WIRELESS

Sony Ericsson Makes Leap to Windows Mobile With New Smartphone

Print Version
E-Mail Article
Reprints

"Windows Mobile has 21 percent of the market -- that gives Sony Ericsson at least a leg to stand on. Microsoft, I'm sure, is very happy to find another manufacturer to use Windows Mobile on their machines, but I'd say this is really an effort by Sony to penetrate the U.S. market," said Anne Thomas Manes, an analyst with the Burton Group.


What’s Linux with a Lineage?
Verio Linux VPS delivers root access, advanced FairShare technology for better performance, and support that's actually supportive. It's all from Verio, the Virtual Private Server technology pioneer with over 500,000 customers. Test-drive Linux VPS here.

Sony Ericsson Latest News about Sony Ericsson has debuted a new handset, the Xperia X1 -- its first to operate on the Windows Mobile operating system.

Microsoft (Nasdaq: MSFT) Free Trial. Security Software As A Service From Webroot. Latest News about Microsoft announced the collaboration as the Mobile World Congress got under way in Barcelona, Spain.

The deal could be a major coup for Sony Ericsson, which holds a 50 percent stake with Motorola in UI Holdings, the parent company of Symbian Latest News about Symbian developer HostMySite.com: Managed Dedicated Linux Hosting + 24x7 Service & Support UIQ Technology.

Xperia X1 features a 3-inch VGA (video graphics array) display with an arc slider for the keyboard, and it supports HSDPA (high-speed downlink packet access) and HSUPA (high-speed uplink packet access) networks, as well as WiFi.

Another Major Manufacturer Now on Board

The deal now gives Microsoft alliances with four of the world's five leading handset makers -- the company has previous arrangements with LG, Motorola (NYSE: MOT) Latest News about Motorola and Samsung Latest News about Samsung. Nokia (NYSE: NOK) Latest News about Nokia, the world's leading handset manufacturer, has an arrangement with Symbian.

"It means a couple of things," said Ramon Llamas, an analyst for IDC. "For Sony Ericsson, it's been a distant follower in the smartphone base in the U.S. Take a look at RIM (Research In Motion), Palm (Nasdaq: PALM) Latest News about Palm [and] mainstays like Motorola and Samsung. And Apple (Nasdaq: AAPL) Latest News about Apple is in it now, too.

"Sony Ericsson, despite its long history of devices that have done well in Europe and Asia, just hasn't done as well in the U.S. market. This is Sony Ericsson's concentrated effort to take their business to the U.S. specifically," he added.

It's also a prime opportunity for Microsoft to make some strides in the global smartphone market, Llamas told the E-Commerce Times.

"This is another way for Microsoft to establish itself a little further on smartphones," he said. "Sony Ericsson has some good devices that are pretty popular and welcomed by enterprise Rackspace now offers green hosting solutions at the same cost without sacrificing performance. Make the eco-friendly choice. users."

Microsoft expects to have about a 13 percent share of the worldwide smartphone market by the end of the year.

Not a Response to iPhone Gains

The deal is not necessarily a direct answer to gains by rivals such as Apple, which made a splash with consumers last year with the introduction of the iPhone, Llamas noted.

"This is Sony Ericsson's way to get into the smartphone game here in the U.S., which is going to be growing consistently," he said.

In 2007, the number of subscribers in the U.S. grew from 8 million to 20 million, Llamas commented. "That growth is going to be accelerating, and not just by the mainstays."

Competitors likely aren't worried about any incursion by Microsoft. "I think the attitude is, 'Jump in -- the water's fine,'" he said.

Indeed, the deal is Sony Ericsson's big chance to gain a foothold in the U.S. market, said Anne Thomas Manes, an analyst with the Burton Group.

"Symbian is almost nonexistent in the U.S.; certainly, the U.S. is dominated by RIM, and now the iPhone is No. 2," Manes said, noting recent statistics published by research firm Canalys that showed RIM with 41 percent of the U.S. market and Apple's iPhone with 28 percent.

"Symbian has just a portion of 1 percent of the U.S. marketplace, so it makes perfect sense for Sony Ericsson," Manes told the E-Commerce Times. "Windows Mobile has 21 percent of the market -- that gives Sony Ericsson at least a leg to stand on. Microsoft, I'm sure, is very happy to find another manufacturer to use Windows Mobile on their machines, but I'd say this is really an effort by Sony to penetrate the U.S. market. In Europe, it's one of the more popular ones, although they got displaced by Apple in just two months of the last quarter."

Social Networking Toolbox:

Print Version E-Mail Article Reprints More by Jim Offner   RSS

Related Resources

Don't miss a story -- sign up for our FREE e-mail newsletters and view the latest headlines at a glance.
Tech News Flash [ View Sample ]
E-Commerce Minute [ View Sample ]
ECT News Network Weekly Newsletter [ View Sample ]