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Salesforce1 Takes Flight
November 19, 2013
Salesforce.com on Monday unveiled Salesforce1, as it kicked off its Dreamforce conference in San Francisco. The Salesforce1 platform allows software vendors, developers and customers to integrate third-party services using application programming interfaces and sensors. Salesforce1 reportedly will be equipped with a far larger number of APIs than previous versions of Salesforce software.
Demandbase Puts a B2B Spin on Retargeting
November 18, 2013
Building on the B2B targeting and personalization ad platform it launched about a year ago, Demandbase last week debuted a new ad tool called "B2B Retargeting." Like the Company-Targeted Advertising solution Demandbase launched in 2012, B2B Retargeting is a rare breed of online ad software in that it focuses specifically and solely on businesses -- not consumers -- as customers.
Salesforce Automation Tops CRM Buyers' Software Wish Lists
November 15, 2013
Ask prospective buyers of CRM software what they're most interested in, and you'll probably get a mix of variations on the following three themes: "I am not sure about the deployment model yet, although I have heard good things about the cloud"; "I know about the benefits of using an integrated suite, but frankly I would like to investigate some best-of-breed offerings too"; and "Is it salesforce automation related?"
Nimble Spreads Its Social Wings
November 11, 2013
Before speaking with a reporter recently about the latest upgrade to his company's CRM platform, Nimble CMO Eric Quanstrom ate his own cooking, so to speak: that is, he used Nimble to learn as much about her as possible. A few keystrokes later, he knew where she went to school, her hometown, other business affiliations and that she was an avid tweeter.
ZipRealty Brings CRM to Real Estate Agents on the Go
November 04, 2013
ZipRealty recently released a mobile CRM app that complements its custom-built Zap online CRM system. While the mobile version, dubbed "mobile Zap," has the same functionality as its online desktop counterpart, it was designed with an eye to accommodating real estate agents' on-the-go schedules, said Jamie Wilson, the company's senior vice president of technology.
Apple Takes a Bruising in Tablet Market
November 01, 2013
Android tablets outsold iPads in the calendar quarter ending in September, according to IDC. Apple's share of the worldwide tablet market also declined compared with the same period in 2012, the firm said. Although Apple sold slightly more units into its retail channel during this year's third quarter compared with last year's, its market share slipped to 29.6 percent from 40.2 percent a year ago.
SalesAgility Sweetens CRM With Open Source Sugar
October 28, 2013
SalesAgility last week rolled out SuiteCRM, an application that's designed to offer a fully open source alternative to SugarCRM Professional Edition. Built upon the latest release of SugarCRM Community Edition, the software includes reporting, workflow, quotes, products, security and portal extensions designed to deliver functionality previously found only in the proprietary, paid-for editions of SugarCRM.
Microsoft Dynamics CRM Sharpens Social Skills
October 21, 2013
Microsoft on Monday announced the availability of its latest version of Dynamics CRM along with a new partnership with InsideView that adds social intelligence capabilities to the CRM system. Available for purchase starting Oct. 31, Microsoft Dynamics CRM 2013 offers a number of new features and capabilities, including new templates for certain workflows and work processes.
Avaya Aims IP Office 9.0 Squarely at Mid-Sized Users
October 21, 2013
Avaya last week released a slew of new applications onto the market, including a robust collaboration platform that targets mid-sized companies. Avaya IP Office 9.0 includes a number of features and deployment options geared specifically for companies that aren't ready to invest in enterprise offerings.
Constant Contact Kicks It Up a Notch
October 14, 2013
Constant Contact has rolled out enhancements to its platform, beefing up functionality in its reporting tools, customer tracking and reporting, and mobility options, as well as in a library tool designed to make storing and using content easier for users. The upgrades are a culmination of a lot of effort to develop features that Constant Contact sees the market adopting.
Groupon Adds a Dash of CRM to Its Breadcrumb POS App
October 10, 2013
On Wednesday Groupon announced that it has added new CRM features to its Breadcrumb point-of-sale app with the potential to drive traffic and improve customer relations for Groupon merchants. Customer tracking, for instance, is one of the new features now included in Breadcrumb. The software tracks customers, stores their contact information, analyzes purchase behaviors and records notes on their preferences.
inContact 13.2 Helps Agents Make a Personal Connection
October 07, 2013
inContact recently debuted the second major release this year of its cloud contact center software. Version 13.2 offers new call prediction technology, mobile functionality and a new agent console that was written natively on Force.com for Salesforce.com users. There are other features and upgrades as well, noted Madelyn Gengelbach, director of market intelligence at inContact.
Earshot Helps Marketers Tap the Home-Field Advantage
September 28, 2013
Imagine you're walking down a city street heading for a vegan restaurant that you've heard good things about. You get to the address only to discover it has gone out of business. Hungry and disappointed, you pull out your smartphone and wail to the Twitterverse, "Veggie Delight is closed! I'm starving and there is nowhere to get a vegan meal!"
Oracle Revs Its Cloud Engines for a Better Customer Experience
September 26, 2013
Oracle has upgraded its Customer Experience cloud-based application with enhancements throughout the platform, including the sales, marketing and service modules, the company announced on Wednesday at its Oracle OpenWorld event. From a 30,000-foot view, the Oracle CX improvements can be summed up as offering deeper social integrations, more mobility and streamlined and more intuitive interfaces.
Commence CRM 5.5 Brings Chat Into the Fold
September 23, 2013
Commence earlier this month debuted version 5.5 of its CRM application with key enhancements including a new internal chat system, new Microsoft Word and calendar integrations, and a click-to-dial feature on mobile phones. Commence provides an array of CRM tools, including salesforce features and, for a unique twist, a project management component as well on its platform.
Bislr Brings a Bunch of New Tools for Easier Marketing Automation
September 16, 2013
Early this year Bislr launched with an impressive goal for a startup: It wanted to do for marketing automation what Steve Jobs and Apple did for mobile. That is, it wanted to take an arguably still clunky, expensive and difficult-to-use piece of enterprise software and transform it into something that people would actually want to use. It rolled out its version of that vision with the company's launch.
Qualtrics Aims to Make Surveys Mobile-Friendlier
September 09, 2013
It's a fact of life in market research that the success of any survey will depend at least in part on its accessibility to the intended respondents. Toward that end, Qualtrics has released Qualtrics Mobile, a new app designed to help reach respondents on the go. Qualtrics Mobile works alongside the company's existing marketing survey Software as a Service application.
Silverpop Promises a Personalized Web Page for Every Customer
September 03, 2013
It's no longer uncommon for marketers to customize the messages they send via email, but such personalization capabilities haven't typically been extended to Web content. Enter Silverpop, which last week released a beta version of Smart Content, a new product designed to enable just that. Smart Content leverages Silverpop's various modules in marketing and tracking and website design.
Someone to Watch Over You: London's Recycling-Bin Spies
August 31, 2013
In June, Renew London equipped a dozen recycling bins in England's capital city with technology to track people's smartphones as they milled about the city. The devices went largely unnoticed until the appearance of an August article entitled, "This recycling bin is following you." The piece set off a bit of a media storm as people realized their every move was suddenly capable of being scrutinized and stored away.
Echopass Revs Its Engines for Enterprise Contact Centers
August 26, 2013
Echopass recently unveiled a new enterprise edition of its software for corporations that use the cloud to manage their contact center operations. The offering consists of more than 40 applications and services aimed at centers that support between 500 to 20,000 agents. One early adopter typifies the type of company for which this application was developed, said the company's Rob Farris.

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