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Results 41-60 of 62 for Ned Madden.

Social Media Outsourcing, Part 1: Choosing an Image Maker

The familiar social media paradigm of "Listen ... Learn ... Engage ... Earn" has a correlative imperative: "Publish or Perish," and enterprises probably need to find someone else to do the job for them. But be really careful about whom you select. I've covered the specifics of B2B digital media rela...

SUCCESS STORY

Magnify360 Puts Site Visitors Under the Microscope

Personalization -- the purported long-sought Holy Grail of Web content management -- just might have finally arrived via Web applications that make Web sites responsive in real-time to the unique needs of individual visitors. At the heart of recommendation and personalization technologies are active...

Getting SMBs Acquainted With BPO

Good news for the economy: Small business outsourcing has gone mainstream thanks to the increased use of automation technology -- computers, software and the Internet powering cost-efficient outside service provider teams. Bad news for outsourcing service providers: Small and mid-sized businesses ar...

CONFERENCE REPORT

SoCal Startups Come Out of the Woodwork

"Monetize." This dry semantic substitute for figuring out ways to make money stood out as the Word of the Day for the companies displaying their social media Web sites and Software as a Service offerings at the VentureNet 2008 Conference, produced by the Torrance-based Technology Council of Southern...

ORM: Tracking Operations From Half a World Away, Part 2

The global business process outsourcing market continues to strengthen relative to the more mature IT outsourcing market and is forecast to reach $450 billion by 2012, according to a June report from BPO analyst firm NelsonHall. Within this massive outsourcing market exists a relatively small $500 m...

ORM: Tracking Operations From Half a World Away, Part 1

Because outsourcing both creates and destroys, the multi-billion dollar global outsourcing industry has given rise to the field of outsourcing relationship management and a $500 million market for ORM software tools from niche players like Janeeva, Kelsar, Digital Fuel, Oblicore and RealTime Bookkee...

Breakthroughs in Analytics, Part 3

The growing reliance on business analytics at the enterprise level to improve strategic operational decision making and increase corporate competitive advantage is driving what IDC estimates to be a $20 billion market for business analytics development tools and packaged intelligence applications. O...

Breakthroughs in Analytics, Part 2

Business "intuition," popular in the days of pen, ink and paper, was the first "BI" -- keen and quick insight rooted in trading experience and utilizing heightened observation with direct perception of commercial reality, all aided by strong inferences and at least some minimal amount of basic infor...

B2B in a Web 2.0 World, Part 3: TV Media Relations

Broadcast, cablecast, simulcast, webcast, podcast, vodcast, mobilecast -- the melding of the realms of "lean back" and "lean in" technology can mean coming attractions for business-to-business marketing communications and video news generation -- if done straight-up, i.e., correctly and transparentl...

Breakthroughs in Analytics, Part 1

Oh customer, so mysterious ... what have you done ... what will you do ... and what decisions should a business make to keep you or get rid of you? Seeking answers to these key questions, the commercial world has turned in a big way to analytics -- the science of logical analysis. Analytics involves...

B2B in a Web 2.0 World, Part 2: Social Media Marketing

Corporate social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0 world, and there's no going back. Business-to-consumer e-commerce has been fully engaged by Marketing 2.0/SMM, and now it's business-to-business' turn.

B2B in a Web 2.0 World, Part 1: Digital Media Relations

Attention! We're listening! Seeking competitive advantage and profitability through good relations with the social media, the B2B world has energetically embraced the grand online colloquy known as the two-way talk-back "conversation." Blogs, vlogs, e-communities and social networks, Internet forums...

The Art of Data Management Compliance, Part 3: Executing Processes

Data management rules and regulations have become a major concern for businesses, due in large part to increasing oversight that often requires organizations to invest in new technologies in order to address compliance issues. However, the promise of enterprise technologies as a solution to the dema...

The Art of Data Management Compliance, Part 2: Guarding Against Theft

Identity theft, a cyber-crime causing inestimable damage for scores of ordinary citizens, has prompted passage of the federal FACT Act Identity Theft Red Flags Rule, issued this year. Part of the FACT Act, the rule aims to combat the scourge of identity theft, which each year victimizes 8.3 million...

The Art of Data Management Compliance, Part 1: Keeping Pace

When it comes to properly managing and protecting critical enterprise data and information resources, Corporate America is stuck between two strongly opposing forces. The U.S. is world "cyber-crime" headquarters, according to the Internet Crime Complaint Center 2007 Internet Crime Report. The term c...

Voter Relationship Management: The Constituent Is the Customer

Candidates, political parties and money might seem to dominate the upcoming 2008 U.S. presidential election, but when it comes to voter relationship management, software rules campaigns and politicking. When qualified U.S. citizens cast a legal ballot to express a preference for a candidate or for a...

Big Iron Keeps on Trucking, Part 2

IBM has found one way to sidestep the mainframe vs. distributed computing dilemma by simply calling its mainframes something else. Today, IBM refers to its larger processors as large servers and emphasizes that they can be used to serve distributed users and smaller servers in a computing network. T...

Big Iron Keeps on Trucking, Part 1

So old-school uncool, the mainframe computer -- the workhorse of the IT world running the majority of today's global business transactions, the mission-critical platform of choice for virtually every member of the Global 2000 as well as local, state and federal governments -- is said to be going the...

The Mainframe Lives

IBM has found one way to sidestep the mainframe vs. distributed computing dilemma by simply calling its mainframes something else. Today, IBM refers to its larger processors as large servers and emphasizes that they can be used to serve distributed users and smaller servers in a computing network. T...

Portals in an Enterprise 2.0 World

The front office meets the back office at the Web 2.0 enterprise portal. The enterprise 2.0 portal is a single accessible location intended to consolidate resources and serve up data from systems throughout an organization so that each "touch" a company has with its customers, prospects, partners an...

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