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Google Clarifies Gmail Snooping in Updated ToS
April 16, 2014
Google this week updated its terms of service with new language that more clearly spells out how it scans and analyzes user content, such as emails, to match it with targeted ads. "Our automated systems analyze your content (including emails) to provide you personally relevant product features, such as customized search results, tailored advertising, and spam and malware detection," it says.
Investors See Gold Mine in Quora
April 10, 2014
Why is question-and-answer website Quora so popular with investors? "Because of the high quality of the discussions on the site," answered Paul Levinson, professor of communications and media studies at Fordham. To get a true expert take on the matter one would have to consult Tiger Global Management, which led the Series C venture capital round that brought in $80 million.
Twitter Applies a New Coat of Face(book) Paint
April 08, 2014
Twitter on Tuesday announced a redesign of its user profiles, hard on the heels of its launch of new photo-sharing capabilities late last month. Included among the new features in the redesign are larger profile photos, customized headers, and an enlarged presentation of tweets that have been particularly popular. Users also can pin a tweet to the top of their page.
Nvidia's ECS: Some Amazing Little Companies to Watch
March 31, 2014
Nvidia's Emerging Companies Summit, a place to check out some of the firms that could become the next breakout company, didn't disappoint this year. Among the highlights: A firm that could redefine advertising connected to Web pictures and videos; a company that could put your entire desktop and gaming experience in the cloud; and one that could help you actually hear that TV you see at a bar.
Twitter Tagging: It's Not the Characters, It's the Mileage
March 28, 2014
Twitter has bolstered its photo-sharing capabilities with the addition of two new features: the option to add up to four photos per tweet, and a function allowing users to tag up to 10 other people in a photo. Both features are designed to make photos more social. When a user shares multiple photos in a tweet, the images will automatically create a collage.
Newspapers Cling to Life Despite Online News Trend
March 28, 2014
Print media is limping along and TV news has gained some strength, even though the trend toward getting news online continues to grow, Pew Research reported this week. It all boils down to economics, said Mark Jerkowitz, associate director of the Pew Research Center Journalism Project. Advertising revenues for newspapers have fallen about 50 percent from 2006.
Headless Web Traffic Threatens Internet Economy
March 25, 2014
Bogus web traffic is creating a crisis for advertisers on the Web. Advertisers pay for page views. They assume that those views are tied to living eyeballs. When those views aren't tied to eyeballs, advertisers can get testy. That's what's starting to happen, and a recent comScore estimate of the automated traffic on the Internet -- 36 percent -- isn't helping matters.
Billion-Dollar YouTube Suit Ends With a Whimper
March 18, 2014
Google and Viacom have settled a long-running copyright suit, after a federal judge twice threw out the case. "This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together," the two said in a brief joint statement. Terms were not disclosed, but reportedly, no money changed hands.
Yahoo Plugs Yelp Reviews Into Search
March 13, 2014
Yahoo and Yelp on Wednesday announced a new partnership to display Yelp ratings with Yahoo's search results, a move designed to snag some market share from Yahoo's larger search competitors. Now, when someone uses Yahoo to search for a local business, that business' Yelp rating will pop up in the right-hand panel of the search results. Users will see its star ratings, photos and more.
Getty Shifts to Plan B for Monetizing 35MM Images
March 06, 2014
Getty Images, the stock photo giant that many professional photographers loathe but amateurs love, on Thursday announced it will allow consumers to embed its images free for non-commercial purposes on blogs, social networks and other websites. The move indicates the company, whose battery of highly paid lawyers has chased copyright violators for years, is bowing to the brave new Internet world.
Nadella Begins Microsoft Leadership Transformation
March 03, 2014
CEO Satya Nadella has begun his much-anticipated shakeup of Microsoft's leadership ranks, just weeks after taking the helm. Tony Bates, EVP of business development and evangelism, and Tami Reller, EVP of marketing, are leaving. Eric Rudder, EVP of advanced strategy, will take over Bates' duties, while marketing executive Chris Capossela will replace Reller and lead Microsoft's advertising efforts.
Google Gets Spider.io to Take a Bite Out of Click-Fraud
February 24, 2014
Google on Friday announced its purchase of online ad fraud fighter Spider.io. It initially will include Spider's fraud detection technology in its video and display ad products. Over time, Google will incorporate Spider's iFramed ads view technology in its products. "This is an excellent move for Google," said Mukul Krishna, senior global director of digital media at Frost & Sullivan.
Amazon and Apple's 'Tough Slog' on Madison Avenue
February 21, 2014
Amazon and Apple just can't seem to catch a break with the advertising elite on Madison Avenue. In fact, advertising sales are a "tough slog" for both companies, mourns a feature published this week. The problem? Apple and Amazon won't reveal enough information about their customers. This is the best news I've heard all year. In fact, it just reinforces my loyalty to both companies.
Mozilla Tinkers With Browser Advertising Ideas
February 12, 2014
Mozilla on Tuesday gave its users a heads-up that their browsers would be getting a new feature called "Directory Tiles." Aimed at new or infrequent Firefox users, Directory Tiles fills what has been empty online real estate on the Firefox browser. A new user logging in, or a user returning to the browser after some time will be confronted with a page populated with rectangular outlines.
Mayer Moves Search Higher on Yahoo's To-Do List
February 12, 2014
Yahoo CEO Marissa Mayer has been more active than a kid on a sugar high. The company on Wednesday announced a partnership with Carnegie Mellon University to advance personalization and mobile technologies. On the same day, Mayer told employees that Yahoo would be partnering with Yelp. Mayer on Tuesday said she was keen on contextual search, speaking at a conference in San Francisco.
Twitter Struggles to Stay Aloft on Wall Street
February 06, 2014
Twitter on Wednesday announced Q4 2013 revenue of $243 million, up 116 percent year over year, and a 30 percent YoY increase in average monthly active users. Wall Street reacted by sending its share prices down 21 percent, and analysts promptly downgraded the company. That could be because Twitter's forecast was less than sanguine. It expects next quarter's revenue to decline.
Managing Big Data: Audience Measurement and Ad Targeting
February 03, 2014
The interaction of connected consumer electronics and digital media is creating vast and limitless amounts of user data, now commonly coined "Big Data." Many new business models are forming around these data, but for advertising, data have always been at the core of its business. Data of all varieties and volumes enable stakeholders to invest proportionally to the value of their media assets.
Google Buys DeepMind to Dig Deeper Into Data
January 27, 2014
News that Google is purchasing artificial intelligence company DeepMind for between $500 million and $650 million surfaced Monday. The first commercial applications of DeepMind are in simulations, e-commerce and games. "These are the areas most likely to benefit from -- and generate revenue from -- AI," aid Jim McGregor, principal analyst at Tirias Research.
Twitter Cards Users Get to Play With a Full Analytics Deck
January 27, 2014
Twitter has launched analytics for Twitter Cards to help users determine how well their media-rich tweets are performing on the network. Twitter Cards allow developers, brands and publishers to add photos, videos, deep links, content previews, and other rich media to their tweets. The analytics service is intended to help Cards users gain deeper insights into how their content is spreading.
Google Axes Adware-Pushing Chrome Extensions
January 20, 2014
Following reports of adware being distributed through extensions for Google's Web browser Chrome, the search giant has removed two applets from it its online store. Pulled from the Chrome Web Store were "Add to Feedly" and "Tweet This Page." Both extensions were mentioned in a Friday report about adware vendors buying popular Chrome extensions and transforming them into advertising hoses.

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