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Growth for Customer Loyalty Programs Slowing: Census
July 10, 2017
Membership in loyalty programs grew at 15 percent this year to total 3.8 billion, according to the recently published 2017 Colloquy Loyalty Census Report. The growth rate recorded in the 2015 loyalty census, when membership stood at 3.3 billion, was 26 percent. Growth has slowed because the United States is a maturing market, said Melissa Fruend, author of the report.
Could Tech Nerf North Korea?
July 10, 2017
When a hostile country regularly lobs missiles into the ocean with the stated objective of transforming a U.S. state into a radioactive cloud, we have a problem. One "oops" and we could suddenly become a 49-state nation again. Approaches to North Korea tend to be in-the-box thinking, but there are new technologies that effectively could neutralize the threat it poses.
Trustify President Jennifer Mellon: Diversity Is Good Business
July 8, 2017
"My team has always, from day one, been 70 percent female," said Trustify President Jennifer Mellon. "You know, we're not a flower delivery service -- we're doing private investigation. It's not a space women often lead in, so I'm really proud of that. ... Over 45 percent of my team identified with a protected minority population -- including LGBT, race, ethnic and religious minorities."
Is SaaS Slipping Into the Legacy App Abyss?
July 7, 2017
Everywhere you look, organizations are shifting their software acquisition preferences and policies away from traditional, on-premises legacy applications to a new generation of on-demand SaaS solutions. Although I was an early advocate, I'm becoming concerned that many leading SaaS vendors and their enterprise customers are taking actions that significantly compromise SaaS' fundamental value.
Consumers Will Pay to Be Pleased: Survey
July 6, 2017
Eighty percent of participants in a recent Capgemini survey said they would pay more for a better customer experience, and 9 percent were willing to pay up to 50 percent more. Researchers polled 3,300 customers of 125 companies in the utilities, consumer products, retail, retail banking, and Internet-based services sectors. Among the respondents were 450 senior executives from 150 companies.
IoT Fuels Growth of Linux Malware
July 5, 2017
Malware targeting Linux systems is growing, largely due to a proliferation of devices created to connect to the Internet of Things. That is one of the findings in a report WatchGuard Technologies released last week. The report, which analyzes data gathered from more than 26,000 appliances worldwide, found three Linux malware programs in the top 10 for the first quarter of the year.
The Stupidly Dangerous Politics of Blame
July 3, 2017
I hope that, like me, you are off this long holiday weekend and have a chance to think about the drama that now surrounds the U.S. administration. What I find fascinating isn't that the government is a bit of a mess but that the accidental transparency of this administration is focusing us more on the visibility of the problems rather than on the problems themselves.
Naming the Ephemeral
June 30, 2017
So much is happening as we approach the end of Q2 -- our industry's busiest quarter, at least by some measures. I'm flying around seeing things but not always able to comment from a middle seat on a red-eye. So this piece is an attempt to catch up and set some markers for the traditionally slower summer. I've been searching for a word to describe a new category I see: Service as a Service.
4 Marketing Strategies That Can Boost B2B Sales: Study
June 29, 2017
Four business marketing strategies can boost business-to-business sales conversion rates by up to 25 percentage points, based on results of a survey Altman Vilandrie released this week. However, only 15 percent of businesses fully take advantage of them. Even those that do use the strategies sometimes fail to maximize sales conversions because of a lack of coordination and integration.
At 10, the World-Changing iPhone Is Kind of the Same
June 29, 2017
Apple celebrated the 10th anniversary of its iconic iPhone on Thursday. Since former CEO Steve Jobs debuted the original device, the company has gone on to sell more than a billion handsets worldwide, and the iPhone has become one of the most successful product categories in the electronics industry. The iPhone proved to be a major disrupter in the mobile phone category after its unveiling.
Can Amazon Reinvent the Shopping Experience?
June 27, 2017
There is little doubt that the Internet has altered the way U.S. consumers think about shopping. E-commerce sales grew 15.6 percent in 2016 and now account for 11.7 percent of all retail sales, according to recent reports. Amazon accounts for a whopping 43 percent of those e-commerce sales. Amazon, in particular, has changed the way consumers think about e-commerce sales, or etail.
Cyberattackers Kick Down a Few Parliament Email Doors
June 27, 2017
The United Kingdom's Parliament on Monday reported a cyberattack on its email system over the weekend, when hackers attempted to access user accounts without authorization. Due to the "robust measures" in place to protect the legislative body's accounts and networks, fewer than 1 percent of the 9,000 accounts on the network were compromised, officials said. Accounts that were compromised reportedly had weak passwords.
Where FinancialForce Fits
June 26, 2017
FinancialForce held its first big time user conference in Las Vegas last week, headlined by new CEO Tod Nielsen. The company seems to be telling us that it is adjusting course in an effort to create a new category aligned with enterprise resource planning, but very much for this century. The key concept is services, which must be explained.
What's Next in the Volatile Pay-TV Services Market?
June 26, 2017
There recently has been an erosion in penetration of pay-TV subscriptions in the United States. They have fallen from a high of 86 percent in 2014 to 83 percent in early 2017, based on Parks Associates recent consumer research. Despite signs in late 2015 and early 2016 that the U.S. cable TV industry finally had reversed years of subscriber losses, the numbers declined again.
Experts Identify 6 Emerging Influencer Marketing Trends
June 23, 2017
Influencer marketing has become an area of strategic importance for marketing departments, according to Traackr. B2B technology companies are aware of the trend, according to the paper's coauthor, business consultant Mark Schaefer, but they lag in implementing influencer marketing programs. Interviews with 10 marketing experts suggest that influencer marketing requires a fundamental shift.
Rivals Rev Up as Uber Hits the Skids
June 23, 2017
As Uber reels from the fallout of a sexual harassment scandal that led to this week's ouster of Travis Kalanick and several of his top executives, the company faces twin dilemmas: how to clean up its corporate work environment and restock its executive ranks; and how to maintain credibility with its customer base and core team of street level drivers.
DHS to Congress: The Russians Are Coming Back
June 22, 2017
The House Intelligence Committee on Wednesday conducted a hearing focusing on the impact of Russian hacking on the 2016 elections. Members heard testimony from former DHS Secretary Jeh Johnson, who was in charge of the department when the actual hacking took place during the final months of the Obama administration. Russian President Vladimir Putin ordered the cyberattack, Johnson said.
Netflix Climbs the Growth Wave as Cable TV Slides
June 22, 2017
A few short years ago, Netflix was nothing more than a mail order Blockbuster-type video rental business. Since then, it has been growing rapidly and changing. Believe it or not, Netflix today has more U.S. subscribers than cable TV. That's an amazing accomplishment for Netflix -- and a major hit to traditional cable television. Netflix and cable TV are on opposite sides of the growth wave.
OTA Report: Consumer Services Sites More Trustworthy Than .Gov Sites
June 22, 2017
The Online Trust Alliance on Tuesday released its 2017 Online Trust Audit & Honor Roll. Among its findings: Consumer services sites have the best combined security and privacy practices. FDIC 100 banks and U.S. government sites are the least trustworthy, according to the audit. The number of websites that qualified for the honor roll is at a nine-year high.
3 WannaCry Talking Points to Win Security Buy-In
June 21, 2017
By this point, most technology practitioners -- and nearly all security practitioners -- know about WannaCry. In fact, you might be sick of people analyzing it, rehashing it, sharing "lessons learned" about it, and otherwise laying out suggestions -- in some cases, contradictory -- about what you might do differently in the future. The level of unsolicited advice can border on the annoying.
Savvy Marketers Don't Ditch the Non-Digital
June 20, 2017
A good motto for modern marketing would be, "When in doubt, check the data." Perhaps an even better one would be, "When not in doubt, check the data to see if you should be." There's never been a time when we've had such an ability to compile, collate, analyze and understand marketing data. It's not possible to get by on intuition -- even if it's rooted in deep experience and personal knowledge.
Deep Root Analytics Downplays Giant Voter Data 'Oops'
June 20, 2017
A data contractor working on behalf of the Republican National Committee earlier this month allowed the personal data of 198 million voters to be exposed online, marking the largest ever leak of voter data in history. Deep Root Analytics exposed 1.1 terabytes of sensitive information -- including names, home addresses, dates of birth, phone numbers and voter registration information.
The Art of Manipulation and Misdirection
June 19, 2017
Last week, I listened to an economist talk about Apple's complaints that Qualcomm had charged Apple too much for access to patents. What was fascinating was that Apple had folks focused on the 5 percent Qualcomm had charged it instead of on the massive profit that Apple made on each phone. The price of the iPhone 8 likely will be well over $1,000 -- but it could cost well under $500 to build.
Amazon Spends $14B on Whole Foods
June 17, 2017
Amazon has inked a deal to acquire Whole Foods Market for close to $14 billion in cash. The agreement includes assumption of Whole Foods' net debt. Whole Foods will run as a wholly independent subsidiary of Amazon. It will continue to operate stores under its own brand and source products from vendors and partners. Cofounder John Mackey will continue in his role as Whole Foods' CEO.
Cook Gives Up a Few Crumbs of Apple Auto Info
June 16, 2017
News about Apple's plans for the automotive market have been dripping slowly from the company for months, and CEO Tim Cook this week released a few more drops from the faucet. Apple's auto efforts are zeroing in on autonomous systems, he said. Self-driving is a core technology that Apple considers very important to its auto plans, but it's very challenging from an AI perspective, Cook noted.
Visa Seeks to Build Online B2B Ecosystem
June 16, 2017
Visa this week announced the Visa Ready Program for Business Solutions, a strategic framework to help ensure that tech companies integrating with Visa's B2B payment services and data solutions meet the company's standards and are market ready. The program lets Visa's tech partners quickly integrate and approve various Visa B2B payments solutions, including enhanced data, virtual card integration, payables automation, and payment controls.
Broader Scope of Russian Election Cyberattacks Revealed
June 15, 2017
Federal and state officials have confirmed that cyberattacks against state voting systems during the 2016 election were more widespread than previously disclosed to the public, but they said the heightened activity did not impact final vote tallies. The confirmations follow a report that attempts to influence the 2016 presidential election were much greater than previously disclosed.
Chastened Uber CEO Takes Leave of Absence to Work on Self-Improvement
June 14, 2017
Uber Technologies CEO Travis Kalanick said he will take a leave of absence, as a company review led by Eric Holder was made public. The review sketches out a plan to make radical changes to diversify Uber in the wake of allegations of sexual harassment and discrimination. Kalanick accepted responsibility for widespread company problems that led to the investigation.
Firms Eager to Try New Sales Technologies, Survey Suggests
June 13, 2017
More than 80 percent of high-growth sales organizations use five or more sales technologies, suggests a recent online survey of 400 companies. Velocify and the American Association of Inside Sales Professionals partnered on the research and released their findings on Tuesday. The average number of sales technologies in use was 10, based on the participants' reports.
Uber Ousts Top Deputy as Fate of CEO Kalanick Hangs in Balance
June 13, 2017
Uber Technologies on Monday lost its second-most-important executive in a shakeup stemming from an internal investigation into sexual harassment charges. The changes at the top reportedly could include the temporary loss of Uber's founder and chief executive, Travis Kalanick. Emil Michael -- who served as the company's senior vice president of business and a key lieutenant to Kalanick -- is out.
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How do you feel about flying on a pilotless plane?
No way -- if there's a screw-up, you can't just jump out.
I'd do it -- flights are pretty much entirely automated anyway.
I'm skeptical but open minded, especially if fares would be much less.
I would try it if there were *someone* on board to take over in a pinch.
It's the wave of the future -- I'm resigned to it.