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Channel Choosing: Where and How to Sell Online
November 10, 2015
Selling products online requires answering one basic question: where? Beyond traditional business websites, entrepreneurs have a cornucopia of choices, including Etsy, Amazon, eBay and Facebook. Making use of these alternatives can be a vital part of a business' sales strategy. Choosing where to sell products online requires evaluating the fit between channel and product.
Now Facebook Users Can Tell Their Music Stories
November 6, 2015
Facebook on Thursday announced Music Stories, a feature in its iPhone app that lets users post links to music they like with comments. Clicking the link will launch a 30-second preview of the music, which is streamed from either Apple Music or Spotify. Listeners then can purchase the music from the service or save it to their account there.
Instagram Shows Off Collections in New Curated Video Channel
November 5, 2015
Instagram last week began offering packaged videos tied to topical events, starting with a stream of video content to celebrate Halloween. In launching a curated content initiative, Instagram, which is owned by Facebook, is following in the steps of Snapchat and Twitter. Snapchat launched Live Stories in June, and Twitter introduced a feature called Moments last month.
SAP's New Jam Communities Promise Stickier Customer Experience
October 23, 2015
SAP this week released SAP Jam Communities edition for Hybris, which delivers real-time product and service information to customers on company websites. The software can display personally relevant recommendations and reviews directly to customers in e-commerce stores. In essence, it lets companies embed access to relevant material and include a buy button in online customer community pages.
Twitter Talks Up New Storytelling Tools
October 22, 2015
Twitter announced two tools, a Collections API, and an ecosystem of partners designed to let publishers organize tweets to better tell a tale. The API creates a single Collection ID that can be used to edit, update and publish a story from any tool in the Twitter ecosystem. Publishers can find tweets and organize them into a single story, then display them on their own websites or in their apps.
YouTube Red Offers Paying Customers Ad-Free PewDiePie
October 22, 2015
YouTube on Wednesday introduced YouTube Red, a $10 a month ad-free channel. Membership extends across devices, and consumers can access the service from other YouTube channels or apps, including YouTube Gaming. Subscribers to YouTube Red will get a twofer -- it automatically provides access to Google Play Music, which also carries a $10 subscription tag.
Fantasy Sports: Socializing Betting
October 16, 2015
It passes through the channels of federal laws, spills across state lines and even bleeds into the protected realm of college sports. The multibillion-dollar industry that is fantasy sports has stood up to legal challenges so far, but the surging sector still battles problems with perception and faces questions about its future. Allegations of insider trading recently aren't the only issue.
Half a Dorsey May Mean Trouble for IPO-Bound Square
October 15, 2015
Square on Wednesday announced that it had registered with the Securities and Exchange Commission for its long-expected initial public offering. A startup that specializes in electronic payments, Square has been operating in the red. It plans to raise up to $275 million in its IPO, it disclosed in its SEC filing. However, market conditions currently are not considered very favorable for IPOs.
Facebook Sets New Lures for Video Viewers
October 15, 2015
Facebook on Tuesday revealed it's experimenting with making video clips easier for users to find in its mobile and desktop applications. In coming days, a limited number of users will see the new format. "We look forward to seeing how people use it to discover, watch and share videos with their friends," said Will Cathcart, vice president of product management at Facebook.
Twitter Slashes Workforce as Dorsey Aims to Restore Confidence
October 14, 2015
Investors cheered after Twitter CEO Jack Dorsey's announcement to cut up to 336 jobs, or 8 percent of the global workforce, as part of an effort to strengthen long-term growth. Dorsey, the company cofounder who last week reclaimed his former position as chief executive, announced the painful round of cuts in a memo to employees, emphasizing plans to monetize the company's core product offerings.
Facebook Tinkers With M-Commerce Tools
October 13, 2015
Facebook has added several new features designed to encourage m-commerce. One of them, Canvas, aims to improve mobile ad delivery. It isn't that people flat-out dislike ads on Facebook. However, Facebook's ad delivery service has suffered from the redirect. Canvas is designed to plug the conversion leak. With Canvas, a click quickly produces an assortment of a merchant's products in a native ad.
Upvoted Tells the Story Behind Reddit's Best Stories
October 10, 2015
Reddit earlier this week announced the launch of Upvoted, a new publication featuring original content from a team of staff editors and writers. Reddit has more than 202 million monthly users. Its podcast have been downloaded more than 1.6 million times since January, and its newsletter has hundreds of thousands of subscribers, according to product manager Heath Black.
Customer Engagement in the Age of the Silent Traveler
October 9, 2015
The rise of social media has given customers a new platform for interacting with travel and hospitality companies, from airlines to car rental agencies. Today's travel customers primarily use these digital technologies to coordinate logistics and log complaints; gone are the days of calling a reservation specialist to book flights or running through seating options at the check-in counter.
Facebook Tests New Button-Pushing Plan
October 8, 2015
Facebook on Thursday announced a pilot test of "Reactions," a way to respond to posts on the network in a more nuanced way than its Like button allows. The new feature is live in Spain and Ireland. CEO Mark Zuckerberg previously alluded to the eventual landing of a Like alternative, although he said it would not be a much-requested Dislike button. Facebook had good reasons to resist a Dislike button.
Can Jack Dorsey Save Twitter?
October 5, 2015
Twitter cofounder Jack Dorsey, who has been running the company as interim CEO for the past three months, has taken the reins for good, the company revealed in a document filed with the SEC. Former CEO Dick Costolo has left Twitter's board of directors, and Adam Bain has stepped into the chief operating officer role. Dorsey will continue to lead Square, the mobile POS company he founded, as well.
Facebook, Eutelsat to Use Satellites to Spread Net Across Sub-Saharan Africa
October 5, 2015
Facebook and Eutelsat have entered a partnership to leverage satellite technology to provide Internet access to remote parts of sub-Saharan Africa. The initiative, which includes a multiyear agreement with Spacecom, will utilize the entire broadband payload on the future AMOS-6 satellite as the backbone of a dedicated system that will include satellite capacity, gateways and terminals.
Benioff Flees Facebook in Search of Peace
October 2, 2015
Salesforce CEO Marc Benioff has quit Facebook and shut down his account, sparking speculation as to his motives. Is Salesforce at odds with Facebook? Is Facebook COO Sheryl Sandberg no longer Benioff's BFF? Is Salesforce planning something with Twitter? "I'm on a FB pause," Benioff posted on Robert Scoble's Twitter account, in response to his query. "It was too overwhelming to keep up to date."
Facebook's Button Pushing: What's Not to Like?
September 16, 2015
CEO Mark Zuckerberg has revealed that Facebook may integrate an alternative to its ubiquitous Like button. Facebook users have asked for a Dislike button for years, and the company now is preparing to test a response to that user demand. The idea is not to transform Facebook into a forum where users could in essence vote up or down on particular posts -- that isn't the point.
Earthlings Flock to Facebook by the Billion
August 28, 2015
Facebook CEO Mark Zuckerberg on Thursday announced that for the first time more than a billion people had used the site on a single day. The counter hit the milestone earlier in the week, on Monday. Nearly 1.5 billion users log on at least once monthly, according to Facebook, but Monday marked the first time that more than two-thirds of its members used the network on the same day.
Spredfast Gets Something to Shout About
August 25, 2015
Spredfast last week announced its acquisition of Shoutlet, a social data aggregator. Shoutlet has been a "huge innovator" in the social CRM space, said Spredfast CEO Rod Favaron. "With this acquisition, Spredfast gains that technology as well as the team that built it. It's a game changer. ... Customers will have more ways to understand their audiences and impact the customer journey."
Twitter Goes Long With Historic Tweet Access
August 13, 2015
Twitter on Tuesday announced a search API that will give business users instant and complete access to every historical public tweet about a subject of interest. Based on the Historical PowerTrack and 30-Day Search API tools developed by Gnip, which Twitter purchased last year, the API lets users search tweets back to March 2006, when the first one was posted.
The Best Videos on Facebook Could Be Stolen Property
August 11, 2015
Facebook has stolen videos for display on its site, alleged Hank Green of VlogBrothers. A whopping 725 of the 1,000 most popular videos on Facebook in Q1 were freebooted -- that is, re-uploaded to the social media network without authorization -- he said, citing a report from Ogilvy and Tubular Labs. Those 725 videos accounted for about 17 billion views in the quarter, Green noted.
Teens Find Real Friends in the Online Jungle
August 7, 2015
Teens have been using digital media to create bonds that extend well beyond playing games or tweeting, according to a study Pew Research released Thursday. Along with likes and shares and tags and retweets have come beefing, berating, trolling and blocking. Although a lot of social activity appears superficial, that's not always the case. Some long-term friendships have been forged online.
Facebook Pumps Up Internet.org
July 29, 2015
Facebook on Monday announced it was scaling up Internet.org, creating a partner portal that makes it easier for mobile operators to offer its free basic services in new countries. Those basic services are bringing new users onto mobile networks more than 50 percent faster, and more than half of them pay for data and Internet access within 30 days of signing up, Facebook said.
Social Networks Funneling More News
July 15, 2015
News consumption on Facebook and Twitter has increased significantly in the last two years, according to a report from the Pew Research Center and the Knight Foundation. Sixty-three percent of Twitter and Facebook members surveyed said they got news from those social networks. For Twitter, that's an 11 point increase from 2013, when 52 percent of its members said they got news there.
Haters Force Leadership Change at Reddit
July 13, 2015
The haters have won at Reddit, forcing the ouster of interim CEO Ellen Pao and her replacement by cofounder Steve Huffman. Board member Sam Altman, who led a $50 million investment round in the firm, on Saturday announced Pao's resignation and Huffman's appointment, lashing out at the campaign against Pao. It was "sickening" to see some of the things Redditors wrote about Pao, he said.
Facebook Gives News Feed a Tune-Up
July 10, 2015
Facebook on Thursday slammed the hood, wiped its hands, and introduced the latest set of upgrades to its News Feed engine. The all-new 2015 Facebook News Feed gives users more control over the content they see when they cruise the world's largest social network. The new tools allow users to set their top friends, and content from those accounts will be given preference over others.
Raging Redditors Roar for Pao's Resignation
July 7, 2015
More than 208,000 people have signed a Change.org petition calling on Reddit interim CEO Ellen Pao to step down. Many Redditers fear Pao will run Reddit into the ground, the petition claims, noting that alternative sites have sprung up in recent months and received vast amounts of traffic. The immediate cause of the unrest was last week's dismissal of Victoria Taylor, Reddit's director of talent.
AT&T, Verizon and WhatsApp Flunk Privacy
June 22, 2015
An Electronic Frontier Foundation survey published last week gave AT&T, Verizon and WhatsApp the thumbs down when it comes to protecting user privacy. Google and Twitter also got a black eye. The five were among 24 companies the EFF evaluated on criteria worked out over the past four years. WhatsApp, now owned by Facebook, also took criticism in the EFF's fifth annual report, "Who Has Your Back?"
Costolo Out in Twitter's Latest Round of Musical Chairs
June 12, 2015
Twitter is changing CEOs for the fourth time in four years. Incumbent Dick Costolo is stepping down July 1 and company cofounder Jack Dorsey will take over as interim CEO while the board searches, both internally and externally, for a suitable candidate to hold the post. Costolo will remain on Twitter's board, and Dorsey will continue to serve as CEO of Square, which he also cofounded.
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4-inch iPhone?
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