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Four Keys to Generating 7 Figure Sales on WooCommerce
CRMDialer President Dimitri Akhrin: Raw Data Is No. 1 Thing
June 12, 2018
One of the top current trends in the CRM space is that AI offers "the ability to gain insight, and the most important example is visitor tracking," said Dimitri Ahkrin, president of CRMDialer. "That's a big component -- knowing how in real time to react to something a prospect is doing on a site. It's going to allow prescriptive recommendations about what to do in a particular moment."
G2 Crowd VP Heather Reed: Go After the Prize
June 9, 2018
"By using gender-neutral terms, we might change people's minds about what jobs they're qualified for and have a chance of getting. Getting rid of gender-biased terms helps level the playing field," said Heather Reed, VP of business development for G2 Crowd. "There are different phrases that we use and don't even think about it," she said, "like 'right-hand man,' or 'manning up,' or 'chatty Kathy.'
ProsperWorks CEO Jon Lee: You're Going to Need Great Data
May 23, 2018
"There's this notion that software is primarily something you have to work for," said Jon Lee, CEO of ProsperWorks. "There's a lot of data entry, a lot of navigating screens and moving between different windows. Software as it was designed in the 1980s was a database for recording information. The trend you're seeing today is ... what if my software works for me?"
Circadence VP Keenan Skelly: Changing the Cybersecurity Paradigm
May 9, 2018
"It's only a few times in the history of the U.S. and in specific domains do you have the opportunity to make decisions and have a lasting effect on that domain," said Circadence VP Keenan Skelly. "In terms of information cybersecurity, we're right in the middle of it right now. We're just figuring out what global norms should be."
HubSpot Sales Exec Brian Signorelli: Get Your Prospects to Call You
April 15, 2018
A number of trends have taken hold in the CRM space, according toHubSpot Sales Exec Brian Signorelli. "One of the first things that stands out to me is that, ironically, despite all the money that is spent on CRM overall, sales reps aren't spending that much time there," he said. "Instead, reps are using all these tools that are connected in some way to CRM, like email or sales acceleration."
Palo Alto Networks Sales VP Amy Slater: Be Human
April 11, 2018
"People have a fear that if they show any type of vulnerability, that's a bad thing," said Palo Alto Networks Sales VP Amy Slater. "But I've learned over time that people want to work with and learn from humans. I've modified the way that I was leading, and in doing so I've become more approachable. Instead of being stiff and by-the-book, I started to create my own brand of being human."
TelaDietitian CEO Jackie Elnahar: Remember Your Mission
April 3, 2018
Starting a new online service "was a great business opportunity to combine nutrition with technology," said Jackie Elnahar, CEO of TelaDIetitian. "I'm also very passionate about making nutrition information mainstream. I don't think seeing a registered dietitian should be a luxury. Anyone who needs to see a dietitian should see one, and it should be easy to."
Zoho VP Rodrigo Vaca: AI Can Help Salespeople Seize the Moment
March 26, 2018
"The rise of artificial intelligence, for sales teams both internally and externally, is the biggest trend in the industry," observed Rodrigo Vaca, vice president of marketing for CRM at Zoho. If you think of CRM as the centerpiece for your company, and you marry that with the escalating amount of data that each company is gathering each day, ... you can do any sort of analysis on it."
FutureProof Retail President Di Di Chan: Combine Your Strengths
February 27, 2018
FutureProof Retail aims to redefine the in-store checkout experience. "From the consumer point of view, when you go shopping you have people who help you and service you, and you walk away happy," said President Di Di Chan. "What we're doing is bringing the online offline, to centralize that service. It's not just the top VIP shopper who can enjoy that experience -- everyone can."
Five9 President Dan Burkland: Leveraging Tech for Great Customer Experiences
February 7, 2018
"We're seeing a digital transformation take place, where companies are moving their contact centers to the cloud," noted Dan Burkland, president of Five9. "There are two key criteria for a contact center -- there's the CRM and the contact center infrastructure, and those two really go hand-in-hand. You bring a call, chat, text or email into the center, and you have to look for an agent who's available and properly skilled to handle such an interaction."
HighGround CEO Andee Harris: Find Your People
February 2, 2018
"Human capital management is the idea that your humans are your capital, and so you should be investing in them and managing them, making sure that you're giving your talent opportunities to grow, and that they have purpose in their work," said HighGround CEO Andee Harris. "Human resources is more about HR benefits and core HR systems," she noted, while HCM "is more about people systems."
NYC Data Science Academy CTO Vivian Zhang: Do the Difficult Things First
January 26, 2018
In the data science field today, "the big problem is that the industry does not have official data science training," observed Vivian Zhang, CTO of the NYC Data Science Academy. "Their majors don't teach them anything in the industry. We've become a natural transition funnel to bring those people in. Companies know that data science is important, but they don't know how to do it."
Namogoo CEO Chemi Katz: Malware Can Ruin the Customer Journey
January 12, 2018
When all goes well, the customer journey "ends with buying a product," said Chemi Katz, CEO of Namogoo. "Hijacking interferes with the customer's journey. It can be a pop-up that the company didn't put there, or something that will lead a customer out of the website. It's any interference that doesn't come from the e-commerce business itself, but from a third party."
LSQ Software Engineer Ishita Mandhan: Find Your Community
January 5, 2018
"Girls in Tech is a global nonprofit. We focus on engagement, education, and empowerment of girls and women in technology," said Ishita Mandhan, a software engineer at LSQ and program director for Girls in Tech. "It's important to provide the support network to help women to develop their careers in STEM fields. Girls in Tech's Global Classroom "teaches girls and women around the world."
Globant CTO Diego Tartara: Building Trust Moment by Moment
December 29, 2017
A digital customer journey "starts from the actual need and goes all the way to the usage of the product or brand," said Globant CTO Diego Tartara. "The journey is not only the touchpoints with the digital tool. It has to do with the end-to-end relationship between a specific user and a brand or product." There are several components that go into an effective and innovative digital journey.
Content Analytics' VP Kenji Gjovig: There's Chum in the E-Commerce Waters
November 15, 2017
Content management is all about making sure that a product item page "has all of the information that a customer needs to buy an item or have a good experience with it afterwards," said Content Analytics VP Kenji Gjovig. "A content management system has the ability to set up new items, post images and video, and create a robust title and detailed item description."
Helpshift VP Tushar Makhija: Not All Customers Will Help You Make Money
October 17, 2017
"As services are getting more and more mobile, service needs to get mobile as well," said Helpshift VP Tushar Makhija. "If you look at customer service over the last 10 to 15 years, first it was all about average handling time. If you grew quickly as a business, you needed to stack up a call center. The next five to six years were all about self-service, so technology started building up."
LogicHub CPO Monica Jain: Focus on Results
October 11, 2017
"I was always interested in analyzing the data," said LogicHub Chief Product Officer Monica Jain. "I was introduced to a company that was a pioneer in the market, and that's where my career in security started. I fell in love with security because it's all about finding and analyzing the data, and about crunching the data. That's how I started with security. I've never left it since then."
Congressional App Challenge Director Rachel Décoste: Get on Board the Tech Train
August 30, 2017
"Coding is one of the most in-demand skills. There's a myth out there that you need to have this skill only if you work with computers, but as society develops, you're going to see coding in every field. This is a skill that's needed in all job sectors," said Rachel Décoste, director of the Congressional App Challenge. "The jobs of tomorrow will require, if not coding, at least an understanding of how it works."
Zyme CCO Ted Dimbero: Connecting the Channel Data Dots
August 24, 2017
"Channel data management is about providing high-tech companies with all the data and information they need to effectively manage their distribution channels, sales and marketing," said Zyme CCO Ted Dimbero. "Traditionally, companies have relied on managing the channel fairly blindly. They may get monthly data, but a lot of the data is incomplete or too late to make important decisions."
Multitasking CTO Heather Wilde: Making the World More Like Star Trek Than Skynet
August 11, 2017
"I care about helping more women get into technology, so I spend a lot of time teaching girls from sixth grade to high school so that they're more educated about STEM fields," said Heather Wilde, CTO of ROCeteer and TWIP. "I'm also chair of the engineering school's advisory board at the University of Nevada, Las Vegas, to help steer the school toward new directions."
Alteryx CCO Olivia Duane Adams: Women Do Think Differently
July 14, 2017
Analytics is "about having a sense of curiosity -- the ability to look at data and say, 'what is it telling me?'" said Olivia Duane Adams, chief customer officer at Alteryx. "I define analytics as 'the ability to ingest any and all relevant sources of data that might help answer a question being asked.' Analytics is the ability to use all the data you have to answer a question."
Nanorep CTO Amit Ben: Chatbots Should Be Useful, Not Human
July 12, 2017
"When you provide service, it can be either completely general, or contextual -- which means it's different for different demographics," said Nanorep CTO Amit Ben. "Personalized service means that you get to the most fine-grained resolution possible. It's self-service that can be catered and adjusted dynamically to each person experiencing that service."
Trustify President Jennifer Mellon: Diversity Is Good Business
July 8, 2017
"My team has always, from day one, been 70 percent female," said Trustify President Jennifer Mellon. "You know, we're not a flower delivery service -- we're doing private investigation. It's not a space women often lead in, so I'm really proud of that. ... Over 45 percent of my team identified with a protected minority population -- including LGBT, race, ethnic and religious minorities."
Swiftpage CEO John Oechsle: Better Interactions Lead to More Transactions
June 15, 2017
"There are groups within companies that don't want to interact with a full-blown CRM application," said Swiftpage CEO John Oechsle. "They want to access it based on the functions they want it to perform. These small purpose-built apps are going to continue to evolve. Also, people want to interact with software using voice ... . They don't want to sit there and type."
Metis CDS Debbie Berebichez to Women in STEM: Chase Your Dreams
June 7, 2017
"I've helped shape the conversation," said Debbie Berebichez, chief data scientist at Metis. "It's empowered me to mentor young women and also to shape policy. At Metis, we offer a scholarship to women and minorities, so we do things actively to bring women in. I also try to recruit and hire women. Even though it's a tech company, over 60 percent of the employees at Metis are women."
Zuora VP Matt Darrow: The Intelligence of the Subscription Model
June 2, 2017
"We think of 'subscription' broadly," said Matt Darrow, VP and general manager of product at Zuora. "It's when companies do business with customers with whom they have a known relationship, and those relationships are sticky. The subscription model is great for engagement because companies know that in order to be successful they need to deliver ongoing services that keep providing value."
A Better World President MarySue Hansell: Getting Real With a Virtual Do-Good Game
May 30, 2017
"We saw that there was a lack of kindness, a lack of empathy ... and we thought it would be nice if we could use technology to do something about it," said MarySue Hansell, president of A Better World. "We thought Facebook offered a wonderful opportunity to use a large technical platform to create a virtual world that would have a big impact, with a game that emphasizes positive thinking."
Nutshell CTO Andy Fowler: Good CRM Tools Stay Out of the Way
May 9, 2017
"CRM was originally created for the managers and bosses to report on the pipeline, and it was sold as a value proposition to the manager," noted Nutshell CTO Andy Fowler. "What's changing now is that CRM is becoming much more about supporting the rep -- giving them the tools they need to improve their performance. It's no longer just a tool for the boss to check in on the salespeople."
CloudCraze EVP Andrew Witherspoon: For Successful B2B, Set Aside Expectations
April 12, 2017
"If there's anything true about B2B service, you have to do it in the context of the customers themselves in order to be successful. That's our philosophy," said CloudCraze EVP Andrew Witherspoon. "What is the purpose of CRM and marketing? It's to reach out, find and engage prospects, and to move them through a buying cycle. All those capabilities are on a CRM platform.
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