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Pam Baker
Social Media Adventures in the New Customer World
04/30/10 5:00 AM PT | CRM Buyer | 1331 Words

... been much ado about social media as the latest, greatest customer service tool -- but all that ado does little to help a corporation steer the conversation around perils and toward profits. So, buzz aside, where is the leverage in a set...

Ned Madden
Social Media Outsourcing, Part 2: Weighing Risks and Rewards
12/17/08 8:00 AM PT | E-Commerce Times | 1831 Words

Part 1 of this two-part series discusses the importance of choosing the right partner when considering whether to outsource social media tasks. Part 2 focuses on vendors, risks and outcomes. Social media outsourcing will be the next big business opportunity for India after...

Vivian Wagner
Portrait of the Artist as a Social Media Fan
12/18/13 5:00 AM PT | TechNewsWorld | 851 Words

... are using social media to market their work, communicate their ideas and even create new forms. Kiran Umapathy's Headphones Project , for example, documents what randomly selected headphone-wearing strangers are listening to with a story, photo and link to the song. This...

Vivian Wagner
Social Media's Winning Educational Ways
10/30/13 5:00 AM PT | TechNewsWorld | 852 Words

... media is changing the way teachers teach and students learn. When students from the Montclair Kimberley Academy visited Ireland a few years ago, they blogged about their experiences on Wordpress, posted photos on Flickr , uploaded videos to YouTube , and tweeted.

Christopher J. Bucholtz
Your Social Media Manager Needs to Know Your Business
06/20/13 5:00 AM PT | CRM Buyer | 751 Words

... all know by now that social media is important for business success. It plays a role in sales , marketing and support . Then there's the idea of social CRM -- on a basic level, the inclusion of social media-generated data in...

Patrick Nelson
The Socially Responsible Role of Social Media in Crisis Management
03/05/13 5:00 AM PT | TechNewsWorld | 789 Words

... Sandy, which struck the U.S.' Eastern seaboard last October, exemplified the use of social networks in disaster communications. Millions of residents were affected. For many, real-time information was provided through independent, citizen-generated Facebook pages like Jersey Shore Hurricane News and Twitter. "Harnessing...

Erika Morphy
Social Media Ripe for Savvy Advertising
12/04/12 9:13 AM PT | E-Commerce Times | 659 Words

... just a few short years, social networks have become deeply entrenched as a means for consumers and businesses to connect online. Consumers spend more time on social networks than on any other category of sites, according to the latest social media report...

John K. Higgins
New Tool Verifies Authenticity of Gov't Social Media Sites
09/14/12 5:00 AM PT | E-Commerce Times | 952 Words

... doesn't stop twice to check out a letter from the Internal Revenue Service delivered in traditional snail mail paper form? Communications from the IRS or other federal agencies -- such as health information from the Centers for Disease Control, or consumer alerts from the Federal Trade Commission , are serious business . "Across government, agencies are innovatively using social ...

Peter Suciu
Will Social Media Spoil the Olympics?
07/27/12 10:58 AM PT | TechNewsWorld | 931 Words

Trying to avoid Olympic game outcomes, though, is turning into a challenge worthy of an Olympic event itself, thanks to social media .

Fans who know the results are likely to tweet, post and share the results -- is this just a...

Khanchana Navakiran, Nishith Gupta & Khushbu Bhalla
Strategies for Smooth Social CRM Implementation, Part 1
09/09/11 11:48 AM PT | CRM Buyer | 1109 Words

Enterprises will inevitably need to adopt mobility and social media platforms to keep up with the next generation. Today's consumers already have globally visible footprints in terms of their opinions, feedback, and perceptions of various brands. Collective sentiments developing on social networks and...

Kevin S. Ryan & Jeff Zabin
7 Ways to Get Your Social Media Marketing Money's Worth
12/22/10 5:00 AM PT | E-Commerce Times | 936 Words

... the rush to Facebook , marketers are discovering that different kinds of content drive different kinds of results -- and different social networks respond in different ways. It was not that long ago that the experts warned that brands could not "sell"...

Nishith Gupta
Sustainable Social Media Strategies for Retail and Corporate Banking, Part 1
11/30/10 5:00 AM PT | CRM Buyer | 1014 Words

... the adoption of social media is growing astronomically, it is clearly becoming the next-gen customer engagement channel of choice for industry. The banking industry is likely to be the frontier in adopting next-gen technologies, including social-networking-enabled business processes. The banking industry has...

Brian R. Hook
Climbing the B2B Social Media Ladder
05/27/10 5:00 AM PT | E-Commerce Times | 941 Words

... media strategies are not just for consumer-focused companies anymore. Twitter , Facebook , LinkedIn and their ilk are finding their way into business-to-business firms. Solid waste service provider Waste Management , for example, has set up a Web 2.0 shop. Interactivity is...

Pete Gombert
4 Steps to Social Media Success
04/29/10 5:00 AM PT | E-Commerce Times | 1285 Words

So what does your online presence say about what you have to offer those virtually strolling by? As the use of social media surges and online communities continue to grow, relationships between businesses and customers will continue to evolve dramatically. Customers regularly seek...

Sam Cece
Holding Social Media Marketing's Feet to the Fire
04/22/10 5:00 AM PT | E-Commerce Times | 1065 Words

The problem lies not with these established marketing channels, but with new ones like social media.

Marketers are so excited about social media that they are just throwing up unproven programs to see what sticks. While that made more sense a year...

Ned Madden
B2B in a Web 2.0 World, Part 2: Social Media Marketing
05/16/08 4:00 AM PT | E-Commerce Times | 1449 Words

... social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0 world, and there's no going back. Part 1 of this three-part series looks at how B2B (business-to-business) enterprises can sharpen their public...

Quinten Plummer
Sports Fans and Social Media, Part 2: Perils, Pitfalls and Best Practices
04/22/16 7:00 AM PT | TechNewsWorld | 1112 Words

Sports Fans and Social Media, Part 1: It's a Brand New Ball Game This fall will see a 10-game pilot of professional football streamed on social media -- Twitter, to be specific. It's a continuation of the National Football League's search for gold...

Pam Baker
Crowdsourcing Entertainment Marketing via Social Media
06/17/13 5:00 AM PT | E-Commerce Times | 875 Words

... studios and TV networks increasingly are turning to social media for help with generating buzz about their upcoming releases and programming. Communities are building around favorite movie franchises like the Twilight and Avengers series and TV shows like Downton Abbey and The...

Patrick Nelson
Boom Goes the Social Media Marketing Dynamite
04/09/13 5:00 AM PT | TechNewsWorld | 883 Words

Fading into the distance are the days of the one-sided official dispatch. Social media marketing has been welcomed with open arms into the fold, with corporations determined to make it an effective tool. This has happened partly because its viral nature gives it...

Chris Bucholtz
The Perils of Making Up Your Social Media Policy as You Go
03/21/13 5:00 AM PT | CRM Buyer | 856 Words

... media and its close relative, social CRM , allow you to connect with customers in new and meaningful ways, on a greater scale and at a greater velocity than ever before. When it's done right, that is.

When it's done wrong,...

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Salesforce Commerce Solution Guide
Has technology made transportation more or less safe?
Traveling by all modes of transportation has become riskier with each passing year.
In general, transportation safety has been improving steadily, despite some failures.
Some modes of transportation have been improving while others have become less safe.
We may have reached a tipping point where more tech means less safety.
Don't blame the tech -- greedy companies haven't done adequate testing.
Government regulators have not been playing a strong enough oversight role.
Salesforce Commerce Solution Guide
Salesforce Commerce Solution Guide