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New App Marries Android Wear Smartwatch to iPhone
September 1, 2015
Google has rolled out Android Wear for iOS, allowing consumers to pair the iPhone 5, 5c, 5s, 6 or 6 Plus running iOS 8.2 and above with an Android Wear watch. They'll be able to check phone calls, messages and notifications; track fitness; and use Google Now instead of Siri to get smart help from their iPhones. Using Google Now instead of Siri is "a cute touch," said ABI Research analyst Jeff Orr.
Report: Ad Blockers Are Killing Ad Dollars
August 14, 2015
About $21.8 billion in global ad revenues have been lost so far this year due to ad blockers, according to a report Pagefair released this week in partnership with Adobe. Consumers increasingly are opting for tools to shut down ads before they pop up. By next year, the U.S. alone should account for about $20 billion in blocked ad revenue, the report predicts.
As Wireless Changes, So Must Marketing
July 30, 2015
We have just seen quarterly earnings reports from AT&T and Verizon, and they continue to grow at a healthy pace. Sprint and T-Mobile also have started to grow once again. However, the larger wireless marketplace is splitting into smaller segments. Understanding this is one of many keys to success for any wireless carrier going forward. The larger wireless marketplace is changing.
Mobile Device Hijacking Costs Advertisers $1B a Year
July 24, 2015
A type of fraud spreading through the mobile universe could cost advertisers more than $1 billion globally this year, according to a July 2015 study released by Forensiq. The fraud, called "mobile device hijacking," uses installed apps to rapidly load ads that no one sees -- but the fraudsters collect money for the ads as if they had been viewed.
Google May Goose Mobile Device Impulse Buys
July 15, 2015
Google on Wednesday announced that it is giving tablet and smartphone users more purchase options in an effort to respond to shoppers' "micro moments." Mobile devices influenced about 28 percent of in-store sales in the U.S. last year, noted Jonathan Alferness, vice president of product management for Google Shopping. However, "it's way too hard to buy things on your phone," he added.
Facebook Gives News Feed a Tune-Up
July 10, 2015
Facebook on Thursday slammed the hood, wiped its hands, and introduced the latest set of upgrades to its News Feed engine. The all-new 2015 Facebook News Feed gives users more control over the content they see when they cruise the world's largest social network. The new tools allow users to set their top friends, and content from those accounts will be given preference over others.
Microsoft Is Looking More Like the House Nadella Built
June 30, 2015
Some aspects of CEO Satya Nadella's vision for Microsoft are becoming more clear. For one thing, the company's interest in advertising is seriously on the wane. Microsoft reportedly has handed off most of its digital advertising sales business to AOL. Microsoft will retain control of its search advertising sales, however, and Bing will replace Google as the engine powering AOL's consumer searches.
Apple's Safari Declares Open Season on Mobile Ads
June 16, 2015
Apple is sending a shiver down the spine of anyone who depends on mobile advertising for a living with the inclusion of ad-blocking extensions for iOS 9 in the next version of its Safari browser. The news surfaced last week, after developers discovered the provision in documentation following iOS 9's introduction at the company's Worldwide Developers Conference.
Making the Most of Micro-Moments in the Customer Journey
May 26, 2015
The mobile advertising race is on. Google has to scramble to stay ahead in the volatile mobile ads market, because it has been losing ground to Facebook, suggested Pace University marketing professor Larry Chiagouris. Google is "valued at a high multiple, based on its current market share, and cannot afford to give away any market share," he noted.
New Facebook Marketing Tool Chews Up Data, Spits It Out
March 17, 2015
Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Data on all of Facebook's 1.3 billion users will be used -- anonymized and aggregated to protect their identities.
Cortana Could Edge Out Siri, Google Now
March 13, 2015
Microsoft later this year will offer its Cortana personal assistant as a standalone app for iOS and Android devices. The engine behind Cortana is "arguably better than [Siri or Google Now] simply because it's far more mature and comprehensive," said tech analyst Rob Enderle. The Cortana personal assistant evolved from the AI character Cortana in the Halo video game series.
YouTube Targets the Mother Goose Set
February 23, 2015
Google on Monday announced YouTube Kids, a new mobile app designed to deliver family-friendly video content. The YouTube Kids app provides streaming content curated for families -- everything from do-it-yourself arts and crafts and elementary geometry clips to rugrat favorites like the Mother Goose Club and Minecraft, as well as lots and lots of train videos.
Is an Apple Maps Upgrade in the Works?
February 9, 2015
The ad on Apple's job site is innocuous enough, seeking an engineering project manager for Apple Search. However, that raises questions about whether Apple has plans to further improve its Maps app, possibly by strengthening local listings, which are increasingly important to businesses. "Apple may well revamp its street maps, as that application has far more value in an increasingly mobile world," noted Alan Pelz-Sharpe, a research director at the 451 Group.
Verizon Addresses Supercookie Conundrum
February 3, 2015
Users of Verizon Wireless' network and products will find it will be easier to opt out of the carrier's tracking activities. The carrier has been using a "supercookie" identifier to follow smartphone users' mobile Web activity. Verizon has given consumers ways to opt out of various marketing programs, but escaping the reach of supercookies has proven to be elusive for consumers.
Facebook's Place Tips May Lead Advertisers to Pot of Gold
February 2, 2015
Facebook last week announced Place Tips for iPhones, a feature that will give subscribers location-based recommendations at the top of their News Feeds. No mention was made of launching Place Tips for Android or Windows Phone devices. Tapping on Place Tips will call up the information, which will include posts and photos friends have shared about a particular place.
Tune Strikes a Chord With Investors
January 30, 2015
Mobile marketing company Tune has raised $27 million in funding, it announced Thursday. Icon Ventures partner Jeb Miller will join Tune's board. Icon led the funding round; Accel Partners and Performance Equity Management also participated. Tune will use the proceeds to grow its engineering team, introduce new products and generally invest in the services it offers.
Google to Add Mobile Carrier Hat to Its Collection
January 23, 2015
Google reportedly is planning to set up shop as an MVNO, purchasing bandwidth from Sprint and T-Mobile in order to offer its own wireless service. Details are sparse, but Sprint is said to be putting a volume trigger into its contract that would allow for renegotiation if Google's customer volume should exceed a predefined number. The project, led by Nick Fox reportedly bears the code-name "Nova."
Verizon's Cookies Never Crumble
January 16, 2015
Verizon advertising partner Turn is using the carrier's Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookies with dozens of major websites and advertising networks.
Twitter Opens Entire Multibillion-Tweet Gold Mine to Searchers
November 20, 2014
Twitter this week began indexing every public tweet posted since it began operating in 2006. "Our long-standing goal has been to let people search through every tweet ever published," said Yi Zhuang, who led the project team. Use cases Zhuang cited for the new infrastructure include results for entire TV and sports seasons, conferences, industry discussions and long-lived hashtag conversations.
Facebook Lubes PR Gears to Dampen Privacy Worries
November 14, 2014
Facebook on Thursday announced Privacy Basics, a set of interactive guides to answer the most commonly questions about how users can control their information on its site. It also aired proposed updates to its terms, data policy and cookies policy; improvements to ad targeting; and expansion of user control over ads. "This is mostly a messaging exercise," said tech analyst Rob Enderle.
Verizon, AT&T Are Watching You
November 5, 2014
The Electronic Frontier Foundation this week renewed its protests against Verizon Wireless' and AT&T's use of supercookies that can't be deleted or disabled to track customers' mobile Web-browsing activities without their knowledge. The carriers' tracking isn't new -- Verizon has been using these supercookies for two years. However, that has not been generally known.
Facebook Aims to Deliver Real News to Mobile News Feeds
October 29, 2014
Facebook reportedly has been meeting with publishers to discuss better ways of collaborating. It apparently wants to implement a more seamless way for mobile users to access news and magazine articles, as well as other content developed for digital sites, directly from their News Feed. Facebook is considering inviting publishers to post their content inside its mobile app.
Investors Quiver Over Twitter's Shaky Prospects
October 29, 2014
Twitter shares closed Tuesday at $43.78, down almost 10 percent, even though the company's Q3 earnings report showed monthly active users grew 23 percent. Granted, that was down a tick from the previous quarter's 24 percent growth -- but recall the World Cup was being held at that time, driving user growth explosively. Germany's win saw Twitter use peak at nearly 619,000 tweets a minute.
Top 5 Ways to Make Money With Software
October 20, 2014
While app developers generally aim to make money off their creations, this goal is often relegated to second-tier status by programmers who but the product first and foremost, as they should. Therefore, in order to minimize the time needed to devote to a monetization strategy, developers generally choose one of the following tried-and-true methods.

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Should humans colonize Mars?
Yes. It's human nature to explore.
Yes. Earth is running out of resources.
No. It's too impractical and risky.
No. We should focus on saving Earth.
Maybe -- but not until a round-trip is possible.