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Pete Gombert
4 Steps to Social Media Success
04/29/10 5:00 AM PT | E-Commerce Times | 1285 Words

So what does your online presence say about what you have to offer those virtually strolling by? As the use of social media surges and online communities continue to grow, relationships between businesses and customers will continue to evolve dramatically. Customers regularly seek...

Sam Cece
Holding Social Media Marketing's Feet to the Fire
04/22/10 5:00 AM PT | E-Commerce Times | 1065 Words

The problem lies not with these established marketing channels, but with new ones like social media.

Marketers are so excited about social media that they are just throwing up unproven programs to see what sticks. While that made more sense a year...

Ned Madden
B2B in a Web 2.0 World, Part 2: Social Media Marketing
05/16/08 4:00 AM PT | E-Commerce Times | 1449 Words

... social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0 world, and there's no going back. Part 1 of this three-part series looks at how B2B (business-to-business) enterprises can sharpen their public...

Quinten Plummer
Sports Fans and Social Media, Part 2: Perils, Pitfalls and Best Practices
04/22/16 7:00 AM PT | TechNewsWorld | 1112 Words

Sports Fans and Social Media, Part 1: It's a Brand New Ball Game This fall will see a 10-game pilot of professional football streamed on social media -- Twitter, to be specific. It's a continuation of the National Football League's search for gold...

Patrick Nelson
Boom Goes the Social Media Marketing Dynamite
04/09/13 5:00 AM PT | TechNewsWorld | 883 Words

Fading into the distance are the days of the one-sided official dispatch. Social media marketing has been welcomed with open arms into the fold, with corporations determined to make it an effective tool. This has happened partly because its viral nature gives it...

Chris Bucholtz
The Perils of Making Up Your Social Media Policy as You Go
03/21/13 5:00 AM PT | CRM Buyer | 856 Words

... media and its close relative, social CRM , allow you to connect with customers in new and meaningful ways, on a greater scale and at a greater velocity than ever before. When it's done right, that is.

When it's done wrong,...

Patrick Nelson
The Socially Responsible Role of Social Media in Crisis Management
03/05/13 5:00 AM PT | TechNewsWorld | 789 Words

... Sandy, which struck the U.S.' Eastern seaboard last October, exemplified the use of social networks in disaster communications. Millions of residents were affected. For many, real-time information was provided through independent, citizen-generated Facebook pages like Jersey Shore Hurricane News and Twitter. "Harnessing...

Erika Morphy
Social Media Ripe for Savvy Advertising
12/04/12 9:13 AM PT | E-Commerce Times | 659 Words

... just a few short years, social networks have become deeply entrenched as a means for consumers and businesses to connect online. Consumers spend more time on social networks than on any other category of sites, according to the latest social media report...

John K. Higgins
Feds Stumble on Social Media Security, Privacy
08/16/11 5:00 AM PT | CRM Buyer | 913 Words

... government agencies are moving quickly to incorporate social media into their IT programs. For organizations with huge public constituencies, adopting Facebook , Twitter and YouTube as major communication channels makes a lot of sense. However, in the rush to utilize social media,...

Sidney Hill
IBM Aims to Bring Social Media Into Compliance
06/21/11 11:35 AM PT | E-Commerce Times | 630 Words

IBM is promising to deliver a solution that will enable companies to include information from social media platforms in their regulatory compliance reports. Compliance capability is "fundamental to reducing a barrier that many companies have encountered as they look more closely at using...

Jim Nail & Jeff Zabin
7 Ways to Fatten Your Social Media Monitoring Payback
12/29/10 5:00 AM PT | E-Commerce Times | 935 Words

Companies need to understand what these sources of value are and then design their social media monitoring program so that the findings are applied efficiently to create that value. It's clear that when the data is paired with business goals, used to home...

Peter S. Vogel
SCOTUS: From Pornography's 'I Know It When I See It' to Social Media's 'I Don't Get It'
12/08/10 5:00 AM PT | E-Commerce Times | 1033 Words

Supreme Court Justice Potter Stewart famously said in his 1964 Order that he could not use words to describe pornography but "I know it when I see it." Even though judges may not be able to define "social media," they generally understand...

Nishith Gupta
Sustainable Social Media Strategies for Retail and Corporate Banking, Part 2
12/02/10 5:00 AM PT | CRM Buyer | 896 Words

Part 1 of this two-part series looks at the importance of leveraging social media contextually in the banking industry. The example of a credit card is used to illustrate how social media can be used at each stage of the generic buying process...

Sam Cece
The 4 Biggest Motivators for Social Media Marketing
07/28/09 4:00 AM PT | E-Commerce Times | 1034 Words

It's interesting to watch various trends take shape and gain momentum -- and there's no doubt that what's hot right now is social media marketing . When Oprah devotes an entire show to Twitter , there's no denying the fact that social networking...

David Jones
Report Probes Social Media's Threat to Democracy
10/13/17 11:38 AM PT | TechNewsWorld | 775 Words

... media platforms like Facebook, Twitter, YouTube and others may pose a threat to American democracy, suggests a new report from The Omidyar Group. The report follows recent disclosures about targeted dark post advertising , fake news and other abuses propagated by Russian...

Quinten Plummer
Sports Fans and Social Media, Part 1: It's a Brand New Ball Game
04/19/16 1:29 PM PT | TechNewsWorld | 712 Words

... and the National Football League are betting that a partnership announced this month could help refine the roughly defined relationship between social media and the world of sports. The NFL set out to reclaim fans who chewed through their cable TV cords...

Pam Baker
Crowdsourcing Entertainment Marketing via Social Media
06/17/13 5:00 AM PT | E-Commerce Times | 875 Words

... studios and TV networks increasingly are turning to social media for help with generating buzz about their upcoming releases and programming. Communities are building around favorite movie franchises like the Twilight and Avengers series and TV shows like Downton Abbey and The...

Peter S. Vogel
Jury Duty in the Social Media Era
06/05/13 5:00 AM PT | E-Commerce Times | 1107 Words

... before social media existed, lawyers would often investigate to learn as much as possible about each potential juror. Their primary goal, of course, was to eliminate potential jurors who may find against their clients. With the advent of social media, however, lawyers...

Rob Spiegel Snags Radian6 in Social Media Shopping Spree
03/30/11 12:52 PM PT | CRM Buyer | 796 Words

Salesforce intends to use Radian6, a platform for social media monitoring, to help its clients track hundreds and millions of conversations on Facebook , Twitter , YouTube , blogs and other online communities, analyze them, and get real-time results. Radian6 currently has 2,400...

Sam Cannon
5 Ways Social Media Can Plump Up Holiday Sales
12/11/10 5:00 AM PT | E-Commerce Times | 763 Words

What they might be overlooking, however, is just how influential social networks have become in the shopping process -- both online and off. Twenty-seven percent of last year's holiday shoppers were influenced in some way by social media , and social media will...

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