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Denis Pombriant
Did Salesforce Need to Buy Datorama?
07/17/18 11:33 AM PT | CRM Buyer | 617 Words

Salesforce on Monday announced a definitive agreement to acquire the marketing analytics company Datorama. The acquisition will give Marketing Cloud a...

Denis Pombriant
A Trade War in the Cloud?
07/14/18 5:00 AM PT | CRM Buyer | 643 Words

So far, the looming trade war is limited to actions and reactions related to durable things that trade throughout the global...

Denis Pombriant
Salesforce Connects With Marketing
06/21/18 7:00 AM PT | CRM Buyer | 963 Words

A good way to understand what Salesforce articulated at Connections 2018 is to recall the direction it set a few years...

Denis Pombriant
Oracle's Creative Destruction
06/26/18 11:29 AM PT | CRM Buyer | 775 Words

Although Oracle was one of the last major enterprise software vendors to initiate a move to the cloud, it has embraced...

Denis Pombriant
What I Learned at the Conferences
07/07/18 5:00 AM PT | CRM Buyer | 1132 Words

The close of the second quarter ends the first wave of vendor customer events. Still to come this fall are Salesforce...

Denis Pombriant
Oracle's Nice Numbers
06/30/18 5:00 AM PT | CRM Buyer | 752 Words

Significant Q4 wins and earnings numbers reflect the strength of Oracle's resurgence as a cloud company. At its earnings call earlier...

Denis Pombriant
Zuora at a Crossroads
06/18/18 5:00 AM PT | CRM Buyer | 994 Words

Zuora recently held its annual Subscribed user conference in San Francisco. In general, it was a good first outing since the...

Denis Pombriant
SAP Discovers CRM
06/06/18 7:00 AM PT | CRM Buyer | 772 Words

"Caught short by Salesforce, SAP targets 'front office' market" is more revealing than SAP might like but the headline on Reuters'...

Denis Pombriant
Oracle's Security Jag
06/02/18 5:00 AM PT | CRM Buyer | 1194 Words

Oracle has been on a security campaign ever since Larry Ellison openly began discussing the new "autonomous database" -- so...

Denis Pombriant
Middle Office or No-Man's Land?
05/20/18 5:00 AM PT | CRM Buyer | 877 Words

It was once common knowledge that Apttus was the next big acquisition target on Salesforce's radar, until Salesforce decided to acquire...

Denis Pombriant
The Scaling Challenge
04/26/18 11:13 AM PT | CRM Buyer | 847 Words

There is a meme making the rounds and I have no idea how old it is or its origins but I've...

Denis Pombriant
Digitization of Paper-Based Processes
06/13/18 11:06 AM PT | CRM Buyer | 787 Words

Decades after computers were supposed to end paper-based business, we're still at it, using documents to send and receive information and...

Denis Pombriant
Benioff Endorses GDPR for US
05/27/18 5:00 AM PT | CRM Buyer | 853 Words

Salesforce CEO Marc Benioff described Facebook as the "new cigarettes" in a recent appearance on the television show CBS This Morning...

Denis Pombriant
Oracle's Drive to Automate
05/13/18 5:00 AM PT | CRM Buyer | 710 Words

Oracle -- or could we say "Autoracle"? -- has introduced more autonomous products, generally in keeping with what I see...

Denis Pombriant
Platform Logic
05/01/18 10:09 AM PT | CRM Buyer | 806 Words

For some time, it has been my impression that in the CRM market, all -- or at least most -- of...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 1
06/29/16 3:46 PM PT | CRM Buyer | 863 Words

This is the first post in a four-part series on modern approaches to improving customer loyalty through customer engagement. As I see it, there are four basic capabilities, or attributes, needed to build better customer loyalty. I learned about them from two McKinsey researchers,...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 4
08/10/16 12:43 PM PT | CRM Buyer | 817 Words

This is the fourth post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The 4 Fundamental Attributes of Customer Loyalty, Part 1

The 4 Fundamental Attributes of Customer Loyalty, Part 2

The 4 Fundamental Attributes of...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 3
07/29/16 11:27 AM PT | CRM Buyer | 823 Words

This is the third post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The 4 Fundamental Attributes of Customer Loyalty, Part 1

The 4 Fundamental Attributes of Customer Loyalty, Part 2

The third of four attributes...

Denis Pombriant
AI and Customer Loyalty
10/19/16 2:53 PM PT | CRM Buyer | 652 Words

Customer loyalty is an area that could use some help -- even the help of bots. Loyalty always has been a passive thing -- customers are expected to do something that demonstrates loyalty in the moment -- rather than an active thing that...

Denis Pombriant
The 4 Fundamental Attributes of Customer Loyalty, Part 2
07/14/16 3:18 PM PT | CRM Buyer | 833 Words

This is the second post in a four-part series on modern approaches to improving customer loyalty through customer engagement. The 4 Fundamental Attributes of Customer Loyalty, Part 1

Lots of CRM vendors talk about personalization, but their idea of how to do it...

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How does the tech industry compare to other industries when it comes to diversity?
Tech firms have been working much harder than others to achieve diversity.
Tech is rife with sexism, racism, homophobia and other forms of discrimination.
The tech industry would be more inclusive if there were more qualified applicants.
Tech firms have made superficial efforts but they're mainly for show.
The push for diversity is a cultural fad, and there is no real problem.