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Feds Knock Down Net Pyramid Schemes

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Feds Knock Down Net Pyramid Schemes

FTC Chairman Robert Pitofsky


After a challenging investigation and trial, the Federal Trade Commission (FTC) has successfully shut down an Internet pyramid scheme that bilked consumers out of $2.9 million (US$).

The fraudulent operation, Five Star Auto Club, Inc., operated a Web site that offered to lease to consumers their "dream vehicle" for free as they earned between $180 and $80,000 a month by paying an annual fee and small monthly payments.

Federal Court Backs FTC Complaint

Following trial, the federal court in Manhattan ruled that Five Star was a pyramid scheme that prevented the vast majority of participants from realizing the rewards promised by the defendants. In June, the court issued its final order barring Michael and Angela Sullivan from engaging in any further pyramiding or multi-level marketing activity for life.

The defendants were also ordered to pay the $2.9 million in consumer redress. All assets from the operation were ordered liquidated.

The FTC first filed suit in March 1999 against the bogus company, alleging that despite the auto leasing and income promotions on the site, most of the participants could neither lease a free car nor earn money from joining the scheme.

Tracking Down Fraud

At the end of last year the FTC revealed an ongoing sting operation against pyramid schemes posing as legitimate business ventures on the Internet.

Five Star Auto Club is the latest web site shutdown in a series of actions taken by U.S. regulatory agencies to stem the tide of fraudulent web sites, particularly pyramid schemes, that have managed to defraud consumers of millions of dollars.

The U.S. Securities and Exchange Commission (SEC) recently shut down a fraudulent "virtual stock exchange" and charged 120 people in 11 states with online investment fraud. The fraudulent stock exchange was shut down after more than numerous complaints were registered from U.S. investors in 27 states.

Advocacy Action

The National Consumers League, an organization devoted to protecting the economic and social interests of consumers, reports that consumers lost more than $3.2 million to Internet fraud last year in incident reports to their organization's Internet Fraud Watch.

While pyramid schemes such as Five Star Auto Club pose a significant threat to consumers, the number one culprit for online fraud is auctions. Still, federal regulators at the end of last year found 600 Web sites that appeared to be promoting pyramid schemes.

Since then the FTC and various state agencies have filed suit against 72 companies to halt alleged Internet-based pyramid operations.


Print Version E-Mail Article Reprints More by Paul A. Greenberg


Talkback: Join the Discussion.
Re: Feds Knock Down Net Pyramid Schemes
kelvin otis
Posted 2001-10-08
Are there any lists available of the internet companies that have been shut ...
Re: Feds Knock Down Net Pyramid Schemes
Terry Manter
Posted 2001-06-22
The article (July 2000) said that Five Star Auto Club is out of business. But, today (June 2001) ...
Re: Feds Knock Down Net Pyramid Schemes
Paul Smith
Posted 2001-06-12
What is the date on this ruling? In the last couple of days I have been solicited by someone ...
See Related Stories About FTC
FTC: Antitrust Enforcement Critical to High-Tech Growth (06/16/00)
FTC: No Loopholes for False Net Ads (05/04/00)
FTC Cracks Down on Net Advertising Fraud (04/28/00)
FTC Child Privacy Rules Take Effect (04/24/00)
FTC and DOJ Issue Joint Antitrust Guidelines (04/10/00)
FTC Cracks Down on Net Health Scams (04/06/00)

More by Paul A. Greenberg

One Year Ago: E-tailers Backpedal on Freebies
February 14, 2002
Adding fees and charges to services about which consumers already feel somewhat ambiguous is not a wise business move.
A Tale of Two Giants: Amazon and Kmart
January 24, 2002
Somehow, Kmart forgot the importance of the basics. Amazon never wavered from its commitment to what consumers want.
And the Winner Is - Online Travel
January 22, 2002
Booking travel online gives consumers a greater sense of control - especially compared to placing their trust in a travel agent or a faceless phone sales rep.
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