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Madhav Durbha
6 Ways Retailers Can Hold Their Own in the Microbrand Revolution
11/08/18 10:37 AM PT | E-Commerce Times | 1652 Words

She used Shopify to set up her online store; social media channels (Instagram, Snapchat and Twitter) for marketing; and Seed Beauty, a private label manufacturer, for producing and packaging the products.

Her secret sauce is her star power and her 118 million...

John Mason
How to Protect Your Online Privacy: A Practical Guide
11/07/18 5:00 AM PT | TechNewsWorld | 2540 Words

Also, never use your Social Security Number as your username.

Next, pick a strong password. There are many ways to do this, but we can narrow them down to two options: 1) Learn how to make strong passwords; or 2) Use a...

Amit Bhaiya
5 Tech Advances That Can Deepen Customer Engagement
10/11/18 5:00 AM PT | E-Commerce Times | 1421 Words

Many virtual try-on tools also allow users to share on social media for feedback from friends and family. While fashion and beauty brands are rushing to integrate virtual try-on tools into their UX, AR and VR also have plenty to offer in...

Darryl Praill
How E-Commerce SMBs Can Step Up Sales Engagement
11/01/18 5:00 AM PT | E-Commerce Times | 2684 Words

If you want the TL;DR version, it's the process of engaging with new sales opportunities quickly and persistently, with a cadence designed to connect, using multiple channels such as telephone, email, SMS and social media . Said another way, it's a formalized process...

Ed Kennedy
The Resurrection of SoLoMo for Today's Brick-and-Click Shoppers
11/02/18 5:00 AM PT | E-Commerce Times | 1441 Words

It's a stellar example of SoLoMo -- social, local, mobile -- which brands have been trying to get right for years.

New Take on an Older Marketing Trend
The acronym "SoLoMo" seems dated in 2018. Interest in the...

Dave Woodward
7 Priceless E-Commerce Tips for Small Businesses
10/24/18 5:00 AM PT | E-Commerce Times | 1368 Words

Facebook is a great place to begin, as it has excellent targeted marketing algorithms, and the email address you'll get via a social media opt-in path is much more valuable than one you might get through traditional email or other opt-in methods.

Sean Gordon
Harnessing Video for Customer Advocacy
10/22/18 11:12 AM PT | E-Commerce Times | 2858 Words

Your video strategy shouldn't just be reserved for delivering marketing materials via social media platforms like Twitter, Facebook and Instagram in the hopes of catching a scrolling eye. Your customers want video content. They interact with it all day long in their...

Maxwell Finn
How I Grew My E-Commerce Business From 0-$100K in Less Than 4 Months
10/05/18 5:00 AM PT | E-Commerce Times | 1829 Words

When I was first starting out, "social media marketing" was a brand new concept and existed almost entirely on Myspace. Now entrepreneurs have a slew of tools to amplify their brand and grow their e-commerce revenue, but it's easier than ever to get...

Michele PW
The 4 Best Ways to Get Customers to Pay Attention
11/14/18 9:29 AM PT | CRM Buyer | 1840 Words

That's one of the main reasons why social networking took off as it did. People have a deep need to connect and build relationships with other people. That need to connect is SO deep, it extends past other people to pets and...

Denis Pombriant
Turning a Corner in CRM
10/19/18 8:56 AM PT | CRM Buyer | 819 Words

Cloud computing, marketing automation , collaboration, social media , mobility, analytics and many other technologies piled into the suite too. This continual invasion is partly what gave CRM its aura of innovation.

Innovation goes through a life cycle that begins with early...

Matt Mullen
The Fine Art of Winning Over Gen Z Consumers
10/09/18 5:00 AM PT | E-Commerce Times | 1457 Words

They respond best to real people over celebrities when it comes to reviews and recommendations on products, as they trust their social networks. Convenience Seekers: Gen Z has an eight-second attention span -- four seconds less than millennials. This means they want to...

John P. Mello Jr.
Black Friday Deal Sprawl Grows
11/13/18 10:29 AM PT | E-Commerce Times | 1036 Words

Although retailers are slating some outstanding deals for Black Friday, the shine of the once-feverish shopping day has diminished, as product...

Shahrum Gilani
Mobile Phone Security: All You Need to Know
11/06/18 10:01 AM PT | TechNewsWorld | 2092 Words

Our digital activities -- from checking bank balances to paying for a product with a tap of the screen, to sending friends and family messages over social media , to accessing work emails remotely -- have turned our phones into a goldmine of...

Sara Hicks
Black Friday/Cyber Monday Is Coming - and It's Only the Beginning
10/19/18 5:00 AM PT | E-Commerce Times | 1412 Words

Things like load testing, inventory monitoring and management, mobile site optimization, security compliance, paid ads, email drip campaigns, social media campaigns and customer support .

However, what I really want to do is help you get ready for Cyber Monday 2019. And...

Marissa Allen
4 Ways SMBs Can Compete With Amazon on Cyber Monday
10/12/18 5:00 AM PT | E-Commerce Times | 1257 Words

For instance, if your brand has an active and devoted social media following, make use of this community. Leverage ads and marketing to compel your devotees to shop with you over the holidays. Keep in mind that 64 percent of Cyber Monday...

Josh Neblett
How to Position Your Brand for Holiday Success on Amazon
10/08/18 9:40 AM PT | E-Commerce Times | 1815 Words

Use social media to announce your upcoming deals early, building awareness so shoppers already have your products in mind when they come to Amazon for the sales.

5. Optimize for mobile.
Mobile will deliver 68 percent of all e-commerce traffic...

Denis Pombriant
Dreamforce 2018
10/01/18 11:40 AM PT | CRM Buyer | 1130 Words

As a result, the company has a long line of firsts, beginning with its initial disruption and continuing through its early adoption of social media and analytics. So it's no surprise that it is pursuing some very different issues now than it did...

John P. Mello Jr.
Social Media or Social Disease?
12/19/17 3:58 PM PT | TechNewsWorld | 768 Words

... social media evolving into an antisocial medium? Days after one of its former execs argued that the answer is yes, Facebook published a post addressing the issue. "I think we have created tools that are ripping apart the social fabric of how...

John P. Mello Jr.
Russians Pose as Americans to Steal Data on Social Media
03/08/18 5:00 AM PT | TechNewsWorld | 835 Words

... were targeted on social media by Russian agents on a mission to harvest personal information, The Wall Street Journal reported Wednesday. The agents pretended to work for organizations promoting African-American businesses as a ruse to obtain personal information from black business owners...

Denis Pombriant
The Brass Tacks of Social Media
07/03/12 5:00 AM PT | CRM Buyer | 438 Words

... week Esteban Kolsky and I launched a research initiative aimed at better understanding how businesses across the world are adopting social media for their business processes.
There has been anecdotal evidence over the last five-plus years about social's efficacy as...

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Absolutely. I already live in a tech center and I enjoy being where the action is.
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