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Pam Baker
Digital Won't Kill the Book-Publishing Star
07/03/13 5:00 AM PT | E-Commerce Times | 1755 Words

"We are very excited about the ways that social media and digital marketing enable us as a publisher to engage with readers directly, and enable readers to discover books organically through recommendations from their friends," Sara Baker, digital media and social...

Pam Baker
Reining In Data-Crazed Tech Companies, Part 2
05/15/18 11:05 AM PT | E-Commerce Times | 1230 Words

Several countries -- including the United States, France and Germany -- have pointed a finger at Russia for meddling in their...

Pam Baker
Reining In Data-Crazed Tech Companies
04/16/18 11:43 AM PT | E-Commerce Times | 1230 Words

Facebook has been in seriously hot water for its data monetization model almost from the firm's beginning. The Cambridge Analytica, election...

Pam Baker
How to Safeguard Your Firm's Online Reputation
03/28/18 7:00 AM PT | E-Commerce Times | 1271 Words

When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the...

Pam Baker
Winning Tactics for Marketing in the Micro-Moment
01/10/18 11:58 AM PT | E-Commerce Times | 1158 Words

Google believes that all the important consumer buying decisions happen in a brief flash of time. Understanding and responding to...

Pam Baker
Getting Serious About Teen Smartphone Addiction
05/24/17 5:00 AM PT | TechNewsWorld | 1012 Words

Parents don't need a poll to tell them their teenagers are addicted to smartphones. After all, smartphones are a permanent fixture...

Pam Baker
Taking DIY to the Next Level
04/26/16 5:00 AM PT | TechNewsWorld | 1532 Words

While hobbyists, inventors and innovators alike have been experimenting and producing a variety of do-it-yourself projects, their world is expected to...

Pam Baker
The Brand New Made-in-Space Frontier
03/25/16 10:00 AM PT | TechNewsWorld | 1375 Words

What happens when you're 220 miles above Earth on the International Space Station and you need a tool you don't have?...

Pam Baker
3D Printing: Innovation's New Lifeblood
01/27/16 5:00 AM PT | TechNewsWorld | 1085 Words

To many, 3D printing is little more than a toy. A toy that mostly prints toys. To others, it's a prototyping...

Pam Baker
Fresh Takes on Shipping Perishable Online Purchases
05/15/15 12:17 PM PT | E-Commerce Times | 1475 Words

It's one thing to ship books and electronics across the U.S. -- but it's quite another to get fresh fruit, baked...

Pam Baker
Virtual Reality a Sports Training Game Changer
02/06/15 5:00 AM PT | TechNewsWorld | 1533 Words

Quite a bit of buzz broke out recently in sports circles when a Stanford quarterback was caught on ESPN sporting an...

Pam Baker
Crowdsourcing Entertainment Marketing via Social Media
06/17/13 5:00 AM PT | E-Commerce Times | 875 Words

Movie studios and TV networks increasingly are turning to social media for help with generating buzz about their upcoming releases and...

Pam Baker
The End of Social Media Marketing's Wild West
05/01/13 5:00 AM PT | E-Commerce Times | 1660 Words

The Federal Trade Commission recently updated its guidelines for online advertising to address the growth in mobile and social media marketing....

Pam Baker
Where's My Autonomous Car?
12/28/12 5:00 AM PT | TechNewsWorld | 1239 Words

The world cheered -- well, at least the nerds cheered -- when Google's autonomous cars drove 1,000 miles with no human...

Pam Baker
Rx for Medical Students: Take One Tablet
05/23/12 5:00 AM PT | TechNewsWorld | 1194 Words

The educational e-book market has grown fiercer in the last few years, raising the question of where the end game will...

Pam Baker
How and Why Did 'Kony 2012' Go Viral Overnight?
04/11/12 5:00 AM PT | TechNewsWorld | 1703 Words

By now, you've seen the "Kony 2012" video, or at least heard of it, and you've heard the criticisms. And whether...

Pam Baker
Online Ad Scams, Part 2: Fighting Back
09/23/11 5:00 AM PT | E-Commerce Times | 845 Words

Online Ad Scams, Part 1: Tip for a Tiny Belly and Other Snake Oil Victims bilked of their money by...

Pam Baker
Online Ad Scams, Part 1: Tip for a Tiny Belly and Other Snake Oil
09/16/11 5:00 AM PT | E-Commerce Times | 888 Words

You've seen the ad a thousand times on the Internet: "1 Tip for a Tiny Belly" says the hand-lettered headline above...

Pam Baker
Have Apps, Will Travel - Part 2
08/31/11 5:00 AM PT | TechNewsWorld | 1406 Words

Have Apps, Will Travel - Part 1 No matter how many virtual meeting applications spring up and how popular they...

Pam Baker
Have Apps, Will Travel - Part 1
08/25/11 5:00 AM PT | TechNewsWorld | 1494 Words

Travel apps open a whole new world for vacationers and business travelers alike. However, there are now so many travel apps...

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What best describes your attitude toward social networks and politics?
The value of engaging in serious political discourse outweighs the negatives.
Most of the political conversations seem overheated and ignorant.
Social networks provide a lot of very good political information from reliable sources.
Almost every political post I see is skewed or totally fake.
Political interactions on social networks simply mirror those in the real world.
Social networks remove inhibitions, bringing out the worst in people and politics.