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Fiorina's Presidential Road Not Taken
February 15, 2016
One of the most amazing and frustrating things about this year's U.S. presidential race is that no one learned Obama's lesson on how to make effective use of technology to win an election. It was a powerful lesson, too. Largely using a mix of analytics and social networking, a young inexperienced politician was able to roll over the anointed candidate for his party.
Gadget Ogling: A Personal Padlock, a Grown-Up Desk, and an Informative Mirror
February 10, 2016
Tapplock is a padlock that unlocks when you press your finger against a sensor to let it read your print. There are other smart padlocks on the market you can unlock using your smartphone via Bluetooth, though there are a couple of points that help Tapplock stand out. First, the price for backers of the crowdfunding campaign is reasonable, at $29 for the basic version and $49 for the larger model.
Marketing Quantification
February 10, 2016
It has been fun watching the rapid improvement of the marketing function over the last decade. The advance was in no small part due to the advances in marketing automation, and the marketing revolution is not over by a long shot. However, I think we're bumping up against a ceiling, and the improvements we can expect that make marketing faster will plateau.
Smart Email and the Path to Digital Immortality
February 8, 2016
I attended IBM Connect last week, where I checked out one of the most interesting new products you've likely never heard of -- IBM Verse. While there was a lot of discussion about how it better integrated social networking, what really intrigued me was the idea of putting cognitive computing inside an email client. "Cognitive computing" is the new way of saying "artificial intelligence."
Birth of the Modern
February 5, 2016
Nearly every generation sees the birth of what, for it, will define modern life going forward. As uncertain as the twenty-teens have been, in retrospect economists may point to this decade as being as important as the tipping points of the 1870s and 1920s. If so, there may be no better event to symbolize the beginning of the era than the Salesforce fiscal-year kick-off this week.
Gadget Ogling: Babe-Friendly Smartwatches, Pretty Routers, and Automated Aromas
February 2, 2016
If I were a parent, I assume I would have a strong opposition to giving a smartphone to an under-14 child of mine. Don't get me wrong. I would, I surmise, be all in favor of my offspring being able to tap into the Internet to explore, learn, and communicate. I'd also want my kid to be reachable at all times -- but, ideally, in a more-controlled way than by carrying a typical smartphone.
Why Is Sales-Marketing Alignment Getting Worse?
February 1, 2016
We're almost a quarter century removed from the coining of the phrase "sales and marketing alignment." Businesses have been wrestling with the idea of coordinating two teams of people with different skill sets, ideas and goals since the emergence of marketing as a profession. Meanwhile, business leaders often cite the need to use data to unite sales and marketing around a single mission.
How Analytics Could Upset the Presidential Frontrunners
February 1, 2016
Given all the campaign drama, there was little else on my mind when I started to write my column at the end of last week. The also-rans really didn't understand how suicidal Trump's comments were about fans supporting him even if he shot someone in New York. Also, Clinton's use of a nonauthorized BlackBerry revealed what she really thought of the Obama administration.
An Idea Whose Time Has Come... Again
January 27, 2016
Whether you call it "industry CRM," "vertical CRM" or something else, the concept is gaining altitude. Not that it's new or ever been gone, but today's vertical CRM is different -- a constellation of quantitatively and qualitatively different and better CRM solutions than we've ever seen. Vendors like Veeva, Vlocity and Salesforce are getting into the act.
Gadget Ogling: Super Strollers, Posture Prodders, and Portable Projectors
January 26, 2016
Regular readers will know that I am not a parent, so you might wonder why I'm including a self-propelling stroller in this week's cavalcade of riches. The answer is elementary: It's a smashing idea. Granted, it's maybe because I don't have a child that I think as much. Aside from pushing itself along the sidewalk, the Smartbe Intelligent Stroller can warm bottles, charge devices and play music.
The Top 20 CRM Blogs of 2015, Part 2: The Top 10
January 25, 2016
Almost a decade ago, the first edition of this list was tough to compile. There simply weren't that many CRM blogs that were consistent (we set the annual minimum number of posts at eight), vendor-agnostic and -- most important of all -- high quality. That number has increased over the years, but one interesting phenomenon has been that the people at the top have held onto their spots.
How Trump Wins: Master Manipulator, Meet Analytics
January 25, 2016
Given President Obama's success in the last two elections, I was convinced that we would see a major emphasis on the use of analytics in this election season. It seemed that Clinton, in particular, would have been drawn to it after Obama used it to defeat her in the 2008 primaries. Although some of the PACs have embraced analytics, I haven't seen a similar effort on the part of any candidate.
Cloud Research
January 20, 2016
Last year, uber-analyst Esteban Kolsky and I did a research project to better understand cloud computing's uptake and related issues, and last week Financial Force, our sponsor, made the results public. The findings are interesting to me because they reveal a more or less typical adoption cycle for cloud, by which I mean that some of the downstream effects are only gradually becoming apparent.
What the PC Industry Could Learn From the NRA
January 18, 2016
One of the fascinating things about the NRA is that buyers of guns think the organization represents them, when in fact its mission is to represent gun sellers -- not gun buyers -- and certainly never gun buyers against gun sellers. Guns for consumers largely have been banned in most of the world, with the exception of the U.S., which uniquely has the NRA.
The Top 20 CRM Blogs of 2015: Part 1
January 15, 2016
What makes a great CRM blog? Generally, the same things that make a great CRM implementation: good planning, thoughtful responses to a changing market, consistent posting (the "adoption" part of blogging), the right technology, and people with the right personality. It's the classic "people, processes and technology" trilogy, really. The blogs that made our annual list of the best blogs and bloggers are one in a million.
The Cloud Complexity Challenge
January 12, 2016
Growing acceptance of cloud computing quickly is becoming a double-edged sword for the leading players in the SaaS, PaaS and IaaS marketplaces. As a broader set of customers adopts cloud-first strategies, even the biggest cloud players are being challenged to scale their operations to keep pace with escalating customer demands without becoming too complex.
Behind the Scenes at CES
January 11, 2016
CES surprised me again this year. For a show that comes too early in the year for most buyers and companies, it still stood out as having some truly amazing things. It will be remembered for showcasing the birth of personal flight vehicles, along with a Tesla-beating car, and Ford showing how it could do what Apple couldn't. I'll fill you in on some of the back stories at CES.
Gadget Ogling: Fitbit's Smartwatch, Super Home Movies, and Flying Machines
January 9, 2016
Fitbit found great success this past holiday season, and it's keeping up the momentum with its first smartwatch. The Fitbit Blaze includes a continuous heart-rate monitor, a connected GPS, and a multisport mode with a feature that recognizes the type of workout or sport and tracks it appropriately. Still, the Blaze stands out almost more for what it doesn't do.
Loyalty and Engagement
January 6, 2016
I've been trying to analyze modern rewards programs and customer loyalty recently for a project. It's a complex issue and so it is tricky to tease apart -- nothing like trying to defuse a bomb, but intellectually challenging for sure. At the heart of the issue is a body of research that says rewards, as currently configured, don't work in the ways we want.
The EPA, Social Media and Politics
January 6, 2016
Before the Internet, messages were spread by television and newspaper ads and highway billboards. Today that is done through social media. Virtually everyone knows about it, and many people use it. Does it make any sense that a U.S. government agency could violate any laws for using social media to carry out its mission? That doesn't make sense to me.
Gadget Ogling: A Smart Home Hub, a Tiny Drone, and a Whispering Camera
January 4, 2016
LG's SmartThinq Hub seeks to bring together all of your connected appliances and smart sensors under one roof. As extras, it sprinkles on top music streaming, through radio stations or whatever you happen to play on your smartphone -- and reminders, through its 3.5-inch display. The hub can monitor and control robot vacuum cleaners, refrigerators, ovens and air conditioners, among other things.
CES Insanity in 2016: The Cannabis Defense
January 4, 2016
CES is probably the best example that folks who work around tech are just a tad insane. While no big product has yet emerged, there will be a ton of crazy stuff to see. Yes, there will be robots, smartwatches, tablets, PCs, smart appliances, exoskeletons, body monitors, head thumpers, drones, self-driving cars, augmented reality, virtual reality, holographics, 3D printers, and a ton of junk.
Smart Homes Meet Connected Cars: X Marks the Spot
December 29, 2015
Several factors have contributed to the sudden expansion of connected car services available or coming to the market, notably the expansion of mobile broadband networks, high penetration of smartphones, and automakers' re-evaluation of connected services as a competitive advantage. Crossover between connected car and smart home ecosystems offers a unique opportunity for the ecosystem players.
Gadget Ogling: Streaming Socks, a High-Powered Hoverboard, and a Vigilant Vacuum
December 29, 2015
Finally, a pair of socks I would not be ever-so-slightly disappointed to find among my gifts on Christmas morning. Netflix has released some designs for socks that can stop streaming the show or movie you're streaming if you should nod off. The socks detect when you've stopped moving for a long period and hit the pause button. If you're still awake, you can wiggle your big toe to halt the action.
Looking Ahead to 2016
December 28, 2015
Next week is CES, and I am so looking forward to coming home from that show. It used to be a lot of fun, but it covers such a massive amount of space that just getting around takes up much of the time. Given that most folks do prebriefings if they are smart, and that most of the really cool stuff is behind closed doors and not on the show floor, every year I question the intelligence of going.
Forecasting 2016
December 23, 2015
My favorite Boston FM radio DJ was Charles Laquidara, who would end his show with the words, "If the creek don't rise, if the good Lord's willing, if there ain't no meltdown, we'll do it all over again tomorrow right here on The Biiiiig Mattress!" It impressed me that even one day out, he'd caveat his prediction of being there tomorrow. Unlike my hero, I will attempt to forecast the year ahead.
CRM Predictions: Spotting the Critical Connections
December 22, 2015
At this time of the year, there's a clamoring among the business publishing class for predictions. That is partly because prediction stories are considered easy to write, and once they're done the staff can go celebrate the holidays while their publication continues to deliver content. However, having written a lot of prediction stories in the past, I can tell you that they are not easy to write.
10 Things on an Apple Fan's 2016 Wish List
December 22, 2015
When your favorite consumer tech company is also the best consumer tech company in the world, and said tech company is generally a magnet for hyperbole and blind customer loyalty -- while also producing more products at higher levels of quality than ever before -- what's left to really wish for? Plenty, it turns out. I'm not talking about a new Apple car or even any special new product category.
2015: Looking Back at an Amazing Year
December 21, 2015
I'm kind of surprised it took us so long to figure out that an iPod-like product with a Siri-like voice interface would be a massive hit in the home. As I write this, the numbers suggest the breakout product this holiday is the Amazon Echo. It once again showcases that if you create something that is plug-and-play easy and does at least one thing folks want to do well, it will be a hit.
Gadget Ogling: Long-Lasting Smartphones, Burglar-Busting Drones, and Ski-Obsessed Sensors
December 19, 2015
If the dream for many in the modern world is to have a smartphone that never needs a charge, Oukitel's K10000 is a pretty good runner-up. The smartphone is named for its 10,000mAh battery. When subjected to "normal" use, it's good for 10 to 15 days between charges. Given that many smartphones will need some extra juice after around 10 hours of typical use, that seems a tall order.
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Live streaming video...
is the next big thing.
is a passing fad.
will dramatically improve citizen journalism.
will feed a lot more disturbing imagery to the Web.
doesn't interest me.