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Apple Pay vs. CurrentC: Prelude to the Beacon Wars
October 30, 2014
The current dustup between Apple Pay and CurrentC is a stark, bleak mess. That's not because Apple promises an easier, more secure way of making a smartphone-based retail transaction. Nor is it because CurrentC wants to harvest data on you and provide behavior-bending coupons, incentives and special deals, while cutting out the middleman credit card processing industry. It gets worse.
Give Me That Old-Time Operating System, Apple - It's Good Enough for Me
October 30, 2014
OK, I admit it. I both love and hate Apple's new iOS 8 -- and apparently so do many others, based on the online searches for help I've done. I've had a love-hate relationship with iOS for years. There's much about the new iOS 8 to love; however, I hate that updating to it screwed up so many features I regularly use. What's worse is that Apple does not seem to care.
Detroit's Stupid Plan to Kill Tesla
October 27, 2014
In watching the illicit attempts of dealers and U.S. auto companies to try to kill Tesla, I have to think they are all wrongheaded. I don't drive a Tesla, but this kind of thing makes me really mad because it is so incredibly stupid. Tesla is as much an idea as it is a company -- and an idea that should be flowing through the car industry anyway, because the world is changing.
CRM Selection: Getting Requirements to Reflect Reality
October 24, 2014
Perhaps the most important thing you can do before buying business software is to understand what you really want. Software is different from buying a car -- a physical thing you can inspect and whose operation you understand. It's different from buying a commodity, whose characteristics are already clear and there's little variation from purchase to purchase.
The Customer Science Revolution
October 23, 2014
Bluewolf, the consultancy that was founded to assist customers implementing and deploying Salesforce.com, has released its annual State of Salesforce report. There is very little that's controversial. Salesforce is a juggernaut at this point, growing at an exceptional and exponential pace. My only quibble with the account is that it does not look very far beneath the surface of the statistics.
Apple Is Confusing Tablet Leadership With Awesomeness
October 23, 2014
The new super thin iPad Air 2 is starting to get tepid reviews, most of which begrudgingly call it the "best tablet" in the market, while admitting it's boring. Instead of talking up all the great things about how it makes their lives better or fun, the focus is starting to turn to the glaringly obvious annoyances about what it doesn't do well at all.
Divvying Up the US' Crucial Wireless Spectrum
October 23, 2014
The U.S. government is about to hold another wireless spectrum auction. Why is spectrum so important? If you owned a brand new car with brand new tires, you would still need air in those tires in order to drive, right? That's wireless spectrum. It's the air inside the tires that lets you drive. Without spectrum, you can't use mobile apps. The problem is, wireless spectrum is not unlimited.
Tablet Wars: The iPad Drifts Toward Mediocrity
October 20, 2014
There have been a lot of interesting tablets launched over the last month, but Apple -- the primary driver in this market -- didn't launch one of them. Remember when the first and second iPads came out? They were magical, amazing devices. Fifty percent of the installed base is still generation 1 and 2 iPads, according to studies. Tim Cook can't get people to give them up to buy new ones.
Salesforce's Wave Is Only Half the Analytics Answer
October 17, 2014
Salesforce.com's major Dreamforce news was, as the company itself admitted, the worst-kept secret at the show. Marc Benioff, no less, spilled the beans about it during the summer; the crowd for his keynote was there largely to see it in action. It's a beautiful-looking analytics program. The graphic representations of data are simple, clean and automatically animated.
Jottings on Dreamforce 2014
October 16, 2014
Dreamforce has always been about many things happening at once -- a three-ring circus, in a good way. There are announcements about applications, platforms, philanthropy, entertainment and, importantly, parties. This year there was all of that and then some -- I was a guest with a ringside seat. Perhaps the worst-kept secret of the event was the company's announcement of Wave, its analytics cloud.
No More Wireless Mergers? No Problem
October 16, 2014
Big news: The new wireless world in the United States, which has been led by AT&T Mobility, Verizon Wireless, Sprint and T-Mobile, will stay exactly the same. That's right -- Iliad no longer is interested in T-Mobile. There will be no changes -- for now, anyway. So can we finally forget about all the merger distractions and focus on competing again? Please!
Salesforce.com Unleashes Cloud Analytics Tidal Wave
October 14, 2014
Salesforce.com CEO Marc Benioff last month tweeted about the tentative agenda for this week's Dreamforce, and caused a tizzy revealing a keynote session entitled "Analytics Cloud." Although the company immediately denied that it was planning to unveil such a thing or that Benioff intentionally spilled the beans, Salesforce.com did indeed launch its analytics cloud, called "Wave."
When Computers Get a Right Brain
October 13, 2014
IBM is massively increasing its commitment to Watson, which was evident at last week's IBM Think Forum. IBM recognizes that if it can get a product that thinks first, then it can again take absolute control over the technology market, and every other company will be chasing it again. It is making some impressive headway, and the firm that succeeds at this will change the world.
Shooting for Sales? Give Marketing the Right Weapons
October 10, 2014
The old saw is that sales is a numbers game. That's kind of true -- but less so every passing year. In reality, it's becoming a productivity game: How can we make the sales people in our businesses as productive as possible? The key is to make marketing people as productive as possible, too -- which they're becoming, thanks to the advent of better software and smarter ways of using it.
One Way Around the Mobile Net Neutrality Conundrum
October 09, 2014
Verizon Wireless may be bitterly regretting the challenge Verizon made to the FCC's Net neutrality rules. There's little doubt competing wireless providers are. Verizon in 2010 sued the FCC over its mandate that ISPs treat all Internet data the same. The D.C. Circuit Court of Appeals this year agreed with Verizon and struck down the rules. Now the FCC is putting it all back on the table.
BlackBerry Tries, Tries Again to Remake Its Brand
October 09, 2014
BlackBerry is trying to rebuild itself by remaking its brand. A successful brand is one of the most important parts of any success story. However once a brand has sprouted roots, it's very difficult to remake it. It's easier to start from scratch. So what is the plan at BlackBerry -- and will it be successful? The BlackBerry brand has grown and evolved over the last 10 to 15 years.
What's Driving Open Source 2.0?
October 08, 2014
We're hearing more from vendors about how new features, functionality, rewrites and releases are being driven by customers -- by their direct experience using the software and competing in their various industries. We're also hearing from customers and users, including the enterprise market, that increasingly they are involved and thus empowered in open source software communities.
OOW2014
October 08, 2014
If Oracle didn't build another product for a while, it would be OK. In fact, no one might notice. If the recent OpenWorld 2014 is any indication, there are enough to go around. From an overflowing hardware stash to its Java middleware, apps, and various cloud, SaaS, hosting and infrastructure options, the company looks like a python that just devoured a pig -- I say this with love.
5 Ways Data Denial Hurts Marketing and Sales
October 06, 2014
Other parts of business have reoriented around data, but sales and marketing have been allowed to function as though they're black arts, with their practitioners going about their trades mysteriously, doing things for reasons only they know. Sometimes the result is a great quarter. Other times, not so much. Sales and marketing generate metrics, but many managers rely on instinct and experience.
Dell OEM: The Magic Is in the Mystery
October 06, 2014
I had a chance last week to talk with the most secretive group inside Dell. They are kind of like the Q Division in the James Bond movies. These folks are pretty much unique in the industry, in that they build PCs and servers that are highly customized for firms that then place them into unusual solutions. This is the kind of machine that might go into a unique military vehicle.
The One Apple Watch Thing That Really Matters
October 03, 2014
While the cellphone nearly killed the wristwatch, the Apple Watch gizmo actually will revive it. In fact, I think the attention that the Apple Watch will bring to our wrists will spark sales of traditional watches. Why? I believe there is a latent desire to have a wristwatch -- to have the convenience of the time on your wrist without the need to pull out your smartphone.
How Microsoft, Lenovo and Clickfree Damage Their Collective Brand Experience
October 03, 2014
What is a collective brand experience, and why is it so important for companies to understand and manage it correctly? It can't be ignored, because it will grow on its own and in harmful ways. However, most are shooting themselves in the foot on a daily basis. Companies understand the brand. Even so, only some do a good job at building, nurturing and protecting their own brand.
How Gamification Will Rise From the Trough of Disillusionment
October 02, 2014
Gartner's Hype Cycle Report, which looks at new technologies as they make their way through the inevitable gauntlet of media hype, is now in its 20th year. The various stages are aptly named, and many tech observers are painfully familiar with the early ones. The hype cycle starts with innovation, rapidly moves into the peak of inflated expectation, and then sinks in the trough of disillusionment.
A Lot to Like in the Midwest
October 01, 2014
There was a lot to like at Salesforce ExactTarget's Connections 2014 user conference in Indianapolis last week. Now all that's needed is a shorter name. The words "marketing cloud" need to be fitted in there too, but I forget how. Perhaps it's ExactTarget's Midwest roots, but I can see a genuine concern for the customer emanating from the ExactTarget Marketing Cloud and it plays well.

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