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Facebook Asks Users to Bare Souls Over Ad Hiding
September 12, 2014
Facebook has updated its ad policy with two changes. One gives users the option of explaining why they don't want to see a specific ad in their News Feed. The second update takes this new policy a step further by giving more weight to the feedback provided from users who rarely hide ads. Facebook's goal is to identify ads that aren't good fits or are generally offensive.
Polar Buy Hints Google+ Not Left Out in the Cold
September 12, 2014
Google on Thursday announced its acquisition of online polling startup Polar. "At first, it was difficult to find the connection ... opinions and polls?" mused marketing and social media expert Lon Safko. Upon reflection, "the acquisition was about driving engagement and audience to websites," he said. "Polar makes it easy to engage with your followers."
Twitter Cautiously Experiments With Buy Button
September 09, 2014
Twitter on Monday began testing a new Buy button with a small percentage of its users in the U.S. -- one of the first steps in a larger initiative to build purchase functionality into the service. A small group of brands, including Burberry, Home Depot, Keith Urban, the Nature Conservatory and Soundgarden, are participating by sending offers that are unique for Twitter users.
YouTube Does Social Media Marketing Best
September 08, 2014
It is a given that a marketing campaign must include a social media element -- especially when a brand is rolling out a new product. What is less certain is on which channel the brand should focus its time and resources. An answer was provided last week by Aol Platforms, which released the results of a study that tracked social purchase interactions through Convertro.
Now Netflix Members Can Pick Which Friends Can See Their Picks
September 03, 2014
Recommending movies and TV shows you've watched on Netflix to individual Facebook friends just got easier. The company on Tuesday launched a new social recommendation feature that lets users pick and choose the contacts they'd like to interact with after viewing a video. "It makes more sense that way," Jan Dawson, chief analyst with Jackdaw Research.
What Lies Beneath Social Media Users' Self-Censoring Ways
September 02, 2014
People have been reluctant to discuss whistle-blower Edward Snowden's revelations about the NSA's surveillance activities in social media, the Pew Center Internet Project reported last week. Only 42 percent of the 1,800 adults interviewed by the center were willing to post their views on the topic on their Facebook and Twitter accounts, although 82 percent were willing to discuss it face to face.
Twitter Lets Ordinary Users Get Analytical
August 29, 2014
Twitter this week announced that its analytics tool now can be used by everyone. Twitter's analytics tool lets users click on any tweet to see how people engage with it in real time. They can compare their tweet activity month over month and see how they trend over time. Users also can click on a tweet to see the number of retweets, replies, favorites, follows or clicks received.
Salesforce.com Engulfs Communities in Community Cloud
August 27, 2014
Salesforce.com on Wednesday announced the debut of the Salesforce1 Community Cloud. The product is launching as a new division for Salesforce.com, on par with its Sales, Service and Marketing Cloud offerings, said Lisa Hammitt, VP of business operations. Built on the Salesforce1 Platform, Community Cloud connects to Salesforce CRM and related business processes.
Facebook Trains Sights on Clickbaiters
August 26, 2014
Clickbaiting may soon come to an end on Facebook, which has launched an effort to deal with the problem. Posts with clickbait headlines get higher placement in News Feeds, pushing down more desirable content. Eighty percent of the time, users prefer headlines that help them decide whether they want to read a full article before having to click through, a Facebook survey indicated.
Nextdoor Offers Digital Path to Neighborliness
August 25, 2014
A mother in Walnut Creek, California, recently placed an expensive order for baby formula and diapers that never arrived. Subsequent investigation showed that the package had been delivered but snatched from her doorstep. That's a common enough story in this era of e-commerce, but this one has a happy ending. The woman turned to a social network for help.
Twitter Tromps on Spammers
August 25, 2014
Twitter has reported success with its BotMaker spam-prevention system. Because Twitter operates in real time, BotMaker is designed to work fast to eliminate spammers. Its main goals are to bar spam accounts from being created, to reduce the time they spend on Twitter if they do show up, and to reduce Twitter's reaction time in responding to spammer workarounds that bypass its protection systems.
Google Straps On Jetpac to Take Search to New Heights
August 19, 2014
Google has acquired Jetpac, according to a statement that appeared Friday on the Jetpac website. Jetpac is the creator of a handful of apps, including City Guides, which analyzes Instagram photos and then automatically creates guides based on the collected data. That information gives users a lot of search options. Not only can they find coffee shops, for example -- they can find the hippest.
Facebook Adds Training Wheels for the Humor-Impaired
August 19, 2014
Facebook has begun labeling some of the satirical news articles that appear in users' news feeds with a tag designed to prevent readers from mistaking the content for genuine news. The social network's "[Satire]" tag is apparently part of an experiment that's been under way for a month or so. The rules for its application don't seem to be entirely clear.
Twitter Experiment Elicits Howls of Disapproval
August 18, 2014
Twitter's latest tinkering with its members' timelines appears to be ticking off more than a few tweeters. The experiment opens timelines to tweets members' followers have tagged as favorites, as well as to some popular tweets gleaned from their followers' timelines. "Changing the rules of engagement for users without notice is very Facebookian of you Twitter," tweeted Peter Singer.
Twitter to Review Toothless Policies on Cyberharrassment
August 15, 2014
A deluge of hateful tweets after the suicide of actor Robin Williams earlier this week forced his daughter Zelda to publicly quit Twitter and Instagram. "We will not tolerate abuse of this nature on Twitter," Del Harvey, the company's vice president of trust and safety, said in a prepared statement. Twitter has suspended "a number of accounts related to this issue for violating our rules."
Vevo Music Videos Get Pinned
August 14, 2014
Pinterest said Wednesday that it has signed a deal that will allow users to create boards that include their favorite Vevo music videos. They now will be able to share, search for and watch Vevo videos on Pinterest, as well as pin videos to Pinterest straight from Vevo.com or the Vevo iOS app. The move is an indication that Pinterest is serious about providing a broader social platform.
Yelping Back: Using Yelp to Turn Customers Into Fans
August 12, 2014
After writing a positive review of Roy's Hawaiian Grill on Yelp, Matt Siltala received a "thank you" from the company. It's that kind of active involvement with Yelp that Avalaunch Media President Siltala recommends to his clients. "I love Roy's Hawaiian Grill because it's done that for me," Siltala said. "It makes you love the brand even more and go back more and spend more."
Facebook Staring at Fresh Privacy Class Action
August 01, 2014
Facebook is set for another legal battle over privacy, with a fresh class-action lawsuit fired up against the company. The legal action is the brainchild of Austrian law student Max Schrems, a noted campaigner against Facebook's treatment of user privacy. Schrems called on adult Facebook users around the world to join his suit after he filed a complaint in Vienna's commercial court.
The Social Side of Big Data
July 31, 2014
The power of Big Data technology is being successfully applied to understanding such complex unknowns as consumer sentiment and even intent. That understanding then vastly improves how businesses manage their customers' experiences -- increasingly in real time. Fortunately, today's consumers are quite willing to share their intents and sentiments via social media.
Twitter Claims Legions of Uncounted 'Users'
July 30, 2014
Twitter posted healthy revenue for the second quarter -- US$312 million, up 124 percent year-over-year. Its profit? Not there yet. However, even though the company reported a net loss of $145 million, investors are likely to overlook the lack of profit for some time. Financials aside, what Twitter really wants everyone to know is that it is big -- as in average monthly user big.
OkCupid's Confessed Hijinks Get Thumbs-Down
July 29, 2014
OkCupid has admitted carrying out psychological experiments on its users. Because OkCupid doesn't really know what it's doing, it needs to experiment to see what works and what doesn't, according to cofounder Christian Rudder. Every Internet company needs to test different things with users, and website visitors are subjected to "hundreds of experiments," he argued. "That's how websites work."
Bubblews Will Give You a Penny for Your Thoughts
July 29, 2014
Bubblews, a social media platform that offers to pay users for their posts, last week moved out of its testing phase, which began in 2012. It emerged with a new look designed to attract users who might be dissatisfied with other social media offerings. Bubblews is attempting to build a self-sustaining ecosystem in which users who create engaging posts are paid for their work.
Do Facebook Searches to Show Disability Fraud Violate the Constitution?
July 28, 2014
Looking for evidence of disability fraud, the district attorney for Manhattan last year obtained 381 search warrants and served them on Facebook as part of a long-term investigation into a massive scheme. The search warrants were "sealed," which means they were not made public. Ultimately, 106 former New York police and firefighters were arrested.
Facebook Rolls in Mobile Ad Dough
July 24, 2014
Facebook chalked up $2.68 billion in ad revenue in Q2, up 67 percent year over year, and mobile ads accounted for about 62 percent of that haul, totaling $1.66 billion. "The ability of Facebook to move into the mobile ad space and to monetize it successfully was heavily questioned last year," said Andreas Scherer, managing partner at Salto Partners.

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