Find Command Cheat Sheet » Free from Linux Training Academy » Download Now!
Welcome Guest | Sign In
LinuxInsider.com
The New Era of E-Commerce Personalization
June 17, 2019
A personalized shopping experience gives e-commerce sites an edge, and businesses increasingly have been seeking ways to welcome their customers. "Every business should make their customers feel like they are the most important customer in the world," said Rob Maille, head of strategy and customer experience at CommerceCX. "To do that you need to know and anticipate their wants and needs."
Trailhead, Salesforce's Not-So-Secret Weapon
June 4, 2019
Salesforce has used its Trailhead learning system to teach developers how to program on its Lightning platform for more than five years. The company last week completed its fourth highly successful TrailheaDX conference, which attracted 14,000 people to the Moscone Center in San Francisco. There are plenty of good reasons for Salesforce to be in the software-coding-education game.
Getting Chatty With Chatbots
May 28, 2019
Chatbots are an important part of the e-commerce shopping experience. They answer questions, provide information, and help customers along in their buying journey. Though they may never replace human beings entirely, they are central to many e-commerce-related interactions. Because they can be everpresent, chatbots are vital for keeping customers and potential customers engaged with a brand.
The Vital Role of Customer Service in the Sharing Economy
May 8, 2019
By 2022, the sharing economy is expected to double, reaching $40 Billion. Pioneers such as Airbnb and Uber are now global titans, taking in billions of dollars per year. From sharing furniture to sharing clothing, every industry seems to be trying to make its way into the lucrative sharing business. With the market becoming more saturated with products, how do companies differentiate themselves?
Einstein Analytics for Financial Services
May 7, 2019
It's not that Salesforce has introduced more artificial intelligence apps for its Einstein analytics tool set -- this time for financial services -- that's important. It's that the clear trend now emerging is that you can't really have an industry market solution-set without analytics tuned to the vertical. There are at least two ways to do analytics.
What Everyone's Getting Wrong About Digital Transformation
May 3, 2019
Digital transformation is all the rage right now, and tech companies are working hard to promote it. You can hardly take an action online or go to a conference without being bombarded by digital transformation messages from every angle. Some companies are even using it to sell items only distantly related to digitally transforming. However, digital transformation should not be the end goal.
The Critical Role of Artificial Intelligence in Payments Tech
May 2, 2019
Long an obsession of science fiction writers, "artificial intelligence" in the modern era of fast-paced technological innovation is a term that is as ubiquitous as it is nebulous. For the payments technology industry, however, the term describes advanced analytical technology that has an outsized potential to improve the payments ecosystem for banks, payments processors, merchants and consumers.
New CRM Research Shows Awareness Gap
May 1, 2019
CRM guru Esteban Kolsky and I did some primary research earlier this year, paid for by Zoho. We wanted to improve our understanding of what buyers of CRM systems were most interested in, and to discover their highest priorities. Our survey population was comprised of more than 200 highly qualified executives and managers in companies with workforces that ranged from 500 to several thousand.
How a Route Planner Can Streamline E-Commerce Operations
April 27, 2019
With jam-packed delivery schedules, driver shortages, and impatient millennials who refuse to wait three days for their goods, it's clear that running an e-commerce company is not an easy walk in the park. It seems the "Amazon effect" is only growing stronger and stronger. Retail e-commerce sales are projected to surpass $735 billion in 2023. With this growth, naturally, come several challenges.
New Apriva Partnerships Promise Mobile Shopping Innovations
April 24, 2019
Apriva has announced partnerships with AveriGo and Vagabond to offer innovative mobile shopping and payment solutions. Apriva offers an adaptive platform for secure mobile communications and omnichannel payments. Both its new partners are in the vending and F&B service industries. AveriGo offers the Averiware business platform. Vagabond offers technologies for the convenience services industry.
How to Get Smarter About Influencer Marketing
April 22, 2019
Marrying technical rigidity with unrestrained creativity? Due to its ability to transform brand engagement with creators on social media, programmatic influencer marketing is here to stay. Millennials have been abandoning traditional media channels and instead becoming increasingly invested in social media. However, marketers may find that PPC ads may not reach the desired performance levels.
Disruption Plus
April 17, 2019
There's a chicken-and-egg issue with digital disruption. Making decisions based on numbers instead of gut instinct is recognized to be a superior approach in many situations, but before you can get to decision making, people have to be able to use things like AI and ML. Humans are not naturals when it comes to numbers; thinking back to high school algebra is all it takes to convince most of us.
Philanthropy Is Good for Business
April 16, 2019
The other day Salesforce announced that it was integrating its philanthropic arm, the nonprofit Salesforce.org, into the larger organization, Salesforce.com. This makes a round trip for "the org." At its founding, Salesforce built its 1-1-1 model of philanthropy -- donating 1 percent of its equity, product and employee time to communities around the world -- into its core business.
The Rise of Headless Commerce
April 15, 2019
"Headless commerce" has become an e-commerce buzzword lately, but how can brands use it to their advantage? "In its most basic terms, 'headless commerce' refers to the decoupling of a website's presentation layer -- the front end -- from its commerce and business logic/function layer -- the back end," said Meghan Stabler, vice president of product marketing at BigCommerce.
Back to the Old School With Zoho
April 13, 2019
Customer relationship management keeps expanding, and some people might wonder why we never seem to get all the way to some mythical goal of perfection. One of the chief reasons is that the goal posts are moving away from us and always will be. This isn't some plot by the software companies to drive demand. From what I've seen, most companies simply try to keep up with demand with increasingly diverse products that meet real market needs.
SEO: How Important Is It to Make the First Page?
April 12, 2019
In a recent E-Commerce Times poll, only 4.32 percent of respondents said there was always enough information on the first page of search results to meet their needs. By comparison, 14.05 percent said they found the first-page search results were rigged and limited by algorithmic highlights. More than one quarter, 25.41 percent, said even if the first page provided enough, they wanted to see more.
What Sellers Are Missing From CRM
April 11, 2019
As the B2B buyer continues to evolve, B2B sellers have more solutions than ever in their technology stacks. From CRM, sales content and asset management, to sales enablement, LMS and more, these technologies have been adopted in order to stay ahead of the changing behavior of prospects. The adopter of these solutions hopes to drive individual sales while increasing the team's productivity.
Social Media's Next Act
April 9, 2019
A little over 10 years ago, we were toasting social media as the great innovation that would enable CRM to traverse the mythical last mile between vendors and customers. Every analyst had something positive to say about social and its future role in CRM. I wrote a paper forecasting that social networking and analytics would be tightly interwoven into the fabric of the vendor-customer relationship.
10 Steps to Create a Seamless Omnichannel Business
April 9, 2019
During the last year, longstanding brick-and-mortar retailer chains such as Toys "R" Us, Payless, and Diesel USA have filed for bankruptcy. Failures like these happen despite the fact that U.S. consumer spending currently is high, and the unemployment rate is low. Why is that? We cannot address this topic without first taking a good look at Amazon and the massive power it represents.
Stocks and Flows, in Brexit and CRM
April 4, 2019
In one way or another, CRM is the heart of the digital disruption, or the modernization of business. CRM was the first front office system to help organize significant staff doing important but far from routinized things for the business. You could rely on back office apps to organize various aspects of production, but the front office was the Wild West before CRM.
Extreme Customer Experience
April 2, 2019
CRM guru Samson Lee has a new idea about customer experience. I don't know that I agree with it, but Lee has a way of making you question your assumptions and possibly change your viewpoint. Lee describes extreme experience as the inevitable pain you have to go through to reach nirvana -- that is, get the product or service you want from the vendor you want.
Retail Tech for Millennials
April 2, 2019
It's time to get strategic about winning over Gen Y. Members of the millennial generation were born roughly between 1980 and 2000. They're the largest age cohort in human history, making up about 25 percent of the entire global population. When they're mentioned in headlines, however, the news sounds bad for business: They're broke. They're self-obsessed. They're definitely not buying your stuff.
How to Reinvent E-Commerce Personalization in 2019
March 28, 2019
You'd be hard pressed to find a tactic more capable of winning and losing customers than personalization. In the past, bad personalization has cost businesses three-quarters of a trillion dollars. In the future, smart personalization could enable businesses to boost their profits by up to 15 percent. Today, personalization is everywhere -- in B2B, B2C, e-commerce, SaaS -- the list goes on.
Is Your Contact Center Ruining Your CX?
March 27, 2019
While CRM software is a vital tool, CRM itself is really a discipline: It's the cultivation of the customer relationship and the management of customer data to create better experiences for the customer and to generate better results for the business. The CRM application doesn't exist on its own in many organizations -- or in many vendors' suites of products, for that matter.
CDP Early Days
March 26, 2019
Here we go again, right down the hype cycle and into new product land. In the last week, two major enterprise software companies, Oracle and Salesforce, announced customer data platform products. Oracle announced its product last week in Las Vegas at its Modern Customer Experience event. This week, Salesforce announced that it is building a customer data platform.
From Virtual to Value: Building Meaningful Experiences With Gamification
March 15, 2019
Amid shifting consumer habits and the digitization of everything, the retail landscape has undergone significant transformations over the past decade, and it continues to evolve as quickly as ever. These transformations bring about a slew of challenges and opportunities for retailers to improve the overall shopping experience. One technique for increasing engagement is gamification.
Millennial CRM
March 13, 2019
Trying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you're weird -- and the trouble is, those people are all potential customers. CRM is essential today because, despite our reverence for the free market, it's really more like free markets -- plural.
Modern Selling
March 7, 2019
Looking at the current assortment of CRM functionality, including AI, machine learning, voice recognition and chatbots, you might conclude that the tools are evolving to remove salespeople and others from direct customer contact -- and you wouldn't be wrong. What's surprising to me, though, is the amount of sales angst among senior people about the division of salespeople's time.
Pitney Bowes Launches Self-Service Tool to Drive Post-Buy Revenue
March 6, 2019
Pitney Bowes has unveiled Consumer Connect, a self-service post-purchase marketing solution for retailers and brands. "Retail marketers spend a tremendous amount of time and money attracting consumers and getting them to click the buy button only to leave them in the hands of third-party shipping partners for tracking and notifications until the package is delivered," noted Pitney Bowes EVP Lila Snyder.
Learning Online: Getting Down to Business
March 4, 2019
Online learning platforms have made it easier than ever to offer workshops, courses and educational content of all kinds. In addition to the growth of online learning in traditional educational spheres, there's been growth in the business world. Companies increasingly have been using online learning platforms both to train employees and to educate customers.
See More Articles in Trends Section >>
Should government regulators force the breakup of big tech companies?
Yes -- it's the only way to restore competition.
No -- breaking them up would make them less useful to consumers.
Yes -- it would encourage entrepreneurship and innovation.
No -- but some regulation is needed to restrict their power.
Yes -- but only the firms that function as utilities.
No -- the government should keep its hands off and let the market decide.