Mobile Advertising

DeleteMe Mobile App Helps Keep Data Brokers at Bay
January 15, 2013

Data brokers are watching your every move online. They track the sites you visit, articles you read, purchases you make, and even the names of your children.To cut through the red tape of monitoring and removing stored information, online privacy company Abine is offering a mobile version of its DeleteMe monitoring service, which is available for devices running iOS.

Facebook Sizzles on Wall Street Analyst's Bump
January 02, 2013

After an arguably crummy 2012 for Facebook, it is kicking off 2013 on a positive note: J.P. Morgan raised its price target on the social network giant from $29 to $35 at the start of the year, citing the progress the company has made with its mobile advertising business unit.

'Going Native' Boosts Mobile Ad Outlook
December 20, 2012

The U.S. mobile advertising outlook is a bit rosier, according to eMarketer's latest forecast. Native display ads running on sites such as Facebook and Twitter are leading the charge for the mobile channel. Overall spending on U.S. mobile advertising -- which includes display, search and messaging-based ads served on mobile phones and tablets -- is expected to see a 180 percent increase this year.

Google Lets Users Think Twice About Mobile Ad Clicks
December 14, 2012

Google has come up with a way to reduce the number of accidental clicks that occur when "fat fingers" meet the small screen. These unintentional clicks are the bane of mobile advertising, causing advertisers, publishers and consumers grief. Google's new confirmed click feature kicks in when a user touches certain zones on an ad, usually the border between content and a banner.

FTC: Mobile Apps Haven't Come Clean on Use of Kids' Data
December 11, 2012

The Federal Trade Commission leaves no doubt about its view of the mobile app industry's efforts to protect children online with its latest report: "Mobile Apps for Kids -- Disclosures Still Not Making the Grade." The report reveals the results of a follow-up survey to a February report that found disclosures were lacking in mobile apps aimed at children.

Building Loyalty When Customers Are a Moving Target
December 10, 2012

When Double Cola wanted to encourage its customers to keep coming back for more of its vintage fizzy drink, it started a rewards program. Using tried-and-true loyalty methods, the company offered customers the opportunity to turn over the cola's caps, earn points, and get discounts and merchandise.

Sensewhere Goes Hyperlocal With Social Advertising
November 09, 2012

There's no better time to get an offer than a few steps into a store -- or so believes Sensewhere, a company focused on hyperlocal interactions with consumers. It just released Adwhere, a location-based mobile application that can position consumers who are indoors and otherwise out of reach of GPS.

Following the Mobile CRM Money Trail
November 09, 2012

Mobile CRM and its related technologies have intrigued developers and users alike for years. However, it wasn't until Facebook announced it would acquire Instagram for an eye-popping $1 billion that the money began to pour into this space. "That was the transaction that crystallized for us and a lot of folks that mobile is a hot growth area deserving of investment," said CB Insights' Anand Sanwal.

Mojiva Stakes a Claim in Tablet Ad Territory
October 16, 2012

Mojiva has rolled out Mojiva Tab, a new mobile ad network for tablets only, as advertisers flock to this hot piece of digital real estate. In 2011, there were an estimated 3 million tablets on Mojiva's mobile ad network. By January 2012, that number had increased to 25 million. As of June 2012, the network was boasting access to 40 million tablet devices.

Mobile Gains Greater Ad Share, Sparks Innovation
October 12, 2012

Online outlets' share of the advertising pie grew 14 percent from a year ago, with mobile channels commanding a larger bite as more users consume content on smartphones and tablets, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertisers spent a total of $17 billion on online ads in the first half of 2012.

Apple Fans Count Their iOS 6 Blessings
September 20, 2012

As the clock ticks down to the iPhone 5's Friday delivery date, diehard Apple fans can sate their hunger with Apple's other shiny new toy: iOS 6, which became available on Wednesday. Its new features include vector-based Maps functionality -- perhaps the highlight of iOS 6 -- with upgrades including detailed graphics and text, visual and spoken turn-by-turn navigation, and real-time traffic updates.

Facebook Steps Out on Mobile App Ad Tightrope
August 09, 2012

Facebook announced Tuesday that it is testing a new ad program for mobile apps in a limited beta. The system is aimed at iOS and Android developers who want to grow the audience for their apps, according to Facebook engineer Vijaye Raji. Anyone who clicks on an ad for an app will be sent to the App Store or Google Play to download it, assuming it is not already installed on the device.

Facebook's Gloomy Quarter Blamed on Big Fat Mobile Problem
July 27, 2012

Facebook on Thursday released its first quarterly earnings report since its monster IPO in May. During the period, Facebook reported revenues of $1.18 billion but couldn't turn a profit, losing $157 million, or eight cents a share. Investors weren't happy with what they saw. The company's stock price dove to $23.38 in after-market trading and slipped to a new 52-week low of $22.28 Friday morning.

Guidelines Aim to Check Aggressive Mobile Ads
July 10, 2012

In response to increasingly aggressive ads in free mobile apps, mobile security firm Lookout on Monday released guidelines to protect consumer privacy and security and promote responsibility among advertisers. The guidelines offer mobile ad providers information about how to target advertising, while at the same time adhering to principles of privacy and user choice.

Short and Sweet: Text Marketing
June 09, 2012

Text messages are intimate, to-the-point, and readable, and they bring marketing messages straight to where people spend much of their time -- their phones. Texting, it turns out, is more than just a series of LOLs or smiley faces between friends. Increasingly, it's also a savvy and effective marketing tool.

iPad-vertising Is Taking Off
May 25, 2012

Tablets are now a solid fixture in the mobile ad ecosystem, according to a new report. However, the format hasn't been fully exploited yet, in spite of the tablet's strong presence in the mobile world, thanks to Apple's iPad. Non-phone mobile devices -- primarily, tablets -- accounted for 20 percent of all impressions for Q1 2012, compared to 15 percent in the first quarter of 2011, according to Millennial Media's latest mobile advertising report.

Facebook Gives Marketers a New Set of Tools
March 01, 2012

Facebook introduced a slew of new ad initiatives at its marketing conference, fMC, held in New York on Wednesday. Most had been leaked to industry publications prior to this first-ever event. However, few had been expecting the preview of a distribution channel called the "Reach Generator." Although key details about how it will work were missing from the presentation, it clearly represents a new avenue for marketers.

Twitter Flitters Further Into Mobile Advertising
February 29, 2012

Twitter launched an expansion of its mobile advertising system Tuesday, putting promoted tweets into the timelines of users accessing the service from mobile applications. Users accessing Twitter from iPhone and Android apps have been able to search out promoted trends and tweets before, and promoted tweets have been appearing in timelines for users accessing the site from a mobile Web browser.

Google's Armor Shows Some Chinks
January 20, 2012

Google's investments in mobile advertising and dark clouds over Europe contributed to weak quarterly sales and earnings. Share prices fell 10 percent on the news that Google's fourth quarter sales of $8.13 billion fell short of analyst estimates of $8.41 billion. Profit before certain costs was $9.50 per share, which was a dollar shy of the $10.50 estimate on the street.

Android, iOS Duke It Out for Smartphone Ad Supremacy - iPad's in the Ring Alone
October 26, 2011

Android has become the platform for mobile advertisers to target, it would seem, based on separate reports from ABI Research and Millennial Media. Android served up more ad impressions overall in Q3 than rival iOS, at 56 percent, Millennial Media reported. For its part, ABI Media noted that in Q2, Android overtook iOS to become the market share leader in mobile application downloads.