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Facebook Rolls in Mobile Ad Dough
July 24, 2014
Facebook chalked up $2.68 billion in ad revenue in Q2, up 67 percent year over year, and mobile ads accounted for about 62 percent of that haul, totaling $1.66 billion. "The ability of Facebook to move into the mobile ad space and to monetize it successfully was heavily questioned last year," said Andreas Scherer, managing partner at Salto Partners.
Facebook Saves the Day From Slipping Away
July 24, 2014
Facebook has launched a feature that allows users to save content from their News Feed to read or watch later. Called "Save," it is designed help users who may be inundated by links to articles, music clips and videos to separate the wheat from the chaff. Users who see something intriguing now can choose the Save option in a dropdown menu in the upper right-hand corner of a post.
Investors Wise to Secret's Tantalizing Promise
July 22, 2014
Secret last week announced that a recent round of funding, to the tune of $25 million, would help it expand its social networking reach. Since its launch about six months ago, Secret has provided a platform for users to post anonymous notes on topics ranging from the ridiculous to the sublime. Though its draw is anonymity, Secret points users to posts by people in their circle of friends.
'Buy' Button Could Turn Facebook Into Impulse-Shopping-Ville
July 18, 2014
Facebook is testing a function that would allow users to buy products without leaving the site or app. Small and medium-sized businesses in the U.S. that are taking part in the trial can add the Buy button to ads displayed in users' News Feeds or in posts on their pages. Users will see the Buy button in relevant ads whether they're on the Facebook website or using their mobile device.
The Social Media Fraud
July 07, 2014
I spent much of last week talking about Facebook's infamous study of nearly a million customers and the company's attempts to make half of those customers happier and the other half more depressed. Setting aside how insanely stupid it was for Facebook to do this is the fact that with social media, isn't social the real problem? Could the entire segment be a fraud?
Shame on Facebook
July 03, 2014
Do you remember those snotty little kids who didn't seem to understand the difference between right and wrong? You know, the little brats who thought the rules didn't apply to them. The kids who thought they could get away with whatever they wanted -- rules were for somebody else. Well, that seems to be a fitting description of Facebook, as it repeatedly breaks customer trust.
Google Gives Orkut Users Eviction Notice
July 01, 2014
Google on Monday announced that it is bidding farewell to Orkut, its first attempt at a social network, which saw fair international success before Facebook took over the scene. Launched in 2004, Orkut provided a place for users to display profiles, hang out and connect with others. The site gained popularity outside the U.S., particularly in Brazil and India.
Manipulative User Research Earns Facebook a Shiner
June 30, 2014
Once again, Facebook is embroiled in a controversy over privacy. This time, hackles have been raised by publication of a study for which the company manipulated the News Feeds of nearly 700,000 subscribers. The study concluded that negative messages on social networks make people sad, and positive ones make them happy -- and those feelings can spread through a social network to third parties.
Facebook, NY DA Lock Horns Over User Data Warrants
June 27, 2014
Facebook, not known for respecting users' privacy, is battling a New York County district attorney's demand for all information pertaining to the accounts of several hundred of its subscribers. DA Cyrus Vance's office issued 381 secret warrants for the information in July of 2013 in a hunt for retired police officers and firefighters wrongfully claiming Social Security disability benefits.
Path Adds Another Avenue for Mobile Gabfest
June 23, 2014
Path has hived off its mobile-only messaging service as a standalone app named "Talk," it announced Friday. It also ended limits on the number of friends users can communicate with, and announced its purchase of place messaging pioneer TalkTo as it sets itself for growth. The Talk app has a new feature, Ambient Status, that shows users' current status at a glance.
SnappyTV Could Amp Up Twitter Amplify
June 19, 2014
Twitter just announced a new addition to its social-TV arsenal: SnappyTV, an online service that allows content owners to clip, edit and share video from live broadcasts in near-real time. "As we continue to invest in video, it's important for us to provide tools that make it easy for TV broadcasters, businesses, and event producers to share high-quality videos," said Twitter's Baljeet Singh.
Facebook's Slingshot Draws a Bead on Snapchat
June 18, 2014
I'll show you mine if you'll show me yours. That's the idea behind a new photo-sharing app Facebook released Tuesday for Android and iOS devices. Slingshot lets you send an image or video to a group of friends. However, they can't view what you've sent until they first send you something. After that, they can view what you sent them and either respond to it or swipe it into oblivion.
Facebook Aims to Blaze New Gaming Trail on iPads
June 17, 2014
Facebook on Monday unveiled an iPad app update designed to make the site a hub for game, video and content discovery. A new panel appears on the right-hand side of the iPad providing news and entertainment. Games are heavily featured. More than 70 percent of Facebook for iPad users played a Facebook-connected game in the past 90 days, the company noted.
SC to Mull Free Speech vs. 'True Threats' on Social Media
June 16, 2014
Are threats to people made on social media websites protected under the First Amendment? The U.S. Supreme Court has agreed to consider that issue in the case of Anthony D. Elonis v. United States. Elonis already has served jail time for threats he made on his Facebook page to his wife, an FBI agent and former coworkers. It's jail time his lawyers say their client shouldn't have served.
Facebook Plunges Into Online Ad Mainstream
June 12, 2014
Facebook on Thursday announced it will soon move to interest-based advertising, almost three years after archrival Google, and well after other major players such as Yahoo and Amazon. It also will introduce "ad preferences," a tool accessible from every ad on Facebook that will explain why users were served an ad, and let them remove interests that form the basis on which that ad is served.
Iranians Caught Cyber Snooping on High-Value US Targets
May 29, 2014
A cyberespionage campaign with links to Iran for at least three years has been targeting U.S. military and congressional personnel, journalists and diplomats, as well as U.S. and Israeli defense contractors and members of the U.S./Israel lobby, according to a report released Thursday by iSight Partners. The spy ring used more than a dozen phony identities on online social networks.
Zappos Gives Old-School Job Recruitment the Boot
May 28, 2014
Zappos is ditching conventional job posts to recruit its new hires, instead launching Zappos Insiders, an internal social network designed to improve the process. Job recruitment can be a vicious cycle on both ends, according to Zappos HR Manager Michael Bailen. Companies need to look for new hires who are passionate and professional, but they are under pressure to complete the process quickly.
Chinese Media: Cisco Is Playing on US Cyberspy Team
May 28, 2014
Cisco has been accused of being in bed with U.S. cyberspying efforts, according to a Chinese state media outlet. Cisco "carries on intimately" with U.S. spying apparatuses, the outlet claims, and plays "a disgraceful role" in efforts to prop up U.S. power over the Web. Cisco denied the accusations. Beijing definitely seems to have taken umbrage with last week's U.S. indictments for cyberespionage.
Twitter Poised for Growth Spurt in Asia
May 28, 2014
Twitter is positioned for some nice growth in the coming months and years, according to a report released Tuesday by eMarketer. However, that growth largely will be occurring in emerging countries. What makes that trajectory problematic in the view of some investors is this: It was Twitter's U.S. user base that accounted for close to three-quarters of the company's total ad revenue in 2013.
Iranian Court Wants a Word With Zuckerberg
May 28, 2014
Facebook cofounder and CEO Mark Zuckerberg has been summoned by an Iranian court over privacy-violation concerns, according to news reports on Tuesday. The court in question, located in Iran's southern province of Fars, reportedly also opened a case against Facebook-owned social networking services WhatsApp and Instagram and ordered that they be blocked.

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