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ECT News Community   »   E-Commerce Times Talkback   »   Re: I-Marketing Interview: AMD



Re: I-Marketing Interview: AMD
Posted by wsimons on 2001-07-20 19:23:40
In reply to PCUser
It sounds like Smith and Kennedy acknowledge the power of interactive, but only for lead generation. Are they ignoring study after study that illustrates the effectiveness for b2b marketing? Does their interactive agency realize that AMD needs to place their message in the same hot spots where Intel has pounded away?

Having worked in corporate marketing for 10 years, the past 3 with interactive, there is little doubt that online works well for branding a large company and it comes with built in lead generation too. It comes down to producing a strong creative, clear message, and a value proposition for the audience.





 * Topic  Author  Date
Re: I-Marketing Interview: AMD  ECT News  2001-07-20 11:45:50
AMD's Advertising Folly  ChipBuyer  2001-07-20 13:10:09
Re: I-Marketing Interview: AMD  dfliger  2001-07-20 11:49:01
Re: I-Marketing Interview: AMD  mdanna  2002-01-09 18:29:10
Re: I-Marketing Interview: AMD  PCUser  2001-07-20 12:51:16
Re: I-Marketing Interview: AMD  wsimons  2001-07-20 19:23:40
Re: I-Marketing Interview: AMD  Just me  2001-07-27 20:01:31
Re: I-Marketing Interview: AMD  anon  2001-11-08 23:48:07
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Is "too much screen time" really a problem?
Yes -- smartphone addiction is ruining relationships.
Yes -- but primarily due to parents' failure to regulate kids' use.
Possibly -- long-term effects on health are not yet known.
Not really -- lack of self-discipline and good judgement are the problems.
No -- angst over "screen time" is just the latest overreaction to technology.
No -- what matters is the quality of content, not the time spent viewing it.