising sales, however, and Bing will replace Google as the engine powering AOL's consumer searches.
Apple's Safari Declares Open Season on Mobile Ads
June 16, 2015
Apple is sending a shiver down the spine of anyone who depends on mobile advertising for a living with the inclusion of ad-blocking extensions for iOS 9 in the next version of its Safari browser. The news surfaced last week, after developers discovered the provision in documentation following iOS 9's introduction at the company's Worldwide Developers Conference.
Making the Most of Micro-Moments in the Customer Journey
May 26, 2015
The mobile advertising race is on. Google has to scramble to stay ahead in the volatile mobile ads market, because it has been losing ground to Facebook, suggested Pace University marketing professor Larry Chiagouris. Google is "valued at a high multiple, based on its current market share, and cannot afford to give away any market share," he noted.
New Facebook Marketing Tool Chews Up Data, Spits It Out
March 17, 2015
Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Data on all of Facebook's 1.3 billion users will be used -- anonymized and aggregated to protect their identities.
Cortana Could Edge Out Siri, Google Now
March 13, 2015
Microsoft later this year will offer its Cortana personal assistant as a standalone app for iOS and Android devices. The engine behind Cortana is "arguably better than [Siri or Google Now] simply because it's far more mature and comprehensive," said tech analyst Rob Enderle. The Cortana personal assistant evolved from the AI character Cortana in the Halo video game series.
YouTube Targets the Mother Goose Set
February 23, 2015
Google on Monday announced YouTube Kids, a new mobile app designed to deliver family-friendly video content. The YouTube Kids app provides streaming content curated for families -- everything from do-it-yourself arts and crafts and elementary geometry clips to rugrat favorites like the Mother Goose Club and Minecraft, as well as lots and lots of train videos.
Is an Apple Maps Upgrade in the Works?
February 9, 2015
The ad on Apple's job site is innocuous enough, seeking an engineering project manager for Apple Search. However, that raises questions about whether Apple has plans to further improve its Maps app, possibly by strengthening local listings, which are increasingly important to businesses. "Apple may well revamp its street maps, as that application has far more value in an increasingly mobile world," noted Alan Pelz-Sharpe, a research director at the 451 Group.
Verizon Addresses Supercookie Conundrum
February 3, 2015
Users of Verizon Wireless' network and products will find it will be easier to opt out of the carrier's tracking activities. The carrier has been using a "supercookie" identifier to follow smartphone users' mobile Web activity. Verizon has given consumers ways to opt out of various marketing programs, but escaping the reach of supercookies has proven to be elusive for consumers.
Facebook's Place Tips May Lead Advertisers to Pot of Gold
February 2, 2015
Facebook last week announced Place Tips for iPhones, a feature that will give subscribers location-based recommendations at the top of their News Feeds. No mention was made of launching Place Tips for Android or Windows Phone devices. Tapping on Place Tips will call up the information, which will include posts and photos friends have shared about a particular place.
Tune Strikes a Chord With Investors
January 30, 2015
Mobile marketing company Tune has raised $27 million in funding, it announced Thursday. Icon Ventures partner Jeb Miller will join Tune's board. Icon led the funding round; Accel Partners and Performance Equity Management also participated. Tune will use the proceeds to grow its engineering team, introduce new products and generally invest in the services it offers.
Google to Add Mobile Carrier Hat to Its Collection
January 23, 2015
Google reportedly is planning to set up shop as an MVNO, purchasing bandwidth from Sprint and T-Mobile in order to offer its own wireless service. Details are sparse, but Sprint is said to be putting a volume trigger into its contract that would allow for renegotiation if Google's customer volume should exceed a predefined number. The project, led by Nick Fox reportedly bears the code-name "Nova."
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I plan to do my holiday shopping…
Online only -- I like the convenience and comfort.
Online only -- I'd shop in stores if their stock weren't so limited.
At brick-and-mortar stores only -- I like to see what I'm getting.
At brick-and-mortar stores only -- I enjoy the holiday shopping atmosphere.
At brick-and-mortar stores only -- I want to support local merchants.
Online and in stores -- I want the best of both worlds.
I'm not planning on doing any holiday shopping.