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Richard Adhikari
Data Modeling Is Key in New Customer Insight Platform
12/15/17 5:00 AM PT | CRM Buyer | 668 Words

The Advent of Sources
Heap's Sources analytics tool integrates with 18 third-party services to let users gain insights into the effectiveness of marketing campaigns and ads, for example, without needing to write code.

Sources offers the following capabilities: Captures...

Richard Adhikari
Google Reveals What Searchers Wanted in 2017
12/14/17 10:33 AM PT | TechNewsWorld | 617 Words

A Few Surprises The findings "probably correlated with the marketing budgets of the various vendors," Jude told TechNewsWorld.

However, "I would have thought that some of the tech services -- connected home stuff, automatic backup services, etc. -- would have made the...

Chris Bucholtz
The Strange Bedfellows That Make Sales AI Work
12/11/17 3:45 PM PT | CRM Buyer | 1268 Words

At some point, the discussion about artificial intelligence and sales is going to mature. Too many people still think AI for...

Rob Enderle
The Tech Wars of 2018
12/11/17 10:57 AM PT | TechNewsWorld | 1579 Words

We are coming up to the end of the year, and it's a good time to look forward. Next week, I'll...

Richard Adhikari
New Integration Improves Engagement for B2B Marketers
11/17/17 5:00 AM PT | CRM Buyer | 608 Words

The integration will let enterprise B2B marketing teams analyze the impact of marketing investments on their companies' business, BrightFunnel said. They'll be able to accurately measure marketing attribution to pipeline and revenue across every marketing channel, campaign and initiative.

BrightFunnel provides analytics...

Richard Adhikari
B2B Tech Marketers Have Work Cut Out for Them
12/04/17 1:54 PM PT | E-Commerce Times | 708 Words

Decision Making Process
Among preferred marketing tactics, 40 percent of the decision makers ranked meeting marketers in person during the consideration phase of the purchase as their top preference. About 36 percent preferred recommendations of colleagues and friends, while 35...

Richard Adhikari
E-Commerce Provides Fertile Ground for B2B Growth
11/19/17 9:00 AM PT | E-Commerce Times | 626 Words

Among the notable changes: Forty-two percent of respondents said the sales professional's role had morphed into the role of strategic trusted adviser; Thirty-nine percent said sales teams had shifted their offers to marketing or other departments; and Thirteen percent said sales teams had...

Denis Pombriant
Cool Effect
12/08/17 10:34 AM PT | CRM Buyer | 810 Words

Cool Effect, the sales platform for carbon offset projects, uses Marketing Cloud. Proyecto Mirador and the Uga stove project are both cookstove projects featured by Cool Effect that use Salesforce for data collection and stove tracking.

As an example, Proyecto Mirador, based...

Rob Enderle
The Return of Industrial Espionage and the Building New Wave of Scandals
12/04/17 9:57 AM PT | TechNewsWorld | 1175 Words

As powerful men drop like flies due to their inability to resist abusing their authority, it's clear that the problem is...

David Jones
Cyber Monday Sales Shoot the Moon
11/29/17 5:00 AM PT | E-Commerce Times | 741 Words

Blurred Lines
Cyber Monday outperformed Black Friday by 68 percent, with 12 percent year-over-year growth in both purchases and revenue, according to Rakuten Marketing, but the firm did not release actual numbers. Mobile revenue and purchases were up on...

Rob Enderle
The Fake News Fueling the Uproar Over Self-Driving Vehicles
11/27/17 7:00 AM PT | TechNewsWorld | 1847 Words

It may seem obvious that a major consequence of self-driving trucks would be a lot of unemployed truck drivers, but the...

John P. Mello Jr.
Facebook Messenger Promises Speedy Delivery of 4K Pics
11/21/17 12:01 PM PT | TechNewsWorld | 692 Words

"4K isn't just a marketing play to sell more displays, like 3D was. This next-generation format delivers higher resolution and crisper images, and it will eventually become the standard for all video," Forrester analyst Nick Barber wrote in a report released last...

Rob Enderle
BlackBerry: The Most Important Mobile Company of the Future?
11/20/17 11:24 AM PT | TechNewsWorld | 1513 Words

If you are like many, when you saw this headline you likely were surprised BlackBerry was still around. As BlackBerry phones...

Vivian Wagner
7 Tips for Highly Effective Content Marketing
10/23/17 1:35 PM PT | E-Commerce Times | 1164 Words

... is king, and nowhere is that more true than in content marketing. Content marketing, which bridges the divide between marketing and storytelling, is vital to attracting and keeping e-commerce customers. "Content marketing is the practice of sharing information your target audience...

Richard Adhikari
Account-Based Marketing Inspires New Software, Strategies
09/18/17 4:19 PM PT | CRM Buyer | 628 Words

InsideView last week released InsideView Target with ABM, a tool for business-to-business companies that have implemented account-based marketing. It is a fully redesigned version of InsideView Target, with the addition of ABM workflows and other enhancements, including the following capabilities: Suppressing lists...

Richard Adhikari
Email Marketing Goes Hand-in-Glove With E-Commerce Shipping
10/20/17 11:29 AM PT | CRM Buyer | 584 Words

ShippingEasy on Thursday launched Automated Email Marketing as an addition to its customer management module. This new tool has a powerful rules engine that helps users increase sales, the company said. It can carry out the following actions: Set up a trigger to...

Richard Adhikari
New Relationship Marketing Hub Aims to Goose Conversion Rates
11/03/17 5:00 AM PT | CRM Buyer | 578 Words

Optimove this week released a new version of its relationship marketing hub. Optimove 6.0 lets users automate targeted marketing campaigns for new visitors as precisely as they can for current customers, the company said. It combines Web analytics with look-alike data, machine learning,...

Rob Enderle
Google Pixel 2: 8/10ths of an Apple-Killer Strategy
10/09/17 10:58 AM PT | TechNewsWorld | 1778 Words

Further, Google could eliminate Apple's marketing advantage on paper, because its parent Alphabet pretty much controls much of the world's advertising execution mechanism, particularly on the Internet.

On the other hand, were Google to fully use that power, it would hurt its...

Rob Enderle
Anticipating the Smart World of 2027: A Billion Cameras and AI, Oh My...
10/02/17 10:56 AM PT | TechNewsWorld | 1386 Words

... went to China last week and made a series of interesting announcements having to do with smart cities and autonomous cars. (The video is worth watching.) IBM made an announcement on advancements in tying the Weather Channel to its Watson artificial intelligence engine and targeted marketing. ...

Richard Adhikari
New BPM, CRM Features Aim to Speed Strategy Execution
09/30/17 11:00 AM PT | CRM Buyer | 625 Words

These additions let the platform make intelligent recommendations across a variety of business applications, ranging from automatically identifying customer needs to specifying an opportunity category, or predicting the best agent to resolve an open case; A revamped campaign engine, which makes marketing process...

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