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Hybrid Messaging Key to Upselling Success: Report
April 21, 2018
Companies that aim to upsell their existing customers should develop a hybrid message that reinforces their existing relationships while providing an incentive to break the status quo, suggests a new study. Corporate Visions previously has commissioned studies on how to shake prospective customers' status quo bias to persuade them to consider your products or services.
Amazon, Best Buy Unite on Smart TV Strategy
April 19, 2018
Best Buy will be the exclusive retailer for Amazon's next generation of Fire TV Edition smart TVs in the U.S. and Canada, under a new multiyear partnership. Best Buy will carry more than 10 4K and HD Fire TV Edition models starting this summer. The new smart TVs will feature the Fire TV experience built-in, allowing viewers to enjoy live TV programming as well as streaming content.
Planned Apple News Subscription Service Could Address Fake News, Pay Walls
April 18, 2018
Apple plans to launch a news subscription service within the next year. The new service reportedly will combine features from its recent Texture acquisition and Apple's existing news app. Texture's technology and its employees will be integrated into the Apple News team, which will build the new service. The company will split revenues with publishers.
Demandbase Debuts ABM Analytics for Optimal Marketing Performance
April 18, 2018
Demandbase officially announced ABM Analytics during its annual ABM Innovation Summit. The new tech, part of the company's account-based marketing platform, leverages its account identification technology to help marketers analyze performance from advertising to pipeline and revenue figures. "AI gives B2B marketers a clear view into the behavior of their target accounts," said CMO Peter Isaacson.
Facebook Peddles Future Behavior Data to Advertisers
April 17, 2018
Facebook reportedly has developed a new advertising service designed to predict the future behavior of consumers. The service uses FBLearner Flow, an artificial intelligence prediction engine the company introduced in 2016. The technology enables companies to target people based on decisions they haven't yet made. The data the new service taps is aggregated and anonymized.
HubSpot Sales Exec Brian Signorelli: Get Your Prospects to Call You
April 15, 2018
A number of trends have taken hold in the CRM space, according toHubSpot Sales Exec Brian Signorelli. "One of the first things that stands out to me is that, ironically, despite all the money that is spent on CRM overall, sales reps aren't spending that much time there," he said. "Instead, reps are using all these tools that are connected in some way to CRM, like email or sales acceleration."
The Internet Is Facing a Health Scare, Suggests Mozilla Report
April 14, 2018
Mozilla has launched the first full edition of its Internet Health Report. The report is "an open source effort to explore the state of human life on the Internet," said Mozilla Executive Director Mark Surman. It consists of research and analysis about the Internet compiled by researchers, engineers, data scientists, policy analysts and artists in Mozilla's extended community.
Standards Milestone Could Mark Beginning of End for Passwords
April 11, 2018
A Web standards milestone could point to the end of the road for pesky passwords. The new standard, WebAuthn, has won near-final approval from the World Wide Web Consortium. WebAuthn defines a standard API that can be incorporated into browsers and Web infrastructure. It opens the door for new ways for users to authenticate themselves on the Internet that are more secure and convenient than passwords.
Model-Based Structure: Key to Success in a Data-Driven World
April 10, 2018
Data science has become mission-critical to many enterprises. Companies in the U.S. will spend billions on third-party audience data in 2018 and even more on third-party solutions to use that data, as they move toward becoming model-driven. It's not just a matter of harvesting data and then crunching it; companies have to map data against their business model in order to get the most out of it.
The Danger of Underestimating Your Brand's Value
April 5, 2018
A solid brand is key to business success, but over the years I have seen many companies try to commit suicide by killing the brand identities they spent so many years and so much money creating. Many are now gone. Others are still around, but in a weakened position. You must give the customer a compelling, emotional reason to want to be connected to your company.
4 Ways SMB Etailers Can Manage Facebook Fears
April 3, 2018
Many SMBs, especially etailers, conduct a substantial amount of their business on Facebook. Eighty percent of U.S. businesses with 250 employees or less use Facebook for marketing, suggest results of a G2 Crowd survey eMarketer cited in a report released last month. Seventy-one percent of 351 U.S. businesses with 500 employees or less used social media, a Clutch survey found.
TelaDietitian CEO Jackie Elnahar: Remember Your Mission
April 3, 2018
Starting a new online service "was a great business opportunity to combine nutrition with technology," said Jackie Elnahar, CEO of TelaDIetitian. "I'm also very passionate about making nutrition information mainstream. I don't think seeing a registered dietitian should be a luxury. Anyone who needs to see a dietitian should see one, and it should be easy to."
Trump Rails at Amazon Over Taxes, USPS, Local Retail
March 30, 2018
President Trump fired off a tweet critical of Amazon, implying that the administration may be mulling some type of regulatory action. Amazon CEO Jeff Bezos is also the owner of The Washington Post, one of the top newspapers in the U.S. and a major thorn in the president's side. Trump recently has been "obsessing" over the company and exploring different regulatory possibilities, according to reports.
Adobe Hones Target's Personalization Tools
March 29, 2018
Adobe this week introduced three features to its Target application in an effort to improve customer experiences through increased personalization: new Personalization Insights reports; Propensity score model comparisons; and Real-time customization models. These new features give users enhanced transparency and customization of Adobe Sensei-powered AI for personalization in Target.
How to Safeguard Your Firm's Online Reputation
March 28, 2018
When it comes to business, you're only as good as your reputation. Indeed, your reputation is your brand. It is the substance your logo represents; it is the glue in customer brand loyalty. In a word, reputation is everything. Yet it's not entirely under your control. That doesn't mean you are helpless as a victim of false accusations, ratings, or wrongful attacks on your company's character, however.
Zoho VP Rodrigo Vaca: AI Can Help Salespeople Seize the Moment
March 26, 2018
"The rise of artificial intelligence, for sales teams both internally and externally, is the biggest trend in the industry," observed Rodrigo Vaca, vice president of marketing for CRM at Zoho. If you think of CRM as the centerpiece for your company, and you marry that with the escalating amount of data that each company is gathering each day, ... you can do any sort of analysis on it."
Google Makes It Super Easy to Subscribe to Premium Content
March 23, 2018
Google has launched Subscribe with Google and several other journalism initiatives. Subscribe with Google lets consumers store credit card information with Google, which can be used to access participating publishers' subscription services. Google takes care of billing, payment security and account management. Subscribe with Google soon will be available for use with several launch partners.
Accent Launches CRM Supercharger Application
March 22, 2018
Accent Technologies has announced the release of its new CRM Supercharger application, which guides selling and sales performance by applying intelligent data analytics to sales and buyer engagement data. Like all of Accent's products, the Supercharger application is based on the Software as a Service model. It targets mid-sized to large business-to-business companies.
Squandering Customer Loyalty Is Risky Business
March 22, 2018
Customers often make investments in their relationships with the businesses they choose to patronize. There is plenty of competition, so companies must pay attention. It's only when a company respects and wants a customer as much as the customer wants the company that things will go well, and a long-term brand relationship will be created. However, too many companies focus only on themselves.
5 Steps to a Painless Checkout Process
March 21, 2018
Checking out is the heart and soul of the e-commerce experience. When it goes well, you've got happy customers who are likely to return. "Checkout is not only key to driving revenue -- it's key to user satisfaction, order size and retention," said Zephrin Lasker, head of ecommerce at Viber. "A good process can allow for optimal conversion, data collection and speed."
California Weighs Tough Net Neutrality State Law
March 19, 2018
A California legislator has fleshed out the details in legislation that would provide comprehensive Net neutrality protection. Sen. Scott Wiener last week offered an amended version of a bill he introduced earlier this year, which essentially prohibits ISPs from engaging in any practice that would manipulate or hinder consumer access to certain content, devices or services.
Walmart-Amazon Rivalry Turns Into Food Fight
March 16, 2018
Walmart said it would expand its Online Grocery Delivery service, currently available in six markets, to more than 100 metro areas across the U.S. Its plans call for covering more than 40 percent of U.S. households by the end of the year. Walmart will use more than 800 of its stores to fulfill orders, and it will add thousands of personal shoppers to the more than 18,000 already employed.
YouTube Aims to Put the Brakes on Online Conspiracies
March 16, 2018
YouTube intends to ramp up its efforts to combat conspiracy mongers, perhaps in response to the rash of conspiracy videos that trended following the school shooting in Parkland, Florida, last month. Among other things, YouTube will supply links to relevant Wikipedia pages and other credible websites to provide viewers with a counter narrative, according to CEO Susan Wojcicki.
Google to Weed Out Cryptocurrency Ads
March 15, 2018
Google has said it will stop serving ads for cryptocurrencies and related content in June. The ban includes, but is not limited to, initial coin offerings, cryptocurrency exchanges, cryptocurrency wallets and cryptocurrency trading advice. Google also will bar aggregators and affiliates from serving ads for cryptocurrencies and related content. Facebook adopted a similar policy earlier this year.
Amazon Courts Medicaid Recipients With Deep Prime Discount
March 8, 2018
Amazon this week expanded its discounted Prime membership program, already available to EBT card holders, to include Medicaid recipients. Eligible customers can become Prime members for $5.99 a month, less than half the regular $12.99 monthly fee. The move -- another step in Amazon's efforts to reach underserved economic communities -- ratchets up its competition with Walmart.
Pega Enlists AI to Coach Sales Teams
March 8, 2018
Pegasystems has launched Pega Sales Coach, an AI-powered addition to Pega Sales Automation. Pega Sales Automation targets business-to-business and business-to-consumer companies. It can benefit firms with 100 employees as well as Fortune 500 enterprises with revenues of US$500 million and up, according to Chris Benedetto, Pega's director of product marketing for sales automation.
Where Blockchain Tech Offers the Most Promise
March 7, 2018
"Blockchain" is on everyone's lips in the tech industry, with vendors pushing it for everything from banking and finance to retail and apparel. "We're going to continue to see tech vendors trying to push blockchain as the solution to problems that may exist," said Rebecca Wettemann, VP of research at Nucleus Research. However, it may not be "a privacy-effective or cost-effective solution."
Voice Shopping Set to Skyrocket
March 6, 2018
The U.S. voice shopping market will rise from its current $2 billion valuation to $40 billion by 2022, according to a survey by OC&C Strategy Consultants. The trend is being driven by a surge in the number of homes using smart speakers, from the current 13 percent to 55 percent by 2022. It's likely that Amazon will continue to dominate this channel, the survey results suggest.
New AI-Powered Voice Tool Aims to Boost Sales
March 3, 2018
Zoho has unveiled Zia Voice, a conversational artificial intelligence chatbot for sales teams that works with Zoho CRM. Zia Voice lets sales teams analyze their Zoho CRM database for information such as new leads created, average deal revenue, or monthly forecasts. It analyzes interaction patterns and the progress of a lead or deal in the pipeline, and suggests the probability of closure.
Amazon Buys Ring to Make Homes, Deliveries More Secure
March 2, 2018
Amazon has agreed to buy Ring for $1 billion, the companies have disclosed. Ring users already could use the Echo Show to see and hear visitors at the front door. The deal means Ring can further its "mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities and the world," Ring said.
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Why is Facebook taking so much more heat about data privacy than Google?
Google actually manages personal data more responsibly.
It's Facebook's turn now -- Google is next.
Google's data collection and sharing activities are less obvious.
Facebook is a scapegoat for the entire tech industry.
Google is more powerful than Facebook.