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Publishers Put Brave Ad-Blocking Browser on Notice
April 11, 2016
A group of newspaper publishers last week sent what amounted to a cease-and-desist letter to Brave Software, which offers the HTTPS Brave browser with built-in ad blocking and tracking protection. Brave has offered to let publishers make money off blocked ads by partnering with them "for a lower fee than they pay their third-party data-tracking partners," CEO Brendan Eich said.
Blendle Bets Readers Will Micropay for Good Journalism
March 25, 2016
Blendle, a Netherlands-based news aggregation site that draws comparisons to Spotify, on Wednesday announced its beta launch in the U.S. Blendle made its debut with the participation of several major new organizations and financial backing from Axel Springer and The New York Times. The 5-year-old company, which recently expanded into Germany, has opened the beta phase to 10,000 users.
Google Reports Web Traffic Encryption Progress
March 18, 2016
Google this week launched a section of its transparency report to track the progress of efforts to encrypt the Web, by both the company and third-party sites estimated to account for about 25 percent of Web traffic. The report will be updated weekly with information about progress the company has made toward implementing HTTPS by default across its services.
Instagram's New Algorithm Promises Most Favorable Sorting
March 17, 2016
Instagram on Tuesday announced plans to dump chronological posts in favor of algorithmic recommendations. Users miss about 70 percent of the content that flows through their feeds, which the company attributed to its growth and its system for ordering content. The new algorithm, which will begin rolling out in the coming months, will weigh the content by relevancy to the user.
Opera Desktop Browser Comes With Ad Blocking Baked In
March 11, 2016
Opera on Thursday announced that new version of its desktop browser will have ad blocking built in. Users can block ads in other browsers, but only through add-on programs called "extensions." With ad blocking built in, Opera's Web engine can perform the task better than extensions. "People care about speed in a Web browser," said Krystian Kolondra, SVP for global engineering at Opera.
Malvertisers Use Digital Fingerprints to Avoid Detection
March 4, 2016
In the world of computer security, fingerprints are found in more places than where the tips of hands touch. That's because the term is applied to any data set that can be used to make a unique identification. Antifraud programs online retailers use can identify customers by the structure of the files on their computers. In fact, the technique works so well, malicious actors use it.
German Authorities to Examine Facebook's Data Practices
March 3, 2016
The German Cartel Office on Wednesday announced the launch of an investigation into Facebook over allegations that it abused its market position by infringing data protection rules, specifically in connection with the terms of service on the use of user data. The office, or Bundeskartellamt, is looking into whether Facebook's terms of service violate data protection provisions.
The Flip Side of the Shiny Internet Coin
March 3, 2016
There are two sides to every coin -- a good side and a bad side. One side helps you and the other side hurts you. The Internet is a great example: The good side lets you learn anything, about anything, anytime, any place. The bad side targets you with scams. They are running rampant, and there is not a damn thing we can do about it. How can this be, you may ask? Isn't this illegal?
Google Killed the Laptop Star
February 29, 2016
Anyone who went to business school recognizes the basic tenet that you use marketing to build demand in order to sell products. Through the 1990s, there was impressive marketing surrounding laptops. Apple aggressively marketed this class, as did Microsoft, and it seemed every other brand on TV was trying to convince us we needed a new PC. PC marketing dropped off a cliff in the last decade.
Facebook Gives Marketers a Blank Canvas
February 27, 2016
Facebook on Thursday yanked the drapery off its Canvas, inviting marketers to splash it with their best promotions. The new platform will provide brands with a new medium for storytelling, and it will return ad pages up to 10 times faster than mobile Web pages do, the company proclaimed. It's a big screen ad experience for the small screen, compatible with both Android and iOS devices.
Facebook Gives Us More Ways to Push Each Other's Buttons
February 24, 2016
Facebook on Wednesday rolled out a new set of options for its 1.5 billion monthly users to use when responding to posts in their News Feeds. The six "Reactions," as Facebook has termed them, allow users to make more nuanced responses to posts rather than simply clicking on Like. The additional options are Love, Haha, Wow, Sad and Angry.
Time Scoops Up MySpace With Viant Buy
February 13, 2016
Time on Thursday announced an agreement to acquire the assets of Viant Technology. The deal will let Time combine its premium content, subscriber data and ad inventory with Viant's first-party data and targeting technology. "We're going to be able to deliver both data-driven capabilities and premier content in a single platform," Time spokesperson Jill Davison said.
New SourceForge Owners Start Trust Repair
February 11, 2016
SourceForge on Tuesday announced that it has pulled the plug on its DevShare program amid growing rebellion from software developers and a change of ownership. SourceForge Media announced the termination notice with a promise of other policy changes coming soon. DevShare was an opt-in revenue-sharing program for developers that was started in 2013.
Yahoo May Have Found a Lifeline
February 11, 2016
Verizon CEO Lowell McAdams last week confirmed that his company was exploring an acquisition of some of Yahoo's assets, which would be placed under the corporate umbrella of Verizon's AOL unit. McAdams discussed Verizon's interest in an interview with Mad Money host Jim Cramer. Giving AOL CEO Tim Armstrong control of some of Yahoo's assets would be good for investors.
Twitter's New Algorithm Raises De-Democratization Fears
February 10, 2016
Twitter on Wednesday gave users the option of using a new algorithmically organized feed that would deliver more relevant messages -- not necessarily the newest -- first. The new approach to disseminating tweets was spearheaded by Twitter's CEO Jack Dorsey, who is under pressure because of the company's lack of growth. Compared to other social media sites, like Facebook, Twitter is lagging behind.
Alphabet Leapfrogs Apple to Top of the Heap
February 3, 2016
Google's new parent, Alphabet, sent a tingle up the spine of investors on Monday after reporting fourth quarter earnings that exceeded expectations. The good news sent its share price skyward, resulting in a market valuation that surpassed Apple, which for years has been the most-favored technology firm on Wall Street. Alphabet reported adjusted earnings of $8.67 per share.
Samsung Answers Android Ad-Blocking Call
February 2, 2016
Samsung on Sunday released a version of its mobile browser that supports applications that block advertising on Web pages. The browser upgrade can be applied to devices running Android Lollipop and higher. Apple released similar support for the Safari mobile browser last year, but this is the first time a major maker of Android hardware has supported ad blocking.
AOL Buys AlephD to Boost Publisher Support
January 26, 2016
AOL on Monday announced that it has agreed to purchase AlephD as it ramps up efforts to boost its key assets: its global content brands, millennial-focused over-the-top content, original video content, and programmatic advertising platforms. AlephD's algorithms focus on publisher analytics and price floor optimization. They let publishers control and optimize inventory pricing and packaging.
Execs Exit as Dorsey Works to Reshape Twitter
January 25, 2016
Twitter CEO Jack Dorsey on Sunday announced that four executives have exited the company. Alex Roetter and Kevin Weil, who managed the engineering teams responsible for generating ads; Katie Stanton, who helped guide the international offices; and Skip Schipper, who oversaw HR and recruiting, all have departed. Roetter, Weil and Stanton each had been with Twitter for more than five years.
Brave Browser Promises to Defend Users' Privacy
January 21, 2016
Brave Software, helmed by Brendan Eich, who cofounded Mozilla and created the JavaScript programming language, on Tuesday released the 0.7 developer version of its Brave browser. Brave is an open source project that promises to block Internet greed and ugliness, while improving speed and protecting privacy. Basically, it blocks ads containing tracking pixels and cookies.
Digital Ad Fraud Could Top $7 Billion in 2016
January 20, 2016
Bot fraud will cost digital advertisers $7.2 billion worldwide this year, according to a report released Tuesday by the Association of National Advertisers. For the "2015 Bot Baseline" report, 49 ANA members deployed detection tags from White Ops on their digital ads to measure bot fraud over 61 days. Bot fraud impacted up to 37 percent of ads, compared to up to 22 percent in a study in 2014.
iAd Shakeup May Be in the Works
January 15, 2016
Apple is phasing out its iAd sales team and moving toward an automated system, according to news reports this week. Then-CEO Steve Jobs launched iAd six years ago to provide an alternative to existing mobile advertising platforms, but it never caught fire. Under the new iAd platform, publishers reportedly will be more easily able to sell directly through the platform.
Investor Calls for Leadership Changes at Yahoo
January 7, 2016
Activist investor Starboard Value, which has dogged Yahoo over the years, on Wednesday sent a letter to the company demanding it make changes or face a proxy fight. Yahoo "made the right decision" by suspending the Alibaba spinoff, but "the continued downward spiral of Yahoo's core Search and Display advertising businesses" has been "frustrating for us, and likely for you," the letter states.
Facebook Takes On Yelp, Angie's List
January 2, 2016
Facebook recently launched a service for members that provides recommendations and ratings on shops and service providers, a move that puts it in direct competition with Yelp. The tool provides star ratings on local service providers, including doctors, veterinarians and event planners. Users can leave references that detail their experiences with merchants or service providers.
Twitter Sics Promoted Tweets on Logged-Out Users
December 11, 2015
Twitter on Thursday revealed it's testing the expansion of promoted tweets aimed at logged-out users. The company has been searching for ways to monetize the patronage of the roughly 500 million logged-out users per month who hop off Google for a moment to read tweet or two. The glue here is more tweets, more content. The test will enable logged-out users to view promoted tweets.
Mozilla Launches Free Ad Blocker for iOS 9
December 9, 2015
Mozilla on Monday launched Focus by Firefox, a free ad blocker for Safari users on iOS 9. It lets users block the same trackers blocked by Private Browsing with Tracking Protection in Firefox for the Windows, Mac, Linux and Android platforms. The protection is based on Disconnect's open source block list. Focus by Firefox doesn't work with Firefox.
How to Go Viral: E-Commerce Marketing Strategies
December 1, 2015
Once you've started your e-commerce business, one of the first steps toward success is to get the word out about your products. With all the different social media and other platforms available, however, effective marketing is more complex than ever. It's important to have a balanced and far-reaching strategy -- one that's just as focused on reaching long-term goals as it is on going viral.
Yahoo Tests the Determination of Ad Blockers
November 28, 2015
Yahoo earlier this week acknowledged that it has been experimenting with a neutralizing agent that can counteract ad-blocking software tools by closing off email access to browsers that use them. "At Yahoo, we are continually developing and testing new product experiences," the company said in a statement. "This is a test we're running for a small number of Yahoo Mail users in the U.S."
Walmart to Jump the Gun on Cyber Monday
November 24, 2015
Walmart on Monday announced it will release all 2,000 Cyber Monday deals at 8 p.m. EST Sunday. That and other retailer moves are making it look as if Cyber Monday might be a nonevent this holiday season: Amazon is running an eight-day Black Friday sale that will take it through Cyber Monday, leading Walmart to launch a price-matching event to compete.
The New York Times May Get Technical With Ad Blockers
November 2, 2015
The New York Times Company last week indicated would take steps to circumvent ad-blocking tools. "As you know, the Times' digital subscription revenue stream means that we are less exposed than most publishers to the impact of ad-blockers," said NYT Company CEO Mark Thompson during an earnings call. "Nonetheless, let me make it clear that we oppose ad blocking."
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Very insecure -- I would gladly pay extra for better security.
Very insecure -- I'm using technology less as a result.
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