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Google's Cardboard May Help Build Strong VR Foundation
June 1, 2015
It's a whimsical approach to virtual reality, but Google's Cardboard VR platform breaks down the barriers of entry and allows consumers to bring their own devices to the movement. "I think [Cardboard] will help with the general popularity of VR," said Marxent CEO Beck Besecker, "but I think the folks that are really going to gravitate to VR are going to want a high-quality experience."
The Painful Persistence of Ad Injections
June 1, 2015
Some of those annoying ads that pop up when you visit a site on the Web or do a search may be served up by, for want of a better word, "hijackers." They use binaries, extensions, or network ISPs to modify a page's content to insert or replace ads with or without the user's consent. It's called "ad injection," and the problem is extensive. The problem begins with software infecting users' browsers.
Facebook's Instant Articles Raise Troubling Questions
May 13, 2015
Facebook on Tuesday introduced Instant Articles, a feature that lets publishers place their stories directly on its site. Nine major media outlets have signed on so far. The content is optimized for mobile devices, and Instant Articles currently is available only on iOS. Publishers get 100 percent of the revenue from ads they place with their content.
Big Data Analytics Fights Insider Threats
May 13, 2015
Cyberdefenders for years have adopted Fort Apache strategies to protect their networks. Strong perimeters could prevent attackers from reaching precious data, they reasoned. As technology marched on, however, the idea of an impermeable wall became as quaint as the Maginot Line on the eve of World War II. Firewalls alone no longer were strong enough to keep data safe.
Verizon Pursues OTT Dream With $4.4B AOL Buy
May 12, 2015
Verizon will make a tender offer of $4.4 billion for AOL, the companies announced Tuesday. AOL will become a wholly owned subsidiary of Verizon upon completion of the merger agreement this summer. The deal drives Verizon's LTE wireless video and over-the-top video strategies, and provides support and connectivity for the company's Internet of Things platforms.
Twitter Takes It on the Chin
April 30, 2015
Twitter's stock took a hit when investors got an early look at first quarter earnings, leaked just ahead of closing time on Tuesday, ahead of the company's Wednesday announcement. Shares plummeted about 18 percent from Tuesday's opening price of $51.84. The slide continued on Wednesday, with the loss of a couple more percentage points, and the share price hovered near that level through Thursday.
Sleek Ad Tailoring for Online Apparel Shoppers
April 21, 2015
Consumers are on board with the concept of buying apparel online. Especially in this era of free returns and nifty sizing tools, buying clothing and shoes off the Web has become mainstream. However, some advertisers have been slow to respond. While most of us have at some point been served ads displaying items we browsed the day before, dynamic creative has the power and potential to do much more.
Mayer Wins Concessions in Rejiggered Microsoft-Yahoo Deal
April 17, 2015
Microsoft and Yahoo on Thursday said they were altering a search partnership that has been in place since 2009. Under the amended agreement, Yahoo no longer will exclusively serve Bing ads and search results for its desktop traffic. That means Yahoo can sell some of that desktop traffic to another party. "Yahoo has an opportunity for greater revenue from the deal," said tech analyst Jim McGregor.
Chrome Web Store Gives Bad Extensions the Boot
April 10, 2015
Google recently purged some 200 extensions from its Chrome Store inventory. Extensions and add-ons let users add functions and features to the Chrome Web browser, but bad extensions can expose users to a greater risk of spyware and malware. A major problem with many browser add-ons is ad injectors. The clean-up resulted from increasing user complaints.
Oracle Modern Customer Experience
April 8, 2015
Oracle did some smart things at last week's Oracle Modern CX Conference and user meeting in Las Vegas. The company has been making strides in organizing its messaging and products around customer experience in the wake of its RightNow Technologies acquisition a few years ago. It's been taking on the CX mantra whole hog. Today, Oracle CX is a full-featured tactic.
Facebook Aims to Turn Social Media Into 'the' Media
March 24, 2015
Facebook reportedly has been talking with multiple news organizations about hosting their content on its network, rather than linking to their websites. No deal has been finalized, but The New York Times, BuzzFeed and National Geographic are among its first likely partners. They may be interested in negotiating with Facebook now because they understand change is inevitable.
New Facebook Marketing Tool Chews Up Data, Spits It Out
March 17, 2015
Facebook has launched Topic Data, a new service that reveals to advertisers the subjects users discuss, the products they use, and the activities they follow. Marketers will be able to sift through data compilations of what users say about events, brands, subjects and activities. Data on all of Facebook's 1.3 billion users will be used -- anonymized and aggregated to protect their identities.
Get Ready for Self-Driving Autos to Wreak Disruption
March 9, 2015
Autonomous vehicles are on a roll, suggests a new report from McKinsey & Co. Acceptance will increase substantially by 2050, accounting for as much of 20 percent of new car sales. The shift to self-driving technologies could reduce auto accidents by as much as 90 percent, the report suggests. In addition, self-driving vehicles could free up commuters' time in the car.
Nextdoor Snags $110M for Community-Building Efforts
March 5, 2015
Nextdoor on Wednesday announced it has received $110 million in venture capital to grow its neighborhood-based network of residents and vendors. Nextdoor plans to use the money to develop additional ways for members to benefit from the recommendations shared on the social network. "People don't know their neighbors -- but we are changing that," said spokesperson Jennifer Burke.
AT&T Puts a Price on Privacy
February 23, 2015
Users who want to sign on to GigaPower by AT&T, the carrier's 1-gigabit-per-second Internet service that just become available in Kansas City, Missouri, have an interesting choice. They can pay $70 with the understanding that their online movements will be tracked for commercial purposes -- or they can pay an additional $29 a month to avoid the monitoring.
Lenovo Rapped for Preinstalling Spyware
February 19, 2015
Lenovo has come under fire for preinstalling spyware on some of its laptops. The software, Superfish, uses the same techniques cybercriminals often employ to crack encrypted traffic. "Superfish is purposely designed to bypass the security of HTTPS websites in a manner that would allow malware and attackers to also bypass the security provided by HTTPS," said Bluebox cofounder Adam Ely.
Promoted Tweets Fly the Coop
February 4, 2015
With Wall Street breathing down its neck for growth, Twitter on Tuesday launched a new advertising initiative that aims to boost revenues and add to its more than 284 million members. The initiative aims to expand the reach of "Promoted Tweets" on Twitter. Promoted Tweets are ads that Twitter inserts into its members timelines. Now, the company wants them to be seen elsewhere, too.
YouTube Halftime Show Sets Stage for Cross-Channel Ads
February 3, 2015
On Sunday evening, as a record 114.4 million people watched Katy Perry, Lenny Kravitz and Missy Elliott rock out during the Super Bowl's halftime show, another show was under way, as well. For the first time, Google's YouTube hosted its own version of halftime on Super Bowl Sunday during roughly the same time slot.
Dish Network Gives Super Bowl Commercials Their Due
January 29, 2015
Dish Network has announced that subscribers to its satellite TV service can enable Reverse AutoHop for this Sunday's Super Bowl. This feature will enable viewers with the Hopper Whole-Home HD DVR to watch the commercials alone without having to fast-forward through the game. To utilize Reverse AutoHop, customers need only have the PrimeTime Anytime feature enabled for NBC prior to kickoff.
Twitter Adds Cliques and Flicks
January 28, 2015
Twitter on Tuesday announced two new offerings that could bolster its efforts to compete with Facebook. The new group functionality will let them direct message up to 20 members of a group simultaneously. They also will be able to shoot, edit and share video from within Twitter's mobile app. Twitter will be rolling out the new features in the coming weeks.
Verizon's Cookies Never Crumble
January 16, 2015
Verizon advertising partner Turn is using the carrier's Unique Identifier Header, or UIDH, to maintain tracking cookies on smartphones even after privacy-minded users have deleted them, Jonathan Mayer, a computer scientist and lawyer at Stanford University, reported this week. Turn shares the cookies with dozens of major websites and advertising networks.
Auto Insurance? Just Google It
January 12, 2015
Google reportedly is gearing up to launch a shopping and comparison site for auto insurance in the United States. The company has been operating such a site in the UK, dubbed "Google Compare," for the past two years. Although it apparently has been beset by delays, an entity called "Google Compare Auto Insurance Services Inc." now is licensed to do business in 26 states.
Staying on the Right Side of That Wiggly Clickbait Line
December 29, 2014
It's well known that certain second-rate media outlets use provocatively misleading headlines to attract viewers and parlay those figures into increased ad revenue, but some better known outlets appear to be resorting to clickbait as well. For example, a host of online headlines recently implied that Americans were more fearful of hacking than pretty much anything else, including murder.
Retargeting May Work, but Pretargeting May Work Better
December 18, 2014
The practice of repeatedly serving up ads for products consumers previously viewed or asked about -- called "retargeting" -- not only works, but works so well that its use is spreading beyond simple marketing. So says a recent survey of marketers conducted by Adroll, which provides this type of ad technology. The company released the results this week.
Google Sets Its Sights on the Under-12 Set
December 8, 2014
Google soon will begin targeting kids 12 and under with tailored versions of its products, likely including its search functionality, along with offerings such as YouTube and Chrome. The company is pushing to change make its products fun and safe for children, Pavni Diwanji, Google vice president of engineering, said last week. The new initiative reportedly will begin next year.
Google Dips a Toe in Ad-Free Waters
November 21, 2014
Google on Friday unveiled Contributor, an experimental service that lets users make a donation to support the websites they visit instead of viewing ads. Currently available only by invitation, Contributor begins by asking users to set a monthly contribution amount between $1 and $3. Then, when they visit a participating website, part of their contribution goes to the creators of that site.
Twitter Opens Entire Multibillion-Tweet Gold Mine to Searchers
November 20, 2014
Twitter this week began indexing every public tweet posted since it began operating in 2006. "Our long-standing goal has been to let people search through every tweet ever published," said Yi Zhuang, who led the project team. Use cases Zhuang cited for the new infrastructure include results for entire TV and sports seasons, conferences, industry discussions and long-lived hashtag conversations.
Facebook May Punch In at Work
November 18, 2014
Facebook is preparing to plunge into the office collaboration and communication space with something it's calling "Facebook At Work," according to a Monday report. The new offering will be similar to the consumer version of Facebook, but it will allow workers to chat with each other, connect with their professional contacts, and collaborate on projects.
Facebook Lubes PR Gears to Dampen Privacy Worries
November 14, 2014
Facebook on Thursday announced Privacy Basics, a set of interactive guides to answer the most commonly questions about how users can control their information on its site. It also aired proposed updates to its terms, data policy and cookies policy; improvements to ad targeting; and expansion of user control over ads. "This is mostly a messaging exercise," said tech analyst Rob Enderle.
Monster Tiptoes Onto Twitter
November 5, 2014
Monster Worldwide last week announced that it was rolling out a beta of a social recruitment ad platform, starting this Thursday. Monster Social Ads uses Twitter's Ads API to serve tailored job listings to Twitter users, based on career attributes such as occupation or industry type. A number of U.S. companies have signed on for the beta, including eBay, T-Mobile and UPS.
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I plan to do my holiday shopping…
Online only -- I like the convenience and comfort.
Online only -- I'd shop in stores if their stock weren't so limited.
At brick-and-mortar stores only -- I like to see what I'm getting.
At brick-and-mortar stores only -- I enjoy the holiday shopping atmosphere.
At brick-and-mortar stores only -- I want to support local merchants.
Online and in stores -- I want the best of both worlds.
I'm not planning on doing any holiday shopping.