StayinFront Expands CRM Partnership with Endo Pharmaceuticals

"Having used StayinFront Visual Elk for more than two years for our existing primary-care sales force, we know it is intuitive and are confident in its ability to provide accurate, real-time data that enables our sales people to be effective," Eric Bloom, vice president of information technology at Endo, said.

Chadds Ford, Pennsylvania-based Endo Pharmaceuticals first partnered with StayinFront in April 2002 when it deployed StayinFront Visual Elk for its primary-care sales force.

Unique Needs

StayinFront Visual Elk is designed to meet the unique requirements of a hospital-sales force, including tracking departments, group calls with multiple attendees, formulary activity and sales activity.

"With the recent FDA approval of our postoperative pain analgesic, DepoDur, we are focused on building our hospital-sales force in preparation for launching the product by the end of 2004," Endo's Bloom said.

StayinFront Chief Executive Officer Thomas R. Buckley said: "Endo's relationship with StayinFront underscores their conviction in our ability to provide a CRM solution that delivers measurable business benefits. Endo's ongoing commitment to being a leader in their served markets parallels StayinFront's dedication to providing the CRM technology and service levels to advance business processes."

StayinFront Visual Elk is designed to provide a single CRM platform that can manage and integrate all points of customer interaction , including sales, marketing, customer support applications and the Web.

Highly Configurable Solution

It is a highly configurable enterprise-wide solution. The unique object-oriented data models it uses allow an exact fit CRM system to be configured for use with an existing business structure without programming code.

The system can be seamlessly delivered through multiple applications simultaneously; across a network, via the Web or through a remote, disconnected field force, giving maximum flexibility to the corporation as technology and business needs change.

StayinFront is a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools and eBusiness systems.

Headquartered in Fairfield, New Jersey, StayinFront has offices in Illinois, Maine, the United Kingdom, Belgium, Australia, Singapore and New Zealand.