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Jack M. Germain
Google Adds Kubernetes to Rebranded Cloud Marketplace
07/19/18 5:00 AM PT | LinuxInsider | 1697 Words

Google's marketing move could be important for the future of hybrid and multicloud strategies, said Glen Kosaka, vice president of product at Kubernetes security firm NeuVector .

"This is one really important step towards supporting and simplifying app deployment across clouds,"...

Richard Adhikari
Marketing Partnership to Help Fine-Tune Targeting
07/18/18 11:01 AM PT | CRM Buyer | 813 Words

It lets users "streamline the marketing process by linking channels from Sonobi's marketplace with unique consumer IDs from LiveRamp," she told CRM Buyer. "Scale and breadth are really important in this space, so this benefits both."

The partnership "should give marketers...

Rob Enderle
Could a Tech Collaboration Tool Fix Dysfunctional Governments?
07/16/18 9:41 AM PT | TechNewsWorld | 1924 Words

What's more troubling is that instead of being in a situation where we influence our representatives, we're often the targets of their powerful marketing efforts to sway our opinion, even in opposition to our own best interests.

What if we had a...

Denis Pombriant
Did Salesforce Need to Buy Datorama?
07/17/18 11:33 AM PT | CRM Buyer | 617 Words

... on Monday announced a definitive agreement to acquire the marketing analytics company Datorama. The acquisition will give Marketing Cloud a power boost by expanding data integration and intelligence, according to Salesforce.

The newly acquired tech will give marketers the ability to...

Richard Adhikari
How E-Commerce SMBs Can Weather Political, Social Firestorms
07/17/18 5:00 AM PT | E-Commerce Times | 957 Words

"In the age of the activist politicized consumer, there are no safe sidelines," commented CMO Inc. founder Peter Horst , who led the marketing teams at Hershey, Capital One, General Mills and other major companies.

For example, Greyhound and Microsoft "are...

Vivian Wagner
3 Smart Ways to Use Video in E-Commerce
07/16/18 11:25 AM PT | E-Commerce Times | 998 Words

"Everyone talks about the millennials changing the landscape of commerce," remarked Liz Pekarek, marketing team lead for ecomdash , a multichannel e-commerce management software provider based in Charlotte, North Carolina.

"Really, there is a new generation to think about -- Generation...

Jeff Kagan
Cover Up, Your Smart TV May Be Spying on You
07/18/18 10:25 AM PT | E-Commerce Times | 946 Words

You can get loads of user data for your marketing. However, if you are a consumer who cares about protecting your privacy, you feel invaded. Those are the two ends of the spectrum on the issue.

As a user, I don't...

John P. Mello Jr.
Microsoft's New Skype Could Be Risky Gamble
07/18/18 5:00 AM PT | TechNewsWorld | 1026 Words

The redesigned interface, most of the new features and its marketing material all seemed aimed at a crowd that's younger than the diehard Skype user. Attempting that type of shift can be treacherous waters for Microsoft.

"They're clearly going for a...

John P. Mello Jr.
New Roku Speakers Offer Sophisticated Audio for Smart TVs
07/17/18 9:57 AM PT | TechNewsWorld | 1035 Words

"Still, this segment remains all over the map, and Samsung really remains the company to beat with better marketing and sales for their smart TVs," he continued.

"I expect we'll see a lot of changes in this segment over the next...

Chris Bucholtz
To Drive Change, Let Your Customers Be the Messengers
06/30/18 5:00 AM PT | CRM Buyer | 791 Words

Opportunities Lost
In a CRM context, that tendency can directly endanger efforts to improve sales, support and marketing.

A sales manager who suggests new strategies, unveils new territories, or even merely encourages the sales staff to use CRM...

Denis Pombriant
Salesforce Connects With Marketing
06/21/18 7:00 AM PT | CRM Buyer | 963 Words

This is in line with the idea of giving people the same kinds of experiences at work that they have in their personal lives. Marketing Cloud Interaction Studio might be the trickiest thing to get right, and in some ways may be the...

Rob Enderle
Next Up, Game Consoles: Is There Anything Google Can't Do Badly?
07/09/18 9:53 AM PT | TechNewsWorld | 1372 Words

The irony for Google is that even though the company subsists largely on revenue from other companies' marketing, it doesn't seem to understand how to market itself. The firm is like a drug dealer who makes money from drugs but wouldn't...

Denis Pombriant
What I Learned at the Conferences
07/07/18 5:00 AM PT | CRM Buyer | 1132 Words

Some are crazy and scary amalgams of artificial intelligence , machine learning, selling and marketing -- with a little Tai Chi added for good measure. They won't all survive, but that's not news. The big players are only getting bigger.

Salesforce...

Vivian Wagner
How a Newsletter Can Boost Your Business
06/20/18 5:00 AM PT | E-Commerce Times | 840 Words

"It's important to connect with customers at multiple points, and email is a great way to reach a range of people," said Margaret Hamner, senior marketing manager for email marketing at MailChimp .

"It's effective, efficient, and easy to personalize based...

Vivian Wagner
7 Keys to Global E-Commerce Success
06/26/18 7:00 AM PT | E-Commerce Times | 841 Words

You'll want to localize your marketing, sales, fulfillment and distribution efforts as much as possible, so that potential customers feel comfortable buying from you.

"We advise our clients that they need to localize their online offer for every international market...

Jim McGregor
How Smart Should a Home Be?
07/12/18 5:00 AM PT | TechNewsWorld | 755 Words

One of the loudest buzzes in the Internet of Things is around smart homes. Vendors have rushed to connect everything imaginable...

Sean Brown
How to Flip Micro E-Commerce Companies
07/09/18 10:41 AM PT | E-Commerce Times | 985 Words

The first thing you'll need to do is implement some automated marketing and lead generation assets on the site. Most will come with an email list that you'll want to grow, but if there isn't one, you'll want to create it. You...

Richard Adhikari
New B2B Customer Experience Dashboards Promise Better Business Visibility
07/12/18 11:14 AM PT | CRM Buyer | 940 Words

That means going digital isn't about thinking marketing, but thinking value and services.

Meanwhile, the B2B buyer-seller gap has been growing , and purchasers increasingly have been relegating salespeople to specific parts of the process.

More than 70 percent of...

Jeff Kagan
Will MVNO Worries Complicate T-Mobile, Sprint Merger?
07/12/18 10:12 AM PT | E-Commerce Times | 705 Words

T-Mobile has done better with marketing, but it simply has too little spectrum. If these two companies merge, they will be able to function as a solid third place competitor.

Three strong competitors are better than two strong and two weak...

John P. Mello Jr.
Polar Flow Fitness App Exposes Soldiers, Spies
07/10/18 5:00 AM PT | TechNewsWorld | 884 Words

"The default on these things is to share information," said Willy Leichter, vice president of marketing at Virsec .

"If you allow it to share your location, it's almost never clear where that information is going," he told TechNewsWorld.

"Once...

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How does the tech industry compare to other industries when it comes to diversity?
Tech firms have been working much harder than others to achieve diversity.
Tech is rife with sexism, racism, homophobia and other forms of discrimination.
The tech industry would be more inclusive if there were more qualified applicants.
Tech firms have made superficial efforts but they're mainly for show.
The push for diversity is a cultural fad, and there is no real problem.
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