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Vivian Wagner
5 Steps to a Painless Checkout Process
03/21/18 10:53 AM PT | E-Commerce Times | 731 Words

"Making the checkout process as simple and fast for customers as possible is one of the most important elements of your website," said Eric Marotta, director of product marketing for CloudCraze .

"If your checkout process is too long or cumbersome,...

David Jones
California Weighs Tough Net Neutrality State Law
03/19/18 3:17 PM PT | E-Commerce Times | 614 Words

The bill also bans misleading marketing practices. It requires that ISPs that contract with the state or get public money for broadband infrastructure buildout, as well as firms that apply or hold state licenses, must adhere to these rules.

"SB 822...

Rob Enderle
Fake News Has Become an Existential Threat
03/19/18 11:27 AM PT | TechNewsWorld | 1705 Words

The scene in A Few Good Men with Jack Nicholson going off on handling the truth has been coming to mind...

Peter Suciu
Google Opens Maps APIs and World Becomes Dev Playground
03/17/18 11:30 AM PT | LinuxInsider | 827 Words

However, "as the market for location-based games becomes more crowded, it will be difficult for games to compete if they do not feature well-known brands or do not have a sizable marketing budget," suggested SuperData's Rogers.

"Games that use real-world locations...

Richard Adhikari
AdRoll Creates New Division to Target B2B Marketers
02/28/18 9:33 AM PT | CRM Buyer | 612 Words

AdRoll on Tuesday announced RollWorks, a new division that will provide business-to-business marketers with highly targeted, personalized marketing at scale across multiple channels and devices. The result of a corporate restructuring, RollWorks will focus specifically on B2B marketing, while the AdRoll business unit...

Richard Adhikari
Customer Experience Revolution Ahead: Gartner
02/24/18 11:00 AM PT | CRM Buyer | 680 Words

By 2020, Alvarez said, we can expect to see the following changes: 25 percent of customer service and support operations will have integrated virtual customer assistant or chatbot technology across engagement channels; 20 percent of large enterprises will have evaluated and adopted augmented, virtual and mixed reality immersive solutions; and 30 percent of all B2B companies will have employed artificial intelligence to augment at least one of their primary sales processes. "These trends confirm companies will need to continuously evolve and meet their customers where they are and prefer to be, to effectively do business with them," said Mike Asebrook, director of product marketing ...

Richard Adhikari
Pega Enlists AI to Coach Sales Teams
03/08/18 7:00 AM PT | CRM Buyer | 647 Words

It can benefit firms with 100 employees as well as Fortune 500 enterprises with revenues of US$500 million and up, according to Chris Benedetto, Pega's director of product marketing for sales automation.

Pega also offers a version of the sales automation product...

Vivian Wagner
5 Podcast Pluses for E-Commerce SMBs
02/28/18 12:20 PM PT | E-Commerce Times | 673 Words

"Podcasting allows you to build rapport and trust at scale in a way that blogging, paid traffic and other online marketing can't match," said Youderian. "When someone gets used to hearing your voice in their car, ears or home week-in and week-out,...

Vivian Wagner
FutureProof Retail President Di Di Chan: Combine Your Strengths
02/27/18 12:09 PM PT | TechNewsWorld | 1037 Words

From a marketing point of view, I remember in high school I used to sell those coupon books. Or getting Sunday comics and coupons in newspapers -- we'd spend hours finding the best coupon. Today, you get a long receipt with a...

Richard Adhikari
Salesforce Offers SMBs a Bunch of Essentials
03/16/18 5:00 AM PT | CRM Buyer | 671 Words

Sixty-six percent of the SMB staff who participated in Salesforce research indicated they were personally responsible for at least three areas of their business, noted Marie Rosecrans, SVP for SMB marketing at Salesforce.

Only 26 percent of their organizations had one...

John P. Mello Jr.
Google to Weed Out Cryptocurrency Ads
03/15/18 3:57 PM PT | E-Commerce Times | 726 Words

"They'll find other ways to get the word out that don't require paid advertisements, which aren't necessarily the best way to run a marketing campaign anyway," he told the E-Commerce Times.

The ban isn't likely to have much impact on Google...

Rob Enderle
I Have Seen Technology's Future
03/12/18 10:58 AM PT | TechNewsWorld | 2275 Words

With the collapse of the Intel Developer Forum , Nvidia's GPU Technology Conference has become the strongest event showcasing the near-term...

Rob Enderle
Most Companies Have No Idea Where They Are Going
03/05/18 10:57 AM PT | TechNewsWorld | 1819 Words

Dell recently collaborated with the Institute for the Future -- an interesting think tank largely driven by futurists, which focuses...

Richard Adhikari
New AI-Powered Voice Tool Aims to Boost Sales
03/03/18 11:00 AM PT | CRM Buyer | 611 Words

"This is what makes it conversational," said Rodrigo Vaca, VP of marketing for Zoho CRM.

Users can customize Zia Voice to learn the sales terminology used in their company and perform relevant actions. Also, sales teams can set up the flow...

Richard Adhikari
5 Effective Ways SMB Etailers Can Battle Fraud
02/26/18 1:57 PM PT | E-Commerce Times | 766 Words

Many sophisticated attack patterns are used repeatedly on SMBs, noted Vanita Pandey, VP of product marketing at ThreatMetrix .

"Hackers are getting craftier and layering their efforts to make them harder to detect," she told the E-Commerce Times. "In this heightened...

Rob Enderle
Real Danger and Dangerous Distraction - AI to the Rescue?
02/26/18 10:16 AM PT | TechNewsWorld | 1714 Words

The shooting at the school in Florida was devastating, and it appears clear that Russia has been manipulating public opinion in...

Chris Bucholtz
The Top 20 CRM Blogs of 2017: Countdown, Part 1
01/22/18 2:58 PM PT | CRM Buyer | 2374 Words

Customer experience, customer engagement and content marketing are vying with artificial intelligence , Internet of Things and bots to elbow CRM to the back of the stage. CRM is still back there, though -- and it's CRM that glues these disparate trends and...

Richard Adhikari
Salesfusion Launches Spiffy New Marketing Automation Tool
01/17/18 3:14 PM PT | CRM Buyer | 666 Words

Salesfusion on Tuesday launched version 12 of its marketing automation solution. The company rebuilt Salesfusion 12 from the ground up to provide an architecture robust enough to support "the easiest-to-use, most modern campaign creation tools available to marketers today," said Greg Vilines, Salesfusion's...

Rob Enderle
Intel's Fake 5G Olympic Hail Mary
02/12/18 10:45 AM PT | TechNewsWorld | 1807 Words

IBM, back in the 1990s, had the best marketing organization in tech. Its CEO, the only one hired from outside the company, came from Nabisco. While he didn't know squat about technology, he really understood that perception Trumped reality.

So, when he...

Pam Baker
Winning Tactics for Marketing in the Micro-Moment
01/10/18 11:58 AM PT | E-Commerce Times | 1158 Words

Understanding and responding to customer needs in those all-important, tiny moments is key to successful marketing, the company says. Specifically, they are the exact moments when people turn to a device because they want one or more of four things: to know,...

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How do you feel about accidents that occur when self-driving vehicles are being tested?
Self-driving vehicles should be banned -- one death is one too many.
Autonomous vehicles could save thousands of lives -- the tests should continue.
Companies with bad safety records should have to stop testing.
Accidents happen -- we should investigate and learn from them.
The tests are pointless -- most people will never trust software and sensors.
Most injuries and fatalities in self-driving auto tests are due to human error.